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Srp Motocross Advertising For Nascar Concept 2

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SLATER RACING PRODUCTS, INC. Motocross Advertising Proposal Prepared for Nascar Teams
Transcript
Page 1: Srp Motocross Advertising For Nascar Concept 2

SLATER RACING PRODUCTS INC

Motocross Advertising Proposal

Prepared for

Nascar Teams

Slater Racing Products Inc (SRP) provides the opportunity for major corporate sponsors to reach a desirable new market segment This is achieved through advertising via products like its exclusive ldquoSlater Skinsrdquo as well as selling corporate sponsorships all targeted to penetrate this fast-growing and lucrative extreme sports market

SLATER RACING PRODUCTS INC

Mission Statement

SRP Inc was incorporated in 1995 John Slater founder and CEO has a deep knowledge of the motocross industry as a sports enthusiast professional competitor sports promoter and plastics manufacturer

SRP has been operating for 15 years and has a reputation for high quality and innovation Over the past decade the motocross industry has grown gaining exposure to a wider audience

The demand for our products and

services has increased accordingly

The time is right for Slater Racing

Products to take motocross

marketing to the next level

SLATER RACING PRODUCTS INC

No other sport and no other promoter even comes close

Motocross riders are the modern day

daredevils and rock stars

Freestyle Supercross and Motocross

continue to fill arenas around the world

It is the highest rated and most popular

event of the summer X-Games and a

headlining event on ESPN CBS Live

NBC Live Speed TV ABC Wide World

of Sports MTV and Fuel TV

Its the only extreme sport that hits not

only the youth market but transcends it

to a broad NASCAR - like demographic

young men families women and kids

Kids love it and know the riders by

name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings

to the table

They create a marketing

venue that gives clients

maximum exposure and

this sets us apart from

any other sports

marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital

The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New

Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 2: Srp Motocross Advertising For Nascar Concept 2

Slater Racing Products Inc (SRP) provides the opportunity for major corporate sponsors to reach a desirable new market segment This is achieved through advertising via products like its exclusive ldquoSlater Skinsrdquo as well as selling corporate sponsorships all targeted to penetrate this fast-growing and lucrative extreme sports market

SLATER RACING PRODUCTS INC

Mission Statement

SRP Inc was incorporated in 1995 John Slater founder and CEO has a deep knowledge of the motocross industry as a sports enthusiast professional competitor sports promoter and plastics manufacturer

SRP has been operating for 15 years and has a reputation for high quality and innovation Over the past decade the motocross industry has grown gaining exposure to a wider audience

The demand for our products and

services has increased accordingly

The time is right for Slater Racing

Products to take motocross

marketing to the next level

SLATER RACING PRODUCTS INC

No other sport and no other promoter even comes close

Motocross riders are the modern day

daredevils and rock stars

Freestyle Supercross and Motocross

continue to fill arenas around the world

It is the highest rated and most popular

event of the summer X-Games and a

headlining event on ESPN CBS Live

NBC Live Speed TV ABC Wide World

of Sports MTV and Fuel TV

Its the only extreme sport that hits not

only the youth market but transcends it

to a broad NASCAR - like demographic

young men families women and kids

Kids love it and know the riders by

name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings

to the table

They create a marketing

venue that gives clients

maximum exposure and

this sets us apart from

any other sports

marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital

The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New

Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 3: Srp Motocross Advertising For Nascar Concept 2

SRP Inc was incorporated in 1995 John Slater founder and CEO has a deep knowledge of the motocross industry as a sports enthusiast professional competitor sports promoter and plastics manufacturer

SRP has been operating for 15 years and has a reputation for high quality and innovation Over the past decade the motocross industry has grown gaining exposure to a wider audience

The demand for our products and

services has increased accordingly

The time is right for Slater Racing

Products to take motocross

marketing to the next level

SLATER RACING PRODUCTS INC

No other sport and no other promoter even comes close

Motocross riders are the modern day

daredevils and rock stars

Freestyle Supercross and Motocross

continue to fill arenas around the world

It is the highest rated and most popular

event of the summer X-Games and a

headlining event on ESPN CBS Live

NBC Live Speed TV ABC Wide World

of Sports MTV and Fuel TV

Its the only extreme sport that hits not

only the youth market but transcends it

to a broad NASCAR - like demographic

young men families women and kids

Kids love it and know the riders by

name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings

to the table

They create a marketing

venue that gives clients

maximum exposure and

this sets us apart from

any other sports

marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital

The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New

Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 4: Srp Motocross Advertising For Nascar Concept 2

No other sport and no other promoter even comes close

Motocross riders are the modern day

daredevils and rock stars

Freestyle Supercross and Motocross

continue to fill arenas around the world

It is the highest rated and most popular

event of the summer X-Games and a

headlining event on ESPN CBS Live

NBC Live Speed TV ABC Wide World

of Sports MTV and Fuel TV

Its the only extreme sport that hits not

only the youth market but transcends it

to a broad NASCAR - like demographic

young men families women and kids

Kids love it and know the riders by

name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings

to the table

They create a marketing

venue that gives clients

maximum exposure and

this sets us apart from

any other sports

marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital

The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New

Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 5: Srp Motocross Advertising For Nascar Concept 2

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings

to the table

They create a marketing

venue that gives clients

maximum exposure and

this sets us apart from

any other sports

marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital

The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New

Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 6: Srp Motocross Advertising For Nascar Concept 2

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital

The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New

Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 7: Srp Motocross Advertising For Nascar Concept 2

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New

Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 8: Srp Motocross Advertising For Nascar Concept 2

We have witnessed the rapid growth of NASCAR in recent yearshellipour

sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in

popularity is evident with the start of each season A strong sanctioning

body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 9: Srp Motocross Advertising For Nascar Concept 2

Our Newest Product

Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 10: Srp Motocross Advertising For Nascar Concept 2

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 11: Srp Motocross Advertising For Nascar Concept 2

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las

Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The

250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The

American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2

heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders

still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for

each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the

Supercross Series and vice versa

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 12: Srp Motocross Advertising For Nascar Concept 2

Supercross Why this works for you

Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696

Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693

Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259

Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731

SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937

SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9

Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064

Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667

Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76

Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017

Average Number of Households per Original Speed Broadcasthelliphelliphellip125000

Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017

Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295

Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837

Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 13: Srp Motocross Advertising For Nascar Concept 2

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12

rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country

The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and

a 450cc-class 1-hour broadcast Live on NBC The American Motorcycle Association sanctions the series

Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each

main event is 30minutes plus two laps The same riders that race in the Supercross venues also race in

the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 14: Srp Motocross Advertising For Nascar Concept 2

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than

ever were able to watch Motocross via our domestic distribution

The series was broadcast nationally across NBC and SPEED TV with NBC

hosting THREE hours of LIVE television with races from High Point RedBud and

Unadilla SPEED TV increased its already extensive coverage increasing their 2010

coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and

SEVENTEEN more hours that were broadcast via same- and next-day delays

Our coverage has come a long ways in just two short years when

the races were often 5-7 days delayed broadcasts on Outdoor Life Network

and SPEED TV

The television ratings on NBC and SPEED TV displayed continued

strength in 2010 Coverage on NBC remained a strong Fixture

within NBC Sports The three hour-long broadcasts generated 26million

viewers

SPEED TV showed a 34 increase in average viewership throughout the 2010

season Specifically viewership of the 450 Class saw a steady 15 increase

while the 250 Class showed an average increase of 38 from 2009 to 2010

With 38 Hours of programming 207 Million Households 80 + Countries

6 Continents This is a great fit for any company to Brand their Name1048646 1048646

1048646

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 15: Srp Motocross Advertising For Nascar Concept 2

ldquoMotocross has suddenly become extreme Extremely popular that is The

dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken

motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to

the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent

Withey Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with

tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a

hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for

fans to experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of

the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 16: Srp Motocross Advertising For Nascar Concept 2

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim Calif

January 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los Angeles

January 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim Calif

February 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington Texas

February 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St Louis

March 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - Indianapolis

March 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - Houston

April 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - Seattle

April 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 17: Srp Motocross Advertising For Nascar Concept 2

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in

November There are 8 rounds (16 contests Friday and Saturday events at each round) that

go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are

nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions

the series Races and are promoted and tickets distributed through Feld Entertainment Only

a couple of riders that compete in Freestyle Motocross also compete in the Motocross and

Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 18: Srp Motocross Advertising For Nascar Concept 2

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all

race equipment including the bikes helmets clothing support vehicles

and race haulers In addition we will seek other corporate sponsors

looking to sell space of the following list of assets

Exposure

The Slater Skins Slater Shield and front fender

Helmets lower jaw area

Transporter hospitality center and display vehicle

Racing gear incorporating sponsors brandlogo

Pit attiremechanics shirts

Pit boards

Podium attire and towel

Water bottle

Awnings and tenting with pit set up

10 X 10 display booth within team pits

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 19: Srp Motocross Advertising For Nascar Concept 2

Rider Uniform Concept

Place you logo any where

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 20: Srp Motocross Advertising For Nascar Concept 2

licensing deals could include

bull Track side tee shirts sales

bull Replica toys (Jakks Pacific)

bull Games (THQ)

bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 21: Srp Motocross Advertising For Nascar Concept 2

Media

LogoBrand ID in all media

All team references to media will include your name

On air TV radio and web casts will refer to Company X

All media and marketing rights to team riders

Weekly Team press releases

Team website with a sponsor link

Integrated PR campaign

In-Market media interviews

Public appearances

Radio Call-Ins

Charity Events

Benefit from other team and athlete sponsors

advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 22: Srp Motocross Advertising For Nascar Concept 2

The Opportunity

Sponsorship Extensions

Marketingadvertising campaigns

Product integration

Brand launch

Athlete appearances at retailers demos

concerts etc

On-site autograph signings

Hosts of company parties seminars and

corporate functions

PR appearances for the brand

Co-op promotional programs with teams endemic

sponsors

Cause marketing ( ie toy drives appearances at

Childrenrsquos Hospitals etc)

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 23: Srp Motocross Advertising For Nascar Concept 2

The Fans are second to none

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom

Page 24: Srp Motocross Advertising For Nascar Concept 2

Contact Information

John Slater

203 878 2379

johnsrpinternationalcom

wwwsrpinternationalcom


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