Page 1
SRM UNIVERSITY
FACULTY OF MANAGEMENT
COURSE FILE
The training aims at bridging the gap between preparation and presentation of appropriate information for managers. It helps in
sharpening skills in project appraisal, budgets, costing, financial planning and also improve functional knowledge in areas of corporate
finance, investments etc.,
COURSE OBJECTIVES:
To introduce the core theory of modern financial accounting and financial management with a focus on financial markets and
investments.
To develop basics of accounting, principles of accounting, financial statement analysis, capital budgeting, preparation and use
of budgets in business planning.
To involve in application of marginal costing in business decision making.
LEARNING OUTCOMES:
Develop an up to date perspective on both theory and practice
Ability to keep pace with future developments in financial management
Learn and apply tools for financial analysis and decision support in organization.
MB17102
Page 2
LESSON PLAN
SEMSTER – 1
No. of Sessions – 60 Credits – 4 Theory -20% Practical – 80%
Session/
Unit/Hrs.
Topic Student
Preparation
Delivery Mode/
Class Room
Process
Learning Assessment
S1-2/1/2 Introduction to
accounting
Accounting concepts
Origin of
accounting
1. Discussion
Understanding of accounting
concepts like business entity,
money measurement
concept, etc., & accounting
principles
1. Feedback
S-3/1/1 Accounting
conventions
Accounting
equation
1. Discussion
2. Quiz
Understanding conventions
like conservatism,
consistency, materiality &
full disclosure etc.,
1. Feedback
S-4-5/1/2 Indian accounting
standards
US GAAP
IFRS
Accounting
standard
Discussion
Understanding on IAS 1-41
& IAS – 101-115, GAAP-
assumptions, principles,
constraints etc.,
1. Feedback
S-6-8/1/3 Financial statement Financial Understanding of the users of
Page 3
analysis – vertical statement Financial report
discussion
published
financial statements analysis,
methods of financial
statement analysis, problems
etc.,
1.Presentation
S-9-11/1/3 Financial statement
analysis – Horizontal
Schedule method
of presenting
financial
statements
Discussion
Understanding of preparation
of comparative statements,
trend analysis etc.,
1.Presentation
2.Feedback
S-12/ 1/1 Ethics in accounting Meaning of
General Ethics and
Professional
Ethics
Discussion
Understanding of ethics and
professionalism, integrity
standards, ethical dilemmas
1. Presentation
S-13/2/1 Project appraisal
techniques in capital
budgeting
Project, project
appraisal,
objectives of
project appraisal
Discussion Understanding on Capital
Budgeting, objectives of
capital budgeting, factors
influencing capital budgeting
decisions, evaluation of
capital budgeting proposals
1.Presentation
2.Feedback
S-14-21/2/8 DCF techniques Aspects of project
appraisal
Discussion
Present value methods,
merits and limitations
S-22-24/2/3 Non DCF techniques Different
evaluation
Discussion
Merits, limitations &
improvement in different
Page 4
techniques methods 1. Feedback
S-25/2/1 Capital rationing Soft and hard
capital rationing ,
taxation &
inflation
Discussion
Understanding on selection
of projects under capital
rationing and inflation in
capital rationing
1. Feedback
S-26/3/1 Cost accounting Meaning of cost,
costing,
management
accounting
Discussion Understanding of Cost,
Costing, Cost accounting and
Cost accountancy
1. Feedback
S-27/3/1 Difference between
financial accounting,
cost accounting &
management
accounting
Users of different
accounting –
External and
Internal
Discussion Understanding of
relationship and difference
between finance, cost and
management accounting
1.Presentation
S-28-31/3/4 Elements of cost &
preparation of cost
sheet
Direct cost and
Indirect cost &
overheads
Discussion Understanding of
classification of cost based
on elements, cost functions,
nature, controllability,
normality and control.
1.Presentation
2.Feedback
S-32-34/3/ 3 Activity based costing
, benefits, stages
Traditional
costing,
Traditional
Discussion Understanding on stages and
flow of costs , components of
ABC, factors in selecting
1. Presentation
Page 5
resources and
objects
appropriate cost drivers etc.,
S-35-3/1 Activity based costing
application in
budgeting
Cost and
management tools
Discussion Understanding on cost
planning, management
planning to reduce activity
levels & in turn improving
profits
1.Presentation
2.Feedback
S- 36-47/4/12 Preparation of
budgets
Master budget ,
Types of budgets
Discussion Understanding on steps to
followed in preparation of
budgets
1.
1. Feedback
S- 48-49/5/2 Marginal costing &
factors involving
alternative choices
Cost,
manufacturing
cost, non
manufacturing
cost, components,
absorption costing,
types of costing,
standard cost and
historical cost
Discussion Understanding on areas of
marginal costing like fixation
of selling prices, key factor,
make or buy decisions etc.,
1. Feedback
S- 50-60/ 5/11 CVP analysis Break even point,
cost, profit, loss,
variable costs,
Discussion Understanding on objectives,
limitations of CVP analysis,
P/V ratio, BEP, margin of
1. Feedback
Page 6
fixed costs,
contribution
safety, ascertaining sales
volume required to achieve a
target profit , multi product
profit volume charts
At the end of the course the student attains knowledge on
The scope of financial knowledge
The fundamentals of financial analysis
The core features of finance
Organizational performance in terms of ROI, Investment risk & Capital Structure management.
Dr. K. Karthik Sridar Dr. V.M.Ponniah
Course Coordinator Dean
Page 7
MB 17107
LESSON PLAN - LEGAL ASPECTS OF BUSINESS L T P C
2 2 0 3
Session Unit Reference Topic Pedagogic
Approach
Learning Assessment
1 I R1.1-15 General Principles of Law of contract 1. Interactive discussion
2. Enacting
Contracts
3. Guest Lecture
(Pre-requisites
for
understanding)
Acquiring legal
Document
Comprehension
1. Class
Participation
2. “Keywords
Note Book”
assignment
2 26-42 Essentials of valid contract
3 47-55 Consideration
4 61-67 Capacity
5 73-91 Free consent
6 129-140 Discharge of contract
7 146-152 Remedies of breach of contract
8 123-125 Quasi contract and contingent
Contract
9,10 CASE DISCUSSIONS
11,12 II R1.158-167 Special contracts – indemnity and
Guarantee
Participative
reckoning of
social values
Multiple choice
quiz
13,14 175-186 Bailment and pledge
15,16 192-212 Contract of agency
17,18 220-276 Sale of Goods
19,20,21 III R2 (4th
edition)
(737-744)
Patents, Copyrights and design Group discussion Discussion on
leading recent
rulings of the
Supreme court and
High courts of
India.
Mini project
22,23 (744-747) Trademark protection and passing off.
Page 8
References: R1 – Ravinder Kumar, “Legal Aspect of Business”, Cengage Learning
R2 – Ravinder Kumar, “Legal Aspect of Business”, Cengage Learning (4th
edition)
R 3 - Kapoor, N. D, “Elements of Mercantile Law”, Sultan Chand & Company
Evaluation:
Marks
Class participation - 5
Surprise test - 5
Mini project - 15
Cycle test - 10
Model exam - 15
Total - 50
Mrs.A.R.Shanmuga Priya Dr. V.M.Ponniah
Course Coordinator Dean
Session Unit Reference Topic Pedagogic
Approach
Learning Assessment
24,25 Case Discussions Guest lecture
26,27 IV
R1.449-541
Company Law - Formation of
Company rights, Duties, Liabilities of Directors,
Memorandum, Articles, Prospects of company,
Winding up of company
Owning
responsibility
by formulating
better business
policy
Mock court
28,29
30,31
32,33
34,35
Case Discussions Argumentative
ability
36 V
R1.559-577
Consumer Protection Act Seminar
Right Decision
making ability in
tune with legal
environment
Mini project
37 Information Technology Act
38 Right to information Act
39
SEBI Act
40
CASE DISCUSSIONS Developing Ethical
Reasoning
Page 10
1
SRM UNIVERSITY
FACULTY OF MANAGEMENT
LESSON PLAN
COURSE CODE/TITLE MB17104 MARKETING
INSTRUCTOR EDWIN TS
CLASSROOM Room Number - of MBA Block
SEMESTER 1
TOTAL CREDITS 4
TOTAL PERIODS 4
OPEN OFFICE HOURS
CLASS TIMINGS AND DAY ORDER
INTRODUCTION
Marketing is the process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at
large. This course is designed to develop vision on Marketing concepts and their applications.
COURSE OBJECTIVES FOR ALL FIVE UNITS
To understand Market, Marketing and Marketing Management
To develop the negotiation skills
To provide Marketing strategically drive businesses and to sketch the marketing
Environment to draw insights in marketing information through research
Page 11
2
The course is discussed through a combination of Lectures - Case Studies- Presentations, Industry visits, Field visits- Discussions and Debates
Assignments-Mini Projects-Experiential Learning through internships.
CONTENT STRUCTURE, PEDAGOGY AND LEARNING OUTCOME
SESSION HR
S
UNIT TOPICS TO BE COVERED STUDENT
PREPARATION
(BOOK,PAGE)
PEDAGOGY
(PROCESS,
METHODOLOGY,
DELIVERY MODE)
1 2 1 Marketing - Concepts and Scope
Marketing Environment
T1 –
P6-P15, P81-P90
Discussion/ Lecture
2 1 1 Marketing Management Philosophies R2
P4-6
Lecture
3 1 1 Strategic Planning for Competitive
Advantage : Marketing Plan,
Competitive Advantage
R2
P34-41
Lecture
4 1 1 Strategic Directions, Strategic
Alternatives, Target Market Strategy,
Marketing Mix
R2
P42-49
Lecture
5 2 1 Ethical and Social Responsibility -
Ethical Behavior, Corporate Social
Responsibility
R2
P56-64
Discussion
6 1 1 Developing a Global Vision - Global
Marketing
R2
P90-94
Discussion
7 1 1 External Environment Facing Global
Marketers
R2
P95-109
Lecture
8 1 1 Entering Global Markets - Global
Marketing Mix
R2
P102-109
Lecture
9 1 1 Business marketing (B2B) - Difference
between Business and Consumer
Markets
R2
P176-179
Lecture
10 1 2 Marketing Segmentation- Bases For
Segmenting Consumer Markets
R2
P195-201
Case Discussion
among teams
Page 12
3
11 1 2 Markets and Business Markets - Steps
in Segmenting a Market
R2
P201-P203
Lecture
12 1 2 Strategies for Selecting Target Markets,
One to One Marketing - Positioning
R2
P203-P209
Demonstration
13 2 2 Marketing Decision Support Systems –
Role of Marketing
R2
P218-P220
Demonstration
14 1 2 Steps in a Marketing Research R2
P220-230
Discussion in groups
15 2 2 Product Concepts – Product -
Definition, Levels of Product, Types –
Product Items, Product Lines and
Product Mixes
R2
P262-P266
Discussion with
examples
16 2 2 Branding - Branding Strategies –
Packaging - Global Issues in Branding
and Packaging
R2
P267-274
Analysis of real life
stories
17 2 2 New Product Development : Process -
Global Issues in New Product
Development
R2
P283-291
Case Discussion
among teams
18 1 2 The Spread of New Products - Five
Categories of Adopters - Product Life
Cycle.
R2
P291-297
Case Discussion
among teams
19 2 3 Pricing Concepts - Importance of Price
-Pricing Objectives - Determinants of
Price
R2
P514-522
Lecture
20 1 3 Procedure for Setting the Right Price -
Legality and Ethics of Price Strategy -
Pricing Tactics
R2
P540-P545
Discussion
21 1 3 Product Line Pricing - Pricing During
Difficult Economic Times.
R2
P552-P554
Case Discussion
among teams
22 1 3 Marketing Channels - Channel
Intermediaries and Their Functions -
R2
P338-P348
Lecture
Page 13
4
Channel Structures - Channel Strategy
23 1 3 Types of Channel Relationships -
Managing Channel Relationship -
Channel Leadership, Conflict and
Partnering
R2
P348-351
Discussion
24 1 3 Channels and Distribution Decisions for
Global Markets - Channels and
Distribution Decisions for Services
R2
P351-P352
Lecture
25 1 4 Integrated Marketing Communications -
Promotional Mix - Factors Affecting
The Promotional Mix
R2
P428-442
Research papers
discussion
26 1 4 Promotional Goals and Tasks -
Marketing Communication Process
R2
P432-437
Lecture
27 2 4 Advertising and Public Relations -
Major Types of Advertising - Creative
Decisions in Advertising
R2
P453-459
Review of the white
paper
28 1 4 Media Decisions - Public Relations R2
P460-469
Lecture
29 1 4 Sales promotion – Objectives - Tools
for Consumer Sales Promotion, Trade
Sales Promotion.
R2
P479-485
Discussion
30 2 4 Personal Selling - Relationship Selling -
Steps in the Selling Personal Selling
Process - Impact of Technology on
Personal Selling
R2
P486-494
31 2 5 Social Media and Marketing - How
Consumers Use Social Media
R2
P599-P600
Case Discussion
among teams
32 1 5 Social Media and Integrated Marketing
Communications
R2
P601
Case Discussion
among teams
33 2 5 Creating and Leveraging Social Media
Campaign
R2
P602-P604
Lecture
Page 14
5
34 2 5 Evaluation and Measurement of Social
Media
R2
P605
Demonstration
35 1 5 Social Networks, Media Sharing Sites -
Social New Sites - Location based
Social Networking Sites
R2
P606-611
Lecture
TEXTBOOKS
1. Noel Capon and Siddharth Shekar Singh, “Managing Marketing-An Applied Approach”, Wiley India Pvt. Limited 2014.
2. Noel Capon and Siddharth Shekar Singh, “The Marketing Tool kit”, Wiley India Pvt. Limited 2014.
REFERENCES
1. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MitheleswarJha, “Marketing Management”, 13th Edition, Pearson Publications Limited. 2012.
2. Charles W.Lamb,JosephF.hair,Sharma,McDaniel,“MKTG- Principles of Marketin”' A South Asian Perspective, Cengage Learning 2012
3. Philip Kotler, Kevin Lane Keller, “A framework for marketing management”, 4th edition, Pearson, 2012.
4. Kenneth E.Clow, Donald Baack, “Cases in marketing Managemen”, Sage Publications,2012.
5. Arun Kumar &Meenakshi, “Marketing Management”, Vikas Publishing House, 2011
6. Ramasamy&Namakumari, Marketing Management- Global PerspectiveIndian Context”, 4th edition, Macmillan Publishers India Ltd. 2011.
7. RajanSaxena, “Marketing Management”, 4th Edition, Tata McGraw Hill Publishing Co. Ltd.2011. 8. Kenneth E Clow& Donald Baack, “Marketing
Management”, A customeroriented Approach', Sage Publishers, 2010.
8. Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K.Jain, „Marketing Management Cases and concepts' Macmillan Publishers,2009. 10.
Paul Baines, Chris Fill, Kelly page, 'Marketing', Oxford University Press, Asian Edition 2013.
Page 15
6
COMPONENTS OF INTERNAL ASSESSMENT
Cycle test -10 Marks
Surprise test -5 Marks
Class Participation -5 Marks
Model Examination -15 Marks
Mini Project -15 Marks
Mr.T.S.Edwin Dr. V.M.Ponniah
Course Coordinator Dean
Page 16
MB 17103 - MICRO ECONOMICS FOR BUSINESS DECISIONS
LESSON PLAN
SYLLABUS
TOPICS
UNIT &
SESSION
NO.
Student
Preparation
TEACHING
PEDAGOGY
Learning
Outcomes
Learning
Assessment
The meaning,
nature, scope and
approach to the
subject: Normative
economics and
Positive economics-
Microeconomics and
Macroeconomics-
Applied economics
UNIT 1
Session
No.1
1 hr
PP. 4-19 (T1)
PP.3-6 (R4)
Business Newspaper
For current business
news and business
magazines
Lecture and
discussion
Concepts learnt
Resources;
Scarcity,
Constraint
Optimization.
Tradeoffs, utility,
choice and
opportunity cost,
firm, profit, cost,
revenue, theory and
models, economic
growth; economic
concepts
Explanation
with current
information as
example.
QUIZ.
Giving small
problems with
the scope for
decision
making.
Quiz them on
the decisions
and discuss in
the class.
Concepts and
skills to be
assessed –
application
skill,
elucidation
skill,
presentation
skills, debating
skills.
Skills Developed
Able to understand
and apply criteria
for decision making
What do managers
do with
Economics?
WHY? and How?
How to maximize
utility?
Theory of demand-
law of demand-
reasons to the law of
demand and
exceptional cases to
the law of demand-
shifting-contraction
and Expansion of
demand
UNIT 1
Session
No.2
1 hr
Websites, articles,
Newspapers
Lecture and
discussion
Helps to define and
understand the
concept of demand,
government role on
market demand, the
effects of tax and
subsidy on demand
for various sectors
Page 17
(The Govt. role on
market demand-the
effects of tax and
subsidy).
Newspaper and
Business magazine
articles
Elasticity of
demand: Method and
measurement of
demand-types of
elasticity of demand,
price, Income, cross
and promotional
elasticity and various
decisions making
UNIT 1
Session
No.3
2 hrs
UNIT 1
Session
No.4 & 5
2 hrs
PP.73-85 (T1)
PP.28-44 (R4)
PP. 76-79 (R4)
PP. 98-101 (R4)
PP.45-50 (T4)
Case study
discussion
Case study
discussion
Concepts learnt Elasticity of
demand
Skills developed
Able to take
business decisions
on pricing, income,
promotional
aspects
Concepts learnt Methods of demand
forecasting
Helps to define and
understand the
concept of supply.
Demand forecast: Methods and
measurements of
demand forecast-on
durable goods and
perishable goods,
micro level and
macro level, firm
level and market
level, short run level
and long run level
Supply: Theory of
supply-Law of
supply.
Case study
discussion
Objectives
types questions
to test the
concepts.
Page 18
Equilibrium: The
demand and supply-
equilibrium, Price
determination-Firm
equilibrium and
market equilibrium.
Disequilibrium price
determination-ceiling
price and floor price
determination.
Theory of business
welfare-consumer
surplus and producer
surplus determination
UNIT 2
Session
No.6
3 hrs
PP.81-85 (T1)
PP.138-140 (T1)
Lecture and
discussion
Case lets and
problems
Concepts learnt
Concept in
demand: schedule
and curve;
equilibrium;
disequilibrium;
ceiling and floor
price; consumer
surplus and
producer surplus.
Skills Developed
Application of
theory of demand
& supply-price
determination
Numerical
problems to be
framed and
administered to
students in the
class for
calculating
equilibrium and
disequilibrium
price.
Concepts and
skills to be
assessed –
application
skill.
Indifference curve
analysis and
consumer
satisfaction: Budget
constraint-
equilibrium price-
identification of
income effect and
substitution effect
and various decisions
making
Session
No.7
3 hrs
Concepts learnt
Substitution effect;
income effect;
money income ;
real income;
Skills Developed
calculating price
elasticity of
demand –
categories;
elasticity and total
revenue; other
elasticity measures;
Concepts and
skills to be
assessed –
application
skill.
Production
function: Factors of
production, land,
labour, capital and
organisation.
Value/price
determination of
factors of production
(Land-rent and
transfer earnings,
labour-wage rate,
capital-the rate of
interest and the
organization-profit.
UNIT 3
SESSION
No. 8 & 9
6 hrs
PP. 110-123 (R4)
PP. 163-183 (T1)
Lecture and
discussion
Case lets and
problems
Concepts learnt
Factors of
production; labour,
capital. Law of
returns of scale,
Iso-quants and Iso-
cost.
Skills Developed
HOW decision
making differs in
micro and
macroeconomics?
Able to identify
and differentiate
between micro and
macro decisions.
Case study
analysis
Page 19
(Theories of risk
bearing, uncertainty,
innovation and
creation and social
dynamics)-
Laws of returns of
scale, laws of
variable proportion,
Iso-quant and Iso-
cost-the best
technology selection
(labour intensive,
capital intensive and
neutral level
technologies)
Elucidation of the
business decisions
on the businesses
and the sectors.
Able to define and
understand the
various sectors and
its interdependence.
Cost of production:
Cost functions,
principles of cost
production-
opportunity cost,
alternative cost,
economic cost,
accounting cost,
historical cost, sunk
cost, transactional
cost, internal cost,
external cost, private
cost, public cost.
External cost and
social cost.
Analytical basis-fixed
cost, total fixed cost,
Average fixed cost,
variable cost, Total
variable cost,
Average variable
cost, Total cost,
Average total cost
and Marginal cost.
Unit 4
Session
No. 10
3 hrs
PP.130-145 (R4)
PP.166-181 (T1)
Lecture and
discussion
Case study
Concepts learnt
Cost of production,
alternative cost,
economic cost,
historical cost, sunk
cost, transactional
cost, external cost,
social cost, FC, TC,
AFC, VC, TVC,
TMC, ATC.
Case study
analysis.
Economic efficiency
in minimum cost
determination: Short
run cost function,
Excess/reserve
capacity of
production
determination in
uncertainty situation
and shut down point
determination. Long
run cost function.
Unit 4
SESSION
No. 11
3hrs
PP.166-181 (T1)
Lecture and
discussion
Concepts learnt
Explicit and
implicit cost;
accounting and
economic profit.
Numerical
problem sets to
be given for
students to
solve.
Page 20
Internal economies
and external
economies cause to
determine minimum
cost of production.
Disturbance of
external cost of
production and the
result is
diseconomies.
Corrective measures
to external cost and
social preference of
cost of production.
Numerical
problems to be
solved
Marginal cost; cost
in short and long
run. Economies of
scale and
diseconomies of
scale at firm level;
shut down point.
Long run average
cost curve;
minimum efficient
scale
Skills Developed
Application skill,
elucidation skill,
presentation skills,
debating skills.
Market: Input
market (Basic
concepts of perfect
competition,
monopsony and
oliogopsony).
UNIT 5
SESSION
No. 12
1 hr
UNIT 5
SESSION
No. 13
1 hr.
PP.152-163 (R4)
discussion
Concepts learnt
Market structure;
perfect
competition;
commodity; price
taker; marginal
revenue;
productive and
allocative
efficiency;
Producer surplus
and social welfare.
Barrier to entry;
patent, innovation,
price maker,
perfectly
discriminating
monopolist.
Newspaper,
journals articles
on Price
Discrimination-
How and
Where it is
practiced and
issues
involved to be
taken up for
classroom
discussions.
Output Market:
Perfect
competition-short
run and long run
price and profit
determination
Case study
Case study
analysis
Imperfect
competition: Monopoly: Pure
monopoly-natural
monopoly-
PP.164-172 (R4)
Group discussion
Page 21
private monopoly
and public
monopoly. Price
and profit
determination.
Mark-up pricing,
full-cost pricing,
Average cost
pricing and
Marginal cost
pricing methods of
monopoly. Zero
marginal cost
industry and
importance of
public sector. Dead
weight loss in
monopoly market.
Concentration of
monopoly power
and market power.
Government
regulation and
deregulation
policies – Antitrust
monopoly, price
discriminations and
business welfare.
Monopolistic
Competition: Group equilibrium
and profit
determination.
Problems of excess
capacity of
production
maintenance and
keeping
promotional cost
like advertisement
cost of production.
SESSION
No. 14
2hrs.
UNIT 5
SESSION
No.15
1 hr.
Lecture and
discussion
Concepts learnt
Monopoly, markup
pricing, full cost
pricing, marginal
cost, dead weight
loss, antitrust
monopoly, price
discrimination and
business welfare.
Government
regulation policies
on monopoly
market power.
Why should the
Government
interfere and How
it is done-
What are the
influences of
these indices on
the decisions
involved in micro
and macro level?
Group
discussion on
macro
economic
problems
pertaining to all
economies.
Mathematical
calculation of
National
Income.
Page 22
Oligopoly Market:
collusive and non-
collusive oligopoly,
price and profit
determination,
pricing strategies
and non-pricing
strategies-cartels,
mergers,
advertisement and
sales promotion.
UNIT 5
SESSION
No.16
1 hr.
Dr.R.Krishnaraj Dr.V.M.Ponniah
Course Coordinator Dean
IMPORTANT CONCEPTS:
ECONOMY
ECONOMIC SYSTEM
OPPORTUNITY COST
FIRM
INDUSTRY
COOPERATIVES
COMPANY
ORGANIZATION
PRIVATE LIMITED AND PUBLIC LIMITED
THEORY OF FIRM
FACTORS OF PRODUCTION
FACTOR PAYMENTS
INCOME
RESOURCES
DECISION MAKING PROCESS
MARKET COMPETITION
GLOBALIZATION
LIBERALISATION
LPG
GROWTH
DEVELOPMENT
Page 23
MARKET COMPETITION
FDI
FII
NATIONAL INCOME
GLOBAL ECONOMIC SCENERIO
WELFARE
Text Book: 1. William. A. McEachern and Simrit Kaur, “Principles of Micro Economics”,CENGAGE Learning
Publication, New Delhi, India. 2015.
Reference Books 1. Paul A. Samuelson and William D. Nordhaus, “Economics”, TATA McGraw Hills Publishing Company, New
Delhi, India. 2015.
2. N. Gregory Mankiw, “Principles of Micro Economics”, Cengage Learning Publication, New Delhi, India.
2015.
3. Dominick Salvatore, “Managerial Economics”, Oxfod University Press, New Delhi, India. 2015.
4. Deviga Vengadachalam and Karunagaran Madhavan, “Principles of Economics”, Oxford University Press,
New Delhi, India. 2015.
Page 24
LESSON PLAN MB17101- ORGANIZATIONAL BEHAVIOR
Sl. No
Unit Session Topic Student Preparation Learning Measurement of assessment
1
I 1 Evolution of Management
Theory and Thought (TB2: 28-51) History of
Management Open discussion
2 I 2,3 Introduction to organizational
behaviour and managerial roles.
Evolution of Behavioral
Sciences. OB in India.
(TB1: 3-26)
Concepts about OB.
Open discussion
3 I 4 Globalization and Changing work and careers: past present and future. Rising impact of social influence.
(TB1: 27-49) What is diversity and how to manage diversity issues, Globalization.
Group discussion
4 I 5 Management as a System of
Ethics and Social
Responsibilities.
(TB2: 84-109) Ethical behavior, social responsibility
Group Discussion
5 II 6,7,8,9,10 Foundations of individual behaviour. Personality. Perceptions and attitudes
(TB1: 75-96) (TB1: 97-126) (TB1:186-220)
Factors underlying individual behavior. Personality theories and types. Perception process and attitude components.
Case: Pg. 94 and Pg. 123
6 II 11,12,13 Motivation (TB1:144-163) Theories of motivation and
Case study: Pg. 162
Page 25
implications.
7 II 14,15 Roles and role effectiveness.
(TB1:243-264)
Types of role and role efficacy.
Class Participation/case study. Pg. 263
8 II 16 Coping with monotony,
boredom, frustration, stress and
burnout.
(TB1: 265-283) Dynamics of frustration, stress, burnout and how to handle it
Discussion about personal experiences of students with a home assignment.
9 III 17,18 Nature And Process Of
Planning - Types Of Plans-
Pitfalls of Planning –Strategic
Planning - Setting Objectives -
MBO
(TB2: 112-121) How to make a plan that works
Class participation/ group discussion
10 III 19 Individual And Group Decision
Making - Rational Decision
Making Process
(TB2: 121-126) How to make rational decisions
Class participation/ group discussion
11 III 20,21 Dynamics of group behavior -
Teams in Organization – Team
processes –Multi disciplinary
teams -
(TB1:327-345) (TB1:346-364)
Group development, Types of groups and teams.
Group discussion/case study (Pg.343)
12 III 22,23
Conflict management:
dimensions of conflict –
Developing collaboration.
(TB1:365-387)
Understanding sources, types of conflict
Exercises /case study Pg.385
13 IV 24,25,26
Leadership and power (TB1:413-473) Theories of leadership. Concept of power.
Group discussion
14 IV 27,28 Transactional analysis and managerial interpersonal styles
(TB1:304-324) Understand the main components of Transactional analysis.
Case study: Pg.323
Page 26
15 IV 29 Negotiations
(TB1:381-384)
Steps in negotiation.
Discussion using real life examples
16 IV 30,31 Basics of Control – Process of
Controlling – Types of Control.
(TB2: 434-460) The controlling process.
Case study: Pg 452
17 V 32,33,34 Organizational structure -
Design– Departmentalization –
Job Design – Merger and
Acquisition
(TB 1: 477-501) Determinants of organizational structure, basic issues in mergers and acquisitions
Case study pg. 499
18 V 35,36 Power and Politics (TB 1: 537-565) Understanding the concepts of power and politics in organizations
Open discussion using examples.
19 V 37,38,39 Organizational Culture and
Climate (TB 1: 566-599) Dimensions of
climate and culture in an organization.
Open discussion/ Class participation
20 V 40,41,42 Organizational development and Change. Managing the
innovation process -
Technology and organizations
(TB 1: 633-681) Phases of OD. Forces for change.
Case study: Pg.679
21 V 43,44,45 Organizational learning and learning Organizations
(TB1:600-632) Mechanism of organizational learning. Concept of Learning organizations.
Group discussion
Page 27
TB1: Pareek Uday, Sushama Khanna. Understanding Organisational Behaviour, (Fourth Edition). Oxford Higher Education
TB2: Williams Chuck, Manas Ranjan Tripathy. “MGMT – A South Asian Perspective”. Cengage Learning
Dr. Arpita Mathur Dr. V.M.Ponniah
Course Coordinator Dean
Page 28
MB17109 STATISTICAL ANALYSIS AND DATA ANALYTICS (PRACTICAL) L T P C
0 0 4 2
Objectives:
1. To enhance the students learning performance in using statistical tool for academic and professional growth
2. To help the learners in providing various models in statistical analysis and data analytics
Lesson Plan
Unit/Session Topic Prerequisite Learning Outcome Assessment
(Individual)
I -1,2 Introduction -
analytics in action –
types of data
Revise Statistics
concepts relevant to
analytics
T-pp16-39
Data Table
Data Transformation
Sorting
Splitting
Grabbing Data from
web
Exercise output
I-3 Big Data Read T-pp 639-642
Sources of big data in
web and data import in
excel
Exercise output
I-4 Analyze data
distributions
Read T-pp 44-50 Distribution
Descriptives, Cross Tab
analysis
Exercise output
II-5 Measures of
variability
Read T-pp40-44 Able to identify metrics Exercise output
II-6 Measures of
association
Read T-pp 50-57 Correlation and
covariance
Exercise output
II-7 Data Visualization,
Histograms etc.
Read T-pp 80-105 Visualize data using
excel
Exercise output
II-8 Dashboards Read T-pp 105-108 Excel Dashboard tools,
Pivot, Lookup,
Conditional Format
Exercise output
III-9 Linear Regression Read T-pp 123-133 Regression Exercise output
III-10 Multiple Linear
Regression
Read T-pp 138-142 Multiple Regression Exercise output
IV-11 Time Series analysis Read T-pp 205-218 Moving Average Exercise output
IV-12 OLS analysis Read T-pp 226 Time series regression Exercise output
IV-13 What-If Analysis Read T-pp 327-330 What-If modeling Exercise output
V-14 Linear programming
modeling
Read T-pp 352-357 Simple LPP
modeling(Maximise)
Exercise output
V-15 Transportation
modeling
Read T-pp 378 Simple TP modeling Exercise output
V-16 Sensitivity Analysis Read T-pp 378-382 Interpreting sensitivity
table
Exercise output
Primary Reference Book (T):
Camm,Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams, Essential of Business Analytics, Cengage Levine, Stephan, Szabat - Statistics for Managers, PHI
Dr. S.K.Manivannan Dr. V.M.Ponniah
Course Coordinator Dean
Page 29
MB17105/ STATISTICAL THINKING AND DATA ANALYSIS Page 1
MB17105 STATISTICAL THINKING AND DATA ANALYSIS L T P C
4 0 0 4
FACULTY OF MAANGEMENT
SRM UNIVERSITY
LESSON PLAN – ODD SEMESTER 2017 – 18
COURSE OBJECTIVE
To describe and discuss the elements of effective Statistics in Business management
To learn the applications of statistics in business decision making
To learn various theories and its related sampling concept for Effective Analysis
To facilitate objective solutions in business decision making under subjective conditions
TOPIC PROCESS LEARING CONCEPTS MEASUREMENT HOURS
Definition- statistics ,
Types, Types of
variables
Discussion
www.prenhall.com
- Population, sample -
Scale types
- Qualitative Vs
Quantitative data
- Quiz & Objective
Question Test.
- Class Participant
- Problem work out
1,2
-Descriptive Measures
- Rules for probability
-Conditional
Probability,
Independence of
Attributes
Discussion -Rules for Probability 3,4
.
-Baye’s Theorem
concepts
-Probability
distributions
- Discrete &
Continuous
probability
distributions
Problem solving 5,6
Relative dispersion :
Variance & Coefficient
Of variation
7,8
CASE 1- Public &
Private Banks
Case Discussion Calculate the Average
business per
Employee(BPE)for all the
three groups of banks
Class Participant 9,10
Sampling
Distributions,
Sampling Distribution
of mean and
Proportion
Problem solving -Basic concepts of
sampling
-Class Participant
-Quiz
-MCQ
11,12
Application of Central
limit Theorem
Discussion Theorem Discussion Class Participant 13,14
-Estimation: Point and
interval estimates for
population parameters
of Large Samples.
Discussion -Sampling Techniques
Concepts
Class Participant 15,16
-Estimation: Point and
interval estimates for
population parameters
Discussion -Sampling Techniques
Concepts
Class Participant 17,18
Page 30
MB17105/ STATISTICAL THINKING AND DATA ANALYSIS Page 2
Text Books:
of Large Samples
-Determination of
sample size.
Hypothesis Testing Doing Exercise in
Class Room
Parametric and non-
parametric Tests
1.t-test (Small Samples)
2.Z-test (Large Samples)
-Class Participant
-MCQ
19,20
21,22
Hypothesis Testing Doing Exercise in
Class Room
Parametric and non-
parametric Tests
1. F-test
MCQ 23,24
One way ANOVA
Two way ANOVA
Problem Solving by
Students Evaluation
by Faculty
Assumptions and
limitations of ANOVA
-Class Participant
-QUIZ
25,26
&27,28
Non-parametric tests 1.Chi-Square test
Doing Exercise in
Class Room
-Goodness of fit
-Independence of
attributes
QUIZ 29,30
Case3-Monthly
Withdrawals from
ATMs
Case Discussion -Hypothesis Testing Class Participant 31,32
Sign Test For Paired
Data
Doing Exercise in
Class Room
-Sign Test Class Participant 33,34
-Rank Sum Test
-Kolmogorov-
Smirnov Test
Faculty Student
interactive session
-Comparing two
population
-Test for goodness of fit.
-Class Participant
-MCQ
35,36
-Mann-Whitney U
Test
-Kruskal Wallis Test
Problem Solving by
Students Evaluation
by Faculty
-Class Participant
-MCQ
37,38
One sample Run Test
-Rank Correlation
Doing Exercise in
Class Room
-Interpretation of ‘r’
Values
39,40
-Class Participant
-MCQ
Case4-The Precision
Manufacturing
Company
Case Discussion -Apply all types of
Distribution Concepts
Class Participant 41
-Correlation Analysis
& Estimation of
Regression line
Doing Exercise in
Class Room
-Interpretation of ‘r’
Values
-Class Participant
-MCQ
42,43
-Time Series Analysis
-Index numbers
Doing Exercise in
Class Room
-Trend Analysis, Cyclical
& Seasonal and Irregular
Variations
-Laspeyre’s , Paasche’s
and Fisher’s ideal index
Class Participant 44,45
Page 31
MB17105/ STATISTICAL THINKING AND DATA ANALYSIS Page 3
1. Anderson, Sweeny, Williams, Camm,Cochran, Statistics for Business and Economics, 12e
Cengage Learning.
REFERENCES
1. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for business and economics, 8th edition,
Thomson (South – Western) Asia, Singapore, 2002.
2. Anderson : ‘Quantitative Methods for Business’, 8th Edition, Thomson Learning, 2002
3. Aczel A.D. and Sounderpandian J., Complete Business Statistics,6th edition, Tata McGraw – Hill, 2004.
4. Levin R.I. and Rubin D.S., Statistics for Management, 7th edition, Prentice Hall of India Pvt. Ltd., New
Delhi, 2001.
5. Srivatsava TN, ShailajaRego, Statistics for Management, Tata McGraw Hill, 2008.
6. Anand Sharma, Statistics for Management, Himalaya Publishing House, Second Revised edition, 2008.
7. Albright S and Winston.L., Business Analytics : Data Analysis and Decision Making 5th Edition,Cengage
Learning, 2015
Mr.S.Chandran Dr. V.M.Ponniah
Course Coordinator Dean
Page 32
1
Lesson Plan for the Academic Year 2017-18
WEEK SUBJECT Pedagogy
21stAug-25
th Aug
2017
Introduction to classes. Understanding the foundations of
business communication -
communicating as a professional –
barriers in the communication
environment – the mobile revolution
– using technology to improve
business communication –
committing to ethical and legal
communication. (Class 1 & 2)
Class – 1: Explaining in detail on the importance of communication, and how
it plays an important role in career development and business with real life
examples. Teaching to communicate as a professional and in the
organizational context. Educating on overcoming various barriers in the
communication environment. (30 Minutes – teach through effective PPT
slides) The topics will be analysed, discussed and the tutor will motivate the
students to share their ideas and views on the topic. This activity will
stimulate the students thinking ability and help them to be analytical and
critical during business communication process and while taking important
decisions. (20 Minutes). Assignment: The students should read Chapter 1:
Page: 1 – 30. Stuart Hazeldine‟s Exam (2009)
Class - 2: Explaining in detail the impact of mobile revolution and how to use
it effectively in business context. Explaining the importance of ethical and
legal communication. (30 Minutes – teach through effective PPT slides) The
topics will be analysed, discussed and the tutor will motivate the students to
share their ideas and views on the topic. This activity will stimulate the
students thinking ability and help them to understand the digital world and to
communicate effectively. (20 Minutes). Assignment: The students should
read the 2nd
Chapter Page: 47 – 74. This activity enables the student to
understand the subject clearly and equip them to have healthy discussion
during the next class and can clarify their doubts if they have any with the
tutor. The students should start reading the recommended text: Born to win:
transactional analysis with Gestalt experiments by Jongeward and
Muriel daily to enhance their reading skill.
Page 33
2
28th Aug - 1st Sep
2017
Communicating effectively in teams
– collaborating on communication
efforts – making meetings more
productive – improving listening
skills – improving non-verbal
communication skills – developing
business etiquette - communicating
challenges in a diverse, global
marketplace (Class 3 & 4)
Class - 3: Explaining the advantages and disadvantages of working in teams,
describe the characteristics of effective teams, and highlight the key issues on
group dynamics. Offer guidelines for collaborative communication using
technologies effectively and explaining how to give constructive feedback.
Explaining the key elements to conduct productive team meetings with
various technologies. Explaining the importance of active and effective
listening and overcoming the barriers in listening skills. The role of nonverbal
communication and using it effectively. Educating Business Etiquette on:
workplace, mobile, online, social settings, and telephone - (30 Minutes –
teach through effective PPT slides) Play a video on team building, listening,
non-verbal communication, and business etiquette to widen their knowledge
and skills to become an excellent listener, team builder, non-verbal
communicator, and speaker. (20 Minutes) Assignment: Reading Chapter 3:
Page 83 - 106. Gabriele Muccino’sThe Pursuit of Happyness (2006)
Class - 4: Explaining in detail on global marketplace, the advantages of a
diverse workforce, the challenges of intercultural communication, developing
cultural competency, and understanding the concept of culture. Explaining the
diverse world in contextual differences, legal and ethical differences, social
and nonverbal differences, and age, gender, and ability differences. Educating
on how to adapt to different business cultures effectively, improving
intercultural communication skills, researching and studying other cultures
and their languages. Teaching the importance on writing clearly and
effectively and discuss the key steps to follow while writing. (30 Minutes)
The topics will be analysed, discussed and the tutor will motivate the students
to share their ideas and views on the topic. This activity will stimulate the
students thinking ability and help them to be analytical and critical during
working in a diverse group and to communicate effectively. The students will
also understand respecting and accepting other cultures, beliefs, and values.
(20 Minutes). Assignment: Reading Chapter 4: Page 115 – 141. Steven
Spielberg’s The Terminal (2004)
Page 34
3
4th Sep –8th Sep
2017
Planning business messages –
analyzing the situation – gathering
information – organizing the
information - writing business
messages – adapting to your
audience – composing message by
choosing powerful words – creating
effective sentences – completing
business messages – evaluating the
first draft – editing for clarity –
proofreading the message and
delivering.
Class – 5: Understanding the three-step writing process, optimizing the
writing time, planning effectively, analyzing the situation, defining the
purpose of writing, developing audience, collecting information about the
audience, providing required information, selecting the medium of
communication, factors to consider when choosing media and channels,
organizing information, choosing between direct and indirect approaches,
writing professional emails, building reader‟s interest with storytelling
techniques. (20 Minutes) Discussing case studies from the chapter and
stimulate the students thoughts to confer and engage them in the business
conversation. (10 Minutes) and Surprise Test - 1 (20 Minutes) Assignment:
Reading Chapter 5: Page 147 – 175. Jack L. Warner’s My Fair Lady
(1964)
Class – 6: Explaining in detail on how to be sensitive to the audience,
maintaining standards of business etiquette, building strong relationships with
the audience, projecting company‟s image positively, controlling style and
tone of your communication, using plain language, selecting active or passive
voice, choosing powerful words, understanding connotation and denotation,
balancing abstract and concrete words, choosing the right words to effectively
communicate and concentrate on choosing strong and precise words, familiar
words, avoiding clichés and buzz words, and using jargons carefully.
Explaining sentence style and structure, composing and crafting the message
efficiently in coherent paragraphs, and choosing the best way to develop each
paragraphs. Educating the students in writing messages for mobile devices,
explaining in detail to follow the seven C‟s in business correspondence and its
effectiveness. (30 Minutes) Discussing the taught portions and engage the
students to share their ideas and views on communicating effectively.
Assignment: Reading Chapter 6: Page 183 – 203.
Page 35
4
11th Sep –15th Sep
2017
Digital media for business
communication – email – instant
messaging and text messaging –
website content – podcasting.
Class - 7: Teaching how to evaluate the first draft: its content, style, tone, and
organization. The second part is how to edit and revise the work of yours and
others, revising the content to improve readability, explaining the advantages
of using short, medium, and long sentences, writing short paragraphs and the
importance of using lists and how it used to emphasize an idea and clarify the
subject clearly, the uses of narrative style, adding heading and sub-heading,
producing the message in style by using margins and justification, using
correct space. Teaching how to design messages for mobile devices, and
formatting formal letters and memos, proofreading, and distributing the
message! (30 Minutes) Discussing the taught portions and engage the students
to share their ideas and views on writing effectively. Assignment: Reading
Chapter 7: Page 213 - 233
Class – 8: Explaining the revolution of digital and social media in the
business world and communication. Educating on email etiquette, and the role
of instant messaging and text messaging in the business world, and
understanding its benefits and risks and adapting to use Instant Messaging
successfully. Writing and organizing website content, explaining what is
podcasting and its uses in the business and corporate world. (30 Minutes)
Discussing the taught portions and engage the students to share their ideas
and views on digital revolution (20 Minutes). Assignment: Reading Chapter
8: Page 241 – 263
Page 36
5
18th Sep – 22nd Sep
2017
Writing strategies for social media –
blogging – understanding visual
communication – selecting visuals
for presenting data – selecting
visuals for presenting information,
concepts, and ideas – producing and
integrating visuals – producing
business videos
Class – 9: Teachingwriting strategies on social media, explaining what is
social networks and its various uses, social networks contribution in business
communication, and the strategies followed by business to communicate
effectively. Explaining the importance of content sharing sites and creating a
community to share, discuss, and implement ideas and views. Explaining
blogging for business communication and promoting business through
blogging by following the three-step process, Microblogging and its uses in
the business world! (30 Minutes) Discussing the taught portions and engage
the students to share their ideas and views on social media, content sharing
sites, blogging, and micrblogging in the business world. Discussing case
studies at the back of the chapter. Assignment: Reading Chapter 9: Page 271
– 303.
Class – 10: Making the students to understand visual communication and its
importance in business communication, learning visual principles and
designs, the ethics of visual communication, identifying the right points to
illustrate to explain complex message and to avoid misinterpretation,
selecting the right visuals to present data such as: tables, lines and surface
charts, bar charts, Gantt charts and pictograms, pie charts, scatter and bubble
diagrams! Explaining data visualization, and selecting visuals for presenting
information, concepts and ideas, how to produce and integrate visuals, and
business videos, and the importance of advertisements and its impact on
society! (30 Minutes) Discussing the taught portions and engage the students
to share their ideas and views on social media, content sharing sites, blogging,
and micrblogging in the business world. Discussing case studies at the back
of the chapter. Assignment: Reading Chapter 10:Page 311 – 330.
Page 37
6
25th Sep –29th Sep
2017
Writing routine and positive
messages – writing negative
messages – using direct and indirect
approach for negative messages –
sending negative messages on
routine business matters – sending
negative organizational news –
writing persuasive messages –
developing marketing and sales
messages.
Class – 11: Explaining routine and positive messages in detail, showcasing
various examples on writing routine messages and its strategies such as:
providing information on requests and actions, granting claims, responding to
requests for adjustments, providing recommendations and references, sharing
routine information such as project updates, and order status; announcing
good news, fostering goodwill, sending appreciation and congratulation
messages, and offering condolences. (20 Minutes) Discussing the taught
portions and engage the students to share their ideas and views on writing
routine messages and the impact it creates in the business and corporate
world, Discussing case studies at the back of the chapter. Assignment:
Reading Chapter 11: Page 341 – 378.
Class – 12:Explaining in detail the process of writing negative messages,
using direct and indirect approach for negative messages, when to provide
reasons and additional information, writing clear and kind statements in bad
news, how to close the bad news message on a respectful note. Maintaining
high standards of ethics and etiquette while communicating bad news,
explaining on sending negative messages on routine business matters, how to
reject suggestions and proposals, refusing routine requests, handling bad news
about transactions, refusing claims and requests for adjustments, sending
negative organizational news under normal circumstances, responding to
negative information in a social media environment, communicating in a
crisis effectively. Sending negative employment messages, refusing requests
for employee references and recommendation letters, refusing social
networking recommendation requests, rejecting job applications, providing
negative performance reviews. (20 Minutes) Discussing the taught portions
and engage the students to share their ideas and views on writing negative
messages effectively, how to say no politely, and the impact it creates in
individual, the business and corporate world, Discussing case studies at the
back of the chapter. Assignment: Reading Chapter 12: Page 379 – 412.
3rd Oct – 6th Oct
2017 Cycle Test - 1
Revision: Unit - I & Unit - II
Page 38
7
9th Oct – 13th Oct
2017
Planning, and conducting research –
processing data and information –
applying the findings.
Class – 13:Teaching the effectiveness of writing persuasive message and
developing it effectively, explaining the AIDA (attention, interest, desire, and
action) model and it importance while communicating, balancing the
emotional and logical appeals, how to efficiently balance emotional and
logical appeals, choosing the right words to reinforce the correct situation,
avoiding common mistakes in persuasive communication, how to write a
persuasive requests for action, persuasive claims and requests for
adjustments. Developing marketing and sales messages effectively, how to
write conventional marketing and sales messages, how to write promotional
messages for social media mobile apps, creating promotional messages for
mobile devices, developing hooks in writing, maintaining high standards of
ethics, legal compliance, and etiquette. (20 Minutes) Discussing the taught
portions and engage the students to share their ideas and views on writing
negative messages effectively, how to say no politely, and the impact it
creates in individual, the business and corporate world, Discussing case
studies at the back of the chapter. Assignment: Reading Chapter 13: Page
413 - 441.
Class – 14: Explaining in detail on the importance of research, planning and
conducting research, report writing and its various role in different sectors.
Teaching the ethics and etiquette while planning research, exploring the
subject before conducting the research in the specific field, identifying
information gaps, and prioritizing research needs. Explaining in detail on
conducting secondary research, evaluating the sources, locating the sources,
finding sources online, and tips to search information through various
strategies and documenting the sources. The importance of conducting
primary research through surveys and interviews, processing and data and
information effectively, summarizing and concluding the research with the
right interpretation. (20 Minutes) Discussing the taught portions and engage
the students to share their ideas and views on the purpose of conducting
research, impact on research in various fields and its outcomes, writing
effective report to convince the audience and to make the right decisions,
summarizing and interpreting the findings logically and reaching valid
conclusions. Discussing case studies at the back of the chapter. Assignment:
Reading Chapter 14: Page 441-473.
Page 39
8
16th Oct – 20th Oct 2017
Planning informational and
analytical reports - planning
proposals - writing reports and
proposals – writing requests for
proposals
Class – 15: Explaining the different kinds of reports and proposals. Teaching
how to write statement of purpose and how it plays an important role in
writing a report. Educating on outlining the work plan strategically, and
gathering and organizing information. Explaining on planning informational
reports and the organizational strategies to follow. Teaching creating
successful business plans, planning analytical reports and focusing on
conclusions and recommendations, logical arguments, and how to create an
effective analytical report! Educating on planning proposals and various
proposals and its role in the business, organizational and corporate world. (30
Minutes) Discussing the taught portions and engage the students to share their
ideas and views on planning and organizing reports and writing analytical
reports, having brainstorming sessions on writing effective business plans,
and analytical report. Discussing case studies at the back of the chapter.
Assignment: Reading Chapter 15: Page 475 - 519.
Class – 16: Teaching to write effective reports and proposals and adapting to
the audience needs. Explaining the importance on building strong
relationships with audience and how to keep it. Explaining on drafting report
content, and proposals and successfully completing it. Explaining in detail on
producing formal reports and proposals and distributing it effectively. Making
the students to learn on how to write “request for proposals - RFP” (20
Minutes) Discussing the taught portions and engage the students to share their
ideas and views on writing reports and proposals effectively, discussing the
importance of formal reports and how to write it, and how to request for
proposals. Discussing case studies at the back of the chapter. Assignment:
Reading Chapter 16: Page 523 – 552.
Page 40
9
23rd Oct – 27th Oct
2017
Developing and delivering business
presentations - enhancing
presentations with slides and support
materials.
Class – 17: Teaching how to plan a presentation and deliver it effectively, the
importance of analyzing the situation for oral presentation and organizing the
presentation, time management in presentation and choosing the right
approach to deliver the presentation efficiently by preparing outline which
helps to organize the presentation. Teaching on how to develop a presentation
by adapting to the audience and closing the presentation with two critical
points: restating the key points and ending with clarity and confidence.
Instructing on how to deliver a presentation and providing the key aspects
such as choosing the presentation methods, practicing it, overcoming anxiety,
handling questions responsively, and tips on how to handle queries
effectively. Lecturing on incorporating technology in presentation such as
embracing the backchannel like Twitter, and social media sites and audience
carrying their own parallel communication during presentation, providing
presentations online effectively. (20 Minutes) Discussing the taught portions
and engage the students to share their ideas and views on planning an oral
presentation and delivering it effectively and conferred the best ways to
deliver a speech and efficiently using backchannel and using social
networking sites. Discussing case studies at the back of the chapter.
Assignment: Reading Chapter 17: Page 553 – 581.
Class – 18: Teaching on planning visual presentations, selecting visual types,
verifying design plans, discussing the advantages and disadvantages of
structured or free-form slides and choosing it appropriately. Explaining on
designing effective slides and maintaining designing consistency and
integrating mobile devices in presentations. Lecturing on how to create
effective slide content with animation, multimedia, hyperlinks, transition and
builds. Teaching on completing slides and support materials, creating
navigation and support slides, creating effective handouts, and creating and
presenting an effective webinar. (20 Minutes) Discussing the taught portions
and engage the students to share their ideas and views on visual presentation
and delivering it effectively and conferred the best ways to deliver a visual
presentation and using effective tools to make successful presentation and
delivering webinars. Discussing case studies at the back of the chapter.
Assignment: Reading Chapter 18: Page 583 – 620.
Page 41
10
30th Oct – 3rd Nov
2017
Building careers and writing
resumes: successful employment
strategy – planning, writing, and
completing resume – submitting
resume.
Class – 19: Educating on following successful employment strategy such as
know your „self‟, know your „market‟, know the „process‟, researching
industries and companies, learning to think like an employer, taking initiative
to find opportunities, building network, seeking career counseling and
avoiding mistakes. Teaching on how to write resume to stand out from the
crowd. (20 Minutes) Discussing the taught portions and engage the students
to share their ideas and views on how to sell oneself to the job market, the
process involved in job search, and writing the resume effectively. Discussing
case studies at the back of the chapter. Assignment: Reading Chapter 19:
Page 621 - 657.
Class – 20: Educating on how to write an job application letter, following-up
after submitting a resume, to understand the interviewing process, and the
different types of interviews, explaining on the interview media and to
understand what employers look for in a candidate, and pre-employment
testing and background checks. (30 Minutes) Discussing the taught portions
and engage the students to share their ideas and views on researching an job
opportunity and organization. Discussing case studies at the back of the
chapter. Assignment: Revision - Unit - IV
Page 42
11
6th Nov – 10th Nov
2017
Understanding the interview
process – preparing for a job
interview – interviewing for
success – following up after an
interview – letters – envelopes -
memos
Class - 21: Educating on how to prepare for a job interview such as
investigating an organization and a job opportunity, planning for employer‟s
question, boosting confidence and competence, and getting ready for an
interview. Instructing on the interview process such as introducing yourself
positively, the question and answer session, answering and asking questions
to the employer, listening to the interviewer, handling potentially
discriminatory questions, wisely using the opportunity in the given time to
showcase the talents and skills, concluding gracefully, discussing salary, and
keeping interview notes. Explaining the steps to be followed after the
interview such as follow-up message, message of inquiry, requesting for time
extension, letter of acceptance, and letter declining a job offer. Explaining
how to write a letter of resignation. (20 Minutes) Discussing the taught
portions and engage the students to share their ideas and views on researching
organization details, job profile, interview techniques that's followed in the
company concern, preparing for interview and its various stages, attending
interview confidently and follow-up after interview, accepting or declining an
offer politely. Discussing case studies at the back of the chapter. Assignment:
Revision - Unit - V
13th
Nov – 17th
Nov
2017 Model Examination Discussion and Revision of Business communication, barriers in
communication, business ethics, business etiquette, intercultural
communication, adapting various cultures and learning new language,
teamwork, report writing, interpreting data, email writing, writing memo,
writing business and official letter, writing circular, writing business proposal,
and grammar. Practice papers and worksheets will be given in class.
20th
Nov – 24th
Nov
2017 University Practical
27th
Nov – 1st Dec
2017 Revision for Semester - I
Ms. Johnsi Jovitha Anbalagan Dr. V.M.Ponniah
Course Coordinator Dean
