MercyhurstFashion Newsletter

Spring 2015

Joseph

Tadiello

Our cover guy1st

Spring Trends 2015What’s hot on

the runway?

Organize your bling! with

DIY Jewelry Organizer

Carrie UnderwoodYou heard it from us (our alum)!

x Dick’s Sporting Goods

1.

Fashion is universal; It fits every person in the world and is not exclusive to gender. This issue brings a greater focus on menswear than any other previous issue. We celebrate this focus by featuring a male student from the depart-ment for the first time ever.

Joseph Tadiello was a great person to work with and a great fit for this spread. This spread is one of my favorites because we had a personal photo shoot that really tied into the interview. We hope you enjoy learning about Joe as well as the amazing articles students contributed. Spring 2015 brings out creative collaborations, inspiration from movies, and classic trends that are worth your wild. Dive into the issue and get lost in the fashion universe.

Editor’s Note

Celebrating

MenswearBy Rosaly Pagan

Editor’s Note Contributors

Celebrating

Menswear

Nam Nguyen (Co-editor) Katy Huff (Co-editor)

Jessica Miller Shelby Kirkland Caitlin Reddington

Maggie McGoldrick Annie Caminiti

2.Advisor: Mrs. Jen Craven

Mercyhurst alumni, Christina Pollock, gives us the inside on Dick’s Sporting Goods’ collaboration project with country singer Carrie Underwood for a new line called CALIA. As the product manager, Pollack has to consider numerous factors such as demographics, competing products, and how well the product options fit with the company.

What were the initial phases of CALIA? CP: “While I was on an overseas trip to Asia with my Dick’s Sporting Goods product development team, we noticed that there was a major feminine lifestyle trend emerging that didn’t quite fit into the status quo of athletic brands in the marketplace.”

When does the line launch and what products should we expect to see?CP: “The official launch is on March 5, 2015 and will be carried exclusively at Dick’s Sporting Goods stores and online. This line includes apparel and accessories such as scarves, headbands, mats, water bottles, stretching straps, and bags.

What makes CALIA different than other athletic brands in the marketplace? CP: “CALIA comes from the Greek word Kalos, meaning beauty. CALIA is a lifestyle athletic apparel line that is targeted for the modern woman who needs her wardrobe to function for all aspects of her day. The aesthetic of the line includes feminine details like ruching and rose gold trims, and all of the pieces are mix and match for versatility. A large portion of the line in-corporates ‘wearable art’ prints that are originals and won’t be found anywhere else in the market. Whether she is at a barre class, grabbing coffee with friends, or picking her kids up from school, the CALIA customer can layer her look with 3rd layer pieces like lightweight sweaters. Since the line incorporates technologies like moisture management and anti-odor, this woman on the go can be comfortable throughout her busy day. The pieces in the line range from $30-$85.”

Carrie Underwood for

Dick’s Sporting Goods

Our alum

3.

About Christina Pollock:

What’s it like partnering with Carrie Underwood? CP: “Partnering with Carrie Underwood for CALIA has been nothing short of a dream! One of Carrie’s biggest passions is fitness and a healthy lifestyle, so CALIA was the perfect brand for her to get behind because she truly lives the brand’s mission statement. Carrie wants to motivate and encourage women of all ages and sizes to be their best self and to stay the path!”

She graduated from Mercyhurst in 2005 with a BS in Fashion Merchandising and from the Fashion Institute of Technology in 2004 with an Associate’s Degree in Fashion Merchandising Management.

Since graduation, she has worked for Anthropologie, Rue 21, and Dick’s Sporting Goods, mostly in buying and product development.

She has traveled the world while working in Product Development for Dick’s to countries such as Taiwan, Hong Kong, China, and Sri Lanka.

She and her husband are expecting their first child in July 2015, Congrats!

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4.

DIYNecklace Organizer

by Jessica Miller

Ever get sick of trying to sort through clumps of necklaces to figure out which one to wear? Or tired of forgetting you own half the jewelry you do because it is in a box and you can’t see it? Why not display your jewelry like the art that it is! This is also a great way of filling up empty space on those awful white dorm/apartment walls, and it looks pretty!

What you needA piece of wood (You can buy this at Lowes or Home Depot in the scrap bins, or you could even find a really cool piece of driftwood at Presque Isle!)Paint or stainSome pretty knobs (I got mine at Hobby Lobby)A drill Picture hangers and nails

First clean off your piece of wood. You may also want to lightly sand it, depending on the texture.

Next, paint it any color or stain it. If you go the staining route, make sure you wear gloves and apply with a sponge or old rag. Then allow it to dry.

Next, you’ll want to measure out where you want your knobs to be placed and mark this with a pencil.

Then, drill through the wood where you’ve marked.

Add your knobs.

On the back of the wood, nail in picture hangers and then hang it on the wall.

How to make it

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2

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Want to share your interest in fashion and be featured on the Mercyhurst Fashion Newsletter?

Write us!

Contact Mrs. Jen Craven at jcraven@mercyhurst.edu

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JosephTadiello

Not your typical guy

By Rosaly Pagan

Cover guy

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Joseph Tadiello is not your typical 23 year old Canadian. He’s a senior at Mercyhurst University, plays for the university’s club hockey team, and is graduating as a fashion business contract major. Yes, I said fashion! Rosaly Pagan sits down with Joe and gives us the inside scoop about his life after college and his quirky habits that will make you say “Wow I never thought of that.”

So how/when did you know you wanted to study fashion?Well at first I was finance major—Sorry, did you just say finance?! Yeah. I really like numbers, it makes sense to me. But one day I was just like I don’t want to sit behind a desk my whole life. I want to do something that involves more than that. So around the time I was like 19, I really got into fashion. What part of fashion most interests you?Because I am into numbers, I really like the buying aspect of it. I can still work with numbers but at the same time go out and look for things. Knowing how to buy would also benefit me in the long run when I open my own store. You want your own store?! That’s awesome. Where would you consider locat-ing it?Probably in Toronto, Canada. It’s very fashion driven.

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Joseph Tadiello

8.

Joseph Tadiello

From Italy? That’s insane. Okay so I can sense that you’re very particular about your clothes. If you were to pick five of your favorite things from your wardrobe, what would they be?Wow I’ve never thought about that before…Okay 1. These joggers 2. Denim jacket from Nudie 3. Jeans 4. Zanarobe joggers 5. My Eastland leather boots

I have to be honest; I am unfamiliar with some of those brands. Where do you shop?Well I am a big online shopper. I tend to shop at retailers that domestically manufacture their apparel, so in the United States, I shop at Sons of Oden, Fear of God, and Union Made Goods which are all based in LA.

I love that! This means you are a fan of quality. Are there any weird things/habits you have that concern your clothing?Actually yeah there are a couple things. When it comes to my jeans, I usually like to wear them like joggers so I fold them in partic-ular way to mimic that style. When it comes to the care of my clothing, I do not dry anything. You should see my room, I hang dry everything so my clothes are everywhere. I even hang my cotton t-shirts!

That is so funny! I can definitely learn from you. Now, lastly! Do you have a quirky belief you follow?In fashion? Yes. I feel like the more outrageous your outfit is the more fashionable you are. You know you accomplish that when someone says, “WHAT IN THE...?!”

Is that where you’re planning to go after you graduate?Yes, I think I am going to start working in a small retail business in the area and try to learn as much as I can. I want to know what it takes to own a business.

What would you sell in your store?A mix of street wear and unique finds that you wouldn’t be able to buy anywhere else. I want the apparel to have an overall British style.

Is that how you would describe your own per-sonal style?For sure. My style is heavily influenced by street wear. Like the pants I have on right now are joggers that I bought from Italy, they are my favorite.

9.

Time to suit up, ladies! The pantsuit is making a new and improved comeback soon to win over our hearts and wallets. Rompers, jumpsuits and overalls can now wel-come the pantsuit in their midst of bifurcated fashions that seem to not be letting up anytime soon.For a trend that was once considered outdated political attire, the pantsuit has walked a great stretch to make it to the runways. Recently, menswear has slowly and steadily been creeping its way to the hottest trends of the year, but when Emma Stone ditched the dress and rocked a daring Lanvin pantsuit at the 2015 Golden Globe Awards, the bar was officially raised to the next level.UN Women Global Goodwill Ambassador, Emma Watson, is notably a pantsuit fan and certainly willing to speak up and defend equal rights for women. Watson has been seen wearing pantsuits at numerous events and is no stranger to adopting fashion forward looks before they hit the masses. Pantsuits are even overreaching into 2015 Prom Trends with designers like Jovani and Alyce featuring many pantsuit varieties in this year’s lines. High school girls will now have the option to stick with the traditional prom dress style or move forward with the times and strut their stuff in a statement piece pantsuit that will have people talking and heads turnings all night long.

Who’s Wearing the Pants? By Katy Huff

What you said

Would You Rock a Pantsuit? The results are in. Emma Watson is rocking one on the streets, Emma Stone and Lorde on the red carpet and you said in a survey that you would strut your stuff in a pantsuit too!

63%

37%

Yes

No

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Trend Reports Spring 2015Menswear

RobesThe The

Onesies

The

DenimThe

Loose Suit

By Nam Nguyen

Craig

Gree

n

Dries

van N

oten

Valen

tino

Louis

Vuitto

n

Ami

Walte

r van

Beire

ndon

ck

Yohji YamamotoAndrea Pompilio Marc Jacobs Cerruti 1881 Paris Giorgio Armani

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Trend Reports Spring 2015 Womenswearby Caitlin Reddington

TheSee-through All-white

The

TheColorful Floral

TheMenswear

Anna

Sui

Dries

van N

oten

MSGM

Herm

es

Celin

e Lanv

inDVF Simone Rocha House of Holland Erdem Chloe Chanel

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Onesies

Fashion Horoscopes

Virgo: Chic perfectly describes your fashion taste. You are very sophisticated as well as modest. You are also very keen on how people perceive you. And what better way to show that off than in fashion? This spring take a leap of faith. Yes you may already wear dresses but do not be afraid to show a little skin. Ruffles are in and so are off the shoulder seam lines. Pair both these trends in prints and light textures. No one will second-guess your charming personality.

Aries: As a daring free spirit, you are a natural competitor. Your energy and confidence can be greatly reflected in your style. This season, show your confidence through trends. Head to toe white is in and the rules state it’s not about when to wear it; it’s how you wear it. Now that’s a challenge you’re ready to conquer!

Taurus: You are very practical and purposeful. When it comes to fashion, you are willing to spend the extra bucks to look good. Your classy efforts can lead others to assume that you prefer quality over quanti-ty. This spring, try to branch out by wearing more skirts. Look for colorful, artistic prints as well as pastel colors that would comple-ment your earth sign. Also don’t be afraid to try different styles of skirts. The midi is classic and would suit your rockin’ body.

Gemini: You are always on the go and love being free to move around. Your adventur-ous attitude goes along with your trendy and edgy style. You would be the perfect contender to try a sporty look this spring. Have you ever considered joggers? While this trend isn’t exactly new for 2015, this can be new for your wardrobe. They come in prints and solid colors that can match your edgy persona. Pair them with sneakers and a leather jacket and you will be ready to go.

Cancer: Feminine. Romantic. You are the ideal woman who is often well dressed. You try to keep up with the trends and stay fashion forward. This spring, gingham is the answer. Gingham is perfect because of its delicate, trendy vibe. You can find this trend on dresses and even two-piece outfits. You would especially love it in blue, orange, and even red.

Leo: You’re passionate, dramatic, and rightfully confident. These qualities make you believe that your image is powerful. With this, you always want to look good as well as making your style personal. Take advantage of your personal style and revamp your wardrobe this spring. Your powerful vibe would be great for the blue and white color trend. Color trends are ideal because of the flexibility you have to make it your own. Try mixing it with layers and textures and your image will stand out.

13.

Fashion Horoscopes

Pisces: You are a dreamer and a free spirit. Your humor and overactive imagination can be greatly seen in the clothes you wear. This spring, try a new look that is innovative, modern, and bohemian. The look? The apron skirt! This trend is great for layering this season and gives off a street style/vintage vibe. As a person who goes with the flow, this trend goes with your spirit.

Libra: Balance is key in your life. You strive for harmony while being compassion-ate and elegant. Some might even suggest that you are the most tasteful in fashion of all signs. You’re in luck because one of the most traditional concepts is on trend: black and white. You may be more allured to stripes because of the contrasting colors as well as the overall balance. Show this trend off with blouses, jackets, or both!

Scorpio: You’re sexy and you know it. You are magnetic and it is hard to not be attracted to your aura. Your powerful and sensual nature is perfect for this spring. Since you are always up for the hottest trends and looks, be fierce in palm prints. This print screams spring and allure. Wear it with anything you desire: pants, skirts, tops, and jackets. Bonus: if you add a pop color with red to the ensemble, you will turn multiple heads and ignite your confidence.

Sagittarius: The glass is always full for you and your positivity is contagious to everyone around you. You’re humorous and usually the life of the party. This means that you can be very eclectic when it comes to your style. Street style can be very inspirational for your wardrobe this spring. One of the most popular styles includes the iconic jumpsuit. Have fun and try this style with the trendy bib top neckline.

Capricorn: You take charge of everything in your life and control your actions. Your style is routinely professional and sophisticated. You do not try too hard and you are confident enough to wear tight clothing and show a little skin while still looking classy. This spring, combine trends that can appeal to your style and mood. Big printed florals are eye catching this year (ground breaking, right?) and so are shirtdresses. Rock the print while wearing the classic shirtdress with double high slits. Trendy with a touch of class!

Aquarius: Fab-u-lous! You’re a natural intellect who dazzles. Your easygoing attitude makes you incredibly friendly and eccentric. You always look stunning but you tend to stick to the same look. This spring can be your chance to branch out. Consider trying fringe on a skirt or a lightweight sweater. The movement of fringe is ideal for your unconventional yet original taste.

By Rosaly Pagan

14.

Lessons I

Learned

At TeenVogue

Fashion University

Top 3

For the past two years, I have been lucky enough to find myself among hundreds of well-dressed 16-24 year olds at Teen Vogue’s annu-al Fashion University program held in Midtown Manhattan, where industry VIPs such as Grace Coddington, Christian Siriano, and Amy Astley dropped their knowledge on all of us. Competition for seats into this weekend seminar was fierce. The first year I applied over 2600 applica-tions were submitted and only 500 people were accepted. Once accepted, girls and guys from all over the world rushed online to secure their seminars as if their careers depended on it. And after everything I have learned these past two years, maybe our careers did depend on it. From working in retail since I was 16, to interning with Rue21 Corporate, to attending these seminars, here are the top three lessons I learned from the best in the business.

By Maggie McGoldrick

15.

The first year I attended I got to meet and sit in on a seminar with Grace Coddington, the creative director of Vogue. Most of the speakers start off with their life in the industry and how they got there, projects or events that they are currently working on, and then open the discussion up to questions from the audience. One of the first questions that was asked by a student to Coddington was pertaining to ungrateful interns. Coddington stated, “Interns think that they are there just to watch. No, we put you to work. We are watching them at all times. It’s an attitude we are looking for.” I learned from Coddington that at internships people are always watching you, they are looking at your body language, your attitude, anything to judge if you would be fit for the job or not. You have to learn to never say no, always do your job well, and think ahead. “When I see someone who is a force of darkness in the world I don’t want to be around them because life is already too hard,” Amy Astley, director of Teen Vogue said.

Andrew Bevan, Teen Vogue’s Style Director, was one of my favorite people to meet and talk to. During his seminar one of the biggest messages that I got from him was to not rush into this industry. “Take advantage of the fact that you are still a kid, that you have free time, and go and live your life,” Bevan said. He told all of the stu-dents to be inspired by being a kid, and to take a moment to stop and spend time just being a college student. “The fashion industry will always be there, but your childhood won’t,” stated Bevan.

The fashion industry is constantly changing, and evolving with any situation that comes along is crucial. The impor-tance of interning is always stressed each year. However, interning is supposed to be like a trial period, allowing you to figure out if you prefer styling over design or photography over journalism. I had the pleasure to talk with Sheena Smith the accessories director of Teen Vogue about what her opinion was. She stated, “This is a good time in your life to explore those other opportunities that you won’t get a chance to do when all of the sudden you are in an office everyday.” Elaine Welteroth, Teen Vogue’s beauty director, also added, “One of the most valuable internship experiences I had, was at an internship I did not enjoy because it taught me everything I don’t want in my job. It was in advertising. I was so thankful that I did it before I was out in the real world.”

Always, Always have a good attitude because you are always being watched

1.Take the opportunity to slow down 2.

Don’t limit yourself

3.

Teen Vogue Fashion University 2013 Highlights

Andrew Bevan & Coco Rocha Seminar with the Teen Vogue Editors Sperry Top-Sider New York Office Visit

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Human Pinterest board Lauren Conrad is expanding her hugely successful design empire to include a very spe-cial collection for her LC Lauren Conrad for Kohl’s—and it couldn’t be more in line with her signature aesthetic. Yes, this means a Cinderella inspired line of gorgeousness. Think tulle skirts, organza cocktail dresses and everything else in between, even a Bibbidi Bobbidi Boo gold foiled t-shirt (swoon). Soft blues and pretty pink hues are scattered throughout the entire collection, making sure every girl feels like a real life princess, or just like Lauren Conrad! The collection is in Kohl’s stores and online now, just in time for Disney’s forthcoming live-action Cinderella film, which stars Lily James from Downton Abbey as Cinderella. The film debuts March 13, and is sure to be a major hit. Another company getting into the Cinderella mood is Mac Cosmetics. They released a limited edition makeup line with some breathtaking colors including soft nudes, cham-pagnes, pinks and even a dark plum called “evil stepmoth-er.” I’d have to say these collections are the dreamiest; most Cinderella-like styles and designs this side of the royal kingdom!

Stop EverythingLauren Conrad

has a

Disney cinderella

Collection OMG!by Shelby Kirkland

17.

Color ofthe Year

2015

PANTONE

MARSALA18-1438

A Colorful Toast to

the New Year

Alumni Spotlight

Class of 2012

18.

Courtney LemmoJob Title: Buyers assistant for fashion apparel fabrics, patterns, and trims.

Where She Works: Hudson, OH.What She Does: Provide support to buyer.

How She Started: I choose Mercyhurst for being a liberal arts college with smaller class sizes with more teacher student interaction, pretty campus and the

scholarship it offered.What She Learned: Mercyhurst provided me with a well-rounded education and allowed me to explore all aspects of the fashion industry including both the merchan-

dising and design side. This combination of studies helped me to better understand the industry I work in now in its entirety. Mercyhurst also helped to improve communication

skills necessary to interact more effectively with others thus giving me the people skills so important in my daily work.

After a short hiatus in the late 2000s, Adidas is back in the limelight. Some of you may remember the Adidas low top samba sneakers with the classic three stripes. I my-self owned a white pair with navy blue stripes in fourth grade. Trends do come back around, maybe not quite this quick all so often, but I find myself Googling “classic white adidas” frequently. Not much is stopping me from making the purchase, besides my poor college student bank account.

Of course, Nike has always been on top for sportswear. Whether you like the feel of the sneakers, or you just want to stay on trend and look cool in Nike Roshes, (that you might never wear to the gym) Nike might just be the Apple of sportswear. But, Adidas has made a plunge deeper into fashion recently. There have been major collabora-tions with Big Sean, Rita Ora, Pharrell Williams, David Beckham, Stella McCartney, Jeremy Scott, Selena Gomez, and the most recent, Kanye West.

Does this mean Adidas is more than just a sportswear brand now? Possibly. Maybe it has always been a lifestyle brand, but now fashion bloggers, models, and celebrities posing in this blast-from-the-past trend are making it more known that Adidas is a sharp fashion competitor. Even Urban Outfitters is carrying their merchandise. I’m happy to see the reimaging and new, modern approach from a classic brand gaining Adidas more popularity and recognition coming into 2015, but hopefully the vintage Adidas nylon tracksuit will be left in the ‘80s.

Adidas Comeback?

Rita Ora Collection

Jeremy Scott Collection

by Annie Caminiti

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