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Enterprise Data Mining with SQL Server
Mark Tabladillo Ph.D.Microsoft MVPMarkTab Consulting
SQL Saturday 109 Silicon Valley, CAMarch 3, 2012
About Mark Tabladillo
20 Years in Atlanta, Georgia Consulting since 1998; Incorporated 2003 Part-Time Faculty at University of Phoenix
SAS and Microsoft Expert Presenter since 1998 at conferences like Microsoft
TechEd and SAS Global Forum Taught statistics at undergraduate and graduate level Blog: http://marktab.net @MarkTabNet
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Enterprise:Leaders of Leaders of
Leaders
Enterprise Challenge
Enterprise Challenge
Enterprise Challenge
Enterprise Challenge
“Data Mining”
Definitions
Phrase Goal
“Data Mining” Inform actionable decisions
“Machine Learning”
Determine best performingalgorithm
SQL Server 2008 R2:
Physical and Logical
OLAP EnginePhysical Architecture http://msdn.microso
ft.com/en-us/library/ms174776.aspx
Analysis Services Logical Architecture
http://msdn.microsoft.com/en-us/library/ms174587.aspx
Outline
Contoso Retail and Fundamentals Enterprise-Level Data Mining Demo for
SQL Server What is my next step?
What is Contoso Retail?
Demonstration dataset for SQL Server Database Engine and Analysis Services
http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a-4a85-b611-b7df7dc909fc
What are the fundamentals?
Reading
Writing
Arithmetic
‘Readin’
‘Ritin’
‘Rithmetic
What Enterprise Tools support Data Mining?
SQL Server Management Studio (SSMS) Business Intelligence Development Studio
(BIDS) SQL Server Integration Services (SSIS)
PowerShell version 2
What Enterprise Tools support Data Mining?
Data Mining
SSMS SSIS PowerShell
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
Variable 0 1 2 3 4 5 6 7
DiscretizedDiscretizedContinuousDiscrete
Documentation
Data Mining Structures http://msdn.microsoft.com/en-
us/library/cc645741.aspx http://msdn.microsoft.com/en-
us/library/ms174757.aspx Data Mining Models http://msdn.microsoft.com/en-
us/library/cc645779.aspx
Contoso Retail:Enterprise Data Mining
Demonstration
What is my next step?
SQL Server 2008 R2 Enterprise (includes database engine, Analysis Services, SSMS and BIDS) http://www.microsoft.com/sqlserver/2008/en/us/trial-
software.aspx Microsoft Office 2010 Professional http://office.microsoft.com/en-us/try
PowerShell 2.0 http://support.microsoft.com/kb/968929
Data Mining Portal and Blog http://www.marktab.net
Data mining leaders can tackle enterprise data mining challenges with SQL Server Management Studio Business Intelligence Development Studio PowerShell version 2
Become leaders of leaders of leaders
Conclusion
Where Can I Find More Information?
http://marktab.net Data Mining Resource http://marktab.net/datamining Data Mining
Blog http://sqlserverdatamining.com SQL Server
Data Mining http://technet.microsoft.com Microsoft’s
TechNet
Graphics
Ship graphics Copyright © 1995-2006 Nova Development and its licensors. All rights reserved. Used with permission.
Abstract
This presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speaker's past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS.
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