MoveITGroup 13

Emma Inston, Mike Gilmore, Mary Isaac, Nina Angelova, Dom Stevenson, Katie Bowden, Ruth Coulthard, Christian Turner, Sarah

Bartlett

1.5m UK homes were sold in 2012. Estate agents sold 95% of them and grabbed £7bn in fees.

Let’s fight back!

MoveIT: the stress-free low-fee online agency

For sellers: low fees, national advertising, and every single sales tool instantly available on one site.

For buyers: 1000s of properties and user-rated local links to everything you need to smoothe your move.

This is the lock stock and two smoking barrels of buying and selling your property online.

One stop. No stress. Done. Dusted.

MoveIT

MoveIT

What you getSellers: flat fee listing, national advertising on all major property sites. Plus whatever add-ons you want. Valuation, photography, legal services and even a full pre-sale house preparation service from expert advisers.

Buyers: the ultimate directory to the area & everyone in it who’ll make your move happen, hassle free. User-rated recommendations for solicitors, surveyors, removers, cleaners, painters, builders & the takeaway round the corner (of course).

Plus property news, views & FAQs, & brilliant, award-winning editorial from industry insiders.

If you’re making a move, MoveIT makes it easy.

PEST Analysis

• UK Government using the housing market to fuel growth with initiatives such as Right to buy scheme and Help to buy equity loan

• Low interest rates• High Street Armageddon - 1 in 5 stores

face closure in the next 5 years due to online purchases

• 83% of British households have internet access

• Access to the Internet using a mobile phone more than doubled between 2010 and 2013, from 24% to 53%

• In 2013, 36 million adults (73%) in Great Britain accessed the Internet every day, 20 million more than in 2006, when directly comparable records began.

• Big data is enabling better decisions

• ZMOT - 88%of people in the UK research online prior to purchasing

• 72% of people trust online reviews as much as personal recommendations

• 52% of people are more likely to use a local business because of positive online reviews

Social

Political Economical

Technological

Competitor Analysis

• Experienced • Good local knowledge• Accurate valuations• Motivated to sell at highest price• Handle viewings and negotiations• Hand holding

• Higher Fees• Don’t do much for their money• No sale no fee pushes up price for

everyone

• Lack local knowledge• Lack personal service • Don’t always handle viewings /

negotiations • Can lack incentive / skills to sell• May not be a member of professional

bodies

• Require you to do all the work• Rely on your time, skills• If you don’t use a solicitor expose you

legally if things go wrong

• Don’t offer estate agent services• Don’t list houses for sale

• Lower Fees• Recognised by national property

websites, where most people start their search (95%)

• Offer most services you get from a traditional high street agent

• List home moving services all in one place

• Allow you to advertise and sell direct without an estate agent

Traditional Estate Agentse.g. www.foxtons.co.uk

DIY Websitese.g. www.privatehousemove.co.uk

Online Estate Agentse.g. www.emoov.co.uk

Online Portalse.g. www.moveme.com

Customer Pains & Gains

MoveIT sells your house for a fraction of the price of that charged by traditional agencies. Customer saves £000,s through a small set up + fixed fee at point of sale.

• Will this be expensive?

• Will I get poor service?

• Is this going to be a stressful experience?

MoveIT provides a fast, digitised 24/7 service including digital updates on sale progress and prompts on next steps; empowering the customer to influence progress, to select rated support services and have access to guides, top tips, DIY template documents,and a ‘road map’ of their sales journey.

MoveIT is a one-stop-shop; a scalable, personalised menu of services solving in one booking all those little and big things that traditionally add up to a high stress, high cost, exhausting life event. MoveIT + PackIT, CleanIT, LoveIT. All pre-ordered and sold online.

• Financial and digital ‘actives’ vs ‘passives’

• First time sellers seeking guidance and value

• Confident consumers e.g. downsizers

• Those who bank online and early adopters of digital services

• Property investors including from abroad

• Landlords and buy to rent investors managing property portfolio

• People who are more likely to sell regularly

• Regional and residential type targeting e.g. towns and flats faster turnover

Target Audiences

Consumers

B2B/Affiliates• Professional services - IFAs,

accountants, solicitors• Community groups, residents

associations, parish councils• Neighbourhood watch schemes

and local membership groups• Service providers - cleaners,

remove companies, gardeners, decorators/interior designers, photographers

• Company relocation scheme administrators

Marketing & Sales

WORD OF

MOUTH

PR

DIRECT MAIL

SOCIAL MEDIA

Revenue Streams

£500 excl. VAT

• Details & Photos

• Online promo incl. Rightmove

• “For Sale” board

• Estate agent support

End User

Auxiliary

• Targeted display advertising (CPC)

• Site (section) sponsorship

• Affiliate marketing

• Subscriber data for outreach and research

EXTRAS:

Floor plans - Premium listing (incl.

Rightmove) Open house event

Accompanied viewing

EPC Valuation - Surveys

Costs

Fixed item1. staff (x 2 at first?) - 2. device responsive website (hosting, domain, cms, SEO, internet + utilities inc. phone), 3. support services (accountant, legal, insurance), 4. CRM/database management software, 5. office/hardware, 6. billing function7. affiliate services registration/rating/admin

Variable item

8.marketing, 9.core client services handling sale transaction10.client admin

Fixed cost: total est = £151.5k1. £60k 2. £65k (£45K = start up costs)

3. £2.5K4. £10k (start up only)5. £10k (£5k = start up costs)6. £4K7. £100 per supplier set up

Variable cost: total est = £80k + £250 per client8. £80k (£45k at start up)9. promoted core service (added cost est £250 per property) 10. £100 per client

Costs (per year), total: £231.5kNB includes start up costs approx £60k to £75k.

Key Performance Indicators

• Revenue• Costs• Margin• P&L• Balance sheet

Financial

Website

Marketing

Regulatory• Estate Agents Act

1979• MNAEA - Member

of the National Association of Estate Agents

• Visits• Unique Users• Page views• Average time on

site• Referrals• Path analysis

• Property stock• Conversion rate• PPC - paid• SEO - organic• Social media fan

base (e.g. twitter, facebook)

• CRM database size

• Customer satisfaction rate

• Ratings and reviews

• Affiliate traffic and revenue

• Market share - online estate agents

MoveIT

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