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8/6/2019 SS Rotterdam
http://slidepdf.com/reader/full/ss-rotterdam 1/13
SS Rotterdam
8/6/2019 SS Rotterdam
http://slidepdf.com/reader/full/ss-rotterdam 2/13
Introduction
• Project Description
• Methodology
8/6/2019 SS Rotterdam
http://slidepdf.com/reader/full/ss-rotterdam 3/13
Stakeholders
• Woonbron:
– Managing Director
• De Rotterdam:
– HR Director
• Municipality of Feijenoord
– Former Chair
– Present Chair• Interns from in SS Rotterdam
8/6/2019 SS Rotterdam
http://slidepdf.com/reader/full/ss-rotterdam 4/13
Stakeholders Map
PRIVATE SECTORS PUBLIC SECTORS
WoonbronInvestor (biggest share),initiator, advisory board,
housing for the students
RotterdamMunicipality
Infrastructures,facilitating the MoU
Sub municipality of Feijnoord
Secretariat, coordinatethe whole projectsinitial
capital, give permits
LEARNING ON THEROTTERDAM
De RotterdamCoordinating the business
in the ship, work experiences for the
interns
Educationalinstitutions
Interns supply
8/6/2019 SS Rotterdam
http://slidepdf.com/reader/full/ss-rotterdam 5/13
TextsWOONBRON DE ROTTERDAM FEIJENOORD EDUCATIONAL
INSTITUTION(EXPECTED)
• To emphasiseon social andeconomicbenefits of the
south(Katendrecht)
• To increase jobentrepreneurship for the newinhabitants
• To providestudents forinternship
• To improve the
image of theneighbourhood
• To preservecultural identityof the area
• To create good
neighbourhoodin Katendrecht
• To reduce unemployment
• To improve theimage of the
area• To create profit
by stimulatingdevelopmentand attractingtourism
• To increasechanges of being employed
• To increase
enrolmentthroughinnovative wayof learning
• To improve thestudents skills
and capacitieson the jobtraining
To devel
opthe
Neighbourhood of
Katendrech
8/6/2019 SS Rotterdam
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PracticesDe Rotterdam Woonbron
• Increased number of interns• Improved image of Katendrecht
• Achievements are difficult to measure
Higher investment cost than it wasestimated
Educational Institutions Feijenoord
• Increased the skills of students
•They are able to do their thesis
• Exposed to multiple skills
• Katendrecht becomes better neighborhood in terms of employmentand safety
• Community are able to participate inprojects
• Increased Tourism
• mprovement in infrastructure
• More opportunities for investment
• Preserving historical symbol
• Reduced exclusion
Achievements
Education,
EconomicImprovement, and Image
of Katendrect
8/6/2019 SS Rotterdam
http://slidepdf.com/reader/full/ss-rotterdam 7/13
Organisational Culture
CLAN ADHOCRACY
HIERARCHY MARKET
Stability &Control
Municipality
De Rotterdam
Woonbron
Educationinstitutions
In
ternalF
ocus&
Inte
gration
E x
t er n al f a c t or &
d
i f f er ent i at i on
Flexibility &
Discretion
8/6/2019 SS Rotterdam
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DifficultiesDe Rotterdam Woonbron
• Conflicting interests
• Difficulty to reconcile commercial andsocial goals
• Political interference/election inertia
• Different work ethics between thepartners
– The government is slow in decision-making
– The curricula of the schools conflict withthe daily routine of the ship (conflicting
schedules between schools and the ship)
• No clear arrangements of contributionwith other partners in terms of finances
• Economic crisis
• High cost of renovating the ship
• Less commitment from theGovernment to give subsidy regardingWoonbron status as housingassociation.
8/6/2019 SS Rotterdam
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Difficulties (Cont)Educational Institutions
(Students insights)
Feijenoord (Present)
• Supervisors from the ship arefew
• Less interactions/mentorshipwith the supervisors
• Less communication with thedepartments in the ship
• Weak coordination with otherdepartments
• Delay of the project because DeRotterdam needed to comply tobuilding standards
• Less commitment on social
responsibility and participation of SSRotterdam
• Focus shifted from social-oriented toprofit-oriented
•Delay of the project becausestandards cannot be met (fire, safety,power)
• The ship caused traffic jams andpollution
• Delay caused by lack of finances
• Renovation work was very huge
• No formal agreement with themunici alit of Fei enoord
8/6/2019 SS Rotterdam
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Conceptual Framework
Text
Practice
StructuralPosition
Organizational culture
8/6/2019 SS Rotterdam
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Analysis
1. There are relationships between problemoccurred in projects with Organizational Cultureof each stakeholder and Structural Positionwithin the project.
•Example:
– The problem of complicated procedure along thepreparation of the project. Related to culture of Government which is procedural oriented.
– Problem of focus sifting from social benefit orientedinto more profit oriented. Related to culture of private
sector which is market oriented.
8/6/2019 SS Rotterdam
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Analysis (Cont)
2. The similarities and differences between TEXT and PRACTICE
Similararities:
• Educations.• Economic Improvement.
• Image of Katendrecht
Differences: Objectives in TEXT and
PRACTICES• Woonbron will gain profit in the future troughthe improvement of Katendrecht.
8/6/2019 SS Rotterdam
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Conclusion andRecommendation