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Page 1: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

www.tobaccoplusexpo.com

SPONSORSHIP AND MARKETING OPPORTUNITIES

CONTENTS

CLICK TO GO TO PAGE:

Page 2: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

1

Sponsorship, Marketing Opportunities, and SalesHILARY MANNING(805) [email protected]

STAND OUT FROM THE CROWD TO REACH THESE BUYERSWith hundreds of exhibitors displaying their products

on the show floor at TPE, one of the best ways to

maximize your ROI is by utilizing a combination of

the different visibility and sponsorship opportunities

available. You can give your brand exposure prior to,

during, and after the show by implementing these

different (and affordable) opportunities.

www.tobaccoplusexpo.com

TPE BY THE NUMBERS

MAKE SURE YOU’RE ON THEIR MUST-SEE LISTTPE annually brings in thousands of industry

professionals from the tobacco, vapor, alternative, and

general merchandise community to Las Vegas where

they discover new products and trends.

2

Page 3: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

TPE HAS REACHThe attendees who descend on the must-attend B2B

trade show for the tobacco, vape, and alternative

industries each year come from every continent around

the globe and every region of the United States.

INTERNATIONAL ATTENDANCE NORTH AMERICA 15%

CENTRAL & SOUTH AMERICA 6%

EUROPE 12%

AFRICA 4%

ASIA 53%

AUSTRALIA & OCEANIA 10%

U.S. ATTENDANCE

NORTH AMERICA

CENTRAL & SOUTH AMERICA

ASIA

AFRICA

AUSTRALIA & OCEANIA

EUROPE

15%

6%

12%

4%

53%

10%

WEST SOUTH CENTRAL

5%

SOUTH ATLANTIC

19%

EAST NORTH CENTRAL

9% MID ATLANTIC

9%

NEW ENGLAND

2%

EAST SOUTH CENTRAL

3%

WEST NORTH CENTRAL

2%

MOUNTAIN

16%

PACIFIC

35%

PACIFIC 35%

MOUNTAIN 16%

WEST NORTH CENTRAL 2%

WEST SOUTH CENTRAL 5%

EAST NORTH CENTRAL 9%

EAST SOUTH CENTRAL 3%

NEW ENGLAND 2%

MID ATLANTIC 9%

SOUTH ATLANTIC 19%

1 www.tobaccoplusexpo.com3

Page 4: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

DIGITAL PRE-SHOW MARKETINGWith these proven and effective opportunities to get the attention of our

Buyers, our pre-show marketing opportunities will start driving business

to your booth before you set foot on the show floor.

Ad (banner) on Online Show Floor Map $750

Exhibitor to supply HTML-ready content and images, along with links to be sent to our entire database of attendees. Exhibitor receives open and click-though rates. Limited Ad Space: Dec. 4, 6 and 20, 2018; Jan. 15, 17, 29 and 31, 2019, $1,500; and Feb. 4, 2019, $2,000.

Branded Email Blast $1,500–$2,000

570 x 100px ($250), 570 x 200px ($500), 1170 x 200px ($750)

Banner Ad on TPE Website $250–$750

EXCLUSIVE 1100 X 200px

Banner Ad on Attendee Registration Page $2,000

EXCLUSIVE

Banner Ad on Attendee Registration Email Confirmation $1,500

Digital File Specifications

• 72 DPI

• Submit to Nic Kreger ([email protected])

TPE BY THE NUMBERS

• Each email blast = 10,775 impressions

• Each page view = 208,500

over 6 months leading up to the show

Metrics

Banner Ad on Exhibitor List $2,000

EXCLUSIVE 1100 X 200px

• Web images must be RGB JPGs or PNGs.

• Retina (and compatible) display ratios accepted.

1 www.tobaccoplusexpo.com4

SOLD OUT!SOLD OUT!

SOLD OUT!

Page 5: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

BASIC LISTINGS SAMPLE SUPERIOR LISTINGS SAMPLE

ONLINE PROFILE LISTINGS OPTIONS

MOBILE APP DIRECTORY LISTING: BASIC VS. SUPERIOR

FEATURES

Premium Position Top of the Exhibitor List and search results

Video Uploads Tell your story with video

Company Logo Increase your brand recognition

Enhanced Profile Icon On Floor Plan and Exhibitor List

Online Product Listings Detailed descriptions, color images

Show Specials Online and in Tobacco Business Magazine

Press Releases What’s happening at your company

Brand Listing (character count) Describe your brand

Welcome Message Up to 60 characters

Product Categories Choose those for which attendees search

Online Profile Characters Searchable company info

Website URL Add website link to eBooth Profile

Company Name, Booth No., Address

1

3

75

10

300

ESSENTIAL

$250*

ENHANCED$500

SUPERIOR$750

3

6

1

150

10

600

1

7

10

3

200

10

1000

Floor Plan Banner AdsAll attendees will check out the online event map. Catch their attention in this hot spot with a trackable banner advertisement.

Investment – $500 each

Floor Plan Booth LogoMake your booth stand out from others by opting to show your company or product logo in your exhibit booth on the interactive event map. (BOOTH MUST BE 20’ x 20’. FILE TYPE: TRANSPARENT PNG.)

Investment – $350 each

Company LogoAvailable on SUPERIOR package only.

Online Product ListingsAvailable on ESSENTIAL, ENHANCED and SUPERIOR packages only.

Show SpecialsAvailable on ESSENTIAL, ENHANCED and SUPERIOR packages only. Spotlight discounts and giveaways in your online profile.

*ESSENTIAL LISTING INCLUDED ON INVOICE

How will you ensure your booth is on their must-see list?Don’t miss out on your opportunity to gain valuable brand exposure and visibility

at the show by utilizing your online profile listing to attract the attention of our

attendees before, during and after the show.

2018 TPE Metrics: Figures will increase due to lack

of printed show directory

• 18K+ views of exhibitor profiles• 3K+ views of conference info• 475+ buzz notification views

There will be no printed show directory. The mobile app is the only way for attendees to view your listing and what products you are offering, plus any show deals and contact info.

Mobile App Sponsorship Opportunities (Pre-, At- and Post-show)

The TPE mobile app includes special features and interactive content that improves the overall attendee experience. Don’t miss the chance to put your brand in the palms of thousands of industry professionals.

Push Notifications – Alert AttendeesOnsite $750

Opportunity to send one (1) push message to attendees during event dates only. Text only. No logos, links or graphics. Limited availability. Show Management will select date and time of push notification.

Mobile App Main Sponsor $4,500

Splash screen, Top Banner Ad, Nav Icon, Push Notification 1/day

Opportunity to position one (1) banner ad placement within mobile app. For best results, image specs should be 480x40 pixels or 450x80 pixels; PNG or JPG format is acceptable (without transparency.) Show Management will place banners on designated app page.

Banner Ad – (Limit of 5) $750 each

1 www.tobaccoplusexpo.com5

Page 6: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

(*Exhibitors responsible for providing and shipping items)

ONSITE BRANDING OPPORTUNITIESFrom exhibit hall signage to exclusive onsite exposure opportunities,

TPE gives exhibitors a chance to stand out in the crowd.

Market your company to our audience with these 8’ tall x 3’ wide displays. Be sure that when the buyers are looking around, it’s your company they see first. (Camera-ready artwork provided by exhibitor. Signs created by Show Management.)

• 20” Digital Screen

• Video/Image Loop

• Supports Audio

• Charges 12 Devices

• Freestanding Model

• Ashtrays throughout

show floor

• Industry Party

• Educational Sessions

TPE BY THE NUMBERS

EXCLUSIVE

EXCLUSIVE

LIMIT 6

EXCLUSIVE EXCLUSIVE

Aisle Signs $8,500

Lanyards* $6,500

Sample Bag Giveaways* $1,000 each

Back of Badge $7,500

Charging Station $2,700

Sample Bag Flyer Inserts* $750

Trade Show Bags* $6,500

Standing Branded Ashtrays $6,000

20”x20” Front Door Clings $500 each 2’x2’ Adhesive Floor Tiles $350 each Standing Billboards $1,595 each or 2 for $2,795 Add $395 for Double-Sided

1 www.tobaccoplusexpo.com6

Page 7: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

Located in the registration area, where there will be a captive audience, the Product Spotlight offers

the best location for buyers to see your products before they even hit the show floor.

Buyers will be given a scanner and as they go along viewing the different items they can scan an info

card for each item. When they are finished, they receive a list of all the products they were interested

in and where to find them on the show floor. After the show, exhibitors will be sent a list of all

attendees who were interested in their products with contact and demographic info.

FOOD SPONSOR — Branding signage, pre-show marketing and promotion, dedicated area

for demonstration. $10,000 plus cost of food, we provide food service.

DRINK SPONSOR — Branding signage, pre-show marketing and promotion, dedicated area

for demonstration. $10,000 plus cost of drinks, we provide ice, mixers and bartenders.

ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and

promotion, dedicated area for demonstration. $15,000 plus cost of band.

TPE INDUSTRY NIGHT SPONSORSHIPS (these are exclusive sponsorship opportunities)

• Seat Drops — $2,500 per session

• Educational Session (exclusive!) — Focused on what your product brings to retailers,

5-minute intro and 2 seats on panel, branding signage, recorded video after the show

and logo in pre-show marketing and promotion $7,500 each session

DAY 1SESSION 1 How to Merchandise, Market, and Promote in a New FDA Landscape

SESSION 2 CSP—Tobacco Trends in Convenience Stores

SESSION 3 How Innovation is Changing the Vape Category

* Schedule subject to change

DAY 2SESSION 1 Driving Profit, Inventory Management, Point of Sales Systems, and Customer Loyalty Programs

SESSION 2 The Power of Partnerships: How to Leverage Vendor Relationships to Grow Your Business

SESSION 3 CBD—Capitalizing on Emerging Trends and Mitigating Risk

EDUCATIONAL SESSION SPONSORSHIPS

PRODUCT SPOTLIGHT

EDUCATIONAL SESSIONS *

1 Cube $750 2 Cubes $1,500 3 Cubes $2,000

1 www.tobaccoplusexpo.com7

18”x18”x24” SPOTLIGHT CUBES

Page 8: SPONSORSHIP AND MARKETING OPPORTUNITIES · ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and promotion, dedicated area for demonstration. $15,000

www.tobaccoplusexpo.com

Sponsorship, Marketing Opportunities, and SalesHILARY MANNING

(805) [email protected]

www.tobaccoplusexpo.com


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