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A BUSINESS CAREER IN THE NFL.
BECAUSE YOU CAN. The Football Career Kit™
AUGUST2013
1 Cover
2 It’s Your Passion -- Now Make It Your Career!
4 Letter From The President
5 Ohio University - Ranked #1 in the World
7 Ivy Sports Symposium - 2012 Re-cap by Joe Favorito
10 Carolina Sport Business Club
1313 Michigan Sport Business Conference
16 SportsBusinessU
17 Bob Beaudine - Empowering Lives
19 Girl Power - Women in Sports Business
22 Catching Up With Brian Corcoran
23 Lewis Howes: Unstoppable
24 Sports Executive Dream Team 2013
2525 Thirty Under 30 Awards
59 Cool Friends & Killer Resources
2013
It’s a privilege to serve you. I hope you find this edition, not only
empowering, but also
enlightening enlightening and inspiring as well.
Welcome to the 2013‘POWER ISSUE’Dear Future Sports Executive:
Thank you for downloading Sports Launch magazine. Inside these pages you will find empowering resources designed to help you launch your sports career.
Besides the power-packed career resources, we’reestaestablishing two new sections. One is a Women In Sports section called, “Girl Power.” And the other is called, “The Sports Executive Dream Team,” an annual popularity contest voted on by our readers.
We are also running a feature story on the world’s first Sports Administration program founded in 1966 at OhioUnUniversity, quite possibly the most powerful educator in all of sports. And of course, you will meet the winners of our annual Thirty Under 30 Awards featuring NFL agents, vice presidents of NBA teams, sports entrepreneurs among other professions, plus a number of college students engaged in sports business while still pursuing their degree.
ItIt’s a privilege to serve you. I hope you find this edition, not only empowering, but enlightening and inspiring as well.
As always, I’m in your corner!
Chris McKinneyPresident, Sports Launch
P.S. Don’t forget to get my new book, How to Land Your First Job in Sports: 7 Simple Steps
OHIO UNIVERSITY SPORTS ADMINISTRATION GRADUATEPROGRAM & THE CENTER FOR SPORTS ADMINISTRATION
Ranked #1 in the World
Under the direction of Executive Director, Jim Kahler, OhioOhio University’s Sports Administration program was ranked number one in the world by SportBusiness Inter-
national. The postgraduate sports course ranking (2012) is the first-ever authoritative assessment of teaching in the sector of postgraduate education catering for the business of sport. The ranking assessed courses that were Master’s level and above, 100 percent covering the business of sport, and have been rrunning consecutively for more than three years. Ohio Univer-sity was the sole course provider to place 100 percent of its graduates in full-time jobs within the sports industry just 12 weeks after graduation.
History & Background
A man of many talents, Walter O’Malley was a baseball pioneer. He anticipated the expansion of baseball to the West Coast, moving the Brooklyn Dodgers to Los Angeles prior to the 1958 season. Considered an owner ahead of his time, O’Malley oversaw the development and construction of Dodger Stadium in Los Angeles. Lesser known, yet still profound, was O’Malley’s role in the formation of the world’s first sports administration program at Ohio University. Founded in 1966 by Dr. James Mason, its mission was to provide an education that develops well-trained and highly educated administrators in the sports
and entertainment industry. Inspired by O’Malley, the program focuses on crafting a high-level business curriculum that also possesses a unique application to sport. In the 1950s, O’Malley and Dr. Clifford Brownell, a professor at Columbia University conversed numerous times regarding the business of baseball. Ever the pragmatic businessman, O’Malley lamented the lack of properly trained administrators for the Brooklyn Dodgers (the organization that O’Malley had been majority owner and general partner since 1950). More specifically, the Dodgers lacked well-trained prprofessionals in the business related functions. O’Malley believed that if a university could train students in such areas as contract negotiation, facilities management, and marketing those individuals could contribute to a more efficient and effective sports organization. Remembering these conversations, Brownell later recounted them to James Mason, a doctoral student who Brownell advised at Columbia. After receiving his doctorate, Dr. Mason took O’Malley’s revolutionary idea and brought it to life, founding the world’s first sports administration program at Ohio University in 1966. From its budding days in the mid to late 1960s to present day, the sports administration program dedeveloped a reputation as the place for aspiring sports execu-tives to gain industry knowledge and build the foundation for their future jobs in the sports and entertainment industries.
JIM KAHLER HAS ELEVATED THE PROGRAM TO NEW HEIGHTS... STRENGTHENING CON-NECTIONS BETWEEN THE SPORTS INDUSTRY, ALUMNI, FACULTY, AND CURRENTCURRENT STUDENTS.
NCAA President Mark Emmert (center) meets with dual degree MBA/MSA students from the Sports Administration program at Ohio University during a visit to Wright State in Dayton, OH. Facilitating the experience was Christina Wright, Assistant Director of Educational Programs - NCAA (Ohio University MSA '10) pictured far left.
In addition to Dr. Mason’s early inspiration and vision, the Ohio University program has enhanced its position within the industry over the years thanks to the leadership of its coordi-nators/executive directors: Dr. William Stewart (1969-1977), Dr. Charles Higgins (1977-1994), Dr. Andrew Kreutzer (1995-2005), and Jim Kahler (2005-present). Under their direction, the program has expanded allowing students to gain extensive industindustry experience, notable leadership skills, and an all-en-compassing understanding of business professionalism. The Sports Administration program would not be where it is today were it not for the foundation that Dr. Charles Higgins created. Under his direction the program turned a group of students into a family and it is this culture that sets Ohio University apart from competitors. Moreover, the idea for an annual alumni directory began with Dr. Higgins. To date, there are over 1,200 alumni within the sports industry, and eveveryone who has graduated is listed in the directory. Dr. Kreutzer further advanced Ohio University’s Sports Administration program in 2001 when a Master of Business Administration (MBA) was offered in conjunction with the already prestigious Master of Sport Adminis-tration (MSA). Jim Kahler has elevated the Sports Administration program to new heights as its Executive Director. Created in 2005, the Center for Sports Admin-ististration was established with the purpose of strengthening connec-tions between the sports industry, alumni, faculty, and current students. In the fall of 2011, the program advanced even further by integrating MBA and MSA courses so that students could complete both degrees simultaneously. Over the past several years, the Sports Administration Program has partnered with several sports business organizations to enhance incoming students' practical experience. The fellow-ship program provides incoming students with a year’s worth of industry experience prior to starting the MBA/MSA dual-degdual-degree program. In 2010, the program also welcomed its first class of Professional MSA students. The Professional MSA program enables industry executives who have a minimum of three years sports business experience, to pursue their MSA degree by taking online classes that are designed to meet the needs of practicing sports professionals. The program is also unique in that it allows the Professional MSA students to interact with on-campuson-campus students during on campus residencies, profes-sional conferences, and in their academic work. This integra-tion provides the on-campus students with the opportunity to
gain first hand experience working with industry profession-als, while the Professional MSA students can showcase their skills and experiences as both groups work together to solve real industry problems. Throughout Ohio University’s Sports Administration program’s history, there have been many developments that have solidified its position as the world’s premier postgradu-ate sports education. The program’s commitment to excel-lence can be seen on all levels from its standard of placing 100 percent of its graduates in jobs upon graduation or in recog-nizing the exceptionally high level of success of its alumni. The program has made great strides since its inception in 1966; however, the potential for growth is unlimited, especially in an ever-evolving industry that requires leaders who possess the motivation to face the challenges of the future.
Maybe its because it is a mix of students and global sports executives from all areas of business, maybe its because the setting is a college campus, maybe its because the combina-tion of those two give the speakers a chance to be a little more loose and free thinking with ideas, but for the seventh straight year the Ivy Sports Symposium topped itself as one of the most unique and comprehensive one day gatherings on the sports business calendaon the sports business calendar. This year’s event was held at Columbia University for the first time, after a one year stop at the University of Pennsylva-nia and five years at Princeton University, and the over 100 speakers and 600 attendees were treated to a day of open conversation, leadership ideals, networking and sharing of best practices from areas ranging from social responsibility to new media to finance to team and league governance. Enjoy the pictorial.
Event Recapby Joe Favorito
MARK YOUR CALENDARS:
The 8th Annual Ivy Sports Symposium will take place on November 22ndat Harvard in Boston, MAwww.sportssymposium.org
David Falk/Falk Associates Management Enterprises moderating the opening keynote roundtable
Ivy Sports Symposium-SportsPro 10 NEXT Class of 2012
Chris Chaney/Ivy Sports Symposium and 10 NEXT award winner Michael Zavodsky/Brooklyn Sports & EntertainmentRob Dearborn/Ivy Sports Symposium (front) and Alex
Rosen/Ivy Sports Symposium (back) checking in attendees
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~Dr. Benjamin Elijah Mays
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Holly Koski, Editor in Chief and Host of Sports Business Now for Row27
However, she does admit that male dominated professions will involve stereotypes and inequalities, and advises young women not to be naïve to these things, but to continue to be who you are and use your femininity as a strength and a way to gain respect. Ashley said, “You’re going to be judged more harshly and quickly, what you say and do is going to be analyzed more closely…no matter how smart you are people just won’t think you’re as good as a man would be.”would be.” Ashley believes that networking is the key to finding new oppor-tunities and you must be persistent in reaching people because they may not return calls or emails the first time or even the second around. More than anything Ashley advises to don’t give up. The sports industry is a very competitive field and you must be “laser focused” to be successful. Ashley Millerick is a young woman that is going against the grain. She has shown first-hand what it takes to become a female sports agent in a male dominant field. It is women like Ashley who will continue to open the floodgates for more young women who are interested in working in sports.
Holly Koski
Holly Koski, better known as “The Sportsinista”, lives, eats, and Holly Koski, better known as “The Sportsinista”, lives, eats, and breathes sports on a daily basis. She is currently employed at Row27, a digital sports marketing company based out of Minneapo-lis that specializes in the creation of team introduction videos, TV spots, ticketing microsites, and social reward programs for teams across the world. However, Holly’s main position at Row27 is Editor in Chief and Host of Sports Business Now, a blog and network that focus on the best practices and latest trends in sports. She is responsible for managing editorial staff of writers and also for creating and promot-
ing content of the company through social media outlets. Holly is also the host of a series of shows on the Sports Business Holly is also the host of a series of shows on the Sports Business Now network where she sits with industry experts and discusses the latest news developments in sports. Not only does Holly work with Row27, but she also promotes her own blog, “The Sportsinista” dot com, where she writes her own articles on happenings in the sports world. Does this young woman not do it all? Majority of Holly Koski Majority of Holly Koski’s opportunities have sparked from social media. Oh how we love Twitter! During college, Holly interned for the Minnesota Lynx (WNBA), Leverage Agency, and most notably Sports Networker dot com, where she was the face, literally, of their logo on Twitter. She was responsible for managing a team of writers, while also producing content for the site as their online marketing intern. Holly Holly’s involvement in industry chats on Twitter allowed her to show her expertise and opinions, and also to build her social network followers. The opportunity with Sports Networker ultimately led to Holly’s interview and eventual hire with Row27. She notes, “Just goes to show you that you’ll never know when or where you’ll meet your future employer.” As for women trying to break into the sports industry, Holly has named “getting involved in social media” as the highest recommen-dation. She endorses following the sportsbiz hash tag on Twitter because of the surprising ways in which you can become connected to people within the industry and also because of the difference in appearance you can make amongst peers. Being hungry and passionate about your love for sports, especially as a female, is Holly’s second recommendation. Holly shared that, “There are stigmas out there that women don’t know sports. It’s sad, but true.” This is not to say that dreams can’t come true. Women must outwork the competition and show that they are just as competent as men. “Be as knowledgeable as you can about the industry so the ‘just another pretty face’ comment is a statement without merit” says Hollwithout merit” says Holly. Lastly, Holly says don’t be afraid to ask for help. No one ever has all of the right answers, but knowing someone else in the places you want to go can make a significant difference. Feel free to tweet Holly at @TheSportsinista or even email her at [email protected], even just to say hi! Holly Koski is another female in the sports industry slowly but surely making a name for herself, with a willingness to help other young ladies do the same. Look out for her in the future!
BE AS KNOWLEDGEABLE AS
YOU CAN ABOUT THE
INDUSTRY SO THE ‘JUST
ANOTHER PRETTY FACE’
COMMENT IS A STATEMENT
WITHOUT MERIT
UnstoppableLewis Howes
By Chris McKinney
Lewis Howes
"Hustle. Leave no doubt in the mind of potential employers you are above and beyond the best personality/character type for the job."
Sports Executive Dream TeamBy Elliot Solop
ARE YOU PASSIONATE ABOUT PURSUING A CAREER IN SPORTS BUT NOT AS A PROFESSIONAL ATHLETE?
There is more than one way to have a fulfilling career in sports. Author, career coach and national guest lecturer, Matt Crevin merged his love of sports and his business acumen and made it a career that began with his “rookie” public rela-tions internship for the San Francisco 49ers in 1992. If you’re a young professional looking to start your career, Matt’s new book, Get in the Game provides the opportunity to learn and develop a game plan for launching your career in the sports industry.
With wisdom, humor and insight, through MattWith wisdom, humor and insight, through Matt’s 20 years of sports industry experience and connections, combined with his 16 years of corporate world knowledge from such firms as FedEx and Microsoft, Get in the Game offers a wake-up call for sports industry hopefuls and reminds us there are jobs in sports beyond being an athlete and job search strategies that work best.
College students and College students and young professionals are always search-ing for a leg up in getting their career started. Learning how to transition from traditional classroom based learning and leverage it into starting a real life work experience is crucial and often the hardest part of launching a career. Creating simplified methods to execute career search strategies is the main focus of Get in the Game. http://voiceofthebox.co/products-page/ According to author Matt Crevin, “pairing my 20 years of real world experience specific to the sports industry and creating easy to implement strategies for the students really gives them the edge they need.”
Matt CrMatt Crevin is Founder of career coaching business Voice of the Box, is on the advisory board of MTSU Sports Manage-ment Program and an invited guest lecturer throughout the US. He has appeared on numerous radio stations as well as hosts a weekly radio sports-talk program “Beyond the Game” Tuesdays at 9pm ET/6pm PT which features top sports-indus-try insiders taking listeners on a behind the scenes look at the business side of sports. http://voiceofthebox.co/beyond-the-game/For more information: http://www.voiceofthebox.com 425-577-8483
ARE YOU PASSIONATE ABOUT PURSUING A CAREER IN SPORTS BUT NOT AS A PROFESSIONAL ATHLETE?
THIRTYUNDER
2013AWARDS
SPORTS LAUNCH
The Thirty Under 30 Awards have been established to recognize
college students and young professionals under the age of 30
who epitomize one or more of the following attributes within the
sports business industry: hard work, innovation, creativity,
leadership and entrepreneurship.
Meet our 2013 winners...
Lewis Howes Ashley Millerick Brian Gainor
Several 2012 award winners are being recognized for the second year in a row. Those individuals have been officially assigned, "Sports Launch Thirty Under 30 All-Stars." This gold all-star emblem will appear on their profile page.
Brandon Rhodes
Q&A with Brandon RhodesAchievement(s) you’re most proud of: Founding the Michigan Sport Business Conference (MSBC) and laying the foundation for it to become a premier global event.
My first job in sports: My first job in sports: Marketing Intern at the University of Michigan Athletic Department
Most inspiring/influential sports execu-tive(s): Dave Brandon, Stephen M. Ross, Mark Silverman
My dream sports job: Founder and CEO of a Global Sports, Entertainment, and Real Estate Empire
My ultimate career goal: To change the world
Best career advice I’ve heard: Celebrate your successes and failures for 15 minutes then get back to work.
My advice to aspiring sports executives:My advice to aspiring sports executives: Discover your passion by talking to people, reading, and observing then go after. Don’t ever let anybody you tell you that you cant do something. Also it’s not what you know, its not who you know, it’s who knows you.
My favorite book(s): Ficciones by Jorge Luis Borges, 48 Laws of Power by Robert Greene, Decoded by Jay-Z
Professional Association: Michigan Sport Business Association
THIRTYUNDER
2013WINNER
SPORTS LAUNCH
Age: 21College: The University of MichiganMajor: BBA in Marketing at Ross School of Business, BA in SportManagement, Spanish MinorEmployer: Gatorade Marketing Intern.Job Job Title: Marketing Analyst
Chris Stathos
THIRTYUNDER
2013WINNER
SPORTS LAUNCH
Age: 20College: William Jewell College ‘14Major: Business AdministrationEmployer: National Football LeagueJob Title: Consumer Products Intern
Q&A with Chris StathosAchievement(s) you’re most proud of:I have held 6 internships in the front officesof 4 professional sports franchises all of 4 professional sports franchises all while being a full-time college student and maintaining high personal academic standards.
My first job [internship] in sports: Suite Sales and Services Intern, Kansas City Chiefs
Most inspiring/influential sports Most inspiring/influential sports executive(s): Anthony Matthies, Emily Hanover, Robb Heineman, Bill Chapin
My dream sports job: President/CEO of a professional sports franchise.
My ultimate career goal: My ultimate career goal: To invest in future sports industry hopefuls through mentorship just as my own mentors have invested in me.
Best career advice I’ve heard: “Find what you love to do and become the best in the world at it.”
My advice to aspiring sports executives: Be willing to work for free, go above and beyond in your work, and learn as much as you can from every experience.
My favorite book: My favorite book: Good to Great by Jim Collins
Joshua Lagan
Q&A with Joshua LaganAchievement(s) you’re most proud of: Launching SportsBusinessU in 2013, while being Launching SportsBusinessU in 2013, while being named a New England Scholar with a 3.91 GPA, and working at ESPN. SportsBusi-nessU with its platform to inspire and educate young sports business profession-als, is allowing me to live out my dream sports job.
My first job in sports: Statistics Analyst at ESPN.
Most inspiring/influential sports executive(s):Rosalyn Durant, John Skipper, Chris Chaney, Ben Sturner
My dream sports job: My dream sports job: Establish SBU as the online community for young sports business professionals who together will mold and shape the future of Sports Business.
My ultimate career goal: To educate and empower the next generation of Sports Business professionals toreach their dream jobs in the industry.
Best career advice I’ve heard: Best career advice I’ve heard: “Just do it” –Nike
My advice to aspiring sports executives: The hardest part is figuring out what you want to do. Once you know, all you have to do is pursue it completely and people will help you along the way.
My favorite book(s): The Bible, Atlas Shrugged, How to Gain Friends and Influence People,
THIRTYUNDER
2013WINNER
SPORTS LAUNCH
Age: 20College: University of ConnecticutMajor: MarketingEmployer: SportsBusinessUJob Title: Co-Founder
