11
SPOTSIES BRAND IDENTITY MANUAL
SPOTSIES BRAND
IDENTITY MANUAL
CON
TEN
TS
OUR VALUES
OUR LOGOLogo ColorLogo Symbol
Logo type
TYPOGRAPHY
PHOTOGRAPHY
MISCELLANEOUS
OU
R VA
LUES
CUSTOMER CENTERED
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QUALITY PRODUCTS
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ECO FRIENDLY
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FAST DELIVERY
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OU
R LO
GO
The Spotsies logo is consists of two visual elements, its logotype and its logo symbol.
The logo symbol replaced the letter O of the logotype and meant to relay the message of homemade dog food. It is made with one continuous line symbolizing the con-tinuity of quality and also the simplicity of our dog food. The symbol is a pot with a bone sticking out of the pot just like a laddle to stir the content while giving it flavor.
The logotype Spotsies was derived from the dog’s name Spot which was a series of childrens books and also from the word Pots which symbolizes the vessel where our dog food is being made. Spotsies we believe is a name that is familiar, traditional and can be trusted.
C = 0M = 0Y = 0K = 19
C = 0M = 0Y = 0K = 68
C = 0M = 0Y = 0K = 79
C = 75M = 68Y = 67K = 90
C = 0M = 0Y = 0K = 0
C = 75M = 68Y = 67K = 90
C = 0M = 24Y = 58K = 0
C = 74M = 38Y = 100K = 30
C = 33M = 87Y = 100K = 46
Our Logo Colors
Ecologic Ingredients From Your Loc
al F
arme
rs
The logo symbol can be used independently of its logo-type but never without the round enclosure. No other color versions should be used except those given in this brand manual. Tag lines can be used around it but should never overlap the symbol. Distortions are not acceptable nor any modifications.
The size of the round enclosure may vary as well as the symbol but should never touch each other. To ensure that this never happens, a minimum of 17pts. of space between the enclosure and the logo symbol should be followed round its diameter.
The logo symbol can only be shrunk as low as 60pts. The (line) symbol itself can only be thickened up to 2pts. and thinned down to 0.75pts when in its smallest size.
Logo symbol at 60pts. size and 0.25 pt. line symbol which is hardly vis-ible. This size combination should never be used.
Logo symbol at 60pts size and 3pts. size line symbol which made it hard to recognize its shape. This too should never be used.
Logo
Sym
bol
O
If the logo symbol can stand alone, Spotsies logotype should always include the symbol.
All capitalized letters.No color alteration should be made.It shouldn’t be italized. No borders.Logo symbol should never be replaced by the letter O.Tag lines can only be added below.Minimum space around the logo should not be less than 24pts.
Logo
Typ
e
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _
_ _
_ _
_ _
_
_24pts.
This is one way of using our logo wrongly.
TYPO
GRA
PHY
Recommended fonts usually used in our labels, brochure and other peripherals are shown on the opposite side.
For titles, sans serif bold is recommended and for the subtitles a handwritten type should always be used as this strengthens the impression of personal contact with our consumers which a homemade product should relay.
Myriad Pro bold
Myriad Pro regular
Myriad Pro semibold
For a pessimist, I’m Pretty optimistic
PHO
TOG
RAPH
Y
As one of Spotses main values is Eco Friendly, our images for our products and advertise-ments should always include nature.
It should convey personal contact with the viewers with a relax mood.
SPOTSIES HOMEMADE DOG FOOD Nutripet Active Corporation
P.O. Box 1100 Sotes, RD 2260 Phone: 789-789-456
www.nutripetactive.com
Month, Day, Year
Addressee’s Name
Business address
Street Address
City, State, Zip Code
Dear Addressee:
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�erent explicari ne. Legere altera aliquip mea ne. Sea clita conclusionemque no, at duo ullum tollit consulatu.
Autem aeque mel an. Diceret facilis has at, ferri il
lum scripta per an, nisl perfecto concludaturque ex pri. At per tale
splendide. Mea atqui eleifend ut. Sit ea ferri timeam sententiae, utamur scripta eu eum. At cum nostrum suscipit
referrentur, timeam dissentiet voluptatibus mea ne, id falli m
ovet tempor nec.
An magna petentium vis, est quidam nominavi te, utinam prompta eripuit vel ut. Doctus consulatu voluptaria
per ad, cu meis essent audire his. Te dolorem vivendo qui, vis illud detraxit disputando eu, ipsum saepe adolescens
usu cu. Eum aliquid aliquam at, blandit probatus qui ad. Ea bonorum liberavisse sed, enim paulo dissentiunt his at,
cu ius veritus maluisset. Nec tale reque ad. Cu mea stet lobortis, est tota aliquando in.
Eu tation impedit praesent pri, menandri suavitate no cum, scaevola electram ei his. Vix eu vivendum adversarium,
at prima nusquam usu. In qui sanctus copiosae, fugit partem mandamus per ea. Diam iudicabit eu sed, no vim
partiendo eloquentiam, usu essent suscipit consequuntur ex. Ridens nostrum vix cu, fabulas repudiare et mea.
Pri vivendo iracundia cu.
Sincerely,
Sender’s Name
SPOTSIES HOMEMADE DOG FOOD Nutripet Active Corporation P.O. Box 1100 Sotes, RD 2260 Phone: 789-789-456 www.nutripetactive.com
Month, Day, Year
Addressee’s NameBusiness addressStreet AddressCity, State, Zip Code
Dear Addressee:
Lorem ipsum dolor sit amet, ei ceteros epicuri tacimates sed. Tacimates expetendis incorrupte an vix, pri aeque �erent explicari ne. Legere altera aliquip mea ne. Sea clita conclusionemque no, at duo ullum tollit consulatu. Autem aeque mel an. Diceret facilis has at, ferri illum scripta per an, nisl perfecto concludaturque ex pri. At per tale splendide. Mea atqui eleifend ut. Sit ea ferri timeam sententiae, utamur scripta eu eum. At cum nostrum suscipit referrentur, timeam dissentiet voluptatibus mea ne, id falli movet tempor nec.
An magna petentium vis, est quidam nominavi te, utinam prompta eripuit vel ut. Doctus consulatu voluptaria per ad, cu meis essent audire his. Te dolorem vivendo qui, vis illud detraxit disputando eu, ipsum saepe adolescens usu cu. Eum aliquid aliquam at, blandit probatus qui ad. Ea bonorum liberavisse sed, enim paulo dissentiunt his at, cu ius veritus maluisset. Nec tale reque ad. Cu mea stet lobortis, est tota aliquando in.
Eu tation impedit praesent pri, menandri suavitate no cum, scaevola electram ei his. Vix eu vivendum adversarium, at prima nusquam usu. In qui sanctus copiosae, fugit partem mandamus per ea. Diam iudicabit eu sed, no vim partiendo eloquentiam, usu essent suscipit consequuntur ex. Ridens nostrum vix cu, fabulas repudiare et mea. Pri vivendo iracundia cu.
Sincerely,
Sender’s Name
SPOTSIES HOMEMADE DOG FOOD Nutripet Active Corporation P.O. Box 1100 Sotes, RD 2260 Phone: 789-789-456 www.nutripetactive.com
Month, Day, Year
Addressee’s Name
Business address
Street Address
City, State, Zip Code
Dear Addressee:
Lorem ipsum dolor sit amet, ei ceteros epicuri tacimates sed. Tacimates expetendis incorrupte an vix, pri aeque
�erent explicari ne. Legere altera aliquip mea ne. Sea clita conclusionemque no, at duo ullum tollit consulatu.
Autem aeque mel an. Diceret facilis has at, ferri illum scripta per an, nisl perfecto concludaturque ex pri. At per tale
splendide. Mea atqui eleifend ut. Sit ea ferri timeam sententiae, utamur scripta eu eum. At cum nostrum suscipit
referrentur, timeam dissentiet voluptatibus mea ne, id falli movet tempor nec.
An magna petentium vis, est quidam nominavi te, utinam prompta eripuit vel ut. Doctus consulatu voluptaria
per ad, cu meis essent audire his. Te dolorem vivendo qui, vis illud detraxit disputando eu, ipsum saepe adolescens
usu cu. Eum aliquid aliquam at, blandit probatus qui ad. Ea bonorum liberavisse sed, enim paulo dissentiunt his at,
cu ius veritus maluisset. Nec tale reque ad. Cu mea stet lobortis, est tota aliquando in.
Eu tation impedit praesent pri, menandri suavitate no cum, scaevola electram ei his. Vix eu vivendum adversarium,
at prima nusquam usu. In qui sanctus copiosae, fugit partem mandamus per ea. Diam iudicabit eu sed, no vim
partiendo eloquentiam, usu essent suscipit consequuntur ex. Ridens nostrum vix cu, fabulas repudiare et mea.
Pri vivendo iracundia cu.
Sincerely,
Sender’s Name
SPOTSIES HOMEMADE DOG FOOD Nutripet Active Corporation
P.O. Box 1100 Sotes, RD 2260 Phone: 789-789-456
www.nutripetactive.com
Month, Day, Year
Addressee’s Name
Business address
Street Address
City, State, Zip Code
Dear Addressee:
Lorem ipsum dolor sit amet, ei ceteros epicuri tacimates sed. Tacimates expetendis incorrupte an vix, pri aeque
�erent explicari ne. Legere altera aliquip mea ne. Sea clita conclusionemque no, at duo ullum tollit consulatu.
Autem aeque mel an. Diceret facilis has at, ferri il
lum scripta per an, nisl perfecto concludaturque ex pri. At per tale
splendide. Mea atqui eleifend ut. Sit ea ferri timeam sententiae, utamur scripta eu eum. At cum nostrum suscipit
referrentur, timeam dissentiet voluptatibus mea ne, id falli m
ovet tempor nec.
An magna petentium vis, est quidam nominavi te, utinam prompta eripuit vel ut. Doctus consulatu voluptaria
per ad, cu meis essent audire his. Te dolorem vivendo qui, vis illud detraxit disputando eu, ipsum saepe adolescens
usu cu. Eum aliquid aliquam at, blandit probatus qui ad. Ea bonorum liberavisse sed, enim paulo dissentiunt his at,
cu ius veritus maluisset. Nec tale reque ad. Cu mea stet lobortis, est tota aliquando in.
Eu tation impedit praesent pri, menandri suavitate no cum, scaevola electram ei his. Vix eu vivendum adversarium,
at prima nusquam usu. In qui sanctus copiosae, fugit partem mandamus per ea. Diam iudicabit eu sed, no vim
partiendo eloquentiam, usu essent suscipit consequuntur ex. Ridens nostrum vix cu, fabulas repudiare et mea.
Pri vivendo iracundia cu.
Sincerely,
Sender’s Name
SPOTSIES HOMEMADE DOG FOOD Nutripet Active Corporation
P.O. Box 1100 Sotes, RD 2260 Phone: 789-789-456
www.nutripetactive.com
Month, Day, Year
Addressee’s Name
Business address
Street Address
City, State, Zip Code
Dear Addressee:
Lorem ipsum dolor sit amet, ei ceteros epicuri tacimates sed. Tacimates expetendis incorrupte an vix, pri aeque
�erent explicari ne. Legere altera aliquip mea ne. Sea clita conclusionemque no, at duo ullum tollit consulatu.
Autem aeque mel an. Diceret facilis has at, ferri il
lum scripta per an, nisl perfecto concludaturque ex pri. At per tale
splendide. Mea atqui eleifend ut. Sit ea ferri timeam sententiae, utamur scripta eu eum. At cum nostrum suscipit
referrentur, timeam dissentiet voluptatibus mea ne, id falli m
ovet tempor nec.
An magna petentium vis, est quidam nominavi te, utinam prompta eripuit vel ut. Doctus consulatu voluptaria
per ad, cu meis essent audire his. Te dolorem vivendo qui, vis illud detraxit disputando eu, ipsum saepe adolescens
usu cu. Eum aliquid aliquam at, blandit probatus qui ad. Ea bonorum liberavisse sed, enim paulo dissentiunt his at,
cu ius veritus maluisset. Nec tale reque ad. Cu mea stet lobortis, est tota aliquando in.
Eu tation impedit praesent pri, menandri suavitate no cum, scaevola electram ei his. Vix eu vivendum adversarium,
at prima nusquam usu. In qui sanctus copiosae, fugit partem mandamus per ea. Diam iudicabit eu sed, no vim
partiendo eloquentiam, usu essent suscipit consequuntur ex. Ridens nostrum vix cu, fabulas repudiare et mea.
Pri vivendo iracundia cu.
Sincerely,
Sender’s Name
SPOTSIES HOMEMADE DOG FOOD Nutripet Active Corporation P.O. Box 1100 Sotes, RD 2260 P
hone: 789-789-456 www.nutripetactive.com
Month, Day, Year
Addressee’s Name
Business address
Street Address
City, State, Zip Code
Dear Addressee:
Lorem ipsum dolor sit amet, ei ceteros epicuri tacimates sed. Tacimates expetendis incorrupte an vix, pri aeque
�erent explicari ne. Legere altera aliquip mea ne. Sea clita conclusionemque no, at duo ullum tollit consulatu.
Autem aeque mel an. Diceret facilis has at, ferri illum scripta per an, nisl perfecto concludaturque ex pri. At per tale
splendide. Mea atqui eleifend ut. Sit ea ferri timeam sententiae, utamur scripta eu eum. At cum nostrum suscipit
referrentur, timeam dissentiet voluptatibus mea ne, id falli movet tempor nec.
An magna petentium vis, est quidam nominavi te, utinam prompta eripuit vel ut. Doctus consulatu voluptaria
per ad, cu meis essent audire his. Te dolorem vivendo qui, vis illud detraxit disputando eu, ipsum saepe adolescens
usu cu. Eum aliquid aliquam at, blandit probatus qui ad. Ea bonorum liberavisse sed, enim paulo dissentiunt his at,
cu ius veritus maluisset. Nec tale reque ad. Cu mea stet lobortis, est tota aliquando in.
Eu tation impedit praesent pri, menandri suavitate no cum, scaevola electram ei his. Vix eu vivendum adversarium,
at prima nusquam usu. In qui sanctus copiosae, fugit partem mandamus per ea. Diam iudicabit eu sed, no vim
partiendo eloquentiam, usu essent suscipit consequuntur ex. Ridens nostrum vix cu, fabulas repudiare et mea.
Pri vivendo iracundia cu.
Sincerely,
Sender’s Name
SOLØRVEGENB R U V E G E N
SPOTSIES HOMEMADE DOG FOODNUTRIPET ACTIVE CORPORTAIONP.O. Box 1100Sotes, RD 2260Phone: 789-789-456www.nutripetactive.com
SOLØRVEGEN
B R U V E G E N
SPOTSIES HOMEMADE DOG FOOD
NUTRIPET ACTIVE CORPORTAION
P.O. Box 1100
Sotes, RD 2260
Phone: 789-789-456
www.nutripetactive.com
SOLØRVEGENB R U V E G E N
SPOTSIES HOMEMADE DOG FOODNUTRIPET ACTIVE CORPORTAIONP.O. Box 1100Sotes, RD 2260Phone: 789-789-456www.nutripetactive.com
SOLØRVEGEN
B R U V E G E N
SPOTSIES HOMEMADE DOG FOOD
NUTRIPET ACTIVE CORPORTAION
P.O. Box 1100
Sotes, RD 2260
Phone: 789-789-456
www.nutripetactive.com
SOLØRVEGEN
B R U V E G E N
SPOTSIES HOMEMADE DOG FOOD
NUTRIPET ACTIVE CORPORTAION
P.O. Box 1100
Sotes, RD 2260
Phone: 789-789-456
www.nutripetactive.com
SOLØRVEGEN
B R U V E G E N
SPOTSIES HOMEMADE DOG FOOD
NUTRIPET ACTIVE CORPORTAION
P.O. Box 1100
Sotes, RD 2260
Phone: 789-789-456
www.nutripetactive.com
Letter head and Business card
SPOTSIES2013
