1. SPREADING *THE *WORD!!*Marketing Your Club or EventKirk Hazlett, APR, Fellow PRSA Associate Professor of Communication/Public Relations Twitter: @kirkhazlett / LinkedIn: kirkhazlett / Facebook: Kirk Hazlett Blog: kirkhazlett.com

2. OkayYouve got a great club or a really exciting eventandyou want to get the word out.How do you make it happen?? 3. Publicity!! 4. NOT SO FAST!!!!! 5. Branding CC 6. Who are you? or What is your event? 7. What do you want people to know and remember about your club or event? Whats your message? 8. Three Simple GuidelinesMake it short. Make it simple. Make it personal. 9. We are THE organization for YOU if youre interested in 10. Whats it like to be in charge of public relations for the US Navy? Rear Admiral Vic Beck will talk about his experience in the Mideast and around the world 11. Youve got your message.Now what??? 12. Publicizing 13. You have an amazing variety of choices here at Curry College for spreading the word including 14. Curry TV - CC8 15. Also Partnerwith other clubs on campus to promote your club or your event. Askyour professors to let you make an announcement in class. Talkto your classmates your friendsanyone! 16. Not everything works for every activity or eventStart broad and narrow down as you go along. 17. Timing 18. When is too early??When is too late?? 19. CLUBSRecruiting/promoting yourclubshouldbefor ayear-long effortit should never stop. 20. CLUBSStart recruiting/promoting at the beginning of thesemester when everyone is back on campus andback into school mode. 21. EVENTS Scheduling Timeline 22. EVENTSStart with yourself How far ahead do you like to hear about an event? How often do you want to be reminded?? Use that as a guideline 23. ACTION One wordDELEGATE!You cant do it all yourself.