12
Marketing & Sponsorship Opportunities The No.1 show for professional AV and electronic systems integration presented by
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Marketing & Sponsorship Opportunities
The No.1 show for professional AV and electronic systems integration presented by
Dear ISE 2012 Exhibitor,
With more exhibitors anticipated than ever before it is important for you to maximize your returns from ISE 2012 by making sure as many attendees as possible visit your stand during the show. The following details offer you various ways to help do this. Bearing in mind we are expecting in excess of 38,000 attendees to come to ISE 2012, marketing activity before, during and after the show can only help maximize your returns on your investment into ISE 2012.
The Sponsorship and Marketing Opportunities, some of which are new for 2012, are designed to offer maximum exposure for your company and/or brand, and are as follow:
Page 3: Show Sponsorhips – Platinum, Gold and Silver levelsPage 4: Our Publications – RISE, our pre-show Visitor Magazine, and our Fold-out Floor planPage 5-7: Signage at the show and on the Show FloorPage 8-9: Tailored Opportunities – Visitor Bags and Badges, Internet Cafés and Press RoomPage 10: Our Digital Signage (DiSCO) ConferencePage 11: Our UK and German Hosted Buyer Programmes
If you wish to secure any of the options outlined in this brochure please contact me as soon as you can and I shall ensure your booking is acknowledged and processed accordingly. Please note that we have already offered first refusal to all of our 2011 sponsors and the uptake has been very strong and all remaining opportunities are limited in their availability and are available on a ‘first come, first served, basis.
Should you have any questions about any of the Sponsorship and Marketing Opportunities outlined I this brochure please don’t hesitate to contact me. I thank you for your continued support and I look forward to speaking with you soon...
My best regards for now
Ian Morrish Sales ManagerIntegrated Systems Europe
Tel: +44 (0) 1372 454366Fax: +44 (0) 1372 453199Mobile: +44 (0) 7768 398007Email: [email protected]
Introduction
2
??? Show Sponsorship
With the continued year on year increase in attendance at ISE, our Marketing and Sponsorship offerings have continu-ally offered greater value for our sponsors. You may already be aware but our attendance this year was 34,870, up from 28,489 in 2010 (and 24,912 in 2009), and this represents a 22% increase on last year’s figure. This is the highest atten-dance achieved by any standalone AV tradeshow anywhere in the world, and we expect continued growth for ISE 2012.
To further enhance your presence at ISE 2012 we are again delighted to offer you a range of marketing and sponsorship options that are designed to offer you maximum exposure at the show. These are limited in availability and are offered initially to our previous year’s sponsors, and then on a “first come first served basis”. The opportunities available are as follows:
SHOW SPONSORSHIP – PLATINUM €17,000 (5 only available)
• Your logo on the homepage of the ISE Website, with a web link, identifying you as a Platinum sponsor• Your logo on the online floor plan of the ISE Website, identifying you as a Platinum sponsor• Your logo on the homepage of at least 8 official ISE pre-show visitor emails identifying you as a Platinum sponsor• The guarantee of a new product feature in one of the official ISE pre-show visitor emails• Your logo on selected ISE Visitor Advertising identifying you as a Platinum sponsor• Your logo in over 40,000 copies of ‘RISE’, the official ISE pre-show magazine, identifying you as a Platinum sponsor• Your logo in over 30,000 copies of the fold-out ISE Floor Plan highlighting your stand location• Your logo in over 30,000 copies of the ISE Show Guide identifying you as a Platinum sponsor• Your logo on the main Floor Plans, in the two Registration areas, identifying you as a Platinum sponsor• Your logo on the RAI Live! digital signage system identifying you as a Platinum sponsor• 2 x 15 second advertisements, shown every 20 minutes, on the RAI Live! digital signage system• A 2-sided aisle banner in the show hall - location to be agreed
SHOW SPONSORSHIP - GOLD €10,000
• Your logo on the homepage of the ISE Website, with a web link, identifying you as a Gold sponsor• Your logo on the homepage of the official ISE pre-show visitor emails identifying you as a Gold sponsor• The guarantee of a new product feature in one of the official ISE pre-show visitor emails• Your logo in over 30,000 copies of the ISE Show Guide identifying you as a Gold sponsor• Your logo on the main Floor Plans, in the two Registration areas, identifying you as a Gold sponsor• Your logo on the RAI Live! digital signage system identifying you as a Gold sponsor• 1 x 15 second advertisement, shown every 20 minutes, on the RAI Live! digital signage system• A 2-sided aisle banner in the show hall - location to be agreed
SHOW SPONSORSHIP - SILVER €5,000
• Your logo on the homepage of the ISE Website, with a web link, identifying you as a Silver sponsor• Your logo on the homepage of the official ISE pre-show visitor emails identifying you as a Silver sponsor• Your logo in over 30,000 copies of the ISE Show Guide identifying you as a Silver sponsor• Your logo on the RAI Live! digital signage system identifying you as a Silver sponsor• 1 x 15 second advertisement, shown every 20 minutes, on the RAI Live! digital signage system• A 2-sided aisle banner in the show hall - location to be agreed
Gold Sponsor
Platinum Sponsor
Silver Sponsor
3
Publications
‘RISE’ – The Official ISE Pre-Show Visitor Magazine
Due to our ever growing attendance and demand for pre-show information we will now print over 40,000 copies of ‘RISE’, our full colour A4 Visitor magazine. Mailed distribution of ‘RISE’ will be the second week of December. The design and content of ‘RISE’ will remain very similar and will be a minimum of 52 pages in size. It will contain the Floor Plans, Conference Schedules, New Product Features and other useful show information. There are three ways to reach our attendees in this publication:
COPY DEADLINE: Wednesday 16th November. PUBLICATION: Mid December.Please note that in January we will publish ‘RISE +’ and this will be a 4 or 8 page follow up to ‘RISE’. The design will be similar to ‘RISE’ but the content will include last minute updates required by our attendees to maximise the efficiency of their visit to ISE. If there are any possibilities to sponsor this I will certainly let you know…
ISE Fold-Out Floor Plan
Your logo on the Floor Plan Highlighting Your Location and a Highlighted Exhibitor ListingWith the increased size of the fold-out floor plan it allows us greater scope to highlight specific locations. We will place your logo on the floor plan and highlight your location accordingly so that all exhibitors can immediately see where you are located. Your name will also be in bold on the exhibitor listing on the reverse side, so you will be highlighted on both sides of the Floor plan.
€795 per logo
The Offi cial Magazine of ISE 2011
All the connections you need
The products, events, education and features that will make ISE 2011 the biggest and best yet
RISE_2011.indd 1 06.12.10 10:07
New Product FeaturesWe will again have a strong section of New Product Features with no more than four features per page. Presented as news items these are a great way to inform our attendees of your latest product developments. Each entry will incor porate one single image, a heading (of no more than 6 words) and up to 150 words of editorial.
€895 – with a maximum of 2 per brand.
AdvertisingOur page plan allows for a limited amount of pages of advertising that we can make available to our exhibitorsas follows:
Outside Back Cover - €4,495. Inside Front Cover - €3,495. Inside Back Cover - €2,995. Double Page Spread - €4,995. Opposite Editorial - €2,695.
Floor Plan SponsorThere will be a double page spread showing an overview of our floor plan and we will place a banner advertise-ment across the base of this spread and also highlight your stand location. An exclusive opportunity to highlight your pre sence and location at the show.
€2,495 – one only available at 40mm high x 420mm wide.
4
Signage
Aisle Banners, Floor Stickers and Pop Ups
Digital Signage Advertising on RAI Live!
The Aisle Banners are double sided, 1m wide x 3m high, and will be suspended from the Hall ceiling at key visual points around the show floor. The bottom 1m square will be used to help visitors navigate the show by showing the Hall number and aisle, whilst the top 1m wide x 2m high on both sides is available for your advertising message.See Map on the next page showing all locations, and please call for latest availability.
Aisle Banners - €995 each or 5 for €4,495
The Floor Stickers are diamond shaped, 1m x 1m in size, and will be located at key strategic positions and offer a clear and very visual branding opportunity on the show floor. On the top half we will have ISE branding and we will display the Hall and Aisle number, and on the bottom you can have your advertising message - a half diamond area, about 1.4m x 1m x 1m.See Map on the next page showing all locations, and please call for latest availability.
Floor Stickers: €695 each or 5 for €3,195
The Pop Ups are 1m wide x 2m high and are available to purchase in key locations around the show. Limited in their availability they will be placed in generic areas such as the cafes, walkways, lounge areas and at the entrance to the Halls.
Pop Ups: €695 each or 5 for €3,195
In the tenancy area taken by ISE the RAI has over 650 Digital Signage screens and many will be used for signposting and instruction. However over 250 will be used for our content, as well as exhibitor advertising. The screens are loca-ted at all key visual points on the show floor as well as catering areas, meeting rooms etc..., offering you maximum exposure to all attendees. We again expect that the uptake will be strong, therefore please ensure to book early. Pricing is as follows:
• 1 x 15 second slot shown every 20 minutes during the show = €745• 2 x 15 second slots shown every 20 minutes during the show = €1,345• 3 x 15 second slots shown every 20 minutes during the show = €1,895• 4 x 15 second slots shown every 20 minutes during the show = €2,395
NB. The above are only suggested packages, please note that by the nature of Digital Signage offerings we can easily tailor a package to suit with different length advertisements appearing at varying frequencies. Please ask for further details.
5
Map of Available Signage at ISE 2012
lift
HALL 6
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33B32B31B30B29B28B27B26B25B24B23B22B21B20B19B18B
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HD V1 DEUR 1666
HR V1 TRAP 1668
HR V1 LOGE 1669
HR V1 LIFT L4
HR V1 VERK 1672
HR V1 TOIL 1674 HR V1 TOIL 1675
HR V1 SPOE 1676 HR V1 TOIL 1677
HR V1 MAGA 1679
HR V1 TRAP 1680
HR V1 ORGA 1682
HD V1 TECH 1757
lift
Board &Press Room
Board &
68m2Press Room
lift
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HR V1 TECH 1660HR V1 DEUR 1662
HR V1 TECH 1663
HR V1 TECH 1670
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HH V1 TECH 1634
CHH V1 GANG 1622
HH V1 TRAP 1620
HH V1 LIFT L6
HH V1 LIFT L5
HH V1 REST 1624
HH V1 MAGA 1625
HH V1 KANT 1623
HH V1 MAGA 1626
HH V1 MAGA 1627
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| Residential Solution Area
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U www.a-booth.nlE [email protected]
F 075 - 622 55 82T 075 - 622 55 811507 CD ZaandamZijtocht 8
Klant :Beurs/Event :Datum :Lokatie :Hal :
Projektnr. :Tekeningnr. :Schaal :Tekenaar :Datum :Wijziging :
-ISE 2012-
Hal 1-12RAI Amsterdam
Graphical Floorplan
2413/1104801-A0nvtJB18-04-201118-05-2011
Make sure you brand the area around your stand, not one of your competitors…
6
Map of Available Signage at ISE 2012
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F 075 - 622 55 82T 075 - 622 55 811507 CD ZaandamZijtocht 8
Klant :Beurs/Event :Datum :Lokatie :Hal :
Projektnr. :Tekeningnr. :Schaal :Tekenaar :Datum :Wijziging :
-ISE 2012-
Hal 1-12RAI Amsterdam
Graphical Floorplan
2413/1104801-A0nvtJB18-04-201118-05-2011
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12A2 12F2
02C2
02C4
01M2
RAI Live
Double Sided Banner
Floor Sticker
U www.a-booth.nlE [email protected]
F 075 - 622 55 82T 075 - 622 55 811507 CD ZaandamZijtocht 8
Klant :Beurs/Event :Datum :Lokatie :Hal :
Projektnr. :Tekeningnr. :Schaal :Tekenaar :Datum :Wijziging :
-ISE 2012-
Hal 1-12RAI Amsterdam
Graphical Floorplan
2413/1104801-A0nvtJB18-04-201118-05-2011
7
Tailored Options
Visitor Badges
This is an exclusive opportunity to have your logo in full colour on the front of all our Visitor Badges (please note this excludes exhibitor badges). Your logo will be situated at the top of the Badge, next to the ISE logo and will be highly visible on every Visitor Badge through the duration of the show. This is highly sought after so please contact ISE by return.
€8,500 (1 only available)
Visitor Bags
All attendees will be offered a show bag with our Fold-Out Floor Plan and other useful information already pre-packed into it. There is the option to sponsor these bags and to have your logo visible on both sides of the bag for the duration of the show on every stand, in every aisle, at every Café, and even in and around Amsterdam! Within the bags we offer limited opportunities to include a flyer or a small branded item. A great way to reach all our attendees… Options as follows:
Visitor Bag SponsorshipYour logo, printed in full colour, printed on both sides of 30,000 of the ISE canvas Visitor Bags. We will source and produce the bags and print your logo on all the bags.
€17,000 (1 only available)
Insertion of a Single ItemA flyer, a pen, a badge or even a packet of mints, you can purchase the right to have your branded item placed into a minimum of 5,000 of our 30,000 Visitor Bags.
€295 / 1,000 bags – maximum of 5 different inserts in any one bag
Insertion of Branded NotepadAgain, our minimum order will be for 5,000 bags, and only one note pad will be inserted into each bag. Please note you will need to meet the production costs of the notepads, and the size must be no greater than A5, with a maximum of 50 sheets.
€325 / 1,000 notepads – maximum of 1 notepad in any one bag
8
Tailored Options
ISE Internet Café
ISE 2011 again saw us have two Internet Cafés, and they were certainly needed, in fact they were busy all day every day! For ISE 2012 we will again have two Internet Cafés for our attendees to use free of charge, one in Hall 7 covering Halls 1-7, and the other in Hall 12 covering Halls 9-12. Each Internet Café sponsorship package includes the fol-lowing:
• Your name on the Internet Café name boards in the specified area• We will use your logo and make a personalized HTML start-up page on all terminals in the specified area• 2 x Literature racks with brochures. Please note no product can be displayed• 2 x Pop ups signs (1m wide x 2m high), at each Café, one at each end of the computer stations• Your logo on the main Floor Plans, in the two Registration areas, identifying you as the sponsor of the Internet Café • Your logo on the ‘RISE’ floor plan identifying you as the sponsor of the Internet Café• Your logo on the Fold Out floor plan identifying you as the sponsor of the Internet Café• Your logo on the Show Guide floor plan identifying you as the sponsor of the Internet Café
If there is anything else you feel might enhance the area e.g. Mouse mats, note pads, pens etc…, please discuss this with us and we will work with you to help increase your branding and also improve the Internet Café facilities. Please note any changes to the above package must be approved by ISE.
€6,000 each or €10,000 for both sites (2 only available)
ISE Press Room
All journalists (of which over 300 attended at ISE 2011) will have unlimited access to our Press Room where there is wireless internet, refreshments, exhibitor literature etc… It’s a quiet room located at the main entrance to Halls 1-7, for the members of the Press that allows them all the opportunity to send the very latest show reports to their specific media. This exclusive package includes the following:
• 4 x Pop ups signs (1m wide x 2m high), one outside the entrance to the Press Room, one located in each Registra- tion Area and one at the top of the escalators to/from Hall 12.• Your logo on the main Floor Plans, in the two Registration areas, identifying you as the sponsor of the Press Room• Your logo in the Show Guide identifying you as the sponsor of the Press Room• Your logo on the Fold Out floor plan identifying you as the sponsor of the Press Room• A 5m x 1m banner hanging outside the Press Room overlooking the Registration area.
€6,500 (1 only available)
9
At ISE 2012 the DiSCO Conference will be a focused 1 day event held on Monday 30th January, and we again expect a highly targeted group of delegates from specific professions relevant to digital signage. We have two different levels of sponsorship, and an opportunity to sponsor the highly sought after ISE Trolley Bags that are given to all delegates.
CONFERENCE SPONSORSHIP – PLATINUM
• Primary sponsorship of the two Coffee Breaks and the Lunch with ‘catering brought to you by’ credit at the serving area and on all tables• Pop Up (1m wide x 2m high) and literature rack opposite the doors to the Conference Room – you have the option to man this station if required• Recognition as a DiSCO Conference Platinum sponsor in the Show Guide• Recognition as a DiSCO Conference Platinum sponsor on the DiSCO Conference section of the ISE website• Recognition as a DiSCO Conference Platinum sponsor in any relevant printed literature • Recognition as a DiSCO Conference Platinum sponsor on the Pop Up signage in the Conference Room• The option to supply a branded note pad and pen for all delegates• A ‘with thanks to’ credit running before and in between the conference sessions• 4 x Delegate Passes to the Conference (valued at over €3,000)
€6,500 (2 only available)
DiSCO Conference
CONFERENCE SPONSORSHIP - GOLD
• Secondary sponsorship of the two Coffee Breaks and the Lunch with ‘catering brought to you by’ credit at the servingarea and on all tables• Pop Up (1m wide x 2m high) and literature rack near to the doors to the Conference Room – you have the option to man this station if required• Recognition as a DiSCO Conference Gold sponsor in the Show Guide• Recognition as a DiSCO Conference Gold sponsor on the DiSCO Conference section of the ISE website• Recognition as a DiSCO Conference Gold sponsor in any relevant printed literature • Recognition as a DiSCO Conference Gold sponsor on the Pop Up signage in the Conference Room• A ‘with thanks to’ credit running before and in between the conference sessions• 2 x Delegate Passes to the Conference (valued at over €1,500)
€4,500 (4 only available)
CONFERENCE: Trolley Bag Sponsorship
All attendees of the DiSCO Conference (in excess of 150) will be supplied with a high quality ISE 2012 DiSCO Confe-rence Trolley Bag containing relevant conference information. This exclusive package includes your logo on the front of the Conference trolley bags, with a single item of literature or merchandise in the bag.
€12,000 (1 only available)In addition you could also sponsor the Bag Tags attached to all bags at a cost of:
€1,500 (1 only available)
10
Hosted Buyer Programmes
To further enhance your presence at ISE 2012 we are delighted to offer you at least two structured Hosted Buyer Programmes designed to offer you an exclusive opportunity to have access to a focused group of buyers who may not otherwise have the opportunity to visit ISE. These are limited in their availability and are being offered to all exhibi-tors on the understanding that we need a suitable balance of products from our sponsors.
There are already two Hosted Buyer Programmes confirmed for ISE 2012. These both ran at ISE 2011 and were tre-mendously successful for all parties concerned. Both groups will again be offered free travel and accommodation, and will be looked after for the time that they are at ISE 2012. Please note that other Programmes may come on line at a later date.
The ISE UK Hosted Buyer Programme Working again with SCHOMS (The Standing Conference for Heads of Media Services) we expect at least 50 buyers on Tuesday and Wednesday. SCHOMS is the professional body for heads of services working within the UK Higher Education sector. Cost €3,000 (5 options available)
The ISE German Hosted Buyer Programme This will be the fourth Hosted Buyer Programme for German (and Austrian) Architects, Designers, Production Engi-neers and Media Specialists, and we expect over 100 to attend during Wednesday and Thursday. Three defined sectors will be covered and available for sponsorship as follows - Conference Technique, I-Home and Digital Signage. Cost €1,500 (12 options available)
We are still in the process of fine tuning the Hosted Buyer Programmes so please contact us to discuss the details further, however, and to give you an idea, we will offer you a package similar to the following:
• ”Get together” in the morning hours (welcome breakfast)• There will be a show tour in the morning with all buyers and you will have the opportunity to show this group around your stand• An industry themed presentation that is related to your product. This will be held in a specific room in the Europa Complex at the RAI. Please note that all buyers must attend all of the sponsor presentations• Your logo on the ISE Website, with a web link, identifying you as a Hosted Buyer Sponsor• Your logo in the ISE Show Guide, identifying you as a Hosted Buyer Sponsor• Your logo in ‘RISE’, our pre-show Visitor Magazine, identifying you as a sponsor of our Hosted Buyer Programme• Access to the list of all buyers, with a brief status profile, will be available to all sponsors before and after the show so that you are able to approach them directly to establish contact and subsequently follow up• PR activity before, during and after the show• To gather data from a potentially large number of Hosted Buyers, we will run a questionnaire and results will be available to all sponsors after the show
11
www.iseurope.org
Should you wish to partner with us and take part in any of the Marketing and Sponsorship Opportunities outlined in this brochure please don’t hesitate to contact Ian Morrish at Integrated Systems Europe on:
Tel: +44 (0) 1372 454366Mobile: +44 (0) 7768 398007Email: [email protected]
Deadlines:Please note the deadline for all artwork (except RISE) will be Wednesday November 30th. The deadline for RISE will be Wednesday 16th November, with distribution 4-5 weeks later. Please send all artwork directly to Danielle Inostroza at [email protected] or call her on +31 (20) 2402420 if you have any queries.
Integrated Systems Europe is a joint venture of CEDIA and InfoComm International®
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit: www.cedia.org or www.cedia.co.uk
InfoComm International® is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm has 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV market research and news. Its training and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Europe, the Middle East and China. Additional information is available at www.infocomm.org