SPORT COUTURESport’s influence on the fashion industry
Give me some Sports Brand Names
Nike Jump Suits Air Force 1’s Jordans Dunks
Adidas Superstars Track suits
Puma Shoes
Reebok Pumps
FoxTimberlandConverseUnderarmourNew EraStarterLuLu LemonMany underground labels
Humble Beginnings Sportswear began as a
separate category of clothing in the early 20th century.
Before this people had to adapt their everyday fashion wear to the sports they were playing.
It is now difficult to tell whether many items are intended for sports or fashion purposes
Humble Beginnings It was in America that the influence of
sportswear on fashion first began to get noticed
Ralph Lauren
Brief History of the Influence of Sportswear 1960s-1990s 60’s and 70s
began to enter the mainstream fashion marketEsp. track suits
○ followed into the 70’s with velour and into the disco era
Brief History of the Influence of Sportswear 1960s-1990s 80s
Fitness craze took over the worldSports were very popular so it became
fashionable to be seen in shell suits and sports clothes
Brief History of the Influence of Sportswear 1960s-1990s 90’s
Really began to integrate into fashionDefining looks
○ Adidas & Nike track suits were bright and baggy○ Nike trainers became very popular○ http://www.youtube.com/watch?v=HY8LWUyGOXk&fe
ature=PlayList&p=7D8F56033E500456&index=10
Brands such as ______________were highly aspirational and seen as a status symbol rather than just mere clothes
Many celebs began wearing them as casual clothes
Tommy Hilfiger
Influence on Fashion Today Come to symbolise the wearer's lifestyle
choices Made by popular brands with signifies
quality Use latest fabric technologies
Dri-FITFormotionPlayDryThese will trickle down in the mainstream
Air Force 1’s Basketball shoes from the 70’s
Now a huge fashion icon in the world
http://www.youtube.com/watch?v=BfzsMQGqrt0
Influence on Fashion Today Very popular in hip hop fashion
Lifestyle symbol fashion statement rather than used for sports
Contemporary fashion and sportswear are collaborating to make quality fashion garments eg. New EraInspired by the street and have a shared
history
Influence on Fashion Today Growth of luxury sportswear
Styles and fashions focus on both luxury and comfort
Eg. Prada, Hugo Boss, Armani, etc.http://www.nytimes.com/2000/01/13/news/1
3iht-rlux.t.html?pagewanted=1
Influence on Fashion Today Some sport players and sports have
become inspiration for sportswear lines which blurs the boundaries of sportswear and fashion design
The Rise of the Cult of Celebrity Sports Personalities The big sports brands spend lots of
money to try and attract sports personalities
Some even have their own lineEg.
Rene Lacoste
Rene Lacoste French tennis player and businessman Nicknamed "the Crocodile" by fans because
of his pugnacity on court Founded La Société Chemise Lacoste with
André Gillier in 1933
GUESS THE SPONSOR AND THE
$
Guess the Sponsor and the $
Lacoste $5 Million
Guess the Sponsor and the $
Nike (Jordan) $100 Million
Guess the Sponsor and the $
Nike $60 Million
Guess the Sponsor and the $
Nike $35 Million a year
Guess the Sponsor and the $
Reebok $ 70-100 million
Guess the Sponsor and the $
Adidas $160.8 Million
Celebrity’s Fashion Influences The fashion styles of sport celebrities
can seriously impact the fans of today because of their role model status.
Women and Sport Fashion Early in the 20th century
was not considered important for women to win at competitive sports
clothes were not designed to give the movement that would allow them to excel.
Golftailored blouses and skirts similar to clothing
worn for business
Women and Sport Fashion Tennis
long skirts and restrictive clothing to play tennis until 1910
In 1922 Suzanne Lenglen shocked the world when she dressed for tennis at Wimbledon wearing a short skirt.
By 1930 a bare head was acceptable for tennis playing.
Women’s Fashion Now days women’s sport fashion is
extremely versatile and as competitively made as men’s wear.
Discussion Question Should we make sportswear a dress
code within our schools?