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MARKETING =?
| Date post: | 24-Jan-2018 |
| Category: |
Marketing |
| Upload: | drpongsak-swatdikiat |
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MARKETING =?
The American Marketing Association:
“Marketing is an organizational function
and a set of processes for creating,
communicating, and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization and its stakeholders”.
PONGSAK SAY :
TRANSACTION TO
SERVE NEED of
TARGET CUSTOMER
AND(we) ACHIVED
GOAL
WHY WE BUY ?
VALUE COST
VALUE IS ????
$1.9 Million
• COST
MONETARY
ENERGY
TIME
PSYCHIC
3 กรกฎาคม 2560 9
We’ve recognized for several years that sport is part ofentertainment. The market now is really sports, fashion andmusic. We can’t expect to ignore reality and survive.
-Reebok president Robert Meers
SPORTS IS CHANGING
TARGET CUSTOMER
DEMOGRAPHY
PSYCHOGRAPHY
GEOGRAPHY
BEHAVIOR
CUSTOMER / FANASTIC
MOTIVE / INSPIRATION
PASSION
]
BEFOREDURINGAFTER
GAME
Example of a chart
