The MS Fitness ChallengeConquering Multiple Sclerosis through Fitness & Health

Sponsorship Opportunities

The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

YOUR OPPORTUNITY TO HELP

Few words can accurately describe the physical and emotional challenges that people with Multiple Sclerosis face every day. The unpredictability of when severe pain will strike and the stress of not being able to do things that were once routine tremendously impacts their lives in ways most of us cannot comprehend.

The MS Fitness Challenge (MSFC) is looking to join forces with caring partners to help bring physical fitness to millions of people suffering with an incurable disease that often leads to limited mobility, paralysis, and severe effects on overall health. This is an incredible chance to become part of a rewarding opportunity to directly improve lives and raise awareness for the benefits of exercise and nutrition--for people with Multiple Sclerosis--and all communities that support and care about healthy living.

Our amazing media exposure, publicity and MSFC events provide enormous opportunities to get your brand and products in front of consumers interested in supporting an active lifestyle and giving back. Our founder’s inspirational story has garnered international publicity and promotional partnerships, with many additional deals in the works through his successful production company. Our large fundraising events offer something for every member of the family including: raffles, live music and dancing, exercise demonstrations, children’s entertainment, food samplings and giveaways, guest celebrities, health screenings, and more.

Sponsors of the MS Fitness Challenge receive a unique chance to reach a compassionate, intelligent, and active audience; showcase their programs, products and services, and present their campaigns and ideas to the public. Joining with our cause brands participating companies as leaders in their industries with a heart who care about making a difference.

The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

ABOUT MS

Multiple Sclerosis is a chronic, unpredictable autoimmune disease of the central nervous system (CNS) in which the immune system incorrectly attacks healthy tissue. Surrounding and protecting the nerve fibers of the CNS is a fatty tissue called myelin, which helps nerve fibers conduct electrical impulses. In MS, myelin is lost in multiple areas, leaving scar tissue called sclerosis. When myelin or the nerve fiber is destroyed or damaged, the ability of the nerves to conduct electrical impulses to and from the brain is disrupted, and this produces the various symptoms of MS.

More than 2.3 million people are affected by MS worldwide ….(and) someone gets newly diagnosed with this disease every hour of every day.

The total lifetime cost for individual MS healthcare is $1.2 million.

The only hope has been drugs and long term care until now…

The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

ABOUT THE MS FITNESS CHALLENGE

David Lyons was hospitalized and diagnosed with Multiple Sclerosis at the age of 47. A former bodybuilder and health club owner, he exercised regularly and lived a healthy lifestyle. He was devastated by the diagnosis and frustrated by the physical limitations of his condition. While in the hospital the doctors told David he would most likely leave in a wheelchair and would not return to his normal workout routine. They also warned him that MS is a disease that most often progressively worsens and to prepare for his limitations as he ages. So what does David do? At the age of 50 he decided to compete in a bodybuilding competition!

David knew he could not do this alone, so he assembled a team he calls The Challenge Team. David’s doctors all told him that his pursuit of a bodybuilding title was sheer madness, especially at 50 years old...but if anyone could do it - he could. On August 22, 2009, David competed in his first competition where he was awarded The Most Inspirational Bodybuilder trophy!

The MS Fitness Challenge was birthed from founder David Lyons’ MS Bodybuilding Challenge and his wife, registered nurse, Kendra’s desire to help others who suffer from Multiple Sclerosis. His personal challenge and his book, David’s Goliath, about his journey as a bodybuilder with MS, are inspirations to others who find the obstacles in life too difficult to overcome. David and Kendra

founded the MS Fitness Challenge, a 501(c)(3) not-for-profit organization, as a way for others to join them and fight this debilitating disease through health & fitness.

“I had the honor of meeting David and the drive and determination he has to find a cure for this disease is commendable! David’s MS Fitness Challenge is one of the best, if not THE best challenge I’ve seen!” -LaToya Jackson

“David’s Goliath will empower all of us to Climb Higher and find the strength to overcome even the most difficult challenge.”~ Montel Williams - Acclaimed TV Host, Bestselling Author and Creator of The Montel Williams MS Foundation

“... You can overcome any obstacle in life with faith, determination and drive. Having fought my own Goliath with my strokes, David’s story and fight embodies “True Strength.” ~ Kevin Sorbo - Famed Actor of Hercules Series and Author “True Strength”

The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

WHAT WE DO

It is the mission of the MS Fitness Challenge to provide certified fitness professionals to people with MS nationwide in an effort to educate and train them in the benefits of exercise and nutrition in winning the battle against Multiple Sclerosis. MSFC pays for these professionals to work with the person signed up for a 12 week “Challenge” program and a membership for that person at a host fitness center through the donations of its supporters.

We kick off each 12 week fitness challenge at our MSFC events. Our large free fundraising events are open to the public and include live music, fitness demonstrations, giveaways, raffles, and more, with all funds raised also going directly towards the cost of providing a personal trainer, gym membership, nutritional supplements, and ongoing support for each participant with MS during the 12 week Fitness Challenge program. But our main focus is on individual 12 week Challenges held at host gyms in cities nationwide. With a kick off day to launch the MSFC, which includes media coverage and meet and greet

booths, sponsors have the opportunity to share their products and services with the local community of MSers and their families, fitness enthusiasts, MSFC supporters and gym members.

“...The MS Fitness Challenge has been a wonderful opportunity for me…so much more than just getting back into the gym. My trainer has been a great supporter and teacher....she has shown me what I CAN do physically and ways to adapt things I struggle with. My MS limits me, but it doesn’t stop me anymore.” - Julie Henderson

“...MSFC has given me the tools to fight my disease. I can focus on key weaknesses to aid my mobility and stability. Building my strength and endurance helps me to prevent advanced disability. I know I have to be persistent, but I can foresee a stronger future. Thanks for reminding me that I may have MS, but MS does not, will not have me.” - Kathy Kalish

“...there were times my wife got home from work and was so exhausted or in so much pain, she just had to go to bed. I barely remember that woman, now when she is in pain, her legs are tingling or other MS symptoms are occurring, she doesn’t go to bed, she toughs it out because she is stronger physically and mentally (not letting the MS control her and dictate what she must do). I thank David Lyons everyday for his decision to not let MS run his life, and to help others do the same. He has been an inspiration to my wife and now she is my inspiration.” - Jerry Searcy

The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

ABOUT DAVID LYONS

David Lyons, founder of the MS Bodybuilding Challenge and co-founder of the MS Fitness Challenge with wife Kendra, has dedicated his life to helping people with MS understand and be educated on the importance of fitness in their lives. He is the faith based author of David’s Goliath, selling thousands of copies on Amazon, Barnes & Noble and other

bookstore outlets, a speaker/writer for the Fellowship of Christian Athletes, writer for EverydayHealth.com reaching 30 million visitors monthly with many articles featured on the front page of AOL.com reaching 250 million people, owner of the NaturalBody fitness brand, and President/Executive Producer at Bishop-Lyons Entertainment, one of Hollywood’s top production companies and partners with ITV Studios (Hell’s Kitchen, Duck Dynasty, Pawn Stars and other hit shows) with new shows in production with AMC, MTV and other networks. David and Bishop-Lyons Entertainment also won the 2014 Strategy Innovation Award for “Chief Strategy Officer of the Year”.

David is now working hand in hand with American CryoStem (AC), one of the leaders in stem cell technology, and a FDA Registered laboratory. AC is working on a trial that may be able to relieve the symptoms and eventually stop MS. David was chosen to be the first patient in the trial and will have his MS stem cells in the bank AC is developing. He will be featured in the company’s worldwide marketing plan as their endorser which will be seen by millions of people.

David is considered the face of MS and fitness worldwide with notoriety in the US, UK, Australia, Finland and more. He is a regular on network television and has appeared on news shows nationwide such as FOX, CBS, and KUSI. David has also been featured on many national radio shows and in print media.

It is obvious that David does not let MS define him or hinder him on his road to success and living a full life. David is a fiercely loyal partner and a media expert, and is relentless in his passion for the growth of the MSFC. As a sponsor of the MS Fitness Challenge, your company will be included in the massive exposure that David Lyons brings to this cause.

The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

HOW YOU CAN HELP PARTICIPANT SPONSORS

You may sponsor individual Challenge Participants with MS by donating $750 per participant. You will receive the name of each participant sponsored – host gym location and summary of success upon completion of the program. Your donation will go directly to helping the MSFC Team assist that sponsored person in their personal 12-week Fitness Challenge.

5 Participants: $3750, 10 Participants: $7500, 15 Participants: $11,250 20 Participants: $15,000, 25 Participants: $18,750

INSPIRED SPONSORS$5000 Donation: Inspired Sponsors will receive a full partner page on the MSFC website for a 1 year term.

DETERMINED SPONSORS$10,000 Donation: Determined Sponsors will receive a full partner page on the MSFC website and will be added to all MSFC event banners and posters for a 2 year term. Determined Sponsors will also be included in all TV, radio, print and social media coverage before and during the events.

TRANSFORMED SPONSORS$20,000 Donation: Transformed Sponsors will receive all the benefits of Determined Sponsors for a 3 year term. They will also receive an exhibition booth and have the opportunity for a delegate to attend events for product distribution, and 1:1 interaction with attendees.

RENEWED SPONSORS$35,000 Donation: Renewed Sponsors receive all the benefits of Transformed Sponsors plus a video endorsement from David Lyons of your company to be featured in our promotions and websites as well as in your marketing programs. You may also have David, a sought after motivational speaker, and the MSFC Trainers with Heart provide a wellness seminar at a company event.

GOLIATH SPONSORS$50,000 Donation: Goliath Sponsors receive all the benefits of Renewed Sponsors plus a feature article in David’s blog on EverydayHealth.com. You will also have the opportunity to co-brand MSFC Events and Promotions.

It is only through the donations of our sponsors that we are able to continue to grow our Challenge events and connect more people with MS to Personal Trainers. Custom Sponsorship opportunities are also available for companies and individuals interested in helping us with specific initiatives to expedite our growth. Please contact us for more information: david@msfitnesschallenge.com

The MS Fitness Challenge is a 501(c)(3) not-for-profit organization

PARTNERSHIP

The MS Fitness Challenge, a 501(c)(3) not-for-profit organization, implements the support people with MS need to stay as fit as possible,overcome limits and keep their bodies moving. You can help us help those with MS to beat this disease through health & fitness and combat its devastating effects on the body.

100% of all sponsor donations go to the cost of the MS Fitness Challenge program.

We encourage you to join our Challenge and help us reach our goal of providing certified fitness professionals to people with MS nationwide. Together, we can directly change the lives of many people.

Contact Us:

(855)-MSFIT4U (673-4848) msfcinfo1@gmail.com

www.MSFitnessChallenge.com www.facebook.com/MSFitnessChallenge www.twitter.com/MSFitChallenge

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The MS Fitness Challenge is a 501(c)(3) not-for-profit organization