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M ed i A i M p R es s i o n sMar 2012
highlights
–Trail house Media Launch
–Finale Ligure Media Launch
–sraM | TYpe 2 – infomercial
–sraM | TYpe 2 – First Ride impressions
–sraM | Rise 40 Wheels – First impressions
–sraM | Grip shift – First Ride impressions
–roCKshox | new Graphics, Revelation RCT3, sid RCT3, Recon Gold RL
–avid | X0 Trail, X0 – First Ride impressions
–truvativ | noiR T40, 720mm Bar
Today, being in the conversation means being connected to the now. it means always listening, always responding, and always knowing where to be and how to get there. it means reacting to change and inspiring progress.
our conversation is in 30 different languages, spans across four continents and involves hundreds of people, sharing a common passion. it’s a conversation about four brands, and the most exciting bicycle components in the world. it starts on the web, goes into printed magazines and is alive all over the world. it’s shared with tweets and likes. it’s the post ride beer at the local trails or the toast after winning the World Championships.
Welcome to our Conversation.March 2012
conversation | Media iMpressions March 2012
privateer
intervieW With stan daYUnited Kingdom
privateer privateer
privateer privateer
privateer privateer
Conversation | MediA iMpRessions March 2012
soloBiCi
Finale ligure launChspain
“ With the RCT3…Revelation is the Rockshox fork the most complete, light, stiff for the major use on all mountain.”
revelation rCt3 | solobici
“ Already there…every year earlier, every time better…the new sRAM references.”
sraM MtB | solobici
“ ideal enduro rear shock model…new aesthetic color.”
Monarch plus | solobici
soloBiCi
soloBiCi soloBiCi
conversation | Media iMpressions March 2012
“ The new Grip shift is completely new for 2X10 and 3X10…almost effortlessly…no doubt, a perfect operation…first Grip shift 10 spd with aluminum body and ball bearing.”
grip shift | solobici
soloBiCi
Finale ligure launChspain
“ The advantages of those new rear derailleurs are huge…from all novelties presented, it’s for us the most revolutionary, the most ingenious.”
rear derailleur tYpe 2 x9 and x0 | solobici
“ The X0 Trail is much more superior than X0 with a sensitive touch…already our favorite brakes in all 2013 Avid range.”
avid x0 trail | solobici
soloBiCi soloBiCi
conversation | Media iMpressions March 2012
vttvtt
vtt
sraM neWs 2013France
vtt
vtt
vtt
vtt
vtt
vtt
conversation | Media iMpressions March 2012
“ Trigger enthusiast, these four days and over 120 km of real nice mtb rides between santa Cruz and san Luis obispo have sounded like a revelation…Grip shift will be more than ever the alternative choice to triggers.”
sraM grip shift | Velo Tout Terrain
velo tout terrain
velo tout terrain
santa Cruz and tr FaCtorY visitFrance
velo tout terrain
velo tout terrain
velo tout terrain
conversation | Media iMpressions March 2012
“ The Avid X0 Trail keeps all the ergonomic advantages that made the success of previous versions...Levers significantly reachable to the handlebar without tools...provides increased modularity from X0 version...good heat resistance and efficient operation make this Trail version a bestseller.”
avid x0 trial | Velo Tout Terrain
“ even if sRAM rear derailleurs didn’t really need that spring, they have now the perfect answer to shadow+…taking off the wheel is much more easier with sRAM TYpe 2.”
sraM x0 and x9 tYpe 2 | Velo Tout Terrain
velo tout terrain
“ The perfection! Yes…if you’re looking for a fork to handle with high and low speed…that new Revelation is made for you…simply stunning.”
revelation | Velo Tout Terrain
santa Cruz and tr FaCtorY visitFrance
velo tout terrain
conversation | Media iMpressions March 2012
365 Mountain BiKe
Finale launChspain
365 Mountain BiKe
365 Mountain BiKe
conversation | Media iMpressions March 2012
velo vertvelo vert
Finale launChFrance
“ The first sensation is that the power is available with little pressure on the lever...progressivity is excellent...The X0 Trail showed an extreme endurance on very long downhills.”
avid x0 trial test | Velo Vert
“ public enemy: the noise…the noises affect your ride…sRAM solved it…you don’t have to stop and think about your rear derailleur, it’s always on…second innovation, you can lock the rear derailleur cage to pull off the wheel in 2 seconds.”
tYpe 2 | Velo Vert
“ easy to use, fast and smooth to change…you can even change gears and brake at the same time…the product has reached a very high level of performance.”
grip shift | Velo Vert
velo vert
velo vert velo vert
conversation | Media iMpressions March 2012
What MtB
sraM up Your BiKe | enduro seriesUnited Kingdom | Germany
“ Very good XC fork with outstanding remote lever. sensitive response.”
rockshox, sid xx 29, Fork grouptest | World of MTB
World oF MtB
conversation | Media iMpressions March 2012
Mountain BiKe aCtion
inside the pros’ BiKesUnited states
“ The benefits of Grip shift are very fast shifting, constant contact with the handlebars during shifting, light weight, easy operation, and the possibility of braking and shifting at the same time.”
Jaroslav Kulhavy | Mountain Bike Action
Conversation | MediA iMpRessions March 2012
BiKeradar.CoM
rise 40 Wheelset | rise 40, 29 grouptestUnited states, United Kingdom | Germany
“ A little overweight, but in any other category, they do well. The construction is excellent!”
rise 40, 29in | BiKe Magazine
BiKe
BiKe
BiKe
BiKe
conversation | Media iMpressions March 2012
BiKe
Mountain BiKe aCtion
BiKe retailer
QuarQ Quatro | rise 40 WheelsetGermany | United states
conversation | Media iMpressions March 2012
“ The new Grip shift system looks good, feels solid and comfortable in my hands and worked flawlessly on my first test-ride. should it continue to perform over the term of a proper test, Grip shift will definitely find a spot at the top of my list for best product of the year.”
Joe parkin | BiKe Mag
“ Rotation is impressively smooth and fluid, and there’s virtually zero play in the shift mechanism itself or the rotating body.”
James huang | BikeRadar
MtBForuM.it
BiKe-Magazin.de
BiKeradar.CoM
BiKeMag.CoM
grip shiFt
“ i had chance to ride these new twist shifters at a recent sRAM press launch, where i walked away extremely impressed with their performance. despite being highly skeptical—after all these years my Grip shift affinity had waned—i found the shift action and performance demanded my respect. The twist action is light and smooth, with closely spaced and very pronounced shift index points.”
Justin steiner | dirt Rag
“ They felt like true high-performance products. shifts were direct, crisp and, with little windup, very fast. The detents were distinct and not spaced too tightly so hitting the selected cog, whether it’s a single or a multiple shift, was painless.”
Matt phillips | Bicycling
BiCYCling.CoM
dirtrag.CoM
conversation | Media iMpressions March 2012
“ While the shifters rotate quite easily, the indexing is very sRAM-esqe. There is a solid ‘ka-chung’ that accompanies each shift, and the indexing was strong enough to prevent us from ever over-rotating the barrel and shifting more than we intended. That’s right, no mis-shifts regardless of any jumping and generally riding the sB-66 like a hooligan.”
Mike levy | pinkbike
singletraCKWorld.CoM
pinKBiKe.CoM
grip shiFt
“ The new Grip shift didn’t disappoint, and i suspect fans everywhere will love it. shifting is smooth with positive engagement.”
tyler Benedict | Bike Rumor
“ i’ll get straight to it: i found the shifts to be very clean and quick. The short, tight indents make it fast and precise. i would say the shifting is snappy even, perhaps more than triggers. i never once missed a gear, slipped between indents or failed to find the right gear, even when grabbing handfuls of gears at once.”
seb Kemp | nsMB
MtB-neWs.de
BiKeruMor.CoM
nsMB.CoM
conversation | Media iMpressions March 2012
“ despite not having any sort of proper chain retention system on our Giant Reign and Yeti sB-66 test rigs, we never once came close to losing a chain even after countless jumps and eye-watering descents when we were chasing current and ex-pro riders and clearly in well over our heads. Moreover, TYpe 2 yields a gloriously quiet drivetrain. We intentionally ran test bikes in especially challenging 26-11t gear combinations on fast, bumpy trail with no chain slap to speak of – even on the Yeti and Giant’s oversized aluminum stays. There’s also no perceptible change in shift lever effort.”
James huang | BikeRadar
BiKeradar.CoM
tYpe 2
MountainBiKe-Magazin.de
BiKeWorld.pl
BiKeMag.CoM
BiKelive.CoM
dirtpora.CoM
BiKe-Magazin.de
BiKeruMor.CoM
BiKeMagiC.CoM
MountainBiKeplus.CoM
conversation | Media iMpressions March 2012
esMtB.CoM
endurotriBe.CoM
deClineMagazine.CoM
spoKeMagazine.CoM
WideopenMag.CoM
MBiKe.ro
tYpe 2
“ despite hitting rough stuff with abandon, as well as plenty of bigger hits, i never dropped a chain and was extremely impressed how quiet my drivetrain was; chain slap was virtually non-existent.”
Justin steiner | dirt Rag
dirt rag
dirt rag
light-BiKes.ro
conversation | Media iMpressions March 2012
“ We’d have to venture out on a limb and say that lever force required to shift to an easier gear was lower with the sRAM roller bearing clutch derailleur than what we’ve felt with shimano’s setup.”
Mike levy | pinkbike
CYKelportalen.dK
Freeriders.ro
velovert.CoM
MountainBiKe.CoM
pinKBiKe.CoM
tYpe 2
“ i also found the precise and crisp sRAM shifting that i’ve come to take for granted to be unaffected whatsoever.”
seb Kemp | nsMB
Fiets.nl
adrenalinesports.net
CoMunidadCiClisMo.CoM
siCKlines.CoM
nsMB.CoM
vitalMtB.CoM
conversation | Media iMpressions March 2012
“ personally i’m hyped on it, the car i’m driving at the moment has no towball so i’ve been having to remove the wheel every time i want to ride and it sucks, Cage Lock is definitely a solution for a problem i didn’t really know was there. But if i’m getting a sweet as non-chainslapping clutch thingy at the same time, well that’s just multiple thumbs up.”
Caleb smith | spoke Magazine
MountainBiKe.CoM
vitalMtB.CoM
nsMB.CoM
spoKeMagazine.CoM
tYpe 2 Cage loCKUnited states | United Kingdom | Canada
“ As for the Cage Lock, it works just as advertised. We suffered a flat tire that gave us the perfect opportunity to test the system while fixing it, and came away impressed with how easy it made the job. We certainly have no problem removing and installing a rear wheel, but we’re not on too high of a horse to admit that the tiny button made getting the wheel back in easier, especially because without it the derailleur’s roller bearing clutch would make the job difficult. Call us sissies, but we like it.”
Mike levy | pinkbike
pinKBiKe.CoM
Conversation | MediA iMpRessions March 2012
singletraCKs.CoM
x0 dh | BuYer’s guideUnited states | Belgium
o2 BiKers
conversation | Media iMpressions March 2012
BiKe
BiKe
reBa serviCe teCh session | reCon goldGermany | United states, United Kingdom
BiKeradar.CoM
“ Quick-release only, but consistently controlled and legendarily reliable lightweight mid-range trail fork.”
recon gold | BikeRadar
conversation | Media iMpressions March 2012
“ needs patient tuning, but massively adjustable and technical trail capable lightweight fork.”
BikeRadar
BiKeradar.CoM
o2 BiKers
sid rCt3 | sid xx | lYriK | MonarCh plus test | BuYer’s guideUnited states, United Kingdom | Belgium
“ Most notably, the Lyrik confidently tore through rocky terrain like Bruce Lee chopping through a pile of bricks and provided an extremely stable feel.”
J. Carr | Mountain Flyer
“ not the obvious choice, but a real contender for best trail shock.”
Monarch plus | singletrack
Mountain FlYer singletraCK
o2 BiKers
conversation | Media iMpressions March 2012
BiKeandride.Cz
BiKeBiz.CoM
MBiKe.ro
BiKe-Magazin.de
endurotriBe.CoM
Moredirt.Co
BiKeKulture-Mag.CoM
Freerider.ro
MountainBiKe-Magazin.de
x0 trail
MtB-ForuM.it
singletraCKWorld.CoM
trirideMtB.CoM
MtB-neWs.de
spoKe.ie
updoWn.soulonline.nl
reazioneaCatena.it
todoMountainBiKe.es
velovert.CoM
Conversation | MediA iMpRessions March 2012
“ The only bonus to having ridden and photographed these brakes is i can attest to just how fricken strong they are.”
Caleb smith | spoke Magazine
spoKeMagazine.CoM
x0 trail
“ All of these changes were driven by the desire to create the ultimate mountain biker’s brake. something with better lever feel, more power, and more control than existing brakes. After riding the X0 Trail brakes a few weeks back at the sRAM press launch, i feel Avid has met their goals admirably. Level feel is wonderfully smooth thanks to the bearings, and the lever setup is as easy as ever. power and modulation were both stellar with the organic pads, offering fade free performance on some demanding terrain.”
Justin steiner | dirt Rag
dirtragMag.CoM
vitalMtB.CoM
MountainBiKe.CoM
tWentYnineinChes.CoM
conversation | Media iMpressions March 2012
“ on the face of it, these could very well be the brakes for people who like to get out and away from it all but like to get rowdy on the way back down.”
seb Kemp | nsMB
“ Ah yes, the mythical do-all product. Tastes great. Less filling. is it possible to make everybody happy? My first rides on X0 Trail-equipped bikes seem to suggest that Avid has come damn close.”
Joe parkin | BiKe Mag
siCKlines.CoM
BiKeMag.CoM
nsMB.CoM
“ We’re not just talking about those who ride 6” travel or bigger bikes. The package is light enough, especially when combined with a small diameter rotor, that even the most gram conscious trail riders can benefit from the additional power provided by the four piston caliper.”
Mike levy | pinkbike
x0 trail
pinKBiKe.CoM
conversation | Media iMpressions March 2012
“ Also because of the wide carbon lever, the X0 is the best choice in terms of ergonomy and controllability.”
x0 long term test | BiKe Magazine
BiKe
x0 long terM test | taperBoreGermany | Canada
nsMB.CoM
conversation | Media iMpressions March 2012
siCKlines.CoM
dirt rag
World oF MtB
noir t40 | desCendent | stYlo | Chainguide | x0 guideUnited states | Germany
“ Complete protection for 2X10 transmissions with real guiding and Taco. Very clever built and also recommended for the harder rides.”
Chainguide grouptest | Mountainbike Rider
“ Affordable, light and with perfect overall protection. A fine product, which TRUVATiV brought together with MRp.”
x0 guide | Mountainbike Rider
MountainBiKe rider
MountainBiKe rider
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MTB
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Rockshox suspension
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Copyright ® 2012. All Rights Reserved.M ed i A i M p R es s i o n s
Mar 2012