Comic Relief Today As one of the leading charities in Britain, Comic Relief already has an amazing digital presence, especially on mobile. In 2012, 16% of Comic Relief’s web traffic came from mobile, and the charity’s apps have seen impressive levels of interaction. There is no doubt that both Comic Relief and Comic Relief are on top of their game and leveraging consumer behavior over mobile to communicate effectively and creatively with its targeted audience.
Transcript
Comic Relief TodayAs one of the leading charities in Britain, Comic Relief already has an amazing digital presence, especially on mobile. In 2012, 16% of Comic Relief’s web traffic came from mobile, and the charity’s apps have seen impressive levels of interaction. There is no doubt that both Comic Relief and Comic Relief are on top of their game and leveraging consumer behavior over mobile to communicate effectively and creatively with its targeted audience.
Brief
But what can we do to further build on the links between mobile and Comic Relief?
Organic Mobile interaction with comic Relief
People are in tune with optimizing their sports performance with a mobile.
1| Strata, (example) (witch is all the rage in our office )
2| Nike Fuel.(example)
how can Comic Relief leverage wearable technology?
we can use mobile and social media channels to generate organic support for events. What these two examples demonstrate is that our mobile phones have become our sports coaches and our PR agents.
There is an excellent opportunity between sport performance and mobile,
Brief
Mobile in The momentThe truth is that mobile is changing consumer behavior and the creative opportunities for using mobile as a means to communicate between brands and audiences are limitless.
ONLINE SHEEPIn Scandinavia, Nike Fuel Bands o n s h e e p c a n s e n d S M S messages to farmers to warn them of approach wolves.
QR CODE GRAVESTONES In Japan, QR codes can be placed on gravestones so family and friends can leave messaged for their loved ones. on social media
SMS STREETLIGHTS I n S w e d e n , m o b i l e e n a b l e d streetlights can be turned on or off by text messages from passing pedestrians, allowing the government to save money on electricity.
Brief
Comic Relief Tomorrow
A s m o r e p r o d u c t s b e c o m e connected to the internet, a world of story-te l l ing and engagement opportunities will be opened
Imagine the not so distant future, when a Red Nose can be brought to life with augmented reality?(example)
when sponsorship opportunities can be enabled with just a tap on the phone via NFC technology, on a shiny red noise? (example)
We are in an era of connected d e v i c e s a n d w i t h n e w connected consumers with unlimited information at their finger tips.
As more products and devices start to communicate with each other , their wi l l be chances to build dual-screen experiences that immersive campaigns with the Audiences.
you will be able to peak behind the scenes with your mobile as you watch Comic Relief’s live broadcast on the BBC.
M o n i t o r e a c h a t h l e t e ’ s performance on one screen while watching the race on the other.
Mobile will allow the audience to show support for the cause anywhere, anytime by sharing over social media.
(example)
connected objects will become more prevalent once a wifi becomes more widespread and networks become stronger.
Through this eventually, a consumers engagement with mobile technology such as augmented reality will become a natural and intuitive part of consumer behavior,
Brief
Comic Relief 2020Onwards and upwards to 2020… There will be no more alarm clocks and wristwatches. The world will be fully mobile and everything will be connected to the internet.
No by how far you run.by how much you sweat.
what if you will no longer sponsor people by how far they run, but by how much they sweat. (example)
By 2020 Nike’s wearables technology will have been integrated into ordinary clothes, allowing everyone to track their athletic performance and BMI on the go.
Your clothes will have become the official sixth screen, allowing everyone to communicate thoughts, tweets and other messages.such as how much you have raised for Sports Relief, trending jokes and of course, Twitter hashtags.
The Bank of mobileEven money will be mobile once the growth of mobile payment matures.(example)
By 2014, there will be an international mobile banking system, and by 2017 this will generate around £761 billion in value. The world will have more than 450 million mobile payment users,
3D printed foodIn 2020, the rise of 3D printing.
(example)
A 3D printer will allow us to 3D print and create any solution and any object. For example, instead of shipping supplies and food to conflict areas, it will be possible to ship 3D printers that will produce the items then and there.
Technology Relief Tech Relief is launched.In schools, coding has become just as important as sports, languages and mathematics, the world has become even more reliant on technology,
Coders will be given the power to create and make a difference in that world with their coding knowledge. addressing issues such as world hunger.
