Date post: | 21-Oct-2014 |
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Business |
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Spring Training 2012Trade Show Tips & Trends
Exhibit Surveys Inc* 2011 data based on survey of U.S. Trade Shows
2011 9000 Business-to-Business
shows in U.S. 1.5million exhibiting
companies 60 million attendees
Attendees who anticipate buying within 12 months of show?
47%
How many first-timers attending show?
36%
Influence on buying plans?
35% said "more favorable"
"Net Buying Influence" *make or recommend
final purchasing decision
81%
Hours Spent Visiting Exhibits?
8.3 hours / 2.4 days
• Prospects PAY for the opportunity to meet face-to-face with you
• Catch up on industry news and education
• Show-and-tell complex technologies and sophisticated products
• Competition
• Leads!
• What else?
Benefits?
"Microsoft was made by
shows like CES..."
• Exhibit Design / Materials / Technology
• Flooring
• Lighting
• Interactive Media
• Social Media
• Lead Generation technologies
• Exhibit Rentals
• International Exhibit Opportunities
Large format FabricIt's EVERWHERE!
What's so great about fabric?
• Vibrant and seamless printing
• Cost effective to print, package, and ship to trade shows.
• Easy to assemble, saves on labor
• Durable, washable
• Organic shapes allows for creativity
Cool, Clean, Organic, Targeted
Trade Show Tip Buy a wastebasket!
• cost to purchase at Home Depot - $9.00
• Typical cost to rent from General Contractor (Freeman). $25-$35 per show
Trade Show Tip Don't ship small packages direct to
show site• Ship 20 lb box FedEx Overnight @ $100
• Freeman charges $53 "special handling" fee for package less than 30 lbs.
• Material handling charge @ $114 minimum charge per piece for special handling
• $100 + $53 + $114 = $267
• ship to hotel saves $167 (just 1 package!)
• Anything shipped via UPS, FedEx, Airborne Express, DHL is considered special handling
Trade Show Tip
• put multiple packages on skid to avoid special handling when shipping direct-to-show
Trade Show Tip
• Make deadline for ADVANCE PRICE on show orders
• Electric, carpet rental, lead generation, cleaning, floral, etc....
• 15% to 20%
Trade Show Tip• Ship to advance
warehouse • Cost is higher, but.....
• Saves on detention time
• Saves on over-time off-loading
• Easier to track
• everything in booth space when you get there
Trade Show Tip•Turn in bill of lading
at freight desk with carrier name
• Freight carrier cannot miss check- in!
• Designated show carrier is not your friend!
• Forced Freight?
Trade Show Tip• Put time in schedule to
follow up on leads.....
• Follow up on leads
• Value of lead is reduced after 1 week....
• Personal contacts are memorable and impressive
LOOK, IN THE AIR...
Look Down!
Trade Show Tip• Pre-show marketing
can extend the "life" of event
• Better chance of attendees finding you at show
• E-mail, snail mail, twitter, Facebook, phone, website, etc...
• Tell them where, when, why?
Interactive Media
www.youtube.com/watch?v=Z1cg6HMXx68&feature=fvsr?v=Z1cg6HMXx68&feature=fvsr
Samsung Transparent screen technology
www.youtube.com/watch?v=i5922LZ4u7s
Microsoft Surface Touch technology
Social MediaWhat do I do with it?
Take live video -Q & A -how to
-customer testimonials
Display live twitter feed using trade show hash
tags (i.e. #CES)
Or company hash tags (i.e. #XYZ Company)
Run polls and contests on
Facebook with prize for participation
Build trade show page on website to help with Pre-show
marketing
Tweet-ups for eats and drinks are great networking events
Take pictures -post to web -tweet 'em
-Facebook 'em
-pictures of city, venue, trade show floor
Lead Generation technology
iLeads
NewLeadsWww.newleads.com
WorldCard Mobile
Wizard Event Technologies
RFID Future Technology
RFID technologyWizard Event Tehnologies
Recommendation• Test it
• Simple for staff?
• How will you sync to your CRM?
• Attendee friendly?
• Solution is different for each exhibitor
Rental• LCD screens
• Furniture
• drape and rod
• Workstations / Counters
• Literature racks
• Exhibits! Exhibits! Exhibits!
Rental
TREND International Exhibiting
S.T.E.P.
Questionnaire Door Prize!
Thank YOU!!!!!!!