Multi-lingual sites in Matrix and Squiz CMS

Nick PeartDirector of Corporate Marketing

@N_Peart

Context

a brief history in time…

• 2008 December – Selected MyMatrix

• 2009 February – Launched Clearswift.com

Rolled out EN, DE & JP versions

April – Partner Portal in German and English

September – Trialed micro sites FR, SP, IT

• 2010 October – archived the DE,EN Partner Portal

• 2011 July – Migrated to Squiz CMS EN, JP, DE

July – Hired Phil for anlytics

August – All about context

June 2011 – Clearswift Digital World

4

HQHQ

JPJP

CEECEE

Multilingual MyMatrix

It is all about Cloning

Clone, change

Challenges

_edit (easy edit suite)

• Workflow• Easier editing and management

Connecting to Marketing System

Asset #98677, #98777, #99400

Asset #11506 (Language context)

The problem

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AMSAMS UKUK

APACAPAC

JPJP

CEECEE

INT

‘We have really everything in common with America nowadays except… of course, language’

The Canterville Ghost (1887)

Multilingual English (GeoIP)

Asset #11506 (Language context)

Context.

Digital World October 2011

18

HQHQ

AMSAMS UKUK

APACAPAC

JPJP

CEECEE

INT

Design Layer Live Chat

Design Layer Nested Content

Key learnings

• Multi-Lingual sites need to be complete• Use webpaths in Squiz CMS

> www.clearswift.com/apac/• Nested content for the areas of the site that are static but ‘localised’> Even nested content within nested

content• Make use of Snippets for content that is always same

• Remember … If you edit a page the link to the master is broken

Thank you, any questions?

Me: Nick Peart

Email: nick.peart@clearswift.comTwitter: @N_PeartMobile: +44 7971 265992

Referenced technologies:

Live Chat: Olarkwww.Olark.com

Marketing System: StrartegyMixwww.strategymix.co.uk