Winter 2013 1

Cornell University—School of Industrial and Labor Relations

ILR Sports Business Society—Winter 2013, Volume V Issue 1

Advancing the World of Sports

Plus:Plus:

NBA: The Art of NBA: The Art of Rebuilding a Rebuilding a FranchiseFranchise

NCAA: The Role NCAA: The Role of Social Media of Social Media Among College Among College AthletesAthletes

MLB: The MLB: The Valuation of Valuation of Draft PicksDraft Picks

WAR: A Closer Look at One of Sabermetric’s

Most Popular Measures

2 Sports, Inc.

Robbie Cohen ’13 Alfonse Muglia ’14 Brandon Davis ’14 Gabe Cassillo ’15 Jesse Sherman ’15 Dan Cappetta ’15 Will Candell ’13 Ross Berger ’14 Ross Evans ’14 Reed Longo ’14 Ben Cantor ’15 Max Fogle ’15 Scott Goldberg ’15 Kevin Harris

Located in the Cornell University School of Industrial and Labor Relations, the Sports Business Society

(ILRSBS) is an undergraduate student organization with the goal of educating the Cornell community about

opportunities in the sports industry. In doing so, we are dedicated to involving our members in the sports

industry and advancing the world of sports. Our club supports this mission through four main activities:

1. Events: including guest speakers from across the industry

2. Radio Show: discussing news in the sports world

3. Blog: regularly updated for up-to-the-minute sports business headlines

4. Sports Inc.: Our organizations semiannual magazine

Learn more about the club through our website: http://rso.cornell.edu/ilrsbs/home.html Like us on Facebook or Follow us on Twitter (@ILRSBS)

Alfonse Muglia arm267@cornell.edu

President Editor-in-Chief Layout Editor

Associate Editor Associate Editor

Treasurer Staff Writer Staff Writer Staff Writer Staff Writer Staff Writer Staff Writer Staff Writer Advisor

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This publication is not reviewed or approved by, nor does it necessarily express or reflect the policies or opinions of, Cornell University or its designated representatives.

From the Editor:

Winter 2013 3

Volume V, Issue 1: Winter 2013

The Inc.’s INK

Linbow: Feel Good Stories Translate to Wins The Effects of Players Like Tim Tebow and Jeremy Lin

6 Ross Berger

Using Free Agency to Assess the Valuation of Draft Picks in Major League Baseball The MLB Draft: An Increasingly Important Facet of

Franchise Development

8 Will Candell

Analyzing Free Agents in Major League Baseball A Measurement to Assess the Returns of the Amateur

Draft

17 Max Fogle

Relegation: Why American Sports Are Better Off Without It The Role Relegation Plays in English Soccer and Why

it Would Never Work in America.

19 Scott Goldberg

Rate the Coach: Who Will I Be Playing For? Analyzing a Recruit’s Knowledge of Potential Mentors

22 Alfonse Muglia

The Rebranding of the ILR Sports Business Society The Evolution of Our Organization

4 Reed Longo

Social Media Censorship Among Collegiate Athletes The Role of Social Media Among College Athletes

Today

13 Ross Evans

The Art of Building (and re-building) an NBA Franchise Get the Most Out of the Draft and Free Agency

15 Ben Cantor

WAR and Standard Deviation in Baseball How Standard Deviation and a Popular Metric Shape

Front Office Decisions

10 Gabe Cassillo

Also Featuring:

4 Sports, Inc.

The ILR Sports Business Society was strongly represented at the 2011 MIT Sloan Sports Analytics Conference in Boston, a two day event that showcased discussions on some of the most interesting issues facing the industry.

For more information on Sports, Inc. or the ILR Sports Business Society, please contact

President Robbie Cohen at rnc48@cornell.edu, Treasurer Dan Cappetta at dpc66@cornell.edu, or Advisor Kevin

Harris at kfh4@cornell.edu.

ILR Sports Business Society 2012-2013