Spring Summer 2015

This magazine is published by:

SNURK bv

Cruquiusweg 96-B

1019 AJ, Amsterdam

The Netherlands

Tel: +31(0) 20 7510954

www.snurkbedding.com

Lay out: Georgina Vieane, Sandy Visser

Text: Peggy van Neer, Mark Schoones

Photography: Tim Stet, Anke Leunissen, Theo van der Laan, Peggy van Neer

Photo styling: Kim de Groot

Special thanks to: Fridaynext.com, HAY store

For press enquiries, please mail with: pers@snurkbeddengoed.nl

“There’s nothing like a dream to create the future.” Victor Hugo, Les Misérables, 1862

Knight

To find this knight, SNURK went on a crusade from castle to castle to museum...

to no avail. Until they ended up at Dragonheart, a medieval fellowship, hidden in

the Dutch woods. There he was, ready for battle and bedtime.

Amazone

When you love horses, you love them at heart. Long afternoons at the stables, posters

covering your walls. You read and talk about horses, maybe you even own one. But we

bet you wild horses couldn’t drag you away from this bed. Yeeha!

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new

new

Ballerina

Are you ready for standing ovations in your bedroom? For this duvet cover we

collaborated with the Dutch National Ballet, considered to be one of the top 5

ballet companies of the world. Not only did they lend us one of their talented

ballerina’s, but also one of their amazing handmade tutus. Plié, yawn and stretch.

pirate

Be warned ye landlubbers, here sleeps a true pirate. Those weapons? Real. That parrot? Real.

The jacket, hat and boots? From that pirate movie. No scurvy scum will ever dare to steal your

treasures again. You can sleep with both eyes shut...arrr!

6 7

Allowed inside the costume

workshop of The National Ballet.1

Hold it!3Parrot Bob is a professional

model.3

Ballerina Nancy Burer tries

out different poses in the

photostudio.

22 Model Erik.

4 The shoe a bit more ballet

pink please.

8 It’s a wrap!

5 Now the legs are too pink.

What to do?

6 Finally ready to start up

the first production.7 Now we create a beautiful picture.

In London at a renowned movie &

theatre costume depot to put

together the pirate.

1

4 Deciding on the height of the hat

on the pillowcase.

5 Mixing pirate colours is an art.

7 Setting up the bedroom for

the shoot.

8 It’s hard to choose when you

see so many great pictures

of yourself.

6 Photo stylist Kim knows,

‘God is in the details’.

8 9

Behind the scenes…There is always a major process involved in the

making of a SNURK. Have a look at the creation of our

designs Ballerina and Pirate.

Flamenco

Flamenco dresses can be found in almost every dress-up trunk. But a pretty example

like this you will only find on these bed sheets. The photo print is of a vintage Flamenco

dress from Andalusia, Spain. Perfect to swing and sway yourself asleep.

Firefighter

A lifesaving hero, which child doesn’t dream of becoming one? This bedding makes

that dream practically come true. Because the print of this fire-fighter suit looks so real,

it’s surreal. Better go to bed early, in case the siren goes off tonight.

10 11

It had always been an idea in the back of her head: a

duvet cover with a print of cardboard boxes. Especially

made for charity. In 2007, advertising professional Peggy

decided to execute on the idea. Together with her

partner Erik she created Le-Clochard and Le-Trottoir. A

duvet cover and fitted sheet that look like a cardboard

box and a sidewalk. Most profits of these two special

designs went to a charity organization supporting

homeless youngsters in the Netherlands: ‘Stichting

Zwerfjongeren Nederland’. Supplies sold out in no-time.

But Peggy still had more ideas. ‘Erik was sitting at home

unemployed at the time and was interested in making

this a full time profession. Prior to that, he had always

worked in the buying and selling of sports apparel. And I

had plenty of ideas still. We basically managed to nicely

combine these skills.’ Today, people from Amsterdam to

Australia are sleeping under a SNURK design. The brand

is sold in over 500 stores. Peggy laughs. Every day is a

party, she explains while we sit in the warehouse at the

edge of the Eastern Harbour in Amsterdam. And this is

exactly the vibe in the house of SNURK. A warm

atmosphere. Relaxed.

Almost like it’s a hobby project. But then a hobby

project that, next to Erik and Peggy, employs two full

time staff members and an intern. And those are needed

as the warehouse is currently filled with cardboard

boxes containing duvet covers and pillow covers. All

fresh from Portugal where the SNURK designs are

produced. ‘The first collection was produced in Pakistan.

But the communication was a bit difficult and I wanted

to be involved in the production process. Travelling to

Pakistan as a woman wasn’t an option though.’

In Portugal, Peggy found a mad genius that wanted to

take the SNURK designs into production. ‘I like to work

with mad geniuses. People who foremost display real

passion and dedication for their work. People who like a

challenge, to make the impossible possible.’ An open

mind is more than welcome, as before a SNURK design

makes it from the drawing table into the warehouse in

Amsterdam, multiple print proofs have been done.

‘We use a so-called print screen. That’s a rather old

fashioned printing method. Our competitors also don’t

understand why we work like this. But it provides us

with the most beautiful result.’ The collections of

SNURK are featured in the leading design blogs time

after time. But also the New York Times and the British

Telegraph have contacted us before.

meet the SnurKerS

Whereas Peggy had to write press releases in the

beginning, nowadays, the media come knocking on her

door on their own. ‘They will send me an email asking if

we have any cool new stuff. I never thought it would all

unfold this way.’ It is a sign that the SNURK style is

universally appreciated. Peggy describes this style as

sleek and realistic with a fun element. ‘Our designs may

be sleek and design-like but not very serious.’ One thing

is for sure: the SNURK kids designs are definitely more

realistic than the rest of the market which is, in Peggy’s

own words, ‘very loud and Disney-dominated’.

‘Our starting point has always been that we want to

simply make fun and original things. In the beginning,

we always used to make jokes that the goal of SNURK

was world domination. When we look at where in the

world orders are coming from now, then we are actually

getting closer to reaching that goal. And now? Is SNURK

Conquering the world with fun things.

mad geniuses and the new York Times

An interview with the people behind SNURK: Erik van Loo

and Peggy van Neer. By Mark Schoones for froot.nl

SNURK HQ, Amsterdam

really on its way to the dream of dominating the world of

bedding? Peggy doesn’t really know yet. Although her

eyes do light up when she talks about SNURK’s growth

in countries like the United Sates. ‘Look, ideally we stay

in this space. An even bigger warehouse stacked with

boxes, would mean we weren’t selling fast or clever

enough, right? But you never know how it will all unfold

in the future.’ She laughs again. The SNURK party

happily continues.

From left to right; Isabel, Claydrick, Theo, Erik, Peggy & Massimo.

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princess

Finally a duvet cover that shows the world what you truly are: a beautiful princess.

Go ahead and doze off, dream of your prince charming on a white horse. But first

make sure you are lying perfect underneath your diamond tiara. What a sleeping beauty.

Astronaut

Let the countdown begin. Underneath these sheets you will dream far beyond

the stars. Because the astronaut suit that’s on there, isn’t from the costume shop

around the corner. It’s from the official Space Expo Museum in Holland.

So lie down, close your eyes and feel gravity decrease. Houston, we have lift off!

14 15

Trampoline

A bed is not made for jumping. How many times do we have to say it?

That’s what trampolines are for. So even a duvet cover that looks exactly like a

trampoline, is of course meant for sleeping purposes only, as you will understand.

Bassie

After spending 25 years in a Dutch backyard pond, goldfish Bassie has decided to

move to a SNURK duvet cover. And rightfully so. Crystal clear water and the softest

high quality cotton. Who wouldn’t be happy as a clam in there?

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new

17

nieuw Venice

This duvet cover is new and at the same time over a century old. That’s because the

printed bedspread, was handcrafted in Venice around 1900. Back then it was a wedding

gift for an Italian couple. Now it can be yours, to have and to hold, from this day forward,

‘till the alarm clock do you part.

Bassie

After spending 25 years in a Dutch backyard pond, goldfish Bassie has decided to move to a SNURK duvet

cover. And rightfully so. Crystal clear water and the softest high quality cotton. Who wouldn’t be happy as a

clam in there?

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new

Heather, Wilfred & Walther

May we introduce our three stylish friends? Meet Heather covered in leather,

Wilfred in wicker and Walter in warm walnut. They’d like to hang out on your

sofa. Just for fun and to add a dash of brown hipness to your room.

Basket case

Is your bedroom also styled in minimalistic white? Bland huh.

This duvet cover will instantly add some ambiance and bohemian funk.

With two different wicker prints per side, so you can choose which

side goes up. And then spend an entire Sunday inside your cosy basket.

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pool

For this swimming pool you don’t have to be able to swim. That’s because it’s impossible to drown in.

Chances are though that you will be sinking into a deep, revitalising sleep. So dive right in.

22 23

Twirre

Twirre likes to knit with needles as long as broomsticks. And

the balls of wool she uses are the size of basketballs. This

results in knitting as large as a duvet cover. For those warm,

cosy winter nights.

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Twirre van Kraaijenoord

Available in flannel

Available in flannel

Available in flannel

Twirre cushionsAlso available as soft velour cushions, in six fresh colors.

Ollie

Wanted: a companion for our cat. Ollie is playful and loves

children. Also he likes to keep your bed nice and warm. But

what makes Ollie truly special is that people who suffer from

cat allergy have no problems around him.

Bob

This is Bob. Bob loves sniffing, walking, not listening and steal-

ing sandwiches from the kitchen sink. But most of all Bob loves

sleeping. All curled up on top of his owners’ soft duvet. If it were

up to him, he’d lie there all day. And all night for that matter.

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monogami & geogami

Behind the scenes we worked hard at improving our Geogami print. The pastel colors

had to look fresher, more cheerful, the print as a total had to be sharper and better.

It was quite an undertaking, but with succes. So Geogami is making a comeback in

the SNURK collection. Look at him standing proud by his Monogami sisters.

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new

100% & Wool

We have already counted these sheep

for you. There are two. On the left side

you see 100% and on the right side

Wool. It wasn’t easy getting them in this

order, because Wool prefers sleeping on

the left. But we had to, otherwise this

design would have been named Wool &

100% and that would have been silly.

granny

Take one crochet pattern from

Grandmother’s time, one pile of

colourful yarn and a bunch of lovely

ladies from the local craft club. Stir

in some cookies, tea and bottles

of Prosecco and before you know

it, you’ve all crocheted the most

cheerful looking bedspread.

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Des

igne

d in

Hol

land

, mad

e in

por

tuga

l

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Step 1

Getting inspired by something we see. On the web, in magazines or

the world around us. For example: this tumblr picture of a swarm of

origami birds.

Step 2We research shapes and color palet. Then we call up our

friend/handcraft guru Twirre van Kraaijenoord to learn how to

fold this. We love the idea of butterflies in soft natural tones.

Should we add a touch of fluo to our swarm, yes or no?

Step 3 We hand over our butterflies and ideas to Theo, our photographer,

image manipulator, print wizard and overall secret weapon. He knows

exactly how to create amazing looking photoprints on fabric This guy

was already Photoshopping when it was still done in photo slides.

Step 4After the photographs have been uploaded, we start the actual

designing on the computer. This is a whole new phase of research.

“What should the angle of the butterflies be?” “How to create a

flying swarm?” “Should we add shadows?” “Should it be against a white

background?” “Something isn’t working yet for us... but what is it?”

Step 5 Each design brings different challenges and sometimes we get

stuck. But then at some point, the dots start to connect. Like in this

case when we ran into this window display. This was the swarm

feeling we were looking for.

Step 7

Now the sampling begins. We often receive several rounds of samples.

This proces takes some time and patience. Especially when more colours

are involved. They get better each time, usually. And sometimes an

older version turns out to be best one after all.

Step 8After giving the final approval on a sample it’s showtime. We fly to our pro-

ducer in Portugal. It’s exciting and nerve wrecking at the same time to see a

design coming out of the machine for the first time.

Step 9Quality control. No misprints will pass when these two masterminds are at

work. It’s quite intimidating when you hear them argue in Portuguese about

whether a hint of yellow or blue should be added.

Step 10Boxes filled with Butterfly bedding arrive from

Portugal in Amsterdam. Now they can be shipped to

stores and customers all over the world. Good night!

Step 6The design is coming together. We took out some butterfly colors, added more play-

fully angled butterflies, created shadows for a more sunny and flying feel and

we added a backdrop of a taupe linen. Just because it felt right.

Butterfly

An open bedroom window freshens things up nicely. It sleeps better

too. And sometimes, if you’re lucky, something special flutters past.

Like at our place. Wild origami butterflies are a rare sight nowadays.

Which is why we captured them on camera for this duvet cover. Isn’t

nature beautiful?

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Le Clochard – Le Trottoir

Sleep on the street so a homeless youngster doesn’t have to. A large pro-

portion of the proceeds goes to foundations that help homeless youngsters.

SZN (zwerfjongeren.nl) and Off Road Kids (offroadkids.de) Update on total

amount raised: €61.250,-

geogami

Suddenly it grabbed us, the origami virus. Complex shapes

that arise out of simple folds, you’ve got to love it. So we

started folding paper, often and a lot. It resulted in these

3-D origami art pieces. Printed on soft velours throw pillows.

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Since we ship to different countries in the world our bedding is available in many sizes. Please check our website

to find your size. If for some reason you can’t find it there, contact us and we’ll customize a size just for you.

You will also find all prices and more product information on snurkbedding.com

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Available in flannel

Available in flannel

Available in flannel

new

Our throw pillows are made of 100% soft velour.Our bedding is made of 100% soft high quality cotton.

new new new new

SNURKbedding.com - info@snurkbeddengoed.nl

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