41
Biologically Appropriate Real Food for Dogs and Cats
Biologically Appropriate Real Food for Dogs and Cats
‘’I started making simple minced meat pet foods for
local dog and cat breeders back in 1981. I’m delighted
to say we still sell some of those great products and
they are as popular now as they were all those years
ago.
It’s been a fantastic journey – learning about and
developing our genuinely natural ranges. It’s been
fascinating watching the transformation in the way we
all want to feed our pets.
Today Natures Menu produces some of the healthiest
and most honest pet foods available.
I passionately believe pets deserve healthy foods as part
of a varied diet. Foods based on professional balanced
nutrition – not the over processed junk ingredients
many pets eat.
Proud Genuinely
Natural
tobe
Reg, Eva & I enjoy theNorfolk
countryside
Craig Taylor
I hope this booklet will help you make a real di�erence
to your pet’s life. You’ll discover how easy, convenient
and cost e�ective it is to choose a diet that makes
visible improvements to their health and well-being.
Our pets trust us to look after them.
This includes giving them a diet, rich in everything they
need to be naturally healthy and happy. After all, just
like us, “they are what they eat.’’
We still use the best that mother nature
provides us, blending togetherfresh meat and vegetables, adding
oils and herbs too.
NaturallyNourishing
YourPet
In nature everything has a purpose – with an ingenious
yet simple way of staying in balance.
Today we understand that foods kept in a natural
state, unprocessed or by using gentle, simple
processing methods are much less harmful.
They respect the balance of nature and give your pets
a better quality diet.
In their natural environment dogs are carnivorous
omnivores and cats are carnivores. Out of choice, they
prefer real meat, in its raw, uncooked, genuinely natural
state.
It’s true our pets are now part of the family, but at heart
they are still wild animals. Dogs and cats evolved on
planet earth eating fresh raw meat. They may even have
begun to consume a small amount of ancient forms of
grain as they began to live alongside us humans, over
10,000 years ago. Yet todays processed pet foods,
packed with modern re�ned grains and highly cooked
proteins, have only been a choice for around 60 years!
Just as we are now looking at what we eat ourselves, it is
easy to see how doing so could bene�t our beloved pets
too.
Your pets thrive best on a genuinely natural diet of good
quality real meat and great quality natural ingredients -
ingredients you recognise, and could even eat yourself.
‘Natural’ has become a bit of a buzz-word in the pet
industry. Look around and you will see a huge variety of products and
a sea of marketing messages all trying to convince us that
highly processed foods are ‘natural’.
But look again. Go beyond the hype. Apply a common sense back-to-basics
natural approach to feeding your animal friends and you’ll see genuine
bene�ts. For you and your pets.
FoodGoodFood
NOTJunk
We need to look hard at those processed products and really think about the ingredients they use, how they are made – and why they look like they do.
The truth is most pet foods these days are made with a blend of powdered meat and bone meals, highly processed grains and various protein derivatives sourced from the bits of animals that wouldn’t normally arrive on your dinner plate. This is everything from "beak to hoof and even including feathers."
They are also packed with cereals and starchy carbohydrates, which aren’t part of a carnivores natural diet. They are processed and cooked to high temperatures and have to then contain synthetic, arti�cial vitamin supplements in order to comply with the regulations for being labelled as complete.
The resulting mix of processed cereals and protein derivatives is often then mixed with �avour enhancers, simply to encourage your pet to eat foods that they instinctively would otherwise know, are not meant for them. So, even though it may appear your pet enjoys the food, and you may think the food you are using looks natural, chances are it isn’t. And your beloved pet could just be getting by on a diet of junk.
Trust YOUR Instinct
Natures Menu are proud to be the leading experts in genuinely natural
raw dog and cat food.
We believe in returning to Mother Nature for her unrivalled recipes,
solutions to common health issues and happier, contented pets. Our knowledge and expertise creates foods that nourish your pet on all
levels: active bodies, healthy minds, happy souls.
NatureKnows Best
Natures Menu produce a wide range of foods for your pets.
We know a raw diet for dogs and cats is the best
and most naturally compatible food for them to
eat. For years many people have been concerned
that perhaps raw foods shouldn’t be fed to
pets – in spite of thousands of years of evidence
to the contrary. As a result their true biology was
lost in the ever advancing processing methods
and the call for instant convenience.
Today, professionals like vets, nutritionists and
breeders are looking further into diet as a strong
in�uence to health and well-being, and
recognising that raw feeding is the most
biologically appropriate, nourishing way to a
healthy, happy pet.
What is RawFeedingRaw feeding is really about feeding a variety of fresh ingredients
Really good quality meats with raw bones
A variety of simple fruits and vegetables
Occasionally including a single source of non-starchy wholegrain
Make up the meals yourself
Or, feed your pet our ready made complete and balanced raw meals!
..
..
.
Appropriate
Feeding Raw Biologically
?
With everything working in harmony to
create a healthy balanced raw food
meal. Natures Menu can even provide
you with ready-prepared complete and
nutritionally balanced Raw meals,
which are really simple and
easy to serve.
Or you can choose from our range of
100% minced meats, meaty portions,
vegetable and fruit mixers and meaty
chewing bones, to have fun making up
recipes and menus for your pets
yourself.
It’s all about �nding the balance that
suits you and your pets’ natural lifestyle.
The guys at Natures Menu have de�nitely done all
the hard work for our owners with their Nugget
range! The bene�ts of a raw meat diet and all the
associated preparation has been simpli�ed - take
advantage and maybe see what your dog thinks of
the raw meat diet - I guarantee you, that like me
your dog will be doing back�ips at the sight of a
bag of Natures Menu Nuggets! People are always
complimenting me on my
teeth, coat, lovely breath and energy levels for a
giant breed - these are just some of the bene�ts of
a raw meat diet! It's not just for big dogs either -
my Chihuahua brother and sister steal a portion of
my breakfast every morning and they love it too!
.Simba! Thanks again, love from
& Owner Dan Carrick
My Name is
SIMBAthe Leonberger
Did You Know ?Re�ned carbohydrates
in processed pet foods turn to sugars in our bodies
These converted sugars can feed and populate our guts with unwanted ‘bad’ bacteria. This can lead to and in�uence many of the allergies and food intolerances we su�er with
these days. Just as many ingredients in your own diets in�uence your health
in the same way!
Raw bone is completely di�erent to
cooked boneRaw bones are moisture
rich and do not splinter in
the way that cooked dry
bones do. They are much
safer to feed us and in
fact we both already
love to eat these foods
when we are hunting at
playtime! Especially
us cats!
We have stomachs
with a much stronger pH than you humans’
Your stomachs have a 3-4 pH compared to our acidic 1-2pH. Our acidic pH enables us
to digest raw meat and bone material, and cope with certain bacterias you
humans would �nd very di�cult to cope with.
My anal glands are designed to be emptied regularly, naturally!This is encouraged to happen naturally by the solidness of my stools squeezing past the glands. Many of my friends have anal gland issues, and have to have their owners or vets empty them, poor things! All simply as a result of poor stool quality, from a processed diet. Luckily for me this never has to happen and I tell them that next time they are in the pet shop to drag their owners towards the Natures Menu freezers and make sure it doesn’t have to happen to them again too!
Dogs and cats are not designed to eat starchy carbohydratesAs veterinary dentists will tell you, we have no sign�cant amylase enzymes in our saliva. Amylase is the starchy carbohydrate digestive enzyme. Us dog’s can produce a small amount of amylase from our pancreas, but for cats this is 3 times lower. This shows our bodies are designed to digest a very limited amount of carbohydrate based foods and not the large amount found in the commercial processed diets you are so keen to feed us. We feel so much more full and satis�ed if we can chomp on and digest a meal of meat and bone!
We dogs and cats are
designed to take our main energy source
from fats and proteins in a raw natural condition
When processed or heated, nutrients, fats and proteins begin to
alter and change their molecular structure. Changing foods basic
nutrients in this way is thought to be a major in�uence in the rise
of modern day in�ammatory conditions and hormone
imbalances many of us pets now su�er from. We are really
hoping you will feed us the uncooked fats and proteins we
would feel healthy and great on again!
Processed pet foods can contribute
to a variety of health problems for us
The sugars found in these processed pet foods you keep giving us can also in�uence conditions such as diabetes. When you feed us pets a diet that is compatible with our digestive systems and body chemistry we will thrive. Sadly, for many of us pets today,
this is rare. Please try feeding us a raw diet today and see the incredible di�erence it brings. We promise we will
be much healthier and better behaved! You’ll wonder why you didn’t do it sooner.
Our family has been producing raw foods since 1981. We still have many of the original local Norfolk farmers providing us with great quality human grade meat portions for our
pet foods.
With over 30 years of experience we employ a great team of raw experts committed to
selecting the �nest ingredients, providing the cleanest production and personal delivery of
our great foods.
Today we supply directly to over 1000 retailers, 1600 dog and cat specialist breeders
and a host of consumers and distributors across Europe. We are the leading raw experts
in Europe and strive to deliver the best raw and natural products to our customers.
A FamilyBusiness
Tasty, Safe, Ethical
Tasty, Safe, Ethical
We always aim to provide the �nest meals for your pet’s raw dinners.
This begins with the fantastic relationships we have with our suppliers
and local Norfolk farmers.
These long-lasting partnerships, built over many years, enable us to
ensure full traceability of each and every raw meal that leaves
our factory.
We ensure only the �nest, safest and most palatable of
ingredients are used to produce our foods.
As animal lovers ourselves we are committed to using
ingredients from caring farmers that comply with ethical
animal farming regulations.
We are registered with DEFRA to ensure we source and
process all our raw foods as ethically as possible, safely
and to the highest standards. Our technical team
consistently check the texture, quality and ingredients
we use to make sure they are as appetising as they could
be for your pets.
The meat we use comes from ethically raised, human
grade sources.
We never use battery farmed chickens or other meat
products and conduct our own extensive in-house
microbiological testing. So you can be 100% certain the
food we produce for your pet is as safe to handle and
feed as the meat you eat yourselves.
Natures Menu raw pet foods are very safe to feed and
handle. We have zero tolerance for salmonella in raw
foods and because we really do care, we perform our
own regular product safety tests and raw material supply
chain checks, as well as performing the tests required by
the industry. We publish these results to DEFRA and our
professional vet partners.
Defra Approved28/720/9200 ABP/PTF
Serving YOU Better
Every pet is differentEveryone at Natures Menu owns and loves their
pets and we all have �rst-hand experience of
making the transition to raw feeding.
The Natures Menu team love their pets and feed them on a healthy raw diet. They are ready and on hand to help you understand why “Raw is Best “ You can talk freely to our experienced support team and we are still proud to o�er this service absolutely free! Call us to talk about your pets diet or nutritional needs absolutely free on 0800 018 3770. We have a team of veterinary, nutritional and behaviour experts supporting our customer service assistants so do feel free to give us a call anytime. We also have some
smashing videos on our website that answer the most popular questions about raw feeding. Our skilled team are trained in the production of human grade quality mincing and cutting of meats, carefully hand packing each pack of food into its �nal box. Our products are then delivered with our dedicated team of customer delivery experts, in our own freezer vehicles direct to top specialist pet retailers, pet superstores, professional breeders and lots of veterinary experts, who are all con�dently promoting the raw food diet.
Tell Us Your Experiences of changing
the way you feedand how it has improved your pet’s life!
www.naturesmenu.co.uk
We are always
keen to hear your
feedback and answer
any questions you may
have. No two pets are the
same, so we have included lots
of great information and answers to
your queries on our web site including
videos for you to watch.
We would love to hear how you are getting on
with feeding a natural diet. You can call us for free,
e-mail us or chat on our live web chat form.
So, get in touch.
The RAW Team
Our company vet Nick Thompson has been a vet for 21 years. For 15 of those, he has been very successfully recommending
raw feeding for skin, bowel and behavioural problems. When asked for his advice on the best nutrition for cats and dogs, his answer is simple: 'Raw is Best’
‘’At College, we weren't really taught much on cat and dog nutrition. We did have 1 morning's lecture with one of the large prescription diet
manufacturers, telling us about their foods, but not a lot more because it was considered that everything you needed to know
came in a bag of kibble!
How things have changed for me. Having completed my own research and education into cat and dog
nutrition and biology. I have now been advocating raw food for pets for 15 years. I use it for all types of skin disease; atopy, pollen and house
mite allergies, itching problems, scurf and greasy coat issues. I've seen dogs who haven't had a �rm stool in their whole lives transformed in
two days after going onto a raw food diet. Dogs with constipation, anal gland issues, diarrhoea, IBS, fussy eaters, obesity, dogs that can't put on
weight, you name it, I've treated it successfully with a raw food diet. More recently it's become apparent that dogs with aggression, anxiety and hyperactivity issues can do really well on raw food; calming down
and enjoying food for the �rst time in their lives.
Owners who go on to raw food are initially, universally, very worried. However if I had a penny for every time I had a phone call,
a few weeks after going onto the food, from people saying how amazing it was, I'd be a rich man!
Finally, clients often say their vets are against raw food. This is usually not the case. Vets are against owners feeding an unbalanced diet without any guidance from a responsible professional. I �nd that
generally, once they know that there is a professional overseeing their animal's diet and the diet is balanced and well thought through, they
are �ne. They are even more �ne when they see the results of the diet - the dog bouncing through the door of their consulting room.
All in all, I think nutrition is a simple subject; feed a balanced raw food diet recommended by nutritionally
educated professionals. “
Our rawfood factoryproduction
techniques aresecond to none
} FrozenFresh
and
everything is
from
Nothing
is ever addedSynthetic
We Only Use Prime Meaty Cuts
& never use low-grade meat cuts meat derivatives or meat meals
such as ground feathers, hooves or feet.
Nick ThompsonBSc (Vet Sci) Hons, BVM&S,VetMFHom, MRCVS.
So, you want to feed your pets a healthy diet? Naturally.
But you also want it to be as easy and convenient as
possible and great value at the same time? Simple.
All our foods – from our basic meaty chunks and meaty
bones to minces – are easy to feed and easy on your
pocket. And, if convenience is paramount, you will love
our new range of complete and balanced raw meals.
Designed especially for busy owners who simply
wish to thaw and serve.
Going Raw . . .
Simple,Safe, Convenient
From time to time we even run
tours of our factory. We welcome any pet owners
concerned about their pets diet and well-being to join us
and learn more about our genuinely natural pet
foods.
To produce a range of raw pet foods with the most nutritious ingredients possible.}Lots of Wholesome
VEGETABLESLocally Sourced
We i
nclude powerful anti-oxidants like green tea and prebio
tics
-
WholegrainRice
& Healthy Supplements
Our Complete Raw Dinners provide a safe, simple and convenient way to feed a raw diet to your pet so they get all the nutrients they need each day. There’s a range of options for you to choose from for dogs and cats. All packed full of our �nest ingredients and carefully selected to be nutritionally balanced. Because they are truly complete and balancedYou can simply feed the meals with no need to add supplements.
& MealsComplete
Balanced
FrozenFresh
E
verything is
From
Puppy Bite Size NuggetsChicken & Salmon with Rice.
Active Dog Bite Size NuggetsWith duck, heart, salmon and vegetables.
Beef Bite Size NuggetsWith vegetables and Rice.
Chicken Bite Size NuggetsWith vegetables and Rice.
Senior Chicken & Fish Bite Size NuggetsWith vegetables and easy to digest ingredients.
Lamb Bite Size NuggetsWith vegetables and Rice.
Banquet Dinner Bite Size NuggetsWith tripe, heart, liver, salmon and vegetables.
Chicken & Tripe Bite Size NuggetsWith vegetables and Rice.
Beef Dinner Complete
With vegetables and rice.
Lamb Dinner Complete
With vegetables And rice.
Chicken & Tripe DinnerWith vegetables
And rice.
Chicken & Salmon Dinner
With vegetables.
Traditional Dinner
A blend of meat, vegetables, bran
• Simple, Convenient • Simply Thaw & Serve •
GRAIN FREE
GRAIN FREE
GRAIN FREE
GRAIN FREE
A convenient, simple way to provide your cat with all the healthy, natural nutrients and
enzymes a raw diet provides. As cats are well known for catching prey in our gardens, it’s easy to see how they will enjoy a raw diet. Just as they
do in the wild. We believe that alongside Raw Feeding for dogs, feeding a raw diet to cats is
just as important. So we have developed our �rst easy to use, easy to serve and highly nutritious
raw cat food. Complete, balanced and nutritious it’s delicious for even the fussiest of cats!
Chicken & SalmonChicken & Rabbit Chicken & Duck
RawCat Food
• Simple, Convenient • Simply Thaw & Serve •
Added Cranberry to help to support a healthy urinary tract system
Grapeseed extract is a powerful antioxidant to help support the cat’s
immunity
Yucca extract is added to help the e�ciency of the
digestion process
Green tea another powerful antioxidant is
added to help keep your cat young and
healthy
NEW IN
2013
Feeding a raw diet is easy. And it’s easy on your pocket too, with Natures Menu
products giving you excellent value for money. Our foods provide a real solution to
giving your pet a highly nutritious diet without breaking the budget!
General guidelines suggest your pet should have around 2-3% of his or her body weight in
food each day. However they are only guidelines. It’s much more important to tailor
the amount you feed according to:
Pets �nd our foods very satisfying. The quality nutritional content may mean
they eat less than they did on previous foods. Sometimes dogs will self-regulate and give themselves a day o�. This is very common, so don’t worry. If for any reason
your dog shows other symptoms of ill health always consult your vet.
Once defrosted, do not re-freeze your pet’s food.
Always use fresh meat for your pet for each meal.
Treat the meats just as you would your own
food. Afterall it comesfrom human grade
sources!
Always keep an eye on your pets if they have been given a chewing bone to eat or play with.
Once chewing bones have had the meaty sections chewed o� you can keep these a little longer and even rinse under boiling water if need beto keep them safer & clean.
Some pets will happily and healthily eat less
or sometimes give themselves a day o�
foods, this mimics what would often occur in the wild.
No two dogs are the same and you
know your dog best!
Activity levelsHealthMetabolismLifestyleBreedAnd, importantly,size of your dog
TipsFeeding
Total ly Grain& Gluten
Free!
We only use the very best stuff to make our meaty nuggets and then FAST freeze each nugget to lock in
the fabulous f lavours that dogs wi l l love. Our RAW complete meals are nutr it ional ly complete and balanced and packed ful l of al l of the ingredients that dogs need.
They are al l s ingle protein source, grain free and packed with natural supplements to create the super foods that todays nutr it ion savvy pet owner looks for.
SeriouslyMeaty RawSuperfood Bite-Size Nuggets
New
Rang
e
CountryHunterCountryHunter
VENISON withBLUEBERRIES
DUCK withPLUM
RABBIT withCRANBERRY
SALMON withRASPBERRY
Grain Free
Grain Free
Grain Free
Grain Free
Probably themost gent lymade mixer
ever BAKED!
Oats are an eas i ly d igest ib le , nutr i t ious b iscu i t chosen by d ist ingu ished raw feeders internat iona l ly .
Packed with ba lanc ing B Vitamins, Manganese, Ca lc ium
and minera ls .
We recommend adding water to your dogs oaty mixer to soften i t and then feeding a longs ide some of our qua l i ty p la in minced meats, fru i t
and veg to make up your dogs raw meals at home.
Probably themost natural
dry dog foodever made!
We only use the very best stuff to make our meaty nuggets and then freeze dry each nugget to lock in the fabulous
f lavours that your dog wi l l love.
To complement our tasty freeze dr ied nuggets of meat is a generous port ion of baked b iscu i t made from oats , fru i ts and
vegetables which we gent ly bake into a crunchy nugget .
SeriouslyMeatySuperfood crunchSeriously
Mighty Mixer
CountryHunterCountryHunter
Fruit &Veg
Meat
Mixer
VENISON withBLUEBERRIES
DUCK withPLUM
RABBIT withCRANBERRY
Freeze
dried + Baked
Freeze
dried + Baked
Freeze
dried + Baked
Gently Baked
Makes dogsabsolutely
jump for joy!
Probably themost del ic ious
cat snackever made!
These fantast ic freeze dr ied meaty nuggets are a mouth water ing freeze dr ied snack packed with del ic ious ingredients that dogs love. Our reward snacks are carefu l ly made without the addi t ion of any add i t ives, f lavour ings or sugars so that you can conf ident ly treat your dog to a del ic ious yet heal thy snack
on walks or when tra in ing .
These Freeze dr ied meaty nuggets are packed with del ic ious ingredients that cats love. Once freeze dr ied the f lavours are locked in , and strengthened
meaning even the most fussy cats wi l l s imply go wi ld for the ir f lavour .
The heal thy snacks are a lso great for crumbl ing over food, re leas ing a l l of the fantast ic f lavours of the freeze dr ied meat and tempt ing your cat .
New
Rang
e
SeriouslyMeatySnacks forDogs
CountryHunterCountryHunter
SeriouslyMeatySnacks forCats
Freeze
dried
CHICKEN & DUCK
Freeze
dried
CHICKEN & RABBIT
VENISON withBLUEBERRIES
DUCK withPLUM
RABBIT withCRANBERRY
Freeze
dried
Freeze
dried
Freeze
dried
Total ly Grain& Gluten
Free!
We only use the very best stuff to make our meaty canned meals . We gent ly
steam the ingredients in the can to hold in a l l of the natura l goodness and
essent ia l nutr ients .
These natura l meals are crammed with an extra large port ion of the best qua l i tycountry meats, topped up with a splash of seasonal vegetables and fru i ts . They
prov ide a complete ly ba lanced gra in free meal that dogs love. You wi l l instant ly see and smel l the Natures Menu d i f ference
as soon as you open the can.
SeriouslyMeatyMeals for Dogs
CountryHunterCountryHunter
Proud Award Winning UK ManufacturerProud Winners of the
Supplier of the Year award 2013 for Natures Menu RAW CAT FOOD & Dog products For the NEW Country Hunter Range
Proud Winners at PATS 2013
&COMING
NOV 2013
Manufacturer of the Year
VENISON withBLUEBERRIES
DUCK withPLUM
RABBIT withCRANBERRY
SALMON withRASPBERRY
Gent l y
STEAMED
Gen t l y
STEAMED
Gen t l y
STEAMED
Gen t l y
STEAMED
Fruit& VegetableMix
This is a great convenient product for customers making up their pets meals at home. You can easily add a vitamin and mineral boost to your dog’s dinner with a few chunks of our vegetable and fruit mixer. They’re packed full of fresh vitamins, minerals and anti-oxidants. We have even added some essential herbs and natural supplements to boost your dog’s vitality and immune system.
Lots of WholesomeVEGETABLESLocally Sourced
• Give Your Dog a Natural Boost of Vitamins & Minerals •
Pre Blendedfor Your
Convenience
Just Beef100% beef mince.
Beef & Tripe Minced BlendBeef and tripe minced blend.
Chicken with LiverChicken and chicken liver blended mince, includes ground bone.
Chicken & Tripe Mince BlendChicken and tripe minced blend, includes ground bone.
Just Chicken100% chicken mince includes ground bone.
Lamb DinnerLamb and chicken minced blend, includes ground bone.
Rabbit DinnerChicken and rabbit minced blend, includes ground bone.
Just Tripe100% tripe mince.
Just Turkey100% turkey mince, includes ground bone.
Just White Fish100% minced �sh, includes some ground bone.
Beef Mince BlendChicken and beef minced blend, includes ground bone.
The name says it all, with everything certi�ed as from 100% human grade sources. The range includes
beef, chicken, lamb, �sh, turkey and many more – some varieties bene�t from the addition of ground bone to naturally include a balance of minerals. The minced meats come in easy to use portions and are
great ingredients for any raw food diet.
JustMincedMeats 100% MEAT
Free Flow MeatsMinced
Our most popular minced meats are available in larger, easy to pour, free �ow minces. All 100% human grade they are easy to defrost and portion control. Some varieties contain ground bone to help you naturally include a balance of minerals in your dogs diet.
Just Tripe Free�ow Mince100% tripe minced for easy serving.
Lamb Dinner Free�ow MinceBlended meats minced for easy serving, includes ground bone.
Just Chicken Free�ow Mince100% chicken minced for easy serving, includes ground bone.
Chicken & Tripe Free�ow Mince BlendBlended meats minced for easy serving, includes ground bone.
We Only Use Prime Meaty Cuts
& never use low-grade meat cuts
or derivatives meat derivatives or
meat meals such as ground feathers,
hooves or feet.
Just Beef Free�ow Mince100% beef minced for easy serving.
Beef Chunks100% beef, cut into chunks.
Cooked Chicken100% chicken oven cooked and cut into chunks.
Fish Fillets100% �sh �llet, cut into chunks.
Heart Chunks100% poultry hearts, cut into chunks.
Liver Chunks100% poultry liver, cut into chunks.
Poultry Breast Chunks100% breast meat, cut into chunks.
Tripe Chunks100% beef tripe,cut into chunks.
Poultry Necks100% poultry necks.
Ideal for dogs and cats to chew on and a great reward for a well-loved pet. Our range of larger chunks of meat are ideal components to a raw
feeding diet. Full of traditional organs like heart and liver but also chewing chunks of beef, �sh and the great Raw Feeding meaty bones, raw chicken
wings and poultry necks.
PiecesWhole MeatBulk Packed
FeedingGuidelines
These are our feeding guidelines for our Complete and Balanced Pet meals, they are in line with the guidelines for all major pet food manufacturers.The guidelines show that not only are our meals convenient to serve they are also great value for money!
Toy <5Kg
Medium16-30Kg
Small6-16Kg
Large31-40Kg
Giant41Kg+
Avg. Weight (Kgs)
Grammes/Day
Nuggets/Day
Cost/Day (£’s) - RRP
Cost/Week (£’s) - RRP
Dog Feeding GuideBichon 4 120 7.1 0.35 2.45
Pug 7 210 12.4 0.61 4.26Cocker Spaniel 11 330 19.4 0.95 6.68
Springer 21 420 24.7 1.21 8.50Dalmatian 27 540 31.8 1.56 10.94
Golden Retriever 29 580 34.1 1.68 11.74Dobermann 34 680 40.0 1.97 13.77
Newfoundland 49 735 43.2 2.12 14.87Wolfhound 54 810 47.6 2.34 16.38
Based on £2.95 RRP (average price in June 2013),17gms per dog nugget, 60 nuggets per bag and an active dog. An inactive dog will have less nuggets per day per weight than an active dog.
Grammes/Day
Nuggets/Day
Cost/Day (£’s) - RRP
Cost/Week (£’s) - RRP
WeightCat Feeding Guide
1Kg 60 9 0.33 2.312Kg 120 17 0.62 4.343Kg 180 26 0.95 6.654Kg 240 34 1.24 8.685Kg 300 43 1.57 10.996Kg 330 47 1.72 12.047Kg 385 55 2.01 14.078Kg 440 63 2.30 16.109Kg 495 71 2.59 18.1310Kg 550 79 2.89 20.23
Based on £2.45 retail cost, per 400g and an active/outdoors cat. An inactive cat will have less per day than an active cat. Average of 67 nuggets per box.
These guidelines use the most common raw feeding guideline of 2-3% of a dog or cats body weight.
Dependant on your pets lifestyle you may feel he or she needs more or less than these guidelines. You can contact our nutritional team anytime if you would like more
advice on feeding and meal sizes.
Our foods protein and fat contents are balanced to meet the pet food industry standards, foods higher in
fat content can often seem to provide better value for money but are in fact providing less nutrition and proteins needed for your pet to repair, grow and stay healthy.
GREATVALUE
Guidelines for our
Complete andBalanced Meals
Your Dog WillLove Our New
ChewingBones & Meats
Chewing has great calming e�ects and is an important part of a raw diet. Our range of meaty bones and chewing meats are carefully selected. They are provided in smaller packs, to ensure that a variety of products can be given, simply and e�ortlessly. Always supervise when chewing meats and bones. And always select a bone or meat which is appropriate for your dog.
Chewing Bones & Meats
& CatDog Treats
Wholesome
TastyOur real meaty treats for cats and dogs are 95% real meat for maximum
meaty �avour.
They are great value and you can use them for
training or just to give your pet a tasty treat.
Salmon & Trout Treats for CatsMade with 95% real meat.
Chicken with Turkey Meaty Cat TreatsMade with 95% real meat.
Chicken with Liver Meaty Cat TreatsMade with 95% real meat.
Lamb Meaty Treats for DogsMade with 95% real meat.
Chicken Meaty Treats for DogsMade with 95% real meat.
Beef Meaty Treats for DogsMade with 95% real meat.
Beef with ChickenWith potato, peas and carrots.
Chicken with VegetablesWith potato, peas and carrots.
Chicken with SalmonWith rice, peas and carrots.
Lamb with ChickenWith rice, peas and carrots.
Beef with Chicken Cat PouchesMade with min. 70% meat.
Kitten PouchesMade with min. 70% meat.
Chicken with Turkey Cat PouchesMade with min. 70% meat.
Chicken with Salmon & Tuna Cat PouchesMade with min. 70% meat.
Senior Cat Poucheswith chicken, salmon and cod.
New
Can
Junior - Chicken with Turkey
With added sun�ower oil.
Junior is the new name for puppy, Junior is suitable for puppies from 8 weeks of age. Natures Menu Junior Cans are �lled raw and then gently steam cooked to ensure that all the vitamins and minerals are retained within the product and not lost during the cooking process.
The Natures Menu Junior cans have a high real meat content and do not contain meat meals, derivatives, cereals or �llers.It has added seaweed, spinach and anti-oxidants for growth and well-being.
Chicken and Turkey are superb lean proteins, rich in natural fatty acids and calming amino acids.
Steam Cooked
Pouches Cans&
Whilst raw is best, we understand that raw isn’t practical for every pet on every day of the year. That’s why we developed a range of pouches and cans that have exactly the same high quality meats, vegetables, fruits, and single source grains or potato. We mix the ingredients fresh and then gently steam cook them inside their packaging rather than cooking them outside and then pouring them in. By doing so we ensure the nutrients are retained within the pouch or can and not lost through the cooking process. You really will see the di�erence with a Natures Menu can or pouch. They contain between 55-70% real meat and goodness – dramatically superior in quality to processed foods which typically contain 4% actual real meat, and then powdered meat meal derivatives.
Turkey with ChickenWith chicken, vegetables and rice.
Chicken with Rabbit & DuckWith vegetables and rice.
Puppy PouchesWith chicken, lamb and rice.
Light PouchesWith chicken, rabbit, vegetables and rice.
Chicken with VegetablesWith carrots, peas and rice.
Beef with TripeWith vegetables and rice.
Senior Dog PouchesWith lamb, vegetables and rice.
It’s as simple as 1,2,3.We think you’ll be surprised at how simple and cost-e�ective feeding raw can be. From big dogs to little puppies, cats and kittens,
1. Take it from the freezer2. Defrost it3. Feed it to your pet!
Daisy 2-yr old Westie x Daisy’s owner loves to create the raw diet herself
at home. Filling Daisy’s bowl with 250g of Just Minces, our ready made fruit and vegetable mix and Whole Meat Pieces such as turkey necks or
chicken wings.
All that wonderful digestible nutrition only costs
around £5 a week
HMeet some of our
appyCustomers
Here’s how it works for someof our four-legged friends.
Since moving onto a raw diet his appetite is back and he is
happier than ever!
““
Benji 7-yr old Yorkshire Terrier Like many small dogs Benji is something of a picky eater! So, his owners were thrilled when he took to our raw complete meals so well. They even reported well-being bene�ts such as cleaner breath and �rmer stools. Dogs rarely forget their biological need for real meat, even if we humans sometimes do.
Benji enjoys around
120g or 7 per day = £2.31 per weekof our complete raw food nuggets
Millie 4-yr old Yellow Labrador
Labradors are well known for enjoying their food, and Millie is no exception! Millie’s owners
are really pleased that Millie enjoys her Natures Menu complete meals so much and that they really
�ll her up. Raw meals provide balance to a dogs blood sugar levels and also ensure
they are fully nourished and feel satis�ed.
Millie has 2 meals a day, of
540g or 32 per day = £11 per weekof one of our adult variety complete raw meals.
Sam 5-yr old Springer x When Sam came home from the rescue centre his owners knew he needed a proper fresh start. That meant they needed to think about the food and nutrition they were going to provide for him.As Sam had been through a lot and probably had to scavenge at some point on his travels, he took to the raw diet incredibly well. He is now in super shape, enjoys agility and a run with his new owners every morning. Sam can’t wait for his Raw Complete every day!
Sam is kept healthy with a variety of our
adult raw meals and really enjoys the active complete meal. He is fed 420g a day, or 25 which costs around £8.60 per week.
Sam can’t wait for his
Raw Complete every day!
“
“
Tinkerbell – 8-year old domestic short hair Cats were eating raw food long before we domesticated them. It was their talent for catching rodents that bought them into our lives and ultimately into our homes and onto our
sofas. Tinkerbell’s owners were disappointed with the �llers and low quality ingredients they found
were in a lot of the cat foods on the market. They were keen to try a diet that was so close to
what nature intended.
Tinkerbell is fed around 180gm or 26 a day. She also has days when she isn’t as hungry as others, as cats are incredibly good at self regulating their food intake.
Her dinners cost her family around £6.50 a week
Bodie – 2-year old Maine Coon Bodie is an adventurous outdoors cat and quite a hunter.
He relishes his Natures Menu complete raw cat food, rarely leaving a single morsel in the bowl. And his owner is delighted to �nd a food that Bodie will actually come
running back into the house for!
Bodie has around
280g or 40 per day = £1.41 a dayof one of our cat nugget complete raw meals.
Alfie 10-yr old German Shepherd
One of the great things about a raw diet is the di�erence it can make to dogs with ailments such as arthritis or sensitive digestive issues.
Al�e su�ered from both before he began his raw diet. His owners were amazed at the positive di�erence a change of diet has had and
feel that Natures Menu Senior Raw Complete has given him a new lease of life.
They were even more amazed to discover that giving Al�e the recommended
680g, 40 of the food only costs around £13.00 a week
PUPPYFeedingGuidelines
Puppies Aged 0-3 Weeksshould be drinking the mother's milk to obtain essential nutrients, enzymes and essential fatty acids.
Puppies Aged 3-4 WeeksNeed 3 meals a day. Feed around 8% of the puppy's body weight per day. Mash the foods up very well. If the pups have stopped drinking milk from their mother try adding goat’s milk to their diet too, as this is very easy for puppies to digest and full of nutrients. Puppies need a little help digesting their foods at this stage, so sometimes it is better for them to have the feeds lightly cooked. This will mimic the regurgitation that mother dogs provide for their pups in the wild, making the food more digestible for them.
Lily
Lily loves our food and is
growing into a wonderfully
calm balanced dog
“
“
7-month old Boxer puppy
Lily loves our food and is growing into a wonderfully calm balanced dog. Her owners
chose the raw diet as they knew it would provide a natural balance of nutrients and
especially minerals such as calcium, magnesium and phosphorus.
They are convinced she is a calmer puppy than their friends’ boxer puppy and were keen to
share that the cost of feeding a raw diet is not as high as most people think!
Lily eats 2 meals of Puppy Raw Complete and also enjoys a meaty chewing bone such as a turkey neck.
Her diet only costs £9.50 a week.
Many of our customers who own larger breed adult dogs only feed 1% or 1.5% of their body weight per day and their dogs
thrive on this amount.
The guidelines are just that, guidelines. And they are best tailored to �t the activity levels, health, metabolism, lifestyle and importantly breed size of
your dog as an individual.
TipsTopPuppies Aged 6-12 Weeks
At this stage you can begin to introduce a small amount of raw bone within the meal, such as chicken wings. No large raw bones just yet. Most pups will begin to wean from their mother at 3-4 weeks and be weaned completely at 7-8 weeks. They will still bene�t from some mother’s milk even up to 12-weeks old, if she has any milk left, or any tolerance left to feed them!
Puppies Aged Over 12 Weeks (3-Months)Feed 2 meals a day. You should be able to feed all the variety of adult raw foods by this stage. Introduce raw meaty bones now too.
Puppies Aged Over 4 MonthsBegin to reduce the amount your puppy eats per day. Aim to reach 6% of body weight and then 4% by the time the puppy is 6-months old.Continue to gradually reduce the % of food your puppy eats as he grows up. Dropping from 4% of his body weight per day to 3% and then down to 2% by the time he is a year old.
Why Natures Menu?We are proud to be the market leaders in frozen raw pet foods.
Take a moment to understand what makes us standout from the Raw crowd!
experience making
raw pet foods
Over 30yrs British sourced& made
GrainFreeVarietiesWidest range
of raw complete diets
Dedicated
Raw Research team, researching and
highlighting Raw Feeding as a
scientifically understood diet
Anti-oxidants such as green tea, added to combat ageing free radicals.Additional microbiological
safety testingprocedures & protocols, we really care that our food
is safe to handle and feed.
Full traceability on all ingredients
& products
Extensive range of bones and chewing meats
FREEPHONERaw Nutrition
HOTLINE
Nutritionally Balanced Protein & Fat Levels
We Look Forward toSHARINGOur Products, PASSION&know-how with YOU & YOUR PETS
The Professional Raw Feeding Experts
Call Natures Menu Free 0800 0183770or visit our new website to see how a raw diet
can help your pet live a long and happy life.
Designed Natureby
Created USFed
,,
byYOU
by
www.naturesmenu.co.uk
Designed Natureby
Created USFed
,,
byYOUby
www.naturesmenu.co.uk
