Sprint Nextel: Social Media

Presented by : Ricky C. Anderson COMM 404: Media Convergence Corporate Social Media

Sprint Nextel Impact

In just a few short years, social media has emerged with the power to spread word-of-mouth – positive or negative – like never before.

Sprint Nextel Corporation is a telecommunications company, 3rd largest in the United States. (49.5 million customers)

Sprint is a global Internet carrier

3rd largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network.

The company was renamed in 2005 with the purchase of Nextel Communications by Sprint Corporation.

http://mashable.com/2010/06/02/first-evo-commercial/

Sprint Tech Summary

The company continues to operate using two separate wireless network technologies:1) WiMaxx2) Wireless broadband -Nextel subscribers have boost mobile

In 2009, Sprint reached an agreement to outsource management of its wireless networks to meet competitive standards, as well as opt into 4G operations.

Sprint is the main wireless brand of Sprint Nextel Corporation, differentiating it from Sprint PCS (personal communications service of the previous Sprint Corporation. Sprint Nextel maintains its nationwide PCS presence.

Popular demand cell phone models are: -Sprint HTC 4G Evo -Sprint HTC 4G Evo Shift (Android) -Samsung 4G Epic

-Sprint Palm 3G Pixi -LG Remarq

Uses Windows 7 engine

Sprint Tech Summary (cont’d) The Sprint network operates a combination 2G & 3G wireless

network.! 4G since June 2010!

Sprint's (Power Vision) data options include: -Sprint TV, -Sprint Radio, -Sprint Music Store, -Sprint On-Demand, -unlimited Web access, -video and picture mail, -wireless chat and games.

*It is currently being offered in 43 states in the US.http://mashable.com/2010/06/03/sprint-htc-evo-social-media/(2:56)

Sprint Social Media Upgrades

As for the device itself, it’s yet another major Android debut.

-with 4G speed, -enables a number of notable features including a video chat service from Qik. -Friend Stream -Google, Facebook, Twitter apps

Sprint Online Presence

Sprint Online Presence II

Sprint Online Presence III

Internal approaches

Like many companies, the intranet serves as the hub of communications at Sprint. Linking to its company-wide i-Connect intranet site is Sprint’s social media site, also known as Sprint Space – a platform that gives its 40,000 employees the opportunity to post content and comments, and hear what others are saying.

Sprint Firsts

Sprint Online Presence IV

Sprint Online Presence

Managing the tone of voice

Sprint is following a growing trend of companies developing social media policies to ensure that proprietary information isn't shared inappropriately.

Conclusion

Sprint Nextel is still emerging prospectively.

Windows 7 is still unproven Customer loyalty is apparent

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