What we wanted to What we wanted to accomplish:accomplish:

Create awareness about the tournament Create awareness about the tournament being held at the Cintas Centerbeing held at the Cintas Center

Create excitement Create excitement

for XU’s women’s for XU’s women’s

bball teambball team Sell ticketsSell tickets

Brainstorming:Brainstorming:

We initially want to throw a We initially want to throw a Pep Rally / Pep Rally / Tailgate Tailgate to get people excited about the to get people excited about the games (outside Cintas? GSC?)games (outside Cintas? GSC?)

What would get people to Cintas What would get people to Cintas What would make it more of an exciting What would make it more of an exciting

event?event? How would this sell tickets???How would this sell tickets???

NEW IDEANEW IDEA==NCAA tournament NCAA tournament

Selection Show Party! Selection Show Party!

Blue Blob Viral Video Blue Blob Viral Video (for Xavier website)(for Xavier website)

Flyers around campus Flyers around campus (get on campus (get on campus attention)attention)

Facebook event Facebook event (quick and easy (quick and easy marketing tool)marketing tool)

Email blasts Email blasts (to reach XU fans off campus)(to reach XU fans off campus)

Blue Blob Viral Video: Shot SheetBlue Blob Viral Video: Shot Sheet

The Ticket OfficeThe Ticket Office  -The “Blob”  tries to buy a NCAA Women’s Basketball Tournament Ticket from the ticket office -The “Blob”  tries to buy a NCAA Women’s Basketball Tournament Ticket from the ticket office

-Realizes that he does not have enough money and is upset -Realizes that he does not have enough money and is upset ““Blob” Needs An IdeaBlob” Needs An Idea  

-”Blob” looks around thinking to himself for a good plan to make some money -”Blob” looks around thinking to himself for a good plan to make some money -Thinks he has one -Thinks he has one

PowerAde BoothPowerAde Booth  -Tries to sell blue PowerAde to students -Tries to sell blue PowerAde to students

-Student do not buy -Student do not buy -”Blob” is very unsuccessful and upset -”Blob” is very unsuccessful and upset -Thinks he has another idea -Thinks he has another idea

Kissing BoothKissing Booth  -Tries to give kisses for $1 -Tries to give kisses for $1

-People/students just walk buy -People/students just walk buy -One student wants to but has no money to do so -One student wants to but has no money to do so -”Blob” is sad -”Blob” is sad

““Blob” Gets Some MoneyBlob” Gets Some Money  -The “Blob”  is given money by some very generous people -The “Blob”  is given money by some very generous people

-”Blob”, very happy, takes the money to the ticket office to finally buy a ticket -”Blob”, very happy, takes the money to the ticket office to finally buy a ticket -When he goes to buy the ticket, he get the news that they are sold out -When he goes to buy the ticket, he get the news that they are sold out -”Blob” sad and very upset -”Blob” sad and very upset

““Blob” Wakes Up in Cintas CenterBlob” Wakes Up in Cintas Center  -Student wakes up the “Blob” in the Cintas Center -Student wakes up the “Blob” in the Cintas Center

-”Blob” is very happy to see that she has an extra ticket for him. -”Blob” is very happy to see that she has an extra ticket for him. -”Blob” is happy and relieved to finally have a ticket -”Blob” is happy and relieved to finally have a ticket

Ticket InformationTicket Information  -As the commercial comes to an end, the last shot is a flyer with all the information of dates, times and prices for the NCAA -As the commercial comes to an end, the last shot is a flyer with all the information of dates, times and prices for the NCAA Women’s Tournament at Xavier University’s Cintas Center Women’s Tournament at Xavier University’s Cintas Center

Blue Blob searches for NCAA tournament Blue Blob searches for NCAA tournament tickets!tickets!

Did it work?Did it work?

Accessible on Xavier websiteAccessible on Xavier website Posted it on FacebookPosted it on Facebook No way of knowing how many people viewed itNo way of knowing how many people viewed it

Suggestions:Suggestions: Have a way to calculate the amount of peopleHave a way to calculate the amount of people

that watch itthat watch it Also make sure the Cintas Center is advertising Also make sure the Cintas Center is advertising

the tournament & event on their website’s the tournament & event on their website’s calendar!calendar!

XUSOFAT helped put them in buildingsXUSOFAT helped put them in buildings We also went around campus to tape them We also went around campus to tape them

up up

Suggestions:Suggestions: Have your student organization to put them Have your student organization to put them

up in dorms, since they are key card access up in dorms, since they are key card access onlyonly

Put them in the classroomsPut them in the classrooms Put them up earlier, and at local Put them up earlier, and at local

bars/hangoutsbars/hangouts

XUSOFATXUSOFATXavier University Student Organization for Athletic Xavier University Student Organization for Athletic

TrainersTrainers

Sam ZoulekSam ZoulekPresident of XUSoFat President of XUSoFat Must have a student organization host any event in GSC Must have a student organization host any event in GSC

Tina Davlin-Pater Tina Davlin-Pater Faculty AdvisorFaculty AdvisorSince next years president has not been picked yet, Since next years president has not been picked yet, she would be the contact to get the student group to help for next year.she would be the contact to get the student group to help for next year.

Davlin@xavier.eduDavlin@xavier.edu513-745-3430513-745-3430

This student group in particular can help get in touch with the This student group in particular can help get in touch with the women’s basketball players themselves. This will help them women’s basketball players themselves. This will help them get excited to come to your event. get excited to come to your event.

They can also help post flyers around campus!They can also help post flyers around campus!

Getting the Team To Getting the Team To Show Up!Show Up!

Get the right people excited about Get the right people excited about itit

Mike Neighbors: really likes PR Mike Neighbors: really likes PR for the for the Women’s TeamWomen’s TeamBecky Jackson: Has connections Becky Jackson: Has connections in the in the Athletic Dep’tAthletic Dep’tNicole Like: Gets everything Nicole Like: Gets everything organizedorganizedKnowing players on the team= Knowing players on the team= Leverage!Leverage!Jody Jenike (AT) was a huge Jody Jenike (AT) was a huge influence influence Coach McGuff’s wife just had a Coach McGuff’s wife just had a new new baby (Lucky us!)baby (Lucky us!)

Mike Neighbors Mike Neighbors

513-745-2880513-745-2880 neighborsm@xavier.edu neighborsm@xavier.edu

Becky Jackson Becky Jackson

513-745-3389513-745-3389jacksonr1@xavier.edujacksonr1@xavier.edu

Nicole Like Nicole Like

513-745-3763513-745-3763like@xavier.edu like@xavier.edu

Jason Ashcraft Jason Ashcraft

513-745-3388513-745-3388ashcraftj@xavier.edu ashcraftj@xavier.edu

Facebook Event Facebook Event

1,984 people invited:1,984 people invited:131 people answered “Attending”131 people answered “Attending”197 answered “Maybe Attending”197 answered “Maybe Attending”

Facebook link to Blue Blob viral Facebook link to Blue Blob viral videovideo

Facing the problems of Facing the problems of Facebook:Facebook:

Strict rules associated with NCAA tournamentStrict rules associated with NCAA tournament Instead of creating an official page, create an Instead of creating an official page, create an

event and invite as many users as possible, event and invite as many users as possible, including student groups, and popular pagesincluding student groups, and popular pages

Uses the Blue Blob, not coaches for Twitter and Uses the Blue Blob, not coaches for Twitter and FacebookFacebook

Suggestions Suggestions Create the event earlier, and send updates to Create the event earlier, and send updates to

keep people’s interestkeep people’s interest

The NCAA tournament The NCAA tournament Selection Show PartySelection Show Party

Vitamin WaterVitamin Water

(Contacted Regional Marketing (Contacted Regional Marketing Manager forManager for

donation)donation) Penn StationPenn Station La Rosa’sLa Rosa’s

(Becky Jackson has (Becky Jackson has

connections for donations)connections for donations)

Running the RaffleRunning the Raffle

Prizes: T-shirts, lanyards, beanie hats, piggy banksPrizes: T-shirts, lanyards, beanie hats, piggy banks

Big ticket item: Big ticket item: Signed basketball!Signed basketball! Set up raffle ticket table in GallagherSet up raffle ticket table in Gallagher Had people sign up for free raffleHad people sign up for free raffle Right before start of selection show, announced Right before start of selection show, announced

winners winners Signed basketball given away after announcement of Signed basketball given away after announcement of

Xavier women’s team seedXavier women’s team seed

Suggestions: Suggestions: Have the team sign the ball beforehandHave the team sign the ball beforehand Emphasize “FREE” raffle. Some people were hesitantEmphasize “FREE” raffle. Some people were hesitant

Ticket forms at the Ticket forms at the eventevent

Ticket form from Xavier ticket Ticket form from Xavier ticket officeoffice

Gave people a chance to fill out Gave people a chance to fill out the form to order ticketsthe form to order tickets

Passed out primarily to students at Passed out primarily to students at selection show partyselection show party

Did it help to have ticket Did it help to have ticket forms?forms?

Most non-students were fans that Most non-students were fans that already had ticketsalready had tickets

Gave out a large number of ticket Gave out a large number of ticket formsforms

No way to track if they were usedNo way to track if they were used

Suggestion: Suggestion: Mark ticket forms to track if they Mark ticket forms to track if they

were usedwere used

Biggest success of the NCAA Biggest success of the NCAA

‘Selection Show Party’? ‘Selection Show Party’?