COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
SPONSORSHIPS – 2018 Played in South Hamilton, Massachusetts on the oldest polo fields in the country
www.myopiapolo.org cover photo: Andrew Katsampes
COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
Overview
Myopia Polo holds the distinction of being the oldest active polo club in America. One of five charter members of the United States Polo Association in 1891, except for two wartime hiatuses, club players have competed on summer Sundays on the original Gibney Field (named after what was Gibney Farm) since the first game in 1887.
Gibney Field was the scene of the first formal intercollegiate game, with Harvard playing Yale in 1907. It has hosted the U.S. Senior Championship, the equivalent of what is now the U.S. Open championship. Polo scenes from the l967 movie classic The Thomas Crown Affair with Steve McQueen were shot on the site.
Each Sunday when the gates open at 1:30 pm, there is a line of spectators who come early to get the best parking spots and start their favorite tailgating rituals. On average 600-700 guests attend the Sunday matches (over 10,000 per season), and it is tradition to bring a picnic and relax in lawn chairs as they watch the match. The 2018 season has 18 matches, which run every Sunday from late May through early October. The sponsorship calendar varies each year based on date requests granted on a first come, first serve basis. Matches are played only in good weather, and are subject to be cancelled without rescheduling.
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COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
Season Sponsorship
2018 SEASON TOURNAMENT SPONSORSHIP INCLUDES:
s Tournament/Event Cup Title naming rights for your company sponsored one-day tournaments Designation as “Myopia Polo Season Sponsor” in all marketing (including www.myopiapolo.org, all social, and signage)s Logo included in print and social promotion produced by Myopia Polos Participation in the traditional trophy presentation following your company sponsored one-day tournament (sponsor provides the cup)s 150 tickets ($2,250 value) for the day of your scheduled tournament or throughout the seasons Field-side VIP Pavilion access for your guests on the day of your scheduled tournament (catering additional)s Field-side display of your product/service for the 4-month 2018 seasons Field-side banner placement (sponsor provided)s Public address announcements of season sponsorship during games (3 per match during all season events)s Pre-game polo rules and play explanation and demo held in front of the sponsor display s Halftime presentation (optional) s Sponsor provided branded team shirts (10 qty. optional)s 4 tickets to the Polo Ball held at Myopia Hunt Club s 2 Season-long entrance pass parking stickers
Season Sponsorship Cost: $10,000
(Apply a 10% discount if payment is made prior to June 1st)
COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
Cup Sponsorships
2018 SINGLE CUP SPONSORSHIP INCLUDES:
s Event Cup Silver Level Title naming rights for your company sponsored one-day tournaments Designation as “Myopia Polo Sponsor” in all marketing (including www.myopiapolo.org, all social, and signage)s Participation in the traditional trophy presentation (not including naming rights)s 100 tickets ($1,500 value) for the day of your scheduled tournaments Field-side VIP Pavilion access for your guests (catering additional) s Field-side display of your product/service on the day of your scheduled tournaments Field-side banner placement (sponsor provided) s Public address announcements of sponsorship during games (3 per match)s Pre-game polo rules and play explanation and demo in front of sponsor display
Single Cup Sponsorship Cost: $5,000
(Apply a 10% discount if payment is made prior to June 1st)
COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
Cup Sponsorships
SUNNY SIDE TENT SPONSORSHIP INCLUDES:
s Designation as “Myopia Polo Sponsor” in all marketing (including www.myopiapolo.org, all social, and signage)s Logo included in local promotion produced by Myopia Polos 50 tickets ($750 value) for the day of your scheduled tournaments Field-side display of your product/services Field-side banner placement (sponsor provided) s Public address announcements of sponsorship during games (3 per match)s Pre-game polo rules and play explanation and demo held in front of the sponsor display
Single Game Cost: $2,500
(Apply a 10% discount if payment is made prior to June 1st)
COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
WHOATTENDSDEMOGRAPHIC
OVERVIEW
HOUSEHOLDINCOME
SPECTATORAGES
WOMEN: 57.7%MEN: 42.3%
PRIMARYRESIDENCE
(value)
AVERAGE$235,000
$150,00051.8%
$1,000,000 +44.0%
25 – 3427.3%
35 – 4437.0%
45– 6423.7%
65 +5.3%
UNDER 256.7%
AVERAGE$1,200,000
$500,00027.0%
$1,000,000 +8.5%
COUNTRYCLUB58.2%
HUNT/EQUESTRIAN
56.8%
LIFESTYLE
EDUCATION
EMPLOYED92.4%
OWN DOGS18.6%
COLLEGEEDUCATION
93.5%
POST GRADSTUDIES
41.0%
CLUBMEMBERSHIP
(private)
EATING/CITY CLUB
48.8%
Total sessions 47,888 Total pageviews 104,676 WEB2017
HEALTHCLUB65%
Spectators at matches & online
Likes 4054 Page visits 89,796 FB
COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
The Polo Fields
RT 1A
Main Entrance
Gated Egress
Raised Main Pavilion and Sponsor Area Tent16 x 64 + 2 tier outside seating
Sunny Side Tent (field level)20 x 30
Portable restroom (2)
Portable restroom (2)Additional restroom area
WINTHROP FIELDused for parking on Sundays
GIBNEY FIELDthe oldest active polo field in the country
COPYRIGHT: MYOPIA POLO, 2018
MYOPIA POLO, 2018 www.myopiapolo.org Myopia Polo myopiapolo Myopia Polo
1. Main Pavilion
2. Pre match polo overview
3. Tailgate party
4. Car day display
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2
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