Date post: | 18-Dec-2015 |
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Squeesease Therapy: Snug Vest
Sales Plan Presentation
By Ashleigh Mcraine, Erin Crowe, Marek Rubas, Carlie Rondquist, and Matt Bird
Company Overview
Snug Vest
• About the Product
• Features and Benefits
• Distribution
• Price
The Market
• Market Size
• Target Market
– Parents
– Schools
– Occupational therapists
– Autistic community
Competitive Analysis
• Direct Competitors:
– Squease
– Vayu Deep Pressure Therapy
– Biohug Vest• Indirect Competitors
– Weighted treatment products & other accessories
– Medication
– Exercise and dance programs
Strategic Sales Program
Sales Objectives
• Business Objectives:
– Increase brand awareness
– Gain endorsements in Autism community
– Have plan in place to enter the global market• Sales Objectives
– Increase market share
– Increase sales
– Partner with overseas manufacturer
Sales Force Strategy
• Short-term– Independent sales agents– Telemarketing
• Long-term– In-house sale representatives– Telemarketing
Training & Recruiting
Recruiting• Qualifications
• Required skills
• Interview questions
• Appearance and manner
• Attitude and behavior
Training
Motivating
• Independent sales agents– Commission structure
• In-house sales representatives– Sales contests– Recognition programs– Position promotions– Bonuses or rewards
Compensation
• Independent sales agents– Sliding scale commission structure
• Telemarketers– Straight salary
• In-house sales representatives– Salary– Commissions– Bonuses
Budgeting
• Budget– Commission per independent sales
– Commission per in-house sales representative
Units Sold/Month Revenue Commission Profit
30 - 45
$11,850 - $17,775
$1,382.50 - $2,468.75
$10,467.50 - $15,306.25
Units Sold/Month Revenue Commission Profit
30 - 45
$11,850 - $17,775
$592.50 - $888.75
$11,257.50 - $16,886.25
Forecasting
• Forecasting
– Sales & market potential
– Sales & market forecast
– Exponential smoothing method
Reviewing & Evaluation
• Company level– Sales analysis– Expense analysis
• Individual level– Objective level– Subjective level
Recommendations
• Product line extensions
• Post Rebate programs/offerings Online
• Relationships with Associations
• Expansion into New Markets
QUESTIONS?