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Square Melon #digital
Brussels March 29th 2011Bert Van Wassenhove - Chief Digital O!cer Square Melon
@ibert
Online Video
zondag 27 maart 2011
Square Melon #digital
Attract, Be found, Engage & Build a relationshipby means of internet video
zondag 27 maart 2011
Square Melon #digital
What are we going to discuss today
•A brief history of video
•Video input/output
•How can we use video to reach our goals
•Attract
•Be found
•Engage•Build a relationship
•Making video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
A brief history of video
zondag 27 maart 2011
Square Melon #digital
Video input/output
zondag 27 maart 2011
Square Melon #digital
A brief history of video
Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen
Movies
TV Series / Documentaries
Commercials / Infomercials
Web video / Content
Consumer Content
Personal live streaming
h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF
zondag 27 maart 2011
Square Melon #digital
A brief history of video
Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen
Movies
TV Series / Documentaries
Commercials / Infomercials
Web video / Content
Consumer Content
Personal live streaming
Professional Content goesto smaller screens
h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF
zondag 27 maart 2011
Square Melon #digital
A brief history of video
Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen
Movies
TV Series / Documentaries
Commercials / Infomercials
Web video / Content
Consumer Content
Personal live streaming
Professional Content goesto smaller screens
Consumer Content goesto bigger screens
h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF
zondag 27 maart 2011
Square Melon #digital
TIME FOR A BREAK
zondag 27 maart 2011
Square Melon #digital
How can we use video to reach our goals
zondag 27 maart 2011
Square Melon #digital
Reaching Goals: AttractVideo integrated in a game.
zondag 27 maart 2011
Square Melon #digital
Reaching Goals: AttractProjection for “De Post”.
zondag 27 maart 2011
Square Melon #digital
Reaching Goals: Be found
YouTube is the second biggest search engine, so it’s as important to have a YouTube presence as it is to have a website.
h"p://www.youtube.com/watch?v=bHVOxhEpjp0zondag 27 maart 2011
Square Melon #digital
Reaching Goals: Engage
BMW Films, if you were not a BMW fan before you will be now ...
h"p://www.youtube.com/watch?v=PKYUtUw-‐8ig
zondag 27 maart 2011
Square Melon #digital
Reaching Goals: Build a relationship
Build your own TV channel online. Relevant content is key. But remember, making good video does not come for "ee.
h"p://www.youtube.com/user/BrianSolisTV
zondag 27 maart 2011
Square Melon #digital
Making good video
zondag 27 maart 2011
Square Melon #digital
•Video is not cheap, but doesn’t cost a fortune either
•Work with professionals, all talents are available as "eelancers (avoid overhead)
•Famous directors/actors may not be as “unreachable” as you think
•Think about the delivery platform:
•Bandwidth•Speed (uninterrupted experience)
•Multi-platform (including mobile)
•Social sharing (YouTube, Facebook, ...)
Making Good Video
zondag 27 maart 2011
Square Melon #digital
Thank you for your attention
Bert Van Wassenhove - Chief Digital O!cer Square Melon- @ibertzondag 27 maart 2011