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SPRING 2020 PHOENIX
SPRING 2020
PHOENIX
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 20201
WELCOME TO
ENTERPRISE UNIVERSITY
• BETTER YOUR BUSINESS KNOWLEDGE, ONE COURSE AT A TIME
• NO-COST BUSINESS TRAINING
• COURSES ARE TWO HOURS LONG
• LED BY PROFESSIONALS WHO ARE EXPERTS IN THEIR INDUSTRY
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COURSES THAT WILL ENERGIZE YOU AND HELP YOUR COMPANY GROW.
— JEFF FRIESEN
PRESIDENT, ARIZONA REGION
ENTERPRISE BANK & TRUST
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 20203
LOCATION & SCHEDULE
All courses will be held at the Arizona Small Business Association (ASBA)
11811 N Tatum Boulevard Suite P-120 Phoenix, AZ 85028
REGISTRATIONEnterprise University courses are offered at no cost to you. To register for one or more courses, please visit enterprisebank.com/eu.
Certificates of attendance are available upon request.
E Laurel Ln.
N 4
8th
St.
N 4
8th
St.
E Poinsettia Dr.
E Sunnyside Dr.
E Cactus Rd.
E Cactus Rd.
E Paradise Village Pkwy S
E Paradise Village Pkwy S
N Tatum
Blvd.
N Tatum
Blvd
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All courses begin at 8:30 a.m. and conclude by 10:30 a.m. Check-in and continental breakfast begin at 8 a.m.
MARCH17 Overcome Sales Call Reluctance (NEW) p. 16
24 Cybersecurity Tips (NEW) p. 17
31 Tap Into Your Growth Potential p. 9
APRIL2 LinkedIn™ Deep Dive: Growing Your Business Through Effective Networking (NEW) p. 13
7 Planning the Retirement You’ll Want to Live In p. 7
9 Content Marketing: Win by Educating and Entertaining Your Target Market (NEW) p. 14
14 High-Performance Leadership (NEW) p. 10
MAY5 Creating a More Valuable Company: The 8 Key Drivers of Business Value p. 11
7 The Brand Called “You” p. 15
12 Improve Your Interviewing Skills (NEW) p. 8
14 How Much is Your Company Worth? (NEW) p. 12
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 20205
COURSE AUDIENCES
Audience markers are included to help you identify which classes will best fit your needs. Look for these markers below each course description.
F Finance
BL Business Leaders
All AreasA
HR Human Resources
Information TechnologyIT
Marketing & SalesM/S
BUSINESS AREAS
Introductory courses will introduce you to the subject matter and prepare you for future courses. Prior knowledge of the subject is not required.
Advanced courses will provide a deeper level of understanding of the subject matter. Prior knowledge or experience with the subject matter is recommended.
LEVEL
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COURSE DESCRIPTIONS
TOPICSFINANCE ............................................. 7
HUMAN RESOURCES.......................... 8
MANAGEMENT & LEADERSHIP .......... 9-12
MARKETING & SALES ......................... 13-16
TRENDING .......................................... 17
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 20207
FINANCE PLANNING THE RETIREMENT YOU’LL WANT TO LIVE IN
Chris Torres, AIF® Vice President, Wealth Advisor Team Lead Enterprise Bank & Trust
Description: Learn strategies to help secure the life you and your loved ones deserve, long after retirement.
• Evaluate risks to your retirement plan
• Ensure your assets outlive you
• Understand how to effectively allocate your assets
Level: Introductory
Business Area(s):
TUE
APR 07
A
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HUMAN RESOURCES
IMPROVE YOUR INTERVIEWING SKILLS
Jackie Vogt Director of Human Resources Pinnacle Employer Services
Description: A critical part of selecting the best candidate for your company is the interview. Attend this course to learn interviewing techniques that will improve your hiring decisions and ensure a candidate is a good fit for your company.
• Define your ideal candidate to decrease the time spent on interviewing
• Learn interviewing techniques to focus on cultural fit within your business
• Improve the quality and accuracy of your hiring
Level: Introductory
Business Area(s):
TUE
MAY 12
HRBL
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 20209
MANAGEMENT & LEADERSHIP
TAP INTO YOUR GROWTH POTENTIAL
Carmen Payne Business Strategy Execution Specialist Champion Business Consulting
Description: To achieve our potential, we must grow. And growth doesn’t just happen. We must have the right mindset and awareness, and be intentional about it. This course is designed to take a dive into growth from both a self-development and teamwork perspective. If you want to be more effective at making growth a tangible target personally or collectively as a team, get ready to tap into your growth potential.
• Set growth intentions and clarify a 90-day growth goal
• Evaluate growth gaps and hindrances that keep you from growing and reaching your potential
• Review lessons learned and assess the sense of urgency to design a progress pathway
Level: Introductory
Business Area(s):
TUE
MAR 31
A
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So thankful for these courses! As a new director in a new role, these have really helped me accelerate my
learning curve.
HIGH-PERFORMANCE LEADERSHIP
Joseph Rosales Founder/CEO The Performance Group of Arizona
Description: Highly effective teams are built through high-performance leadership. Join us for an interactive and engaging course as you learn dozens of skills, processes and techniques which optimize leadership, management and ultimately the performance of business.
• Optimize your personal leadership and management skills
• Improve personal and team performance
• Explore the art and science of leadership and management
Level: Introductory
Business Area(s):
TUE
APR 14
A
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 202011
MANAGEMENT & LEADERSHIP
CREATING A MORE VALUABLE COMPANY: THE 8 KEY DRIVERS OF BUSINESS VALUE
Michael Mobley Managing Director, Founder Legacy C Suite, LLC
Description: Many business owners incorrectly assume profit determines the value of a company, and it is often not realized until the business owner cashes out of the company through a sale or other liquidity event. The disappointment of receiving less cash than expected contributes to the fact that many business owners regret their decision one year after selling their business. While there are numerous factors to consider when valuing a business, focusing on the eight key drivers of business value provides the best option to maximize that value. Continue this conversation at Julie Fletcher’s course on May 14.
• Learn the importance of focusing on value, rather than profit
• Understand what is meant by business value and how business value is created
• Identify the eight key drivers of business value and their supporting processes
Level: Advanced
Business Area(s):
TUE
MAY 05
FBL M/S
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The teachings and exercises allowed
the work to go from concept to practicality and
will make a strong impact in my
leadership journey.
HOW MUCH IS YOUR COMPANY WORTH?
Julie Fletcher VP, Business Banking Team Lead Enterprise Bank & Trust
Description: Valuating your current business will not only help you understand what your business could sell for, but will also help you effectively value potential businesses for a merger, acquisition or succession planning. How about more personal reasons like estate tax, divorce or even a charitable gift? Bring your latest statements so we can complete a hands-on exercise.
• Evaluate your current business valuation
• Identify ways to grow your business’ value
• Prepare your company to sell at a high valuation
Level: Introductory
Business Area(s):
THU
MAY 14
FBL
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 202013
MARKETING & SALES
LINKEDIN™ DEEP DIVE: GROWING YOUR BUSINESS THROUGH EFFECTIVE NETWORKING
Jason Terry Principal Blue Gurus
Description: Connections are only half the battle of growing your business. Take a guided exploration through best practices for successful prospecting and learn how to use LinkedIn™ more effectively on a day-to-day basis.
• Create a memorable LinkedIn™ profile to attract potential connections
• Use status updates to stay top of mind with your connections and prospects
• Learn how to research prospects effectively
Level: Introductory
Business Area(s):
THU
APR 02
A
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I learned how important it is to
marry strategic goals of the company
and the marketing strategy.
CONTENT MARKETING: WIN BY EDUCATING AND ENTERTAINING YOUR TARGET MARKET
Steve Richardson VP, Corporate Communications Enterprise Bank & Trust
Description: Learn how to deliver information that not only educates and entertains your buyers, but also helps grow your business.
• Explore the most common – and effective – content marketing tactics
• Understand tools and examples that will help you build a marketing strategy and calendar
• Learn how to break down one large content asset into a full-fledged content marketing campaign
Level: Advanced
Business Area(s):
THU
APR 09
M/SBL
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 202015
MARKETING & SALES
THE BRAND CALLED “YOU”
Tracy Bullock President Bullock Training & Development
Description: Building your personal brand is more than delivering goals with excellence. Learn the components of turning “high performance” into “high visibility.”
• Understand the components of your personal brand
• Learn what steps to take to build awareness in your company and the market
• Develop a personal branding strategy
Level: Introductory
Business Area(s):
THU
MAY 07
A
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Learning from an expert in their field that’s also a local
business like us was very beneficial and
relatable. I can’t wait to bring these ideas
and concepts back to my business.
OVERCOME SALES CALL RELUCTANCE
Connie Kadansky Sales Call Reluctance Trainer and Master Certified Coach Exceptional Sales Performance
Description: You cannot sell to someone you cannot get in to see. Sales call reluctance is an emotional hesitation to initiate contact with potential buyers. It is fear, which is a mental response to a perceived threat. The good news is this is a learned habit you can change. Attend this course to learn ways to overcome your reluctance and improve sales.
• Discover the five components of profitable prospecting
• Learn how your posture, emotions and language influence your prospecting activity
• Explore proven techniques to overcome the fear of initiating contact with potential buyers
Level: Advanced
Business Area(s):
TUE
MAR 17
M/S
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 202017
TRENDING
ENTERPRISE UNIVERSITY | PHOENIX | SPRING 202017
CYBERSECURITY TIPS
Carrie Braaten Technology Solutions Manager Gordian Networks
Description: Sixty percent of businesses have had a security breach in the last two years. Even large companies have been affected by hackers who are determined to get through security with the best precautions. Join the discussion to learn easy techniques you can implement immediately to keep your business more secure.
• Discover what threats endanger small to large businesses
• Avoid threats in six easy steps
• Learn tips on how to educate your colleagues to prevent a security breach
Level: Introductory
Business Area(s):
TUE
MAR 24
A
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ENTERPRISE UNIVERSITY | PHOENIX | SPRING 2020
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