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1
As many of you have read in the recent Qmmunications, Flashes and Press Release, this year we unveiled a new brand
identity for our QEP-branded products. This new brand identity is the first time the brand logo has been modified since
its inception in 1979. As all great brands undergo transformation throughout their lifetime, it is now time to give a
facelift to one of our most treasured assets. After careful research and many months of work attached to it, a decision
was made to retain the legacy of QEP by keeping the yellow and blue that has become synonymous with the QEP brand.
We have modified the diamond shape and brought the overall look into the current time frame while enhancing the
readability of our brand, QEP.
Part of the logo transition included a new look and feel for the QEP-branded products and the packaging they get
wrapped up in. Clean designs, strong colors and simplifying the packaging to make it prominent at the retail level were
all goals for this project. Smaller packaging cards and no plastic allows the customer to touch and feel prior to
purchasing as well as offers a more environmentally friendly method of packaging.
In the course of this we recognize that comfort is much more than a soft handle; it’s one of the greatest aspects of a
design’s effectiveness. Comfort plays right into efficiency, reducing the time and effort needed to perform at the same
level. Therefore, we have made improvements to select products focusing mainly on the ergonomics of the handles.
Many of our newest products launched this year have already been packaged with this
new look and will begin to be seen in the marketplace as early as this month. We will be
going through a phase-out stage of old packaging to the new look, so you will see a mix
of old and new QEP in stores for a period of time.
With this QEP brand launch, we have also introduced the QEP Tile Tool Display. It’s a
four-sided walk-around merchandising display intended to give customers the ability to
offer the maximum amount of tools in the smallest amount of space, all while promoting
the QEP brand! We are now offering a promotion to our customers for a FREE QEP Tile
Tool Display PLUS 15% discount on a QEP product opening order of $2,000 or more!
This QEP Tile Tool Display will be available the week of July 1, 2013.
In the Field...1-3 CEO’s Message…4 The Q-munity…5-8 President’s Message…9 In the Field…10-16 Social Media….12 In the Spotlight…17
QEP Unveils New Brand Identity
The QEP Tile Tool Display shown here provides one location for customers to shop
items that they may not have normally been considering. It allows for a simplified
shopping experience to make buying easy; customers can walk in and know exactly
where to go for the products they need.
2
In the Field
History Repeating Itself
Left to right: Lottie Phillips- Product Marketing
Assistant, Kate Holdsworth- Design and Marketing
Assistant, Becky Firth- Marketing Manager, Paul
Boyce- CEO European Operations, Mark Heynes-
Design Engineer, Sarah Findon- National Account
Manager and Ann Quirke- Sales Director.
Q.E.P. Co., Inc. is now 3 months into the acquisition of Homelux, and
the business has slotted into the QEP family like a long lost cousin
which is quite an apt analogy, given the historic relationship between
Homelux and QEP. The partnership did not begin in 2013 though…it
actually started in 1985, when a young man named Lewis Gould,
along with the Export Manager, Ann Quirke (now Homelux Sales
Director) set up QEP as the exclusive agent for the Homelux
Distribution in the USA.
Now we catapult 28 years later, and that partnership is crystallized
with QEP acquiring Homelux back in March of 2013. As well as the
Homelux brand, the acquisition welcomes another brand division and
brand to the QEP umbrella, Tile Rite. Homelux predominantly
services the DIY market and big box retailers, and Tile Rite, whose
distribution is 100% to the independent channel, targets the
professional market. Tile Rite has been established for 20 years with
its original philosophy still intact of creating high quality products at
competitive prices, coupled with reliable service and full availability.
Their product categories include tiling tools, tile trims and underlayment, now boasting a range of over 350 products and a
customer portfolio of over 1500 outlets.
The 1st quarter integration has gone well, and the Homelux/Tile Rite team is so excited to now become part of the QEP
group.
Paul Boyce, CEO-European Operations said, “We are delighted that this acquisition brings with it a very experienced team in
sales and marketing whose skills, combined with our current QEP UK team, provides QEP with an excellent opportunity to
grow the expertise within our business.
We now have 23 Homelux employees across all functions and Tile Rite have 15 employees, with both divisions currently in
the process of recruiting new talent across all functions to help us expand even further. The Homelux, QEP UK and Tile Rite
sales, marketing and purchasing teams have already been working closely together on key account projects, and cross-
divisional product category initiatives. We are using the contacts and expertise, and leveraging them to pitch for new
business.
The opportunities that the acquisition creates are very exciting. It has given a platform for QEP to become the brand leader
in the tile and flooring accessories market place in the UK, and has helped to strengthen our market positioning in Europe,
as well as worldwide.”
3
In the Field
Paul Boyce continues, “Homelux and Tile Rite are a strategic fit with
our current global brand portfolio, with synergy between the
businesses on so many levels. Not only do the product categories
complement each other, but any range gaps that were previously
identified in each business, prior to the Homelux acquisition, have
now been joined up, enabling QEP to offer a more attractive
product proposition to our world-wide customers.
With cross-divisional product category collaborations within the UK
already, our strategy is to present a full category united front,
selling and marketing QEP to our global customers as a ‘one-stop
shop’ solution. We are imminently presenting this program to
potential new customers in Holland, South Africa and Australia.
Watch this space….!”
Meet the Homelux team, pictured from left to right: Jayne Williamson- Finance
Manager, Pat Allcock- Finance Support Assistant, Hayley Dawson (top) – Sales
Administrator, Andrea Wilkins- Credit Controller, Don Powell- Finance Director.
Meet the Tile Rite Team
Meet the Tile Rite team, pictured from left to right: Craig Dubleton- Warehouse
and Packing, David Montgomery- General Manager, Pete Neal- Warehouse
Manager, Marion Yarsley- Internal Sales and Laura Harbidge- Design and
Marketing.
4
From the desk of Lewis Gould
Dear Fellow Associates:
At this time of year we all look forward to leaving the winter doldrums and joining the warm summer weather, which always
signals a “change.” The same happens in business. We find different times of the year create different business conditions.
One of the humorous things is that our summer in the United States is the winter in Australia and vice versa, so their business
conditions turn out different than ours. Most of Europe uses summer time to go on vacation. For those of us who live in
Florida, we are inundated with visitors from Europe in the summer. One of the most striking things is that our company is
truly global and international at the same time. In fact, when I mention Australia, Europe, and Canada they represent 40% of
our total sales outside of the U.S. Although they operate in different countries, they are truly “Q.E.P. people” who also sell
into similar markets but under different names throughout the world.
Recently the company made an acquisition in England, a company called Homelux. We certainly want to welcome those new
folks to the Q.E.P. family and learn more about what we do in the U.S.
The company shortly will be starting a new initiative to familiarize everyone throughout the world with what we do. We do
so many things in so many different places that for you, my fellow associates; it may be difficult to understand why we do
things and who the people are, as part of the “outside” Q.E.P. family. We are working on programs and will ask you
questions shortly to help us fine tune the information. In advance, we appreciate all the help you can give us.
Lastly, I want to speak to each of you about our medical plans. As you know, in the U.S. the government has made many
changes in medical plans. In fact, the government is writing tens of thousands of regulations now and several thousand
regulations are already out. It is quite confusing but it points to one thing: if we are going to insure those people who do not
have medical coverage, everyone else will pay a higher premium. It affects all of us at Q.E.P. We have tried everything to
contain cost increases and expand coverage that is mandated but at the end of the day we are a small company in a very
large world. You will see programs shortly that are, unfortunately, more expensive but necessary. We are going out of our
way to make sure our “family” in the U.S. has the best we can do at this point in our corporate life. I expect that within the
next 30 days we will start gathering the information and giving everyone copies of what the new plan will be on August 1st.
I started the company over 35 years ago and, in fact, August will be our 36th year in business. During that time we have
expanded from one person (me), without health insurance, to almost 900 people worldwide who are part of our family.
Frankly there have been challenging years as I look back but I wouldn’t change them for anything.
Keep well and enjoy the summer.
Kindest regards,
Lewis Gould
Lewis Gould
Chairman of the Board and Chief Executive Officer
5
The Q-munity
On April 15th, 2013 the employees at our Clinton,
Massachusetts location joined in with the rest of
the world as news unfolded about the Boston
Marathon bombing. Many of us in Clinton were
personally affected, knowing someone that was
there to either run in the event or there to
support a runner. We are all extremely thankful
that we can say none of our friends and loved
ones were physically hurt and that they did get
home safely. Our hearts do go out to all that were
affected. We are so proud of all involved that
helped to save lives, and those who brought
justice to this horrific act.
WE ARE BOSTON STRONG
In Smaller Cities, Stick to Fried Rice
Terry Hirschman featured in The Wall Street Journal Asia
Our very own Terry Hirschman, QEP’s VP of Global Sourcing in
Shanghai, was featured in The Wall Street Journal Asia. Mina Choi,
from The Wall Street Journal Asia, interviewed Terry about the in’s and
outs of traveling in China for the article release in the May 13, 2013
edition. Mina asked Terry very important questions like what’s in your
carry-on? “Evian face spray, lip gloss, heavy-duty moisturizing cream
for face and body, a neck pillow and a little snack. I must also have my
iPad” Terry said. When asked for tips for travelers coming to China,
Terry replied “Be careful with food. When you’re traveling in second-
and third-tier cities, understand that the local hotel staff or canteen will
not be able to deliver your food choices. Stick with fried rice, pan-fried
beef and kung-pao chicken. For full interview click here:
http://ow.ly/lvCWm
6
The Q-munity
Ashbourne Breast Cancer Walk
Congratulations to our Recent Graduates
Congratulations Kerron Jaggernauth on receiving his
Associate in Science from Broward Community College!
On May 18th, 2013, colleagues from Homelux
participated in the annual Ashbourne Breast Cancer
Walk along with hundreds of others. The walk is
around local landmarks over an 8.5 mile stretch where
participants (female AND male) are wearing only a
decorated bra in support of breast cancer.
The Homelux team raised over £150, where QEP then
matched this donation to make a total £300 that went
directly to the local hospitals breast cancer unit. This
money is used to buy equipment used in
reconstructive surgery. This year the total event
raised over £15,000!
Homelux team pictured 3rd from left: Louise Ford, Sales Administrator,
3rd from right: Sharon Green, Samples Coordinator, next to Louise
Holmes, Planning Manager with friends and family. Great job team!
Congratulations to Jenna McBride and
Kaylee Guilford on their senior graduation
from Victor Valley High School and Krysta
McBride on her senior graduation from
Oak Hills High School! These three girls are
Caryn McBride Guildford’s, Buyer/Planner
in Adelanto, CA, daughters.
7
This year, Christina (10) and Andrew (9) Del Pozo, (Leslie Del Pozo - Brand
Marketing Manager, Boca Raton) helped start their school’s first ever Lego
Robotics Team. They competed as part of the FIRST LEGO League (FLL),
which is an international organization and competition for kids ages 8-14.
The program is designed to get children excited about science and
technology - and teach them valuable employment and life skills by
helping them explore innovative solutions to problems while building
useful teamwork skills.
Using a LEGO® MINDSTORMS® robot set, the students build and program
their robot to complete automated tasks and score points around a game
board. The Ramblewood Elementary team, named the Robotic Wolves,
went to their first competition this past January. The kids and their robot,
affectionately named “Bob”, performed well, scoring in the top 10 at the
Razzma Taz Bot FLL Tournament in Boynton Beach, FL. The tournament
included 4 different categories: the Robot “Game”, Special Project
Presentation, Research/Robot Development and Core Values/Teamwork.
At the end of the day, they did not score high enough to qualify for the
regional tournament; however they were awarded the “Rising Star”
trophy for their excellent first competition achievements. As the
tournament coordinator presented the kids with their trophy, she told
them “We are expecting many great things from the Robotic Wolves in the years to come!”
Thanks to QEP for helping to sponsor and support the Robotic Wolves.
Being part of this team has been an extremely rewarding experience for all
the children involved.
The Q-munity
Congratulations Richard!
QEP Rising Stars
The Robotic Wolves QEP Sponsored T-Shirts
Pictured to the left is the Robotic Wolves
team photo: Christina Del Pozo: back row,
center and Andrew Del Pozo: front row,
center holding the trophy.
8
The Q-munity
Congratulations to Nathan Smith, shipping lead in Adelanto, CA and his
wife Monica on their first baby girl! Bringing in a beautiful bundle of joy
to celebrate St. Patrick’s Day, Olivia Senaida Smith was born March 17th,
2013 at 11:30am weighing 8lbs 1oz. From everyone at QEP Worldwide,
best wishes on your new healthy baby girl!
Newest Additions to the QEP Family
From left to right is, Nathan Gorey, Account Engineer;
Danny Persinger, Environmental, Health & Safety Manager,
Q.E.P. Company; Rick Burchfield, Vice President of
Manufacturing, Q.E.P. Company and Mike Niechwadowicz,
Senior Production Underwriter.
Client Recognition Award
Affiliated FM, NY presents a client recognition award
to Q.E.P. Company, Inc. management in recognition of
their on-going commitment to property loss
prevention. This was demonstrated by the client’s
Ignitable Liquids risk improvement that eliminated
several significant exposures at their Johnson City, TN
facility.
Q.E.P. Co. has been a client of Affiliated FM over 20
years. They are a manufacturer, marketer and
distributor of a broad line of flooring tools and
accessories for the home improvement and
professional installer markets.
The Client Recognition Award
9
From the desk of Leonard Gould
Greetings –
I hope this newsletter finds everyone well in all the corners of the globe we reach!
Well, for the most part, we are finally seeing signs that the long world-wide recession we have been battling for the last few
years is loosening its grip on our industry. Consumer confidence, new home construction, re-sales and remodels are up
moderately. While this is unquestionably great news, it also brings new challenges to face. While Q.E.P. held fast, and even
managed to grow during the long recession, pricing pressures from our largest customers brought our profit margins to the
slimmest they have ever been. A growing economy also brings new competition. How can we keep our edge with the up-
and-coming challengers nipping at our heels and no wiggle room left in our pricing? That issue brings controlling businesses
costs to the forefront. So whether you are in purchasing, sales, manufacturing or office staff, your cost control efforts are a
big key to our continued success.
In our business, products are won and lost over pennies (pence, etc…). Those pennies make the difference between not
only getting an order and losing it, but getting customers and losing them. Well, we want that business. So with that in
mind, let’s fight hard for what needs to be purchased. See a way to do your job, or another, better? Let someone know.
Looking for office supplies? Checks with those working near you first – they may have excess. Done for the day? Power
everything down. Treat the company’s money as your own and we can compete with anyone.
Of course there are other ways we give ourselves an edge. Let’s continue to provide our excellent customer service. Take
pride in shipping accurately and on-time. Always be more responsive than the next guy. When we always present ourselves
as the most professional and efficient vendor, our customers will not be so quick to go elsewhere.
The big question left is “Who is responsible?” or “Whose job is it?” Well the answer is the same to both questions. It is up
to all of us together.
So please, join me in doing our part to continue to make QEP one of the leanest, meanest company’s out there in the global
economy.
If you have ideas on cost savings to share personally, please email me at [email protected]
People make it happen,
Best Regards,
Len Gould
Len Gould
President
10
In the Field
Visiting Hantronic This spring, Sam Laverty, QEP Australia Operations Manager and Terry
Hirschman, QEP Shanghai Vice President of Global Sourcing took a visit to
Hantronic. Hantronic is the longest serving QEP factory in China; we have
worked with them for nearly 30 years. Pictured to the left is the Hantronic
team with Terry Hirschman and Sam Laverty. QEP Australia is now working
with Ardex, the world’s largest manufacturer of floor levelling powders on a
vast range of ceramic tiling tools.
MET Training at Store 3011 in St Louis
MET Training in Illinois this spring
MET Training at Store 1922 split into two different groups
to provide one on one session to go over the HDX items,
new products and questions as well as training for the
new hires that started this spring.
MET Training in Wisconsin this spring with our team showing off the new
QEP brand bays at Home Depot
MET Training
11
In the Field
Vitrex Luxury Vinyl Flooring
This Spring, two new high quality flooring solutions were launched into
national accounts across the UK.
Wicanders Cork Flooring distributed by QEP UK is available now to buy
from select John Lewis stores - a range of 12 beautiful and expressive
cork flooring finishes to suit each individuals homes and taste. The style,
charm and sophistication of these genuine natural designs create an
atmosphere full of authenticity and character.
Combining traditional and modern features, cork comfort floors are
made of a unique multilayer structure. The top finishing layer of wear
protection prevents scratches and provides stability, warmth and
comfort under foot.
The core cork layer, due to its resilient qualities, has the ability to bounce
A range of the Wicanders Cork Flooring
available in the UK
back from hard impacts which makes it very robust, increases the life span of the flooring, and there is no need to invest in
extra underlayment to improve sound and thermal properties. Natural cork cells are perfect sound absorbers and insulators.
Vitrex Luxury Vinyl Flooring is also now available to buy from select Homebase stores across the UK. Luxury vinyl wood planks
simply float over most existing surfaces, so there are no added installation costs. Available in Light Oak and Richmond Oak
colors, Vitrex Luxury Vinyl Flooring is a quality and cost effective DIY solution guaranteed for domestic use for 15 years.
Luxury Vinyl wood planks are warmer and quieter under foot than most hard flooring. They are simple to lay, and the
excellent water resistant qualities make the flooring suitable for all areas of the home including kitchens and bathrooms.
12
Social Media
--Jennie Johnson, Marketing Communications Specialist
13
In the Field
NTCA Goes Cross-Country
China’s Trade Surplus Figures ‘Over-Inflated’ China’s trade surplus figures in the first four months of the year were over-inflated by hot money smuggled into the country to
profit from interest rate differentials and investments in the real estate and financial sectors, amid the yuan’s appreciation, this
according to economists.
If the fake transactions, which were disguised as trade payments, are not taken into account, the real surplus for January-April
was about $6 billion, about one-tenth of the official $61 billion figure. That would be the smallest trade surplus figure in the
January-February period after the country reported a $10.8 billion deficit in 2004.
“Exports were definitely inflated in the first four months, and mainly driven by shipments to Hong Kong, and exporters over-
reported the prices or repeatedly exported the same batch of goods to bring in hot money as the interest rates are much higher
than in many other countries.”
In a May 10th, 2013 report, shipments of gold between the mainland and Hong Kong were used by exporters to arbitrage the
difference between the onshore and offshore exchange rates for the yuan as the valuable metal. The method, which has low
transportation costs, is an ideal channel for speculative money flows.
In April, exports grew 57% from a year earlier, compared with 93% in March, while exports to Chinese bonded areas increased
249% year-on-year after rising 343% year-on-year in March.
The real trade surplus in the first four months was surely not as high as indicated by the official figures as the alleged fast export
growth was not matched by other economic indicators, including power output, power consumption, factory production and
employment levels in the manufacturing sector.
The State Administration of Foreign Exchange said on May 5, 2013 that it will boost is scrutiny of export invoices and impose
tougher penalties on companies that provide fake data to crack down on hot money inflows.
The National Tile Contractors Association
(NTCA) traveled cross-country at the beginning
of the year hosting one-stop educational
training events. Our new QEP brand logo was
featured on the passenger side of the NTCA van
along with various other industry competitors.
14
In the Field
Nupla Attends Grainger 2013
Florida Swimming Pool Association
The Florida Swimming Pool
Association (FSPA) is a trade
association for companies related to
the swimming pool industry. This
spring FSPA held their annual Golf
Tournament in Jacksonville, FL in
conjunction with Northeast Florida
Pool & Spa Golf Classic. Premix
Marbletite Mfg. (PMM) was
sponsored at one of the holes.
This March, Nupla attended the Grainger Show in Orlando, FL.
This show was held over four days with over 300 vendors and
over 9,000 customers and associates in attendance. Nupla tools
were shown in our very own Nupla booth as well as the Grainger
Firehouse booth where we offer over 300 Nupla branded
products to Grainger.
Pictured to the left is a wide range of Nupla products
shown inside the Nupla Booth at the Grainger Show
2013. Pictured above right: A Grainger Sales Manager
inside the Grainger Firehouse booth with a Nupla Axe.
In the Field
15
When Your Life Depends On It!
FDIC is the world’s largest fire training-based conference and exhibition dedicated to delivering the finest training
available to the men and women of the fire service industry. Top companies from around the world travel to exhibit
and showcase the latest tools and technology designed to save lives. Nupla attended the 2013 FDIC show in
Indianapolis, Indiana this April to showcase a various range of products used in the fire training industry. This year’s
show was very successful with over 30,000 attendees and exhibitors.
Get the Stripe
In the Field
16
Homelux Enters the New World of Mosaics
Homelux is extending their product portfolio with the exciting
launch of a new and innovative range of mosaic tiles. These tiles
are available in various materials including glass, natural stone,
wood and metal. There is sure to be a style that suits everyone’s
taste while also creating a personalized look.
“Mosaic tiles are a natural extension to our existing listello border
range, and complement our current product categories.” Becky
Firth, Marketing Manager for Homelux said, “With flexibility in
the application of mosaics, both DIY consumers and professional
fixers can cut and use the mosaics as thin or wide borders, as well
as for the usual feature walls, zoned areas and splash-backs.”
Shown to the left is a fixture in Homebase. Homebase is one of the
leading home enhancement retailers in the UK. The mosaic tile
range is sold in single sheets. This fixture uses mini-live displays in
front of where the stock sits to show the end user how it will look
in-situ with grout.
Shown to the left is a sample of
Calgary- Mixed Material-Glass,
stone, wood and metal.
Shown below is a sample of the
Gin- Glass with iridescent and
glitter inserts.
In the Field
17
In the Spotlight
Welcome Aboard!
Larry King Jr., Maintenance Manager in Johnson City
Gregory King, Human Resources Manager in Johnson City
Lovie Lindsey, Customer Service Representative in Boca Raton
Charles Garlinger, Assembly Operator in Montpelier
Ernest Brooks, Shipping Processor in Dalton
Jason Clark, Bagger in Pompano Beach
John Lavery, Plant Manager in Dalton
Gerald Debity, Maintenance Technician in Dalton
Nicole Anderson, Human Resources in Boca Raton
James O’Dell, Shipping Clerk in Johnson City
Steven Holcombe Sr., Shipping Processor in Dalton
Meagan Gallagher, Economic Sales Coordinator in Boca Raton
Andrews Leao, Assistant Web Designer in Boca Raton
Luke Baxter, Branch Manager in Gosford Australia
Lincoln Croak, Sales Representative in Newcastle Australia
Natalie Shkolar, Sales Representative in Canberra Australia
Kelly Liu, Sourcing in Shanghai China
Cassie Bayes, Marketing Assistant in UK
David Savage, Head of Supply Chain and Operations in UK
QEP would like to extend a warm welcome to these associates who have recently joined our team this quarter!
The National Hardware Show This May Q.E.P. Co., Inc. exhibited at The National Hardware
Show in Las Vegas, NV. The National Hardware Show is the
place for global manufacturers, associations, organizations and
the media to release and show new products and ideas to a
broad spectrum of the home improvement industry. This year
our booth displayed a large selection of our brands including
the QEP brand, Roberts, Porta Nails, Nupla, Hisco, Ludell,
Homelux, Vitrex, PRCI, Plasplugs, Attic Storage Stilts, InstaGrip,
InstaLift and our Engineered Wood Flooring. This was the first
show that we’ve exhibited all of our brands under the QEP
Corporate umbrella in one booth and our 30x40 booth gave us
an enormous presence at the 2013 National Hardware Show
this year to create a very successful show!