Sporty people, clear footprints When targeting a million people becomes fun

#TeamDecathlon2015

Custom audience Client database Website audience

Lookalike audience

COMMUNICATION PLAN

EMAIL SMS POST -ACHAT

SEA DISPLAY TRUEVIEW RETARGETING AFFILIATION GOOGLE SHOPPING GMAIL

FACEBOOK TWITTER INSTAGRAM BLOG

HOMEPAGE BANNER PUSH LANDING PAGE

FOLDER DIRECT MAILING RADIO

POS EVENT STREET DISPLAY

SPONSORING TEST PANEL ...

360 CUSTOMER JOURNEY

Content is King.

...but distribution is Queen and she wears the pants!

#TeamDecathlon =

#TeamHappy?

National

Local

Whats in it for us?

BEFORE AFTER

Influence ads on online & offline client behaviour

Analysis 3 months - Decathlon Belgium

More than extra 4K clients

More than 6K extra products

sold

More than 9K extra

visits

Targeting - Ambassadors - Playbook

#TeamDecathlon2015 Thank you !