Spring/Summer 2007

BEAUTY NEWSSPRING/SUMMER 2007

BEAUTY NEWSSPRING/SUMMER 2007

Publisher, layout and editor:

WILDE COSMETICS GmbH

Rheingaustr. 19 a

D-65375 Oestrich-Winkel

Tel.: +49 (0)6723 6020-0

Fax: +49 (0)6723 6020-15

www.wilde-cosmetics.com

[email protected]

CONTENTS

IMPRINT

3–8 CONCEPT NAILS

The “Dolce Vita” trend colours

for spring and summer 2007

and all new products for

nail cosmetics

9–10 CONCEPT HAND

New products for

modern hand care

11 LCN SPA

New products in the

LCN Wellness line

12 CONCEPT MAKE-UP

The colours for spring

and summer 2007 and

other product highlights

13–14 CONCEPT FOOT

The latest LCN products

for foot care

15 CONCEPT PMC

New products for

Permanent Make-up

Bettina HillemacherBeauty Expert

WILDE COSMETICS GmbH

Welcometo the spring and summer issue of the

“LCN Beauty News Magazine”

Dear readers,

La DOLCE VITA recalls summer, sun, and good timesin Italy during the 1960s. Take a good look at thenewest LCN products. Beside our current springand summer trend colours for 2007 you will discover many new products that will make yourtreatments even better, perfecting your procedureswhile complementing your salon’s repertoire.

We wish you lots of fun and success with the newLCN products.

Sincerely

EDITORIAL

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The “Dolce Vita” trend colours for spring and summer 2007 and all new products for nail cosmetics

3

NEWS CONCEPT NAILS

NAIL POLISH “DOLCE VITA“

The LCN trend colours for spring andsummer 2007. (–251) Strawberry Cream; (–252) Apricot Cream; (–253) CapuccinoCream; (–254) Almond Cream. Pleasenote the respective colour number.

8 ml: Art.-No.: 43179–..

DISPLAY “DOLCE VITA“, 8 ml

Without lipsticks/lip glosses: 4 nail polishesin an assortment of 6 + one tester of eachcolour with a poster “Dolce Vita”, DIN A2.

Art.-No.: 84760

Including lipsticks/lip glosses: 4 nail poli-shes, 2 lip glosses and 2 lipsticks in anassortment of 4 + 1 tester for each colourand a poster “Dolce Vita” (DIN A2).

Art.-No.: 84761

SCREEN “DOLCE VITA“

Foldable poster with motives from the“Dolce Vita” series. A real eye-catcher foryour salon! Measurements: 140 x 34.8 cm.

Art.-No.: 63330

251

252

254

253

PROMOTION SET TREND COLOURS “DOLCE VITA ”

Contents: 4 x 8 ml nail polishes “Dolce Vita”(Nail polishes –251 to –254).

Art.-No.: 43246–11

POSTER “DOLCE VITA“

Size: 42 cm x 59.4 cm (DIN A2).

Art.-No.: 61358

Dol

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Dol

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Dol

ceVita

4 www.wilde-cosmetics.com

ACTIVE NAIL BOND PINSEL

Art.-No.: 21019

ACTIVE NAIL BOND SYSTEM

Art.-No.: 20520

NEWS CONCEPT NAILS

A revolutionary and innovative bonding system consisting of the two products, Active Nail Bond 1 and Active Nail Bond 2. In its development,LCN has benefited from the latest findings in dental research. It provides anew and efficient bonding to all LCN’S light-cured systems and works infour steps: wetting and penetration of the nail, bonding to the natural nailand bonding to the resin!

Active Nail Bond 1 is a low-viscosity, light-cured bonding agent with alcohol for use with 1-phase resins or with Active Nail Bond 2.

Active Nail Bond 2 is a low-viscosity, light-cured bonding agent without solvents.Apply a thin layer over the layer Active NailBond 1 and cure for two minutes. Werecommend using Active Nail Bond 2 with3-phase systems but can also be used forproblem nails prior to applying any of the 1-component gels.

ACTIVE NAIL BOND 1

10 ml: Art.-No.: 20487

ACTIVE NAIL BOND 2

10 ml: Art.-No.: 20488

Overview:Active Nail Bond System

■ Active Nail Bond 1 for 1-component products and combined with Active Nail Bond 2

■ 100% compatible to all other light-cured LCN resins

■ Innovative formula for perfect bonding to problematic nails

■ Easy application and economical use due to the thin consistency

■ No lifting

Active Nail Bond SystemThe new innovative bonding system for light-cured fingernail cosmetics

Apply the modelling resin from the 3-phase system aftercuring. Please use the special Active Nail Bond brush toapply the bonding agent.

For less problematic nails (e.g. healthy, smooth nails) youcan apply the desired 1-componenet gel directly overthe cured Active Nail Bond 1 layer.

Combined with 3-phase systems and for problematicnails, we recommend using the complete system consisting of Active Nail Bond System 1+2.

www.wilde-cosmetics.com 5

NEWS CONCEPT NAILS

–1 –2 –3

–1 –2 –3

We would like to introduce to you a new line of thicker gels forlight-cured sealing: Glaze Gel.Glaze Gel is a thick gel, which can be applied evenly in very thinlayers despite its gel-like consistency, preventing the gel fromrunning into the nail furrow.This new line of sealing gels is available in various trendy, newcolours.

GLAZE GEL CLEAR

Classic transparent sealing formodelled nails. We recommendusing the transparent gel for sealingthe various coloured gels.

10 ml: Art.-No.: 20489

GLAZE GEL – FRENCH TOP

A white French Gel with soft shimmeringglitter particles.

Available colours: (–1) noble sparks, (–2) silver and (–3) gold.

10 ml: Art.-No.: 20491–..

GLAZE GEL – ELEGANT LINE

This colour series replicates the “nudelook” – an ideal sealing for any Frenchdesign.

Available colours: (–1) natural beige, (–2) soft rose and (–3) soft apricot.

10 ml: Art.-No.: 20493–..

GLAZE GEL – NOBLE SHINE

Four different shimmering surfaces:transparent, soft and very effective.

Available colours: (–1) aqua, (–2) vol-canic fire, (–3) blue and (–4) purple.

10 ml: Art.-No.: 20495–..–1 –2 –3 –4

ApplicationApply a thin layer of Glaze Gel as a top coat onto the oil anddust free nail surface; cure for 2 minutes. To achieve a smooth,mirror-like surface, seal the various coloured Glaze Gel withGlaze Gel transparent, curing this layer in the light-unit for 2 minutes.

Glaze GelNew high-gloss sealing gel, easy application


NEWS CONCEPT NAILS

ONE COMPONENT RESIN, 15 ml

Available colours: (–1) clear, (–2) pink, (–3) pastel, (–4) opak

Art.-No.: 20480–..

ONE COMPONENT RESIN F, 15 ml


Art.-No.: 20481–..

Advantages for you!■ Photoresist: no penetration of light!

This new tube prevents light from penetrating and impairing the light-sensitive gel. Simply put the tube aside when modelling a nail.

■ Simple application and dosing of the gel! The narrow nozzle makes precise application of the gel easy.You can either model the gel directly onto the nail with theapplicator tip or apply a sufficient amount of gel onto the res-pective areas of the nail and model the nail with a gel brush.

photoresist and colour-fast plastic tube

The light-cured 1-component gel for fingernail cosmetics is now available ina new soft tube. One Component Resin and One Component Resin F in thenew 15 ml tubes are available in all colours.

One Component Resin andOne Component Resin F in the soft tube

ONE COMPONENT RESIN TUBE

8 x 15 ml: (–1) clear, (–2) pink, (–3) pastel or (–4) opak.

Art.-No.: 82436–..

ONE COMPONENT RESIN F TUBE


Art.-No.: 82435–..

SPECIAL OFFER (120 ml)

■ Economical application! Extremely economical to use, as the quantity of gel can be perfectly controlled. There is no unnecessary waste of material. You save money!

■ Hygienic application!The new tube technique provides for a more hygienic applica-tion. As it is not necessary to dip the brush into the material the gel remains free of germs.

■ Purity of the material!Application with the tube eliminates pollution of the material with contaminants, such as dust particles or filing traces that stick to the modelling brush.

■ The nail is prepared for modelling.

■ Apply the gel onto the nail by squeezing the tube slightly.

■ Now model the gel as usual with a brush.Finish modelling the nail as usual.

■ The nail is prepared for modelling.


■ Use the applicator tip to spread the gel evenly, creating a smooth surface with a correct C-curve.


NEWS CONCEPT NAILS

Recommendations for applicationYou can use the 1-phase material in the soft tube in two ways for fingernail modelling.

Application with a gel brush Application with the applicator tip

PROFESSIONAL HINT:Always stand the tube on its head. This ensures the perfect flow of material.


NEWS CONCEPT NAILS

SEALANT NATURAL LOOK, 15 ml

The nail looks natural and well-groomed with this shine free sealing polish. Making it perfect for men’s finger and toenails.

15 ml: Art.-No.: 20497CLEANER EXTRA DRY, 100 ml

Developed along the same lines as ourcurrent Cleaner, the new Cleaner Extra Dryis a stronger alternative. It effectively remo-ves all the oil from moist, soft and oily fin-ger nails, ensuring perfectly prepared nailsfor safe and durable nail modelling.

100 ml: Art.-No.: 20499

AROMA REMOVER STRAWBERRY

The LCN Aroma Remover was awardedthe qualification of “good” by the newsmagazine “Öko-Test”! See for yourself. It isnow available in 500ml bottles for thebooth.

500 ml: Art.-No.: 30601WORKING GLOVES WITH REINFORCED TIPS

Colour: white. Comfortable towear. Available in the sizes S, M, L. Please note the size with yourorder.

Art.-No.: 44517-.. (-S, -M, -L)

ACRYL MODELLING BRUSH WITH KOLINSKY HAIRS

LCN presents the new acryl modelling brush for the perfectapplication of powder-liquid systems. The long, fine KolinskySable hairs of the brush make it extremely resilient and elasticensuring perfect application.

Brush, tipped Art.-No.: 21021 Brush, flat Art.-No.: 21020


New products for modern hand care

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NEWS CONCEPT HAND

In ancient times the olive was considered a present from the godswith healing properties. Even the earliest records of Hebrews, Egypti-ans, Greeks and Romans speak of oil tree. As long as 6,000 years agopeople rubbed their bodies with olive oil. Olive oil contains moisturi-zing and protecting substances, which are beneficial to the skin. Thismade the oil essential for daily skin and body care. The combinationof moisturizing agents and olive oil in Olive Care provides sensitiveand dry skin with necessary moisture and care.

Follow the example of the gods and spoil yourself with the productsfrom the new Olive Care line by LCN.

OLIVE HAND & BODY OIL, 100 ml

A moisturizing oil with extract of olivefrom Tuscany and squalan for thehands and the body. Olive Hand &Body Oil can be used as a massage oil,bath oil or to enrich a neutral cream.

Art.-No.: 60810

OLIVE HAND LOTION, 50 ml

Light hand lotion made fromolives, which is quickly absor-bed by the skin. For daily care.Contains olive oil, olive butterand squalan.

Art.-No.: 60809

OLIVE NAIL BALM, 15 ml

Intensive care with rich extractsfrom the olive.

To be used as a massage balm forthe cuticle, overnight hand packa-ge or as a special care product forvery dry skin.

Art.-No.: 60811

DISPLAY “OLIVE CARE“

Contents: 4 x Olive Hand Lotion, 50 ml; 4 x Olive Hand & Body Oil, 100 ml; 4 x Olive Nail Balm, 15 ml + 1 Tester for each product and 25 consumerbrochures.

Art.-No.: 60776

CUSTOMER BROCHURE “OLIVE CARE”

The brochure provides informationon the assortment for the consumer.

Art.-No.: 61356 25 pcs.

Olive Care

POSTER “OLIVE CARE“


Art.-No.: 61357


NEWS CONCEPT HAND

The Anti Ageing Hand Treatment by LCN is a new high quality handcare line with innovative ingredients, which have an inten-sivelytightening effect.

The product line consists of a gentle exfoliating product, a highly-effective serum and a smoothing hand cream.

ENZYME HAND PEEL

The Enzyme Hand Peel is especially gentle and suitable forevery skin type. We recommend using it once a week and itis best applied before treatment with the Serum or theHand Cream. Simply apply the Enzyme Hand Peel onto thedry skin, leave on for 15 minutes and then remove with luke-warm water.

50 ml Art.-No.: 43444

HAND LIFTING SERUM

Apply the Hand Lifting Serum once aweek as a spa treatment, after the exfo-liating treatment if possible. Massage asmall amount of serum into the skin.

50 ml Art.-No.: 43443

FIRMING HAND CREAM

Apply Firming Hand Cream severaltimes a day as needed and softlymassage into the skin.

50 ml Art.-No.: 43442

“ANTI AGEING HAND TREATMENT“

The products of Anti Ageing Hand Treatment Line(Firming Hand Cream, Hand Lifting Serum andEnzyme Hand Peel) are also available in a set.

These products have been developed for womenwho want to treat themselves to the luxury ofintensive care and immediately visible young-looking hands.

The threefold lifting effect is a result of: gentleremoval of dead skin cells with the Enzyme HandPeel, the compensation of skin nutrition deficien-cies through the vitamins, enzymes and trace ele-ments contained in the Firming Hand Cream andthe immediate reduction of wrinkle depth by theHand Lifting Serum.

Art.-No.: 43445

DISPLAY “ANTI AGEING HAND TREATMENT“

Attractive display, promotes sales.

Contents: Anti Ageing Hand TreatmentPackage, Firming Hand Cream, EnzymeHand Peel, Hand Lifting Serum. All pro-ducts come in an assortment of threeplus one tester for each single productsand 25 brochures.

Art.-No.: 43450

PROMOTIONAL POSTER “ANTI AGEING HAND TREATMENT“

Ideal for show window decoration.

Art.-No.: 62539 DIN A2

LCN Anti Ageing Hand TreatmentFor well-groomed, young-looking hands


NEWS LCN SPA

SPA SACHETS

Tester sachets, 5ml. 6 products of the LCN SPA line for exclusive promotion in the salon.

Milk & Honey Body LotionArt.-No.: 51063

White Tea Hand CreamArt.-No.: 51064

Orchid Hand MaskArt.-No.: 51065

Peppermint Foot ButterArt.-No.: 51066

Spearmint Foot PackArt.-No.: 51067

Almond Foot LotionArt.-No.: 51068

EXCLUSIVE OIL PITCHER

Art.-No.: 51062

ORIGINAL LAMBIS LAMBIS SHELL AS OIL PITCHER

Fill the LCN massage oils into this original Lambis Lambis shelland use it to pour oil onto your customers body. They will bedelighted.

Art.-No.: 44518

EXCLUSIVE CARRYING BAG SPA

Thrill your customers with thisexclusive carrying bag. Measure-ments 22 x 21 cm.

Available from approx. February2007.

Art.-No.: 60823

MASSAGE SET: OIL WARMER WITH AN EXCLUSIVE OIL PITCHER

Warm our nicely scented Water Lily Massage Oil in ouroil warmer and show your customers what wellness treatments with the LCN “SPA” line products are all about– pure relaxation!

Art.-No.: 51071

OIL WARMER

Art.-No.: 51039

New products in the LCN Wellness line


NEWS CONCEPT MAKE-UPThe colours for spring and summer 2007 and other product highlights

Back to the swinging sixties. The new look celebrates the fashionof the sixties and turns eyes, lips and lacquer accessories intoshimmering highlights!

The look of the sixties, formed by Brigitte Bardot, would not beauthentic without a dramatic lid line! Draw a thicker line withblack liquid eyeliner and you get the ideal eye make-up for the“Dolce Vita” look. The matching ultra-long lashes (apply mascaraonly to the upper lashes) come from using our Mascara Volume.Volume Gloss creates enchanting nude lips; while the pastel-coloured nail polishes let the nails shine freshly.

LIP GLOSS “DOLCE VITA“

Available colours: (–253) almond creamand (–254) capuccino cream.

Art.-No.: 43139-…

LIPSTICKS “DOLCE VITA“

Available colours: (–251) strawberry creamand (–252) apricot cream.

Art.-No.: 43137-…

VOLUME GLOSS

Transparent lip gloss for plumper and softer lips.With its special formula Maxi LipsTM it plumps thelips and smoothes fine lines. The lips are perfectlymoisturized. As a result you and your customerswill have beautiful, shiny lips.

Art.-No.: 44516

FOUNDATION MAKE-UP BRUSH

Professional make-up brush made of mixed synthetic and natural hair for the application of fluid Make-up.

Art.-No.: 21018

Easy application: put a small amount of foundationonto the back of your hand. Dip the brush in it.Apply onto the face with circular movements andspread evenly. The result is an even and naturalmake-up finish. The brush is also ideal for mixingdifferent shades of foundation to perfectly enhan-ce the shape of the face or conceal imperfections.

253

251

254

252

MAKE-UP TREND DISPLAY “DOLCE VITA“

Contents: Nail polishes “Dolce Vita”, 8 ml, Lip glosses (–251) and (–254), Lipsticks (–251) and (–252), VolumeGloss, Mascara Volume und Metallic Eyeliner black. All products are in an assortment of 3 plus 1 tester foreach product.

Art.-No.: 84762

concept make-up

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concept make-up


NEWS CONCEPT FOOTThe latest LCN products for foot care

DISPLAY “AROMA FOOT CREAM“

Contents: Aroma Foot Cream.Scents (–5) strawberry daiquiri, (–6) campari orange and (–7) caipirinha. 3 pieces + 1 Tester each and 25 customerbrochures.

Art.-No.: 60777

AROMA FOOT CREAM, 50 ml

Experience Fruity Foot Island and treat your feet to a shorttime-out. Three nicely scented creams, which moisturize yourfeet. Care and relaxation for the feet – since they carry us allour lives!

Available in three scents: (–5) strawberry daiquiri, (–6) campari orange and (–7) caipirinha.

Art.-No.: 30396–..

CERAMIC FOOT RASP

High-tech has found its way into foot care: withthis ergonomically shaped foot file. LCN starts upa new era with this new crystal foot file.

Easy to use, the longevity of this product is dueto the renowned quality “Made in Solingen”. Thecoarse side easily files off thicker layers of callou-sed skin, the finer side is used for smoothing out.It is absolutely impossible to cut oneself – the fileis therefore suitable for diabetics. It is washable and can therefore be kept hygienicallyclean.

An ideal product for professional application, orfor home use as it can be used on dry or wet feet,it’s the perfect foot rasp.

Art.-No.: 30405

upper side

lower side

–5

–6

–7

concept foot

POSTER „FRUITY FOOT ISLAND“


Art.-No.: 63329


NEWS CONCEPT FOOT

WILDE-PEDIQUE plus, the light-cured material for toenail corrections, is now available in a new soft tube. The tube makes toenail correction even safer and easier. Aswith other products, the “plus” stands for the anti-mycoticfactor (Piroctone Olamine).

WILDE-PEDIQUE plus, 10 ml


Art.-No.: 20482–..

WILDE-PEDIQUE plus


Art.-No.: 82437–..

SPECIAL OFFER (100 ml) WILDE-PEDIQUE plus in a new photo-resist, colour-fast plastic tube

WILDE-PEDIQUE plus in the soft tube

Advantages for you!■ Photoresist: no penetration of light!

The new tube prevents light from penetrating and impairing the light-sensitive gel. Simply put the tube aside when modelling a toenail.

■ Simple application and gel dispenser! The narrow nozzle makes precise application of the gel easy. You can either model the gel directly onto the nail with theapplicator tip or apply a sufficient amount of gel onto the res-pective areas of the nail and model the nail with a gel brush.

■ Economical application! Extremely economical to use, as the quantity of gel can be perfectly controlled. There is no unnecessary waste of material. You save money!

■ Hygienic application! The new tube technique provides for a more hygienic application. As it is not necessary to dip the brush into the material, the gel is remains free of germs.

■ Purity of the material!Application with the tube eliminates pollution of the material with contaminants, such as dust particles or filing traces that stick to the modelling brush.

Recommendations for applicationYou can use the 1-phase material in the soft tube in two ways for toenail corrections.

■ The nail is ready for modelling.


Application with a gel brush

■ Now model the gel as usual with the brush.

Application with the applicator tip

■ Use the applicator tip to spread the gel evenly and creating a smooth surface.


New products for Permanent Make-up

NEWS CONCEPT PMC

TEST THE BEST – THE NEW PMC COLOUR LIPS ARE AVAILABLE!

The PMC development department has succeeded in creating additional shades of red, which completiment the selection of PMCcolours perfectly.

The colour no. (–21), cayenne pepper, is a light natural cold rosewoodshade for spring types. No. (–22), blazing chili, is a cold shade of red.

The ultra-modern production process of PMC pigments ensures thehomogenous dispersal of pigments. They are perfectly absorbed bythe skin leaving intensively brilliant colour.

Art.-No.: 14455-..

15

21

22

PMC “SYMPHONY“ SET

The certified pigmenting unit SYMPHONY is a handyand light-weight unit for beginners. The small andcompact set is also excellent for mobile pigmenting.

Contents: 1 x Aluminium applicator, 1 x Foot switch, 1 x Power cable, Hygiene module size 1, 3 and 5.

Art.-No.: 14265

HYGIENE MODULE size 1

Art.-No.: 14266


Art.-No.: 14267


Art.-No.: 14268

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WILDE COSMETICS GmbHRheingaustr. 19 a · D-65375 Oestrich-Winkel · Tel.: +49 (0 )6723 6020-0 · Fax: +49 (0 )6723 6020-15 · www.wilde-cosmetics.com · E-Mail: [email protected]

A member of WildeGroup

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BEAUTY CONCEPTS INTERNATIONAL LTD.Building 2 · Danworth Farm · Hurstpierpoint · Sussex BN6 9GL · Customer Service: 08712 – 228 070 · Order Line: 08712 – 228 160 · www.beautyconcepts.co.uk · [email protected]

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LCN USA410 Prospect Street · East Hartford, CT 06108 · Toll Free: 1-800-86-NAILS · Direct: (860) 528-7477 · Fax: (860) 528-0842 · www.lcnusa.com · [email protected]

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