This season saw the re-emergence of the original lsquoSuper Modelsrsquo an emphasis on power dressing and continuation of fashionrsquos love affair with all things pink red and yellow We recap all of this and more with the top ten overall trends from fashion week as well as an analysis on the social presence of brands and influencers

To see further details on trends and designers by week check out our reports on New York London Milan and Paris But which hot looks from the catwalk will be right for your consumer and more importantly when Trendalytics gives you the data-driven view on customer demand so you can stay ahead of which trends will stay on the runway and which will grow to commercial scale

Spring 2018

TREND REPORT FASHION MONTH

1 Power Dressing2 Simply sheer3 Wild amp whimsical4 All that glitters5 New frontiers6 All things asymmetric7 Sportleisure8 80s flashback 9 Top colors10 Top pairings

1OCTOBER 2017

2OCTOBER 2017

suit ofarmour

boldblazer

checkme out

Searches for checked blazer are +215 to LY with 78

priced over $500+ indicating opportunity for mass and

contemporary price points

Key silhouettes on the runway included oversized and double

breasted blazers

the POWER SUITThe intensity of the current political and social climate has directly impacted the way women dress Wersquove seen a surge in blazers and power suits in the past year and the runways proved that this trend (like women) isnrsquot slowing down

Designers take on tailoring with nods to the old like menswear patterns and shoulder pads and signs of the new with

deconstruction and statement suits for the modern feminist

Searches for womens suit +24 to LY with almost 50000 weekly

searches

Plaid was a central theme for the TOMMYXGIGI show Tommy

Hilfigerrsquos post featuring Gigi in a plaid coat wearing the first look had 7x more social actions than the brandrsquos average post during

fashion month

Menswear checks were a favorite among street style bloggers and

fashion influencersTrendalytics users compare patterns seen on the runway including ChecksTartan Glen Plaid and Buffalo Plaid in the TrendPulse set Trends - Prints Plaids

Trendalytics users check out these related trends Double Breasted Blazer Oversized Blazer Pink Suit amp Checked Blazer

Trendalytics users check out these related trends Womens Suit Double Breasted Suit Check Suit amp Velvet Suit

(Genny)

simply SHEER Designers played around with variation and newness including appliqueacute and embroidery on sheer skirts and dresses and light fabrics like tulle gauze and chiffon Notable shows featuring sheer silhouettes include Dolce and Gabbana Roberto Cavalli Prabal Gurung Chanel Fendi Saint Laurent and Topshop

sheer ampmesh

The current AUR of sheer dresses in the market is $460 with the most number of products from

designer brands like Self-Portrait amp DVF and from fast fashion

players like Asos and Forever 21

Compared to the same timeframe last year embroidered sheer trends have all increased in

search growth and searches for lsquoembroidered sheer toprsquo are up

71 to LY

tulle ampchiffon

Designers such as Marchesa Moschino Monique Lhuillier Off-

White Dior and Oscar de la Renta showed tulle in pastels pop colors

and voluminous silhouettes

Milan Fashion Week designers showed mainly black sheer

whereas shows during New York London and Paris emphasized

colored tulle

Trendalytics users check out these related trends Embroidered Sheer Top Mesh Top amp Sheer Dress

Trendalytics users check out these looks from designers Monique Lhuillier Dior Dolce and Gabbana amp Marchesa

3OCTOBER 2017

4OCTOBER 2017

blocking

wild amp WHIMSICALFrom sartorial cartoons to graphic animal prints and pattern mixing wild and whimsical looks ruled the runway This was especially true at Milan Fashion week where Versace and Missoni featured animal prints while Gucci and Moschino took inspiration from favorite childhood cartoons

cartoon

Designers channeled their nostalgia in the form of childhood

cartoons and comics Favorite looks included Guccirsquos Bugs Bunny Moschinorsquos My Little Pony and Prada amp Versacersquos

patchwork of comic strips

feathers

loving

Demand has started to climb for animal print in commercial

silhouettes

Searches for lsquoleopard print jacketrsquo are up nearly 50 over LY and

searches for lsquoleopard bootiesrsquo are +26 over LY

Trendalytics users check out these related trends Leopard Booties Leopard Print Jacket Leopard Coat amp Leopard Top

ldquoPattern blockingrdquo brought new life to florals stripes polka dots

and checks by mixing these prints in dramatic amp constrasting looks

Key designers include Self Portrait Christopher Kane

Balenciaga R13 and GivenchyTrendalytics users check out these looks from designers Givenchy Self Portrait R13 amp Balenciaga

Moschino Nina Ricci Adam Selman and Saint Laurent showed some of the seasons

boldest looks Common themes included pastel tones of yellow

blue and pink and long whisps of feahers

Trendalytics users check out these related trends Feather Earrings Feather Gown amp Feather Dress

Trendalytics users check out these looks from designers Moschino Philipp Plein Gucci amp Prada

patternleopard

5OCTOBER 2017

all that GLITTERSSparkles sequins and appliques covered the catwalk this fashion month making an appearance at all the top shows Most notable mentions Dior Balmain Gucci Versace and Oscar de la Renta

sequins

There were more than 50 more posts featuring lsquosequinsrsquo

this Fashion Month than LY 22 of Guccirsquos posts during fashion

month featured the trend

appliqueacute

Fashion Month social actions for lsquoLogo T Shirtrsquo are 22x higher than LY thanks to powerhouse brands like Gucci amp Versace posting on

the trend

Trendalytics users check out these related trends Gucci T Shirt Logo T Shirt Tommy Hilfiger T Shirt amp Logo Hoodie

Metallic continues to gain momentum this season

Searches for lsquometallic slidesrsquo are +61 over LY and thanks to Gucci social actions around

lsquometallic sandalsrsquo were 37x higher this fashion month than

last year Trendalytics users check out these related trends Metallic Top Metallic Boots Metallic Slides amp Metallic Eyeliner

The macro theme of lsquomaximalismrsquo continues with designers not shying

away from embellishments This season a key look is appliqeacute and embroidering on sheer fabrics

Trendalytics users check out these looks from designers Marchesa Rodarte Marni amp Paskal

Trendalytics users check out these related trends Sequin Top Sparkle Boots Sequin Dress amp Sequin Blazer

metalliclogos

6OCTOBER 2017

fashionrsquos NEW FRONTIERThe obsession with space and exploration has officially taken off From Chanelrsquos Fall 2017 runway show featuring a rocket ship to the recent uptrend of NASA tshirts and graphics designers are taking inspiration from past and present to equip for the journey ahead For Spring the concept of new frontiers inspires new looks of the Space Cowgirl and Elemental Protection

spacecowgirl

elementalprotection

modernutility

Out with the bomber and in with the raincoatChanel

took the waterproof test to the extreme with a man-made

waterfall at the center of their runway show

Searches for lsquorain coatrsquo are up 33 to LY and lsquotrenchcoatrsquo are

up 13 to LY

Western flair paired with a futuristic attitude defines this years ldquoSpace Cowgirlrdquo look Trends on the runway included fringe western pocket details and metallics

Watch for the combination of fringe and crochet for the next evolution of fringe dresses and skirts

Designers took a literal approach to gearing up for the future with

utility details and fabrics like plastic vinyl straps cargo and

bungee cord

Searches for cargo pants are up 16 to LY and 85 of cargo pants are selling at full price among fast

fashion retailers

Trendalytics users check out these related trends Trench coat Rain coat Windbreaker amp Anorak

Trendalytics users check out these looks from designers Maison Margiela Calvin Klein Loewe amp Acne

Trendalytics users check out these looks from designers Fenty x Puma JW Anderson Valentino amp Balmain

all things ASYMMETRICAL

tied up

bold shoulder

fullvolume

Compared to the same time-frame last year one shoulder trends have overtaken cold and off the shoulder

with the highest overall search growth

Searches for lsquoone shoulder toprsquo are up 86 with the highest AUR as

compared to lsquooff the shoulder toprsquo and lsquocold shoulder toprsquo

Shoulder play continues with an emphasis this season on the asymmetric one-shoulder Designers also play with asymmetry on the waistline bringing back cut-out dresses with a new lsquotwistrsquo

lsquoAsymmetrical dressrsquo products in the market are currently

selling at an AUR of $630 with less than half of the available

SKUs under $100 This indicates opportunity for specialty and mass adoption of the trend at undersaturated price points

Bottom-heavy silhouettes emerged on the runway in the form of

puff skirts and dresses Expect to see this look on the red carpets next year but we anticipate a

slow transition from couture to commercial

Trendalytics users check out these related trends One Shoulder Top One Shoulder Dress amp One Shoulder Jumpsuit

Trendalytics users check out these looks from designers Jacquemus Prabal Gurung Jason Wu amp Michael Kors

Trendalytics users check out these looks from designers Thom Browne Mary Katrantzou Anrealage amp Saint Laurent

7OCTOBER 2017

8OCTOBER 2017

the new SPORTLEISURERihanna has ushered in the next evolution of athleisure with the Fenty x Puma show taking direct inspiration from extreme sports like motocross lsquoSportleisurersquo is all about bold colors utility details 90s throwback and empowering your inner tomboy

Bike shorts racing logos bold color blocking and nylon define the new sportleisure look for next Spring

and Summer 2018

Expect a heavy influence on swimwear trends as bright color

blocking and sporty details featured prominently on the runway

Searches for belt bag are up 55 to LY with customer demand doubling

over the past six months

Sporty sunglasses were seen on the runway from designers like Stella

McCartney Acne and Fenty x Puma

(Genny)

90stomboy

gearingup

Trendalytics users check out these looks from designers Off-White KITH Baja East Fenty x Puma amp Isabel Marant

Trendalytics users check out these related trends Belt Bag Fanny Pack Windbreaker amp Tinted Sunglasses

Naomi Campbell closed the Off-White show in white bike shorts and an asymmetrical blazer

the FLASHBACKEverything old is new again The 80rsquos are back and bigger than ever Bold and puffy shoulders reigned supreme especially on blazers and suiting Designers take inspiration from the recently re-released 80s cult classic lsquoBladerunnerrsquo

puffshoulder

The presence of shoulder pads in the marketplace has

permeated across fast fashion retailers and luxury brands

alike Asos Balmain and Calvin Klein are some of the brands with the most products online

Shoulder pads go hand in hand with power dressing so watch for this detail to come back on

blazers and womens suits

accessoriesthe 80sFanny packs resurfaced on the runways as well Searches for fanny pack are +50 to LY with more people searching

for fanny packs than ldquototesrdquo or ldquoclutchesrdquo

Searches for lsquoslouchy bootsrsquo are up 25 to LY with an AUR of

$190 indicating opportunity to assort into the trend at lower price points Key colors this season are white and red

9OCTOBER 2017

Trendalytics users check out these related trends Puff Sleeve Polka Dot Dress amp Shoulder Pads

Trendalytics users check out these related trends Fanny Pack Slouchy Boots amp Windbreaker

10OCTOBER 2017

top TRENDINGCOLORS

racingred

Searches for red heels are +29 to LY

77 of red shoes at nationwide department stores are selling

at full price the second highest percentage after black

hotpink

goinggreen

Even the red carpet is going green Aside from the vibrant green looks

all over the runway the Green Carpet Awards in Milan also drove over 1 million social actions from Gisele Stella McCartney Prada

and Valentino

Trendalytics users check out these related trends Green Pants Green Blazer amp Green Dress

Social actions for lsquoyellow dressrsquo were 25 higher on more than 4x the numer of posts during

Fashion Month TY vs LY

Silk is a key fabric for yellow tops and dresses next year

Trendalytics users check out these related trends Yellow Dress Yellow Top Yellow Eyeshadow amp Yellow Bag

Social actions for lsquopink suitrsquo were 50 higher for Fashion Month

TY vs LYDesigners across all four weeks opted for an optimistic hot pink

moving away from this yearrsquos blush and muted tones

Trendalytics users check out these related trends Pink Blazer Pink Dress Pink Suit amp Pink Coat

Trendalytics users check out these related trends Red Heels Red Jacket Red Blazer amp Red Bag

brightyellow

11OCTOBER 2017

top TRENDINGPAIRINGS

dualtone

lilac amppastels

mix ampmatch

With 61 more social actions for lsquolilacrsquo this fashion month than

in 2016 it just might be the new millennial pink

Not only were pink red and yellow the colors of the season

but also the combination of these colors stood out in dual tone

styling Take note of red + pink and yellow + pink for key looks

Designers such as Calvin Klein Carolina Herrera Versace DVF

and Isabel Marant all played with mixing and matching

bright saturated colors Pink and red blocking was the standout

across all four weeks

Trendalytics users check out these looks from designers Cushnie et Ochs Prabal Gurung Calvin Klein amp Delpozo

Trendalytics users check out these looks from designers Michael Kors Alberta Ferretti Max Mara Calvin Klein Mulberry Acne Chanel Versace Tibi amp Fendi

Trendalytics users check out these looks from designers Versace Marni Gucci amp Dior

12OCTOBER 2017

top DESIGNERS

Once again the power of influencers was felt at fashion week with influencer posts often out-performing social engagement vs the brandrsquos own social accounts Fenty x Puma Oscar de la Renta and Saint Laurent saw the biggest bump in engagement during fashion month by posts from influencers like Rihanna Nicki Minaj Sofia Carson Kaia Gerber and Camila Coelho

amp INFLUENCERS

of brands showing during fashion month saw more buzz from top influencers (individuals brands and publications) than their

official brand handles62

21x

7x 21x 6x 4x 3x 1x 7x 89x10x

The chart above compares Trendalytics platform influencers ranked by total social actions during fashion month on posts including official hashtags (nyfw lfw mfw amp pfw)

New York Fashion Week had by far the most social actions with 50 of the total actions from influencer posts however Milan Fashion Week had the most social buzz (actionspost)

due to shows such as Versace going viral

Fashion Month Influencer Posts Ranked by Social Engagement

nyfw

nyfw nyfwpfw mfw

lfw nyfw nyfw pfw nyfw

MARRYING THE ART AND SCIENCE OF RETAILFor more information visit trendalyticsco

Trendalytics continually tracks billions of data points to pinpoint patterns across influencer social buzz online searches and SKU data This information is leveraged to provide strategic insights and actionable intelligence for product

innovation sales marketing and merchandising The dynamic nature of this data allows Trendalytics to not only surface rising trends but also evaluate when a trend is declining or oversaturated in the market If you would like more information on this report or other tips from Trendalytics contact your designated digital strategist

1 Which brands and styles had high online search volume during fashion month Are searches increasing or has growth slowed

2 What are industry influencers saying about these trends and designers

3 Which brands are getting the most engagement during fashion week Are social actions still rising after fashion month 4 Are runway trends oversaturated in the market What is the full-price vs discount penetration

FASHION MONTH KPIs

further INSIGHTS