DEMAND MANAGEMENT

Jon Chorley, CSO & GVP, Product StrategyOracle

I’m Jon Chorley, Chief Sustainability Officer and Group Vice President of Supply Chain Product Strategy for Oracle. In this video, I’d like to tell you about the exciting new supply chain planning capabilities that Oracle is introducing in Oracle Supply Chain Management Cloud.

The foundation of a modern supply chain is accurate demand forecasting – to become demand-driven. While many of you have put a lot of effort into to understanding your customers’ demand and with some success, there remains challenges. Lack of visibility often triggered paradoxically by a flood of data, increasing demand complexity and volatility driven by the proliferation of cannels and segments, and an inability to identify and then translate these into demand shaping or other actions designed to meet business objectives. Oracle Demand Management Cloud has been built to address these challenges through a thoroughly modern architecture, user experience, and

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best in class processes that orient your demand planning process around your customer and which can drive these best in class results.

With Oracle Demand Management Cloud, you can Improve Demand Visibility by sensing customer demand. You can Manage Demand Variability by predicting each segment’s demand. And, you can Achieve Business Objectives by shaping customer demand. Comprehensive analytics, social collaboration and mobility features enhance your insights and promote teamwork, enabling your organization to accurately sense, predict, and shape demand.

Let’s take a deeper dive into improving Demand Visibility.

Oracle Demand Management Cloud senses demand from multiple data sources in real time, including internal sources (shipments and bookings) and external ones (market and syndicated data) that depend upon your industry and it gives you a 360 degree view of customer demand. It can also incorporate other causal factors such as weather, seasonality, and product lifecycle.

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To respond effectively to uncertain and variable demand, you can ensure that all demand signals are captured at the right level of detail and can uncover any correlations or factors that influence demand patterns.

Next, let’s explore how to Manage Demand Variability.

Better real-time demand insight is only useful if you can translate it into a more accurate forecast. Oracle Demand Management Cloud’s patented Bayesian analytical forecast engine generates the most accurate forecasts possible. Understanding each demand segment’s variability helps you diagnose the root causes of hard-to-detect errors.

With Oracle Demand Management Cloud, you can visualize forecast components in greater detail. For example, you can view the contribution of baseline, seasonality, trend and demand influencing factors, and then simulate impact of any other relevant factors, such as price, to improve forecast accuracy.

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Finally, let’s look at how you can Achieve Business Objectives with Oracle Demand Management Cloud.

You can use Oracle Demand Management Cloud to forecast new products by learning the behavior of similar new product introductions. You can also translate your forecast adjustments into operational and financial objectives that are important to your executives.

You can also simulate multiple demand plans, present options and leverage Oracle Sales & Operations Planning Cloud to make collective decisions, and achieve specific business objectives.

Oracle Demand Management Cloud is part supply chain planning cloud suite of products, which together provide comprehensive, best in class, yet easy to use planning solutions to empower planners and improve business agility.

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In this short video, I’ve introduced how Oracle Demand Management Cloud can enable you to know your customers and respond faster to their changing needs.

For more information on this and other Oracle Supply Chain Cloud solutions, please visit cloud.oracle.com and these additional resources

Thanks for listening.

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