Sports and Entertainment Industry Executive Overview

Executive Overview

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Sports and Entertainment

Winning at the Business of Sports and Entertainment

Executive

Summary

SAP Solutions SAP Innovations Why SAP? Contact Us


2 / 29 © 2014 SAP AG or an SAP affiliate company.

All rights reserved.

The name of the game is winning. How do organizations build and maintain

championship teams? And more important, how do teams, leagues, and venue

owners and operators grow revenue? By gaining a competitive advantage through

real-time, data-driven operations.

Gaining a Competitive Edge

The business of sports and entertainment is

at an inflection point. New technologies are

driving significant changes to the business.

Yet they also present new opportunities to

those organizations willing to take advantage.

The proliferation of mobile devices and new

digital technologies are fundamentally changing

sports. For example, sponsors and media can

shape the fan experience like never before.

And fans’ and players’ voices are louder,

thanks to social media.

There’s more data on players than ever before.

It’s growing year over year and showing no

signs of slowing down, fueled by the advent of

new sensor and video collection technologies.

Successful sports enterprises are embracing

this new digital age. Find out how leading

sports and entertainment companies use

innovative technology solutions to:

Build and maintain a winning team at the

lowest possible cost and in compliance with

Financial Fair Play rules instituted by the

Union of European Football Association

Maximize gate, media rights, sponsorship,

and merchandise revenue

Identify individuals within the global fan base

and monetize their passion with better

engagement, convenience, and recognition

Join the family – become a best-run sports and

entertainment business.

Executive

Summary


Maximizing Performance

Market Situation

SAP Innovations

Business Priorities



Best-run sports and entertainment businesses embrace new technologies to

accomplish the following.

Engage the fan

The global fan base is massive, and only a small percentage of fans actually attend the game.

Monetize them at their moment of passion – identify them, engage them, and make it convenient

for them to interact with the brand. And once they are engaged, recognize and reward their loyalty.

Maximize player and team performance

Turn data into action. Quickly convert mountains of scattered player data into information and

insight that can increase player availability, reliability, readiness, and performance. Gain a

competitive edge by identifying and developing talent to generate the most wins at the lowest

possible cost.

Grow revenue

Player costs grow annually. Revenue must grow faster to afford the best talent. Maximize media

and rights fees, ticketing, sponsorships, premium seats, concessions, and merchandise revenue

streams. Tap into the passionate global fan base – not just those attending games.

Maximizing Performance and Revenue

In today’s digital world, best-run sports and entertainment businesses gain

a competitive advantage by adopting and innovating with new technology.

Executive

Summary



Market Situation

SAP Innovations

Business Priorities



Best-run sports and entertainment organizations consistently put a competitive

team on the field and maximize all revenue streams by focusing on these priorities:

Best-Run Sports and Entertainment Priorities

Understanding the value drivers for each priority is key to executing as a best-run

sports and entertainment company.

Fan Engagement

Team Performance

Revenue Growth

Human Resources

Finance

Procurement

Technology and Platform

Executive

Summary



Market Situation

SAP Innovations

Business Priorities



SAP Innovations

Whether it’s 1 billion Facebook users, the rise of smartphones, or the widespread

use of tablet computers, technology adoption will continue to be driven by fans and

players. SAP technology helps teams, leagues, and venue owners and operators

take their brands literally into the hands of the fan and player.

Sports and entertainment firms create vast amounts of qualitative and quantitative data that is

highly variable and sourced internally and externally. Breakthrough database and technology

solutions, such as the SAP HANA platform, provide instant access to this data at any level of

granularity for any business process. Decision makers can then run predictive models quickly –

enabling real-time action for the fan or player.

Flexible, scalable, and cost-effective analytics solutions enable evaluation of data scattered across

various internal and external sources. Intuitive dashboards let decision makers find insights within

mountains of data and visually present them in an easy-to-digest fashion. Better yet, they can

perform ad hoc analysis on their own without the need for IT expertise.

Fans, players, coaches, scouts, and employees are now mobile, connected, and always on.

Reach, engage, and satisfy them with mobile solutions.

Cloud solutions support lean IT staffs and budgets. They offer low-cost, low-risk deployments

within existing IT landscapes while providing flexibility and scalability as needs change over time.

Executive

Summary



Market Situation

SAP Innovations

Business Priorities



SAP solutions address requirements for maximizing performance and

revenue in sports and entertainment.

Sports and Entertainment Value Map

Fan Engagement

SAP Solutions

Team Performance

Human Resources

Revenue Growth

Finance


Procurement

Executive

Summary


Fan Engagement

Fan Insight and Identity

Fan Interaction

Revenue Growth

Marketing

Customer Relationship Management

Team Performance

Team Management

Scouting

Fan Convenience Ticketing Player Development and Performance

Membership and Rewards Merchandise and Licensing

Broadcast and Media

Human

Resources Human Resources

and Payroll

Talent

Management

Finance Financial Planning

and Analysis

Accounting and

Financial Close Travel Management

Procurement Procure to Pay Strategic Sourcing and

Supplier Management

Technology

and Platform Real-Time

Enterprise

Real-Time

Analytics

Enterprise

Mobility

Enterprise

Information

Management

Cloud Solutions Big Data Application

Integration



There is a lot of competition for a fan’s wallet. How do

sports and entertainment firms win their fair share? By

knowing each fan’s identity and providing personalized

engagement, convenience, and recognition. As a result,

the entire fan base is engaged – not just those at the

game.

Fan Engagement

Connected fans are redefining sports and

entertainment by transforming interactions

through mobile, social, digital, and second-

screen technology.

Fans are engaging with each other – before,

during, and after the event. This gives a unique

opportunity to capture fan identity, which

enables brands to get closer to fans and

monetize their passion. When fan engagement,

convenience, and recognition increase, spend-

ing per fan is higher across the global fan base.

Deepening engagement entices fans to share

opinions in person and online, providing

valuable intelligence. Tap into and mine that

intelligence to provide what fans want. Drive

targeted marketing. Learn what they like and

dislike, and encourage them to return again for

memorable experiences.

Expectations have never been higher for sports

and entertainment enterprises to deliver an

engaging, unified experience through online

channels, mobile technology, social networks,

and second-screen technology. And this

applies not only to the fans attending events

but to the entire global fan base.

“By 2016, use of mobile apps

will surpass that of Internet

domain names, making

mobile apps the dominant

means of engaging with

brands.”

Source: Gartner Inc.

Priorities

Fan Engagement

SAP Solutions

SAP Solutions

Executive

Summary




Benefits

Capture fan identity and preferences

Increase fan loyalty

Grow the fan base

Improve brand control

Enable targeted marketing

Fan Engagement

Grow the global fan base and deepen loyalty – in good times and bad.

Capture fan identify within the global base to provide a personalized experience.

Fan Insight

and Identity

Gain deeper insight into the social sentiment of the brand. Identify fans. Capture and

understand their preferences and purchasing behaviors. Segment the fan base for

targeted marketing.

Fan Interaction

Execute targeted marketing to monetize every fan’s moments of passion. Empower

marketing, sales, and customer service to respond to fan conversations quickly and

appropriately on social media channels.

Fan Convenience Improve the in-event experience. Make it easier for fans to do business with you

across any channel or device.

Membership and

Rewards

Recognize and reward fans for their loyalty, while making them want to come back

for more. Enable member management. Manage points and reward redemption.

Executive

Summary


Priorities

Fan Engagement

SAP Solutions

SAP Solutions



It’s not easy to build and maintain a winning team when

player costs rise each year. Even though leagues are

imposing rules – such as Financial Fair Play – to attempt

to level the playing field, successful teams turn player

performance and financial data into action to gain a

competitive advantage.

Team Performance

Coaches, scouts, players, trainers, and medical

staff are buried under a mountain of data.

Teams must use everything at their disposal to

drive performance and optimize spending on

talent. This includes using the latest technol-

ogies to help ensure they can identify, acquire,

develop, and maintain the best personnel.

Coaches get the intelligence they need to

create winning strategies. Teams access tools

to rapidly evaluate in-game situations and

execute on those strategies no matter what

situations arise.

And just as important, decision makers have

solutions that can help increase player

availability, reliability, readiness, and

performance.

Winning championships today requires a

commitment to work not just harder but smarter

and faster across all team operations.

Priorities

Team Performance

SAP Solutions

SAP Solutions

Executive

Summary




Benefits

Get a unified view of players

Improve player and team performance

Meet fair-play requirements

Turn raw data into valuable insight

Simplify data through visualization

Drive in-event action from Big Data

Team Performance

Gain insight to outprepare and outexecute the competition.

Win more games at a lower cost.

Team

Management

Gain a single, unified view of each player and the overall team by consolidating

game, training, medical, injury, and contractual data scattered across the

organization. Meet financial reporting requirements.

Scouting

Use intuitive tools to collect and review scouting input. Turn raw data into usable

information. Compare players and assessments. Collaborate on evaluation and

ratings.

Player

Development and

Performance

Turn raw data into effective action by quickly converting mountains of

scattered player data into insight – increasing player availability, reliability,

readiness, and performance.

Executive

Summary


Priorities

Team Performance

SAP Solutions

SAP Solutions



Player salaries and operational costs are increasing every

year. Maximizing gate, media rights, sponsorship, and

merchandise revenue is critical to help offset these rising

costs. By monetizing the global fan base at their moment

of passion, sports and entertainment organizations can

speed revenue growth.

Revenue Growth

Sports are more than the game. They are big

business, and the ability to grow revenue has

become vital.

A team’s financial health tends to run parallel

with the results on the field. The economy can

also influence revenue by impacting a fan’s

discretionary spend on sporting events and

merchandise. As a result, clubs can experience

large revenue differences when comparing

themselves with their peers.

Best-run teams are able to maintain and grow

revenue, even in down years. They build their

brands globally. Plus, they position themselves

to monetize their global fan base across all

revenue streams – all year round.

For example, ticket sales and seat utilization

can be maximized throughout the season.

Merchandise and digital assets also offer

revenue potential year round. They provide

simple, low-cost revenue opportunities within

the global fan base.

Best-run teams have passionate fans. These

clubs make fan engagement convenient, and

they translate fan passion into revenue by

making it easy for fans to buy what they want,

when they want, and how they want.

16% Of organizations have a

360-degree view of customers

to optimize interactions in

marketing

Source: SAP Performance

Benchmarking

Priorities

Revenue Growth

SAP Solutions

SAP Solutions

Executive

Summary


https://valuemanagement.sap.com/disclaimer/



Benefits

Drive new revenue streams

Control the brand across all channels

Grow revenue and maximize sales

Maximize ticketing revenue

Revenue Growth

Monetize the global fan base.

Understand fan needs to increase brand awareness, drive sales, and utilize

interaction channels that are consistent, personalized, and enjoyable.

Marketing Analyze and segment the fan base. Provide personalized, relevant offers consistently

across all channels. Measure marketing effectiveness for continuous improvement.

Customer

Relationship

Management

Improve the productivity of sales and customer service by enabling immediate access

and analysis of relevant customer data.

Ticketing Maximize ticket revenue for every season and event, including single, season, and

resale tickets.

Merchandise and

Licensing

Maximize the stream of merchandise revenue while increasing brand control across all

channels.

Broadcast and

Media

Create new revenue streams by monetizing digital media assets across all potential

channels.

Executive

Summary


Priorities

Revenue Growth

SAP Solutions

SAP Solutions



People and talent are key competitive advantages in

today’s global and fast-changing world of sports and

entertainment. A new generation of people and talent

requires a new work environment, and organizations that

embrace this will outinnovate the competition.

Human Resources

Consumer technologies are making people

more mobile, networked, and empowered.

Embracing this new style of work gives

companies the opportunity to become more

nimble, productive, and innovative.

Connected consumer-grade enterprise tools

empower people and talent to self-organize,

collaborate, and work toward their business

and career goals without ongoing supervision

or orchestration from the organization.

The nature of business is also shifting. Rising

player salaries, economic swings, and a rapidly

changing global fan base are forcing organiza-

tions to become flat, global, and fast-moving.

Having the right talent in the right place

becomes critical in making businesses agile

enough to grow.

Success in this new way of working requires a

strong talent strategy; technology innovations

that attract, empower, develop, and motivate

the best people and talent; and capabilities that

enable the business to become a true people-

driven enterprise.

38% Lower HR costs for HR

organizations with a high

degree of internal integration


Benchmarking

Priorities

Human Resources

SAP Solutions

SAP Solutions

Executive

Summary





Benefits

Improve employee productivity

Reduce employee turnover

Support operations in global markets

Reduce HR cost per employee

Human Resources

Engage the people that drive the brand.

Market leaders find, develop, motivate, and retain the best people and talent.

24% Higher HR productivity and

more employees supported

per HR FTE with automated

reporting


Benchmarking

Human Resources

and Payroll

Automate processes to support the entire employee lifecycle – from hire to retire –

for a global workforce. Process and enable accurate, on-time payrolls.

Talent

Management

Increase productivity and accelerate results by identifying, developing, motivating,

and retaining talent.

Executive

Summary


Priorities

Human Resources

SAP Solutions

SAP Solutions




With player costs rising annually, winning requires

managing the top line, the bottom line, and everything in

between. Revenue, costs, profitability, and compliance –

every facet of a best-run sports and entertainment

enterprise requires input, transparency, and oversight

from finance.

Finance

Delivering greater value while consistently

reducing the cost of finance is a key objective

for finance executives as they work as strategic

partners to the business.

Complying with regulations and effectively

managing risk require timely financial reporting,

comprehensive external reporting, and careful

control.

Outperforming financial expectations and

creating sustainable value necessitate a

universal understanding of business strategies

and how they are measured. They also call for

efficient and effective planning and budgeting,

detailed reporting of costs and profitability, and

quick scenario analysis.

Delivering superior service at reduced cost

demands streamlined financial functions for

efficient transaction processing with minimal

error rates and self-service reporting for

business users.

44% Fewer finance FTEs in

transactional processes with

streamlined, automated, and

integrated core finance

processes


Benchmarking

Priorities

Finance

SAP Solutions

SAP Solutions

Executive

Summary





Benefits

Compliance

Create sustainable value

Support operations in global markets

Outperform financial objectives

Reduce costs

Finance

Use best practices to help financial organizations excel.

Organizations that use 360-degree financial processes enable their staff to

collaborate more efficiently and use business insight more effectively.

26% Fewer days to close annual

books in an integrated G/L

system, so that no reconcili-

ations are necessary


Benchmarking

Financial Planning

and Analysis

Manage financial performance, budgeting, and planning to execute organizational

strategies and control costs.

Accounting and

Financial Close Deliver a fast, accurate, and compliant close with less cost and effort.

Travel

Management Manage travel expenses for team members and staff.

Executive

Summary


Priorities

Finance

SAP Solutions

SAP Solutions




While sports and entertainment businesses often focus on

revenue, procurement savings can increase profits about

five times more. The key to maximizing success in

procurement’s critical role is to deliver consistent quality,

savings, and compliance over time.

Procurement

The first step in identifying opportunities for

cost savings and revenue impact is to under-

stand the organization’s spending. Using

software to aggregate, cleanse, enrich, and

evaluate spending data can uncover issues

such as maverick spending, fragmented

spending across too many suppliers, purchase

price variances, and supply risks.

Pursue savings opportunities by efficiently

collaborating with business stakeholders,

discovering new sources of supply, and rapidly

conducting requests for information and

proposals. Execute low-risk contracts by using

a standardized process.

Another step is to implement solutions that help

cut costs, add value, and support procure-to-

pay processes including spend analysis,

sourcing, contract management, operational

procurement, supplier information manage-

ment, and invoicing.

Lastly, managing supplier performance and risk

– and collaborating closely with suppliers over

time – will boost a company’s top line, as

suppliers bring new ideas that support growth

initiatives.

17% Higher annual savings where

organizations monitor supplier

compliance with contract

terms and perform regular

reviews of contracts


Benchmarking

Priorities

Procurement

SAP Solutions

SAP Solutions

Executive

Summary





Benefits

Increase average annual savings

Negotiate better terms

Reduce cost and risk

Automate procure-to-pay processes

Enable corporate compliance

Accelerate negotiation processes

Procurement

Engage the people that drive the brand.

Drive cost savings, procurement compliance, and process efficiency by integrating

sourcing and procurement to maximize cost savings across all areas of spend.

25% Lower PO error rate where

contract compliance is

directed, or even mandated,

by system controls


Benchmarking

Strategic Sourcing

and Supplier

Management

Quickly identify and assess new sources of supply, rapidly onboard approved

suppliers, and gain a 360-degree view of supplier information.

Procure to Pay Realize savings with compliant, user-friendly, self-service procurement.

Executive

Summary


Priorities

Procurement

SAP Solutions

SAP Solutions




Thriving sports and entertainment organizations are real-

time enterprises. To gain a competitive advantage, they

know how to leverage large volumes of data and unwire

the business to power compelling new fan experiences

and improve team performance.


In this new digital age, technology solutions can

make the difference between surviving and

thriving. As employees, fans, and partners

become savvier, their needs escalate. They

expect real-time insights and predictive

analysis from the latest mobile devices plus

seamless integration of these capabilities with

their favorite social platforms.

Data volumes are exploding. Valuable data is

scattered everywhere. Users need insights

buried in this data to be unlocked by a new

class of applications.

These applications must be supportable by a

lean IT staff yet keep up with changes like

never before – all while leveraging existing IT

investments.

Today’s challenges are more complex than

ever. The window to optimize opportunities is

shrinking. Sports and entertainment businesses

can gain a competitive advantage through the

innovative use of technology to become real-

time, data-driven enterprises.

Priorities


SAP Solutions

SAP Solutions

Executive

Summary




Benefits

Connect and operate in real time

Adapt to digital age change more quickly

Turn data into an enterprise asset

Unwire to innovate engagement


Use technology to gain a competitive advantage.

Connect disparate data sources, empower new experiences, and unwire the business.

Big Data Connect and streamline applications and all Big Data business scenarios on a

single in-memory platform for maximum processing speed.

Real-Time Enterprise Provide a foundation for consolidating and processing data in real time and

integrating the enterprise.

Real-Time Analytics Increase the value of data by using dashboards, visualization, and real-time

predictive analytics and business intelligence for optimal decision making.

Enterprise Mobility Unwire employees, fans, and partners with proven and highly rated mobile

solutions.

Enterprise Information

Management

Zero in on the right information at every level of the enterprise. Manage

critical data with scalability, confidence, and unmatched performance.

Cloud Solutions Enable your organization to run enterprise-class applications to quickly adapt to

changing technologies in the marketplace with lean IT staffs and budgets.

Application Integration Develop applications and innovation rapidly in a mobile, always-on world of

business networks for secure, cloud-scale applications.

Executive

Summary


Priorities


SAP Solutions

SAP Solutions



In sports and entertainment, the competition isn’t just at

the game. Organizations compete with one another for

mindshare of fans, sponsors, and media. Proper use of

the latest technologies can make the difference it takes to

win both on the field and off.

SAP Innovations

Fans, sponsors, and partners expect instant

access to information and consistent

availability. They expect a unified experience

across all touch points. The digital age is

pushing the sports and entertainment industry

to adopt technology at a faster pace than ever

before, presenting the opportunity for a greater

competitive edge to those who keep up.

Proper fan engagement requires and generates

significant data. In addition, traditional player,

game, ticketing, and point-of-sale data sources

are exploding in both volume and richness.

Analytics must be easy to access, intuitive to

use, and available in real time, even if this

means from a mobile device. Advanced

technology is needed to combine these

massive data pools and generate instant

results.

Cloud technology can provide the flexibility to

scale and adapt quickly with a small IT staff

while complementing traditional business

systems.

For the last 40 years, SAP has been an innova-

tion leader. Now we offer a new generation of

technology that enables businesspeople to

better understand and serve the needs of their

customers and give employees the information

they need to run the business better.

36% Increase in operating margin

when organizations use IT

to enable strategic and

competitive advantages


Benchmarking

Applications

SAP Innovations

SAP HANA

Mobile

Analytics

Cloud

Executive

Summary





Revenue Growth

Help monetize the global fan base at its moment of passion by providing personalized, relevant

offers and messages consistently across all channels. Improve productivity of sales and customer

service personnel by enabling immediate access and analysis of relevant customer data.

Finance

Manage financial performance, budgeting, and planning to execute organizational strategies and

control costs. Accelerate financial close cycles by accessing corporate and company data in a

single, real-time, consolidated environment – with deeper and faster insight down into the lowest

level of detail.

Procurement

Quickly identify and assess new sources of supply, rapidly onboard approved suppliers, and gain a

360-degree view of supplier information. Realize savings with compliant, user-friendly, self-service

procurement. Drive invoice automation and exception management.

SAP Business Suite software powered by SAP HANA

enables sports and entertainment firms to grow revenue

while running the business and venue operations at the

lowest possible cost.

SAP Business Suite powered by SAP HANA

Executive

Summary


Applications

SAP Innovations

SAP HANA

Mobile

Analytics

Cloud



Fan Engagement

Act in real time to impact the fan experience and monetize their moments of passion. Based on the

identity of millions of global fans, organizations can target and personalize interactions with them –

driving more revenue through improved engagement, convenience, and recognition.

Team Performance

The volume, velocity, and variety of player data are exploding. Teams must quickly combine,

analyze, visualize, and predict against that mountain of data in time to drive action during the event

and before the next event. Those with the best insights and ability to drive immediate action win.

Revenue Growth

Critical ticketing, concession, and merchandising data is scattered across various systems, both

internal and external. Combining and analyzing this customer and sales data provide insight into

revenue opportunities and the proof to sponsors that their investments are worth it.

Most sports and entertainment firms have fragmented IT

landscapes and data sources, which can hamper efforts

for maximizing team performance and revenue. The SAP

HANA platform provides a foundation for consolidating

and processing data in real time and integrating the

enterprise.

SAP HANA

68% Greater ability to use Big Data

for organizations with a well-

defined, enterprise-wide,

high-performance analytics

strategy


Benchmarking

Executive

Summary


Applications

SAP Innovations

SAP HANA

Mobile

Analytics

Cloud




Fan Engagement

The previously unattainable level of intimacy reachable through mobile access enables

organizations to target, promote, and engage in increasingly compelling ways. Mobile solutions

offer a direct channel to fans.

Provide fans with mobile applications, helping ensure that the organization has a place in the

pocket and remains top of mind among supporters. Companies can create new interactive

advertising opportunities that advertisers are willing to pay well for.

Team Performance

Deliver scouting, player performance, and other analytics-driven information to coaches, players,

scouts, trainers, and management anytime, anywhere, and on any device.

Revenue Growth and Business Operations

Give executives and users responsible for the business greater transparency and access into the

day-to-day business, as well as profit-and-loss data from events and programs.

Mobile fans demand content and interaction relevant to

their immediate context. Mobile access helps establish

more intimate relationships with fans. Better understand

and deliver what fans want. Connect, inform, and engage

with fans throughout their path to purchase anytime,

anywhere.

Mobile

7% Higher customer satisfaction

when profiles, transaction and

interaction histories, and

preferences are maintained

and available at the point of

interaction


Benchmarking

Executive

Summary


Applications

SAP Innovations

SAP HANA

Mobile

Analytics

Cloud




Fan Engagement

Fan and sales data can originate in many different applications or in public sources on the Web.

Analytics solutions from SAP help generate an understanding of what’s relevant – enabling

innovation in new fan engagement models to drive more revenue per fan.

Team Performance

Scouting, player development, and team performance are the lifeblood of the sports business.

Analytics solutions from SAP help discover hidden insights quickly and simply. Respond to

opportunities and risks as they unfold to foresee and influence future outcomes. Meet league

reporting and compliance requirements.


Maximizing revenue while minimizing costs is critical to maintaining winning teams and increasing

team valuation. Analytics solutions provide up-to-the-minute visibility into key performance

indicators across every facet of business. They enable real-time monitoring, root cause analysis,

risk mitigation, predictive modeling, and revenue optimization.

Everyone wants answers faster than ever before. Data is

exploding in volume, velocity, and variety, scattered

across diverse silos. To create a competitive advantage,

analytics and data management systems must deliver

superior performance, reliability, and value anytime and

anywhere.

Analytics

Executive

Summary


Applications

SAP Innovations

SAP HANA

Mobile

Analytics

Cloud



Fan Engagement

Deliver cloud-based applications to fans to better engage, provide convenience, and recognize

loyalty.

Team Performance

Provide scouting, player development, and coaching staffs, as well as players, with access to

secure proprietary data, models, scenarios, dashboards, and statistics through cloud applications.


Deploy cloud-based applications to meet all core business needs. Deliver transparency into the

business across end points, with secure access anytime and anywhere in the cloud. Maximize the

use of technology for a competitive advantage at the lowest possible cost.

Sports and entertainment companies have limited IT

resources, making it a challenge to keep up with rapid

changes in technology. Cloud solutions from SAP enable

organizations to run enterprise-class applications to

quickly adapt to changing technologies in the marketplace

with lean IT staffs and budgets.

Cloud

85% Of companies believe cloud

computing will have a major

impact on their organization

through efficiencies,

innovation, or competitive

differentiation


Benchmarking

Executive

Summary


Applications

SAP Innovations

SAP HANA

Mobile

Analytics

Cloud




SAP solutions help sports and entertainment organizations gain a competitive edge

globally by delivering technological innovations. As a result, they can create new

compelling value for their fans, players, team operations, business operations, and

partners.

Delivering 40 Years of Value from Enterprise-Strength Solutions

The world’s leading firms across every major industry rely on SAP software to run their business.

SAP can introducing tried-and-tested best practices from industries – such as retail, consumer

products, media, and professional services – to infuse innovation and efficiency into the business

of sports and entertainment.

Leverage Key Breakthrough Innovations

Based on the industry’s most innovative technology foundation, SAP solutions include the SAP

HANA platform, mobile solutions, analytics, and cloud solutions to help maximize performance and

revenue. Our innovations are integrated into best-in-class solutions to help you run like never

before.

Broad Solution Portfolio From a Trusted Global Partner

Sports and entertainment businesses need to focus resources on the business – not IT. SAP has a

broad and deep portfolio, allowing you to support your business needs with a single, stable, global

vendor versus a series of small niche vendors who could be gone tomorrow.

Why SAP?

Executive

Summary




Benchmark Your Performance

Position your organization for dominance in this new economy with the business performance

benchmarking program from SAP – available free to SAP customers and select prospects.

The SAP benchmarking program has helped more than 3,000 organizations assess their

strengths, uncover areas for improvement, and identify best practices and IT strategies that

generate clear, tangible value – not someday, but today.

Go Live in Weeks

Here’s the fastest way to run your business better: our rapid-deployment solutions. In one

package, you get everything you need to be up and running quickly – including preconfigured

software and implementation services – in just weeks. With a defined scope and predictable

costs, there are no surprises.

Join Your Community of Practices

Every day, SAP Community Network (SCN) changes the way that thousands of SAP users work.

It lets members help one another solve problems, learn, and invent new ways to get things

done – faster. Find out how to connect with people, content, and resources.

Find Out More About How Your Organization Can

Become Best-Run

Visit valuemanagement.sap.com >>

Visit sap.com/solutions/rds >>

Visit scn.sap.com >>

Executive

Summary


https://websmp105.sap-ag.de/solutionpackages

https://valuemanagement.sap.com/

http://www.sap.com/solutions/rds

http://www.sdn.sap.com/irj/scn

Executive Overview


Sports and Entertainment

Go for a test-drive.

Visit us online at www.sap.com/sports.

CMP 29494 (14/01)


Executive

Summary


http://www.sap.com/sports


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Sports and Entertainment Industry Executive Overview

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