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Seth Familian Founder + Principal, Familian&1 SQUARESPACE BOOTCAMP
| Date post: | 07-Feb-2017 |
| Category: |
Education |
| Upload: | seth-familian |
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Seth Familian Founder + Principal, Familian&1
SQUARESPACE BOOTCAMP
SETH FAMILIAN, FOUNDER + PRINCIPAL, FAMILIAN&1A BIT ABOUT ME 2
BUSINESS STRATEGY
GROWTH HACKING
PRODUCT MANAGEMENT WEB PRESENCE
TEACHING + EDUCATION PROCRAFTINATION
MY 7-YEAR PLATFORM JOURNEY 3
2015-Present2009-2011
+
OR
2012-2014
+
OR
Secure · Intuitive
Elegant · Affordable
Customizable · FAST
MY SQUARESPACE PORTFOLIO (SO FAR) 4
LET’S BUILD YOUR SITE IN ONE DAY! 5
‣ Establish goals + structure
‣ Organize content + brand assets
‣ Configure Squarespace basics
‣ Create + populate site pages
‣ Finalize + publish
L U N C H B R E A K
C O F F E E B R E A K
SQUARESPACE BOOTCAMP
ESTABLISH GOALS+ STRUCTURE
6
ESTABLISH GOALS + STRUCTURE
DEFINE YOUR GOALS7
‣ 1-3 per website
‣ Verb + noun structure
‣ Clear + outcome-oriented
‣ What are your 3 goals?
E.G. Inform
Potential Clients
Generate Email List Signups
Drive Biz Dev Leads
DEFINE YOUR ARCHITECTURE
ESTABLISH GOALS + STRUCTURE 8
ESTABLISH GOALS + STRUCTURE 9
DEFINE YOUR ARCHITECTURE
ESTABLISH GOALS + STRUCTURE 10
DEFINE YOUR ARCHITECTURE
ESTABLISH GOALS + STRUCTURE
DEFINE YOUR ARCHITECTURE
11
ESTABLISH GOALS + STRUCTURE
DEFINE YOUR ARCHITECTURE
12
ESTABLISH GOALS + STRUCTURE
CREATING AN ARCHITECTURE
13
Current Exhibits
Gallery Events
Gallery Directory
Private Events
Leasing Space
Bergamot History
Contact Us
Join Email List
Google Map
Follow on FB, etc.
1. LIST CONTENT ON POST-ITS
ESTABLISH GOALS + STRUCTURE 14
2. GROUP POST-ITS INTO 3-5 ITEMS + A FOOTER
Current Exhibits
On View
Gallery Events
Events
Gallery Directory
Explore
Google Map
Visit
Private Events
Leasing Space
Bergamot History
Contact Us
Learn More
1. LIST CONTENT ON POST-ITS
Follow on FB, etc.Join
Email List
Site Footer
CREATING AN ARCHITECTURE
ESTABLISH GOALS + STRUCTURE
CREATING AN ARCHITECTURE
15
1. LIST CONTENT IN A TRELLO LIST
ESTABLISH GOALS + STRUCTURE 16
2. GROUP CONTENT INTO NAV LISTS
1. LIST CONTENT IN A TRELLO LIST
CREATING AN ARCHITECTURE
ESTABLISH GOALS + STRUCTURE 17
COMMON QUESTIONS
‣ Can I have more than 5 nav items?
‣ What about dropdown menus?
‣ How do I plan for future site sections?
‣ What about hidden site pages?
SQUARESPACE BOOTCAMP
ORGANIZE CONTENT+ BRAND ASSETS
18
ORGANIZE CONTENT + BRAND ASSETS
IDENTIFY CONTENT TYPES19
‣ 2-4 per website
‣ Each drives a page or section
‣ Driven by EXISTING assets
‣ What are your content types?
- IMAGE COLLECTIONS
- PRODUCTS TO PURCHASE
- ARTICLES/BLOG POSTS
- "ABOUT” / STATIC PAGES
- EMBEDDED VIDEOS
- CALENDAR(S) OF EVENTS
- CONTACT/INQUIRY FORMS
- IMAGE COLLECTIONS
- PRODUCTS TO PURCHASE
- ARTICLES/BLOG POSTS
- "ABOUT” / STATIC PAGES
- EMBEDDED VIDEOS
- CALENDAR(S) OF EVENTS
- CONTACT/INQUIRY FORMS
ORGANIZE CONTENT + BRAND ASSETS
EVALUATE YOUR CONTENT20
‣ How many of each type?
‣ How are they categorized?
‣ Where are they located today?
‣ How do they SCALE over time?
- IMAGE COLLECTIONS
- PRODUCTS TO PURCHASE
- ARTICLES/BLOG POSTS
- "ABOUT” / STATIC PAGES
- EMBEDDED VIDEOS
- CALENDAR(S) OF EVENTS
- CONTACT/INQUIRY FORMS
ORGANIZE CONTENT + BRAND ASSETS
CONSOLIDATE YOUR CONTENT21
‣ Organize images with nav-based folders
‣ Title all files intuitively
‣ Paste all content urls into
‣ Make it short or a fun sentence
‣ Spelling should be intuitive
‣ .co and .me are useful!
ORGANIZE CONTENT + BRAND ASSETS
SECURE A URL22
domai.nr
SEARCH VIA
namecheap.com
BUY VIA
‣ Logo on a transparent background
‣ Pick Title, Text & Background colors
‣ Get HEX codes for each color
ORGANIZE CONTENT + BRAND ASSETS
DEFINE YOUR BRAND ASSETS23
coolors.co
withoomph.com
ORGANIZE CONTENT + BRAND ASSETS
PUT EVERYTHING IN TRELLO!24
SQUARESPACE BOOTCAMP
LUNCH TIME!25
‣ Stretch your legs
‣ Get some fresh air
‣ We’ll start again in 60 mins!
SQUARESPACE BOOTCAMP
CONFIGURE SQUARESPACE BASICS
26
CONFIGURE SQUARESPACE BASICS
SET YOUR LOGO + TITLE27
CONFIGURE SQUARESPACE BASICS
SET YOUR STYLES28
CONFIGURE SQUARESPACE BASICS
EDIT YOUR SUBDOMAIN29
SQUARESPACE BOOTCAMP
POPULATE SITE PAGES30
✓ IMAGE GALLERIES
✓ SUMMARY BLOCKS
✓ ARTICLES/BLOG POSTS
✓ CALENDAR(S) OF EVENTS
✓ STATIC PAGES
✓ COLUMNS + LAYOUTS
✓ EMBEDDED CONTENT
✓ CONTACT/INQUIRY FORMS
SQUARESPACE BOOTCAMP
BREAK TIME!31
‣ Stretch your legs
‣ Hydrate or grab a snack
‣ We’ll start again in 15 mins!
SQUARESPACE BOOTCAMP
FINALIZE + PUBLISH32
✓ TEST FORMS
✓ TEST ALL CLICKS
✓ CONNECT SOCIAL ACCOUNTS
✓ MIGRATE YOUR A-RECORDS (NAMECHEAP!)
✓ /SITEMAP.XML » GOOGLE WEBMASTER TOOLS
✓ WAIT + FINAL TEST BEFORE TELLING THE WORLD
DISCUSSION TIMESQUARESPACE BOOTCAMP 33
QUESTIONS · FEEDBACK · IDEAS · INSIGHTS
BUT MOST IMPORTANTLY…
HAVE FUN!34
