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Sports Matter: Sports Planners & CVBs Unite For Winning Event

Date post: 28-Nov-2014
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empowerMINT.com Webinar Series As the fastest growing segment in domestic tourism, the sports travel industry means big dollars to destinations large and small. Professional and collegiate games have long represented tried and true revenue to the towns and cities on their rotation schedule, but it’s the amateur and youth competitions, along with individual sports activities, that are putting relatively unknown destinations on the travel map. Convention and visitors bureaus (CVBs) that have marketed their cities and regions to the business and tourist trades for decades are now dedicating marketing dollars to reaching and serving the sports market; a recent survey of its members by Destination Marketing Association International (DMAI) reveals that 80% of responding CVBs allocate monies to sports sales and marketing efforts. Many CVBs dedicate a full time sales professional to the sports market; larger sports destinations may have a sports sales and marketing department, and approximately 20 CVBs in major sports destinations fund a sports commission division. How does it benefit you, the tournament or event planner, to make the CVB your very first point of contact in any location? As the destination expert, the CVB has a comprehensive view of the region, is schooled in all the potential venues for any sports program, and has local expertise and extensive in-market relationships that can be of benefit to you and your event. And, because their services are funded by the local government and stakeholders, CVB site selection and services are FREE to you. In this webinar you will learn how to: **Save Time Finding the Right Venue and Accommodations for Your Event **Take Advantage of Additional Savings, End to End **Solutions and Support After Your Selection **Access sports grants or incentives aimed not only at securing your business, but at helping your organization market and grow your sports event.
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Sports Matter: Sports Planners and CVBs Unite for Winning Events Eric Knutsen Tournament Director Minnesota Showcase Hockey Todd Lehrke Associate Director of Sports Development, Bloomington, MN CVB
Transcript
Page 1: Sports Matter: Sports Planners & CVBs Unite For Winning Event

Sports Matter: Sports Planners and

CVBs Unite for Winning Events

Eric Knutsen Tournament Director

Minnesota Showcase Hockey

Todd Lehrke Associate Director of Sports

Development, Bloomington, MN CVB

Page 2: Sports Matter: Sports Planners & CVBs Unite For Winning Event

As the fastest growing segment in domestic tourism, the sports travel industry means big dollars to destinations large and small. Professional and collegiate games have long represented tried and true revenue to the towns and cities on their rotation schedule, but it’s the amateur and youth competitions, along with individual sports activities, that are

putting relatively unknown destinations on the travel map.

Page 3: Sports Matter: Sports Planners & CVBs Unite For Winning Event

Sports Matter: Sports Planners and CVBs Unite for Winning Events

• Save Time Finding the Right Venue and

Accommodations for Your Event

• Take Advantage of Additional Savings, End to End Solutions and Support After Your Selection

• Access sports grants or incentives aimed not only at securing your business, but at helping your organization market and grow your sports event.

Page 4: Sports Matter: Sports Planners & CVBs Unite For Winning Event

Face Off…The CVB and the Site Selection Process

• Find information about venues and facilities

• Leverage relationships with key officials and venue managers

• Educate you on negotiations and liability in contract negotiations

• Recommendations on types of hotels best suited to sports groups

• Learn about sports grants and incentives

• Support for local organizers • Let the CVB distribute your RFP

and arrange your site inspection

Page 5: Sports Matter: Sports Planners & CVBs Unite For Winning Event

Covering the Ice: Free Services After the Site Selection Process

• Housing

• Volunteers

• Attendance Promotion

• Media Coverage

• Sponsors

Covering the Ice:

Page 6: Sports Matter: Sports Planners & CVBs Unite For Winning Event

HE SHOOTS, HE SCORES!

Don’t‘ leave free assistance and services on the table…

reach out first to the CVB in any destination to find out more about how they service sports planners and their events!

Page 7: Sports Matter: Sports Planners & CVBs Unite For Winning Event

Our Promise and Value To Planners

– Comprehensive View of the Destination

– Local Expertise

– Extensive In-Market Relationships

– FREE to YOU!

We are the best first point of contact to help planners FIND the right fit

for any size sports meeting or event.

Page 8: Sports Matter: Sports Planners & CVBs Unite For Winning Event

Direct to the CVB ….one-stop-shop for planners: •Planners easily search and compare meeting needs across multiple destinations.

•Planners save time and money submitting one FastTrackRFP to multiple destinations.

•Planners manage a single profile, check their histories and power shop at over 200 top cities.

Find Us Online

Page 9: Sports Matter: Sports Planners & CVBs Unite For Winning Event

Connect with over 880 destination experts to help you FIND just the right FIT…


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