www.tobaccoplusexpo.com
SPONSORSHIP AND MARKETING OPPORTUNITIES
CONTENTS
CLICK TO GO TO PAGE:
1
Sponsorship, Marketing Opportunities, and SalesHILARY MANNING(805) [email protected]
STAND OUT FROM THE CROWD TO REACH THESE BUYERSWith hundreds of exhibitors displaying their products
on the show floor at TPE, one of the best ways to
maximize your ROI is by utilizing a combination of
the different visibility and sponsorship opportunities
available. You can give your brand exposure prior to,
during, and after the show by implementing these
different (and affordable) opportunities.
www.tobaccoplusexpo.com
TPE BY THE NUMBERS
MAKE SURE YOU’RE ON THEIR MUST-SEE LISTTPE annually brings in thousands of industry
professionals from the tobacco, vapor, alternative, and
general merchandise community to Las Vegas where
they discover new products and trends.
2
TPE HAS REACHThe attendees who descend on the must-attend B2B
trade show for the tobacco, vape, and alternative
industries each year come from every continent around
the globe and every region of the United States.
INTERNATIONAL ATTENDANCE NORTH AMERICA 15%
CENTRAL & SOUTH AMERICA 6%
EUROPE 12%
AFRICA 4%
ASIA 53%
AUSTRALIA & OCEANIA 10%
U.S. ATTENDANCE
NORTH AMERICA
CENTRAL & SOUTH AMERICA
ASIA
AFRICA
AUSTRALIA & OCEANIA
EUROPE
15%
6%
12%
4%
53%
10%
WEST SOUTH CENTRAL
5%
SOUTH ATLANTIC
19%
EAST NORTH CENTRAL
9% MID ATLANTIC
9%
NEW ENGLAND
2%
EAST SOUTH CENTRAL
3%
WEST NORTH CENTRAL
2%
MOUNTAIN
16%
PACIFIC
35%
PACIFIC 35%
MOUNTAIN 16%
WEST NORTH CENTRAL 2%
WEST SOUTH CENTRAL 5%
EAST NORTH CENTRAL 9%
EAST SOUTH CENTRAL 3%
NEW ENGLAND 2%
MID ATLANTIC 9%
SOUTH ATLANTIC 19%
1 www.tobaccoplusexpo.com3
DIGITAL PRE-SHOW MARKETINGWith these proven and effective opportunities to get the attention of our
Buyers, our pre-show marketing opportunities will start driving business
to your booth before you set foot on the show floor.
Ad (banner) on Online Show Floor Map $750
Exhibitor to supply HTML-ready content and images, along with links to be sent to our entire database of attendees. Exhibitor receives open and click-though rates. Limited Ad Space: Dec. 4, 6 and 20, 2018; Jan. 15, 17, 29 and 31, 2019, $1,500; and Feb. 4, 2019, $2,000.
Branded Email Blast $1,500–$2,000
570 x 100px ($250), 570 x 200px ($500), 1170 x 200px ($750)
Banner Ad on TPE Website $250–$750
EXCLUSIVE 1100 X 200px
Banner Ad on Attendee Registration Page $2,000
EXCLUSIVE
Banner Ad on Attendee Registration Email Confirmation $1,500
Digital File Specifications
• 72 DPI
• Submit to Nic Kreger ([email protected])
TPE BY THE NUMBERS
• Each email blast = 10,775 impressions
• Each page view = 208,500
over 6 months leading up to the show
Metrics
Banner Ad on Exhibitor List $2,000
EXCLUSIVE 1100 X 200px
• Web images must be RGB JPGs or PNGs.
• Retina (and compatible) display ratios accepted.
1 www.tobaccoplusexpo.com4
SOLD OUT!SOLD OUT!
SOLD OUT!
BASIC LISTINGS SAMPLE SUPERIOR LISTINGS SAMPLE
ONLINE PROFILE LISTINGS OPTIONS
MOBILE APP DIRECTORY LISTING: BASIC VS. SUPERIOR
FEATURES
Premium Position Top of the Exhibitor List and search results
Video Uploads Tell your story with video
Company Logo Increase your brand recognition
Enhanced Profile Icon On Floor Plan and Exhibitor List
Online Product Listings Detailed descriptions, color images
Show Specials Online and in Tobacco Business Magazine
Press Releases What’s happening at your company
Brand Listing (character count) Describe your brand
Welcome Message Up to 60 characters
Product Categories Choose those for which attendees search
Online Profile Characters Searchable company info
Website URL Add website link to eBooth Profile
Company Name, Booth No., Address
1
3
75
✓
10
300
✓
✓
ESSENTIAL
$250*
ENHANCED$500
SUPERIOR$750
✓
3
6
1
150
✓
10
600
✓
✓
✓
1
✓
✓
7
10
3
200
✓
10
1000
✓
✓
Floor Plan Banner AdsAll attendees will check out the online event map. Catch their attention in this hot spot with a trackable banner advertisement.
Investment – $500 each
Floor Plan Booth LogoMake your booth stand out from others by opting to show your company or product logo in your exhibit booth on the interactive event map. (BOOTH MUST BE 20’ x 20’. FILE TYPE: TRANSPARENT PNG.)
Investment – $350 each
Company LogoAvailable on SUPERIOR package only.
Online Product ListingsAvailable on ESSENTIAL, ENHANCED and SUPERIOR packages only.
Show SpecialsAvailable on ESSENTIAL, ENHANCED and SUPERIOR packages only. Spotlight discounts and giveaways in your online profile.
*ESSENTIAL LISTING INCLUDED ON INVOICE
How will you ensure your booth is on their must-see list?Don’t miss out on your opportunity to gain valuable brand exposure and visibility
at the show by utilizing your online profile listing to attract the attention of our
attendees before, during and after the show.
2018 TPE Metrics: Figures will increase due to lack
of printed show directory
• 18K+ views of exhibitor profiles• 3K+ views of conference info• 475+ buzz notification views
There will be no printed show directory. The mobile app is the only way for attendees to view your listing and what products you are offering, plus any show deals and contact info.
Mobile App Sponsorship Opportunities (Pre-, At- and Post-show)
The TPE mobile app includes special features and interactive content that improves the overall attendee experience. Don’t miss the chance to put your brand in the palms of thousands of industry professionals.
Push Notifications – Alert AttendeesOnsite $750
Opportunity to send one (1) push message to attendees during event dates only. Text only. No logos, links or graphics. Limited availability. Show Management will select date and time of push notification.
Mobile App Main Sponsor $4,500
Splash screen, Top Banner Ad, Nav Icon, Push Notification 1/day
Opportunity to position one (1) banner ad placement within mobile app. For best results, image specs should be 480x40 pixels or 450x80 pixels; PNG or JPG format is acceptable (without transparency.) Show Management will place banners on designated app page.
Banner Ad – (Limit of 5) $750 each
1 www.tobaccoplusexpo.com5
(*Exhibitors responsible for providing and shipping items)
ONSITE BRANDING OPPORTUNITIESFrom exhibit hall signage to exclusive onsite exposure opportunities,
TPE gives exhibitors a chance to stand out in the crowd.
Market your company to our audience with these 8’ tall x 3’ wide displays. Be sure that when the buyers are looking around, it’s your company they see first. (Camera-ready artwork provided by exhibitor. Signs created by Show Management.)
• 20” Digital Screen
• Video/Image Loop
• Supports Audio
• Charges 12 Devices
• Freestanding Model
• Ashtrays throughout
show floor
• Industry Party
• Educational Sessions
TPE BY THE NUMBERS
EXCLUSIVE
EXCLUSIVE
LIMIT 6
EXCLUSIVE EXCLUSIVE
Aisle Signs $8,500
Lanyards* $6,500
Sample Bag Giveaways* $1,000 each
Back of Badge $7,500
Charging Station $2,700
Sample Bag Flyer Inserts* $750
Trade Show Bags* $6,500
Standing Branded Ashtrays $6,000
20”x20” Front Door Clings $500 each 2’x2’ Adhesive Floor Tiles $350 each Standing Billboards $1,595 each or 2 for $2,795 Add $395 for Double-Sided
1 www.tobaccoplusexpo.com6
Located in the registration area, where there will be a captive audience, the Product Spotlight offers
the best location for buyers to see your products before they even hit the show floor.
Buyers will be given a scanner and as they go along viewing the different items they can scan an info
card for each item. When they are finished, they receive a list of all the products they were interested
in and where to find them on the show floor. After the show, exhibitors will be sent a list of all
attendees who were interested in their products with contact and demographic info.
FOOD SPONSOR — Branding signage, pre-show marketing and promotion, dedicated area
for demonstration. $10,000 plus cost of food, we provide food service.
DRINK SPONSOR — Branding signage, pre-show marketing and promotion, dedicated area
for demonstration. $10,000 plus cost of drinks, we provide ice, mixers and bartenders.
ENTERTAINMENT SPONSOR — 5-minute intro, branding signage, pre-show marketing and
promotion, dedicated area for demonstration. $15,000 plus cost of band.
TPE INDUSTRY NIGHT SPONSORSHIPS (these are exclusive sponsorship opportunities)
• Seat Drops — $2,500 per session
• Educational Session (exclusive!) — Focused on what your product brings to retailers,
5-minute intro and 2 seats on panel, branding signage, recorded video after the show
and logo in pre-show marketing and promotion $7,500 each session
DAY 1SESSION 1 How to Merchandise, Market, and Promote in a New FDA Landscape
SESSION 2 CSP—Tobacco Trends in Convenience Stores
SESSION 3 How Innovation is Changing the Vape Category
* Schedule subject to change
DAY 2SESSION 1 Driving Profit, Inventory Management, Point of Sales Systems, and Customer Loyalty Programs
SESSION 2 The Power of Partnerships: How to Leverage Vendor Relationships to Grow Your Business
SESSION 3 CBD—Capitalizing on Emerging Trends and Mitigating Risk
EDUCATIONAL SESSION SPONSORSHIPS
PRODUCT SPOTLIGHT
EDUCATIONAL SESSIONS *
1 Cube $750 2 Cubes $1,500 3 Cubes $2,000
1 www.tobaccoplusexpo.com7
18”x18”x24” SPOTLIGHT CUBES
www.tobaccoplusexpo.com
Sponsorship, Marketing Opportunities, and SalesHILARY MANNING
(805) [email protected]
www.tobaccoplusexpo.com