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SS200: Social preferences SS200: Social preferences Colin F. Camerer, Caltech Colin F. Camerer, Caltech Self-interest is a useful, common assumption… Self-interest is a useful, common assumption… but but ! ! Skepticism that any social preference other than Skepticism that any social preference other than self-interest is fragile: self-interest is fragile: when self-interest and ethical values with wide verbal when self-interest and ethical values with wide verbal allegiance are in conflict, much of the time, most if the time in allegiance are in conflict, much of the time, most if the time in fact, self-interest theory…will win.” (Stigler) fact, self-interest theory…will win.” (Stigler) Challenge is to have a general, precise, Challenge is to have a general, precise, accurate, psychologically plausible model of accurate, psychologically plausible model of social preferences social preferences Distributional (inequity-aversion. Fehr-Schmidt, Distributional (inequity-aversion. Fehr-Schmidt, Bolton-Ockenfels, Charness-Rabin) Bolton-Ockenfels, Charness-Rabin) Reciprocal (Rabin et al) Reciprocal (Rabin et al) Signaling” or self-image (Levine, Bernheim, Signaling” or self-image (Levine, Bernheim, Rotemberg) Rotemberg)
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Page 1: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

SS200: Social preferencesSS200: Social preferencesColin F. Camerer, CaltechColin F. Camerer, Caltech

Self-interest is a useful, common assumption…Self-interest is a useful, common assumption…butbut!! Skepticism that any social preference other than self-Skepticism that any social preference other than self-

interest is fragile:interest is fragile:““when self-interest and ethical values with wide verbal allegiance are in when self-interest and ethical values with wide verbal allegiance are in conflict, much of the time, most if the time in fact, self-interest theory…conflict, much of the time, most if the time in fact, self-interest theory…will win.” (Stigler) will win.” (Stigler)

Challenge is to have a general, precise, accurate, Challenge is to have a general, precise, accurate, psychologically plausible model of social preferencespsychologically plausible model of social preferences– Distributional (inequity-aversion. Fehr-Schmidt, Bolton-Distributional (inequity-aversion. Fehr-Schmidt, Bolton-

Ockenfels, Charness-Rabin)Ockenfels, Charness-Rabin)– Reciprocal (Rabin et al)Reciprocal (Rabin et al)– ““Signaling” or self-image (Levine, Bernheim, Rotemberg)Signaling” or self-image (Levine, Bernheim, Rotemberg)

Page 2: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Ultimatum gameUltimatum game Proposer offers division of $10; responder accepts or rejectsProposer offers division of $10; responder accepts or rejects Theories: Theories:

– Rejections express social preferences (care about $, envy, guilt)Rejections express social preferences (care about $, envy, guilt)– ““Unnatural habitat” (adapted to repeated games, one-shot is Stroop)Unnatural habitat” (adapted to repeated games, one-shot is Stroop)

Variants: Variants: – Dictator games (same responsibility?)Dictator games (same responsibility?)– Demographics (generally weak)Demographics (generally weak)– Stakes– rejected $ goes up, % goes downStakes– rejected $ goes up, % goes down– Repetition etc.– weak Repetition etc.– weak – Low information about “pie” sizeLow information about “pie” size lower offers (and “pleading poverty ”) lower offers (and “pleading poverty ”)– Proposer competitionProposer competition offers give most to responder offers give most to responder– Two-stage gamesTwo-stage games responders (weakly) accept lower offers because responders (weakly) accept lower offers because

proposers have an “excuse” (intentions matter) proposers have an “excuse” (intentions matter)

Page 3: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Game-ending ultimatum rejections are like Game-ending ultimatum rejections are like “disadvantageous counterproposals” in longer “disadvantageous counterproposals” in longer

gamesgames

Page 4: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

US data (Roth et al 1991)US data (Roth et al 1991)

Page 5: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Ultimatum vs dictator “games” (Forsythe et al 1994) Ultimatum vs dictator “games” (Forsythe et al 1994) NB: Dictator games are “weak situations”, more varianceNB: Dictator games are “weak situations”, more variance

Page 6: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Low, medium, high stakes (Slonim-Roth 1998)Low, medium, high stakes (Slonim-Roth 1998)

Page 7: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Do players learn to accept low offers at high stakes? No. Would Do players learn to accept low offers at high stakes? No. Would learn learn a lota lot more from the strategy method (acc/rej for all offers) more from the strategy method (acc/rej for all offers)

Page 8: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Special subject pools & conditionsSpecial subject pools & conditions

Neural evidence (ACC, DLPFC, insula for low offers; Neural evidence (ACC, DLPFC, insula for low offers; difference predicts rejection r=.4)difference predicts rejection r=.4)

Autistics offer less (don’t expect rejection)Autistics offer less (don’t expect rejection)– Adults learn to take “objective stance”Adults learn to take “objective stance”

Cutting-off-nose effect (Monkeys reject unequal pay, Cutting-off-nose effect (Monkeys reject unequal pay, Brosnan and De Waal, Science 9/18/03; F Brosnan and De Waal, Science 9/18/03; F capuchins will refuse exchange for low payoff if capuchins will refuse exchange for low payoff if others get high payoff)others get high payoff)

Small-scale societiesSmall-scale societies– Variation in mean offer (some offer very little)Variation in mean offer (some offer very little)– Fair offers correlated with “market integration” and Fair offers correlated with “market integration” and

“cooperativeness” “cooperativeness”

Page 9: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

““Market” games (9-proposer Market” games (9-proposer competition)competition)

Page 10: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Intentions matter (Falk et al 99) (cf. Intentions matter (Falk et al 99) (cf. law e.g. manslaughter vs murder)law e.g. manslaughter vs murder)

Table8: Ultimatumgameswith varying unchosen paths, Falk et al (1999)

unchosen interpretation of how often the(8,2) o®er is...o®er (8,2) o®er ...rejected ...proposed

(5,5) relatively unfair .44 .31(2,8) not sacri¯cial .27 .73(8,2) neutral .18 |

(10,0) relatively fair .09 1.00

Page 11: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Sanfey et al fMRI study (Sci 13 Sanfey et al fMRI study (Sci 13 March ’03)March ’03)

Page 12: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

““ask the brain”: within (L) and pooled (R) correlations ask the brain”: within (L) and pooled (R) correlations

of insula and DLPFC activity & rejectionof insula and DLPFC activity & rejection

Page 13: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Feeling: This is your brain on unfairnessFeeling: This is your brain on unfairness

Page 14: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Pain circuitryPain circuitry

Page 15: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.
Page 16: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.
Page 17: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.
Page 18: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.
Page 19: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Ultimatum offer experimental sitesUltimatum offer experimental sites

Page 20: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

slash & burngathered foods

fishinghunting

The Machiguengaindependent families

cash cropping

Page 21: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

African pastoralists (Kenya)

Page 22: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Whale Huntersof

Lamalera, Indonesia

High levels ofcooperation

among hunters of whales, sharks,

dolphins and rays. Protein for carbs

trade with inlanders

Researcher: Mike Alvard

Page 23: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.
Page 24: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Ultimatum offers across societies Ultimatum offers across societies (mean shaded, mode is largest circle…)(mean shaded, mode is largest circle…)

Page 25: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.
Page 26: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Fair offers correlate with market integration (top), Fair offers correlate with market integration (top), cooperativeness in everyday life (bottom)cooperativeness in everyday life (bottom)

Page 27: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Ultimatum offers of children who Ultimatum offers of children who failed/passed false belief testfailed/passed false belief test

Page 28: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Autistics v normalsAutistics v normals (adults top, children bottom) (adults top, children bottom)

Page 29: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Israeli subject (autistic?) complaining post-Israeli subject (autistic?) complaining post-experiment (Zamir, 2000)experiment (Zamir, 2000)

Page 30: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Unnatural habit hypothesis…Unnatural habit hypothesis…

"Although subjects fully understand the rules of the "Although subjects fully understand the rules of the game and its payoff structure, their behavior is game and its payoff structure, their behavior is influenced by an influenced by an unconsciousunconscious perception that the perception that the situation they are facing is part of a much more situation they are facing is part of a much more extended game of similar real-life interactions…extended game of similar real-life interactions…We believe that it is practically impossible to We believe that it is practically impossible to create laboratory conditions that would cancel out create laboratory conditions that would cancel out this effect and induce subjects to act as if they this effect and induce subjects to act as if they were facing an anonymous one-shot [ultimatum were facing an anonymous one-shot [ultimatum game]." (Winter & Zamir, 1997)game]." (Winter & Zamir, 1997)

Page 31: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Testing theories: New ideasTesting theories: New ideas

How to separate preference vs unnatural habitat How to separate preference vs unnatural habitat views?views?– Role of emotionsRole of emotions– Look for cross-game regularity in measured preferencesLook for cross-game regularity in measured preferences– Learning (…or is it temporary satiation?)Learning (…or is it temporary satiation?)– fMRI and ACC Stroop interpretationsfMRI and ACC Stroop interpretations– Rationalization and “moral wriggle room” (Weber, Dana, Rationalization and “moral wriggle room” (Weber, Dana,

Kang 04)Kang 04) State ALT A=(6,1) vs B=(5,5) or State DUMB A=(6,1) vs B=(5,1)State ALT A=(6,1) vs B=(5,5) or State DUMB A=(6,1) vs B=(5,1) Do you want to know the state? Do you want to know the state?

Page 32: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

TheoriesTheories Sobel general form Sobel general form Key: What are weights Key: What are weights λλijij??

Fehr-Schmidt: <0 for envy, >0 for guiltFehr-Schmidt: <0 for envy, >0 for guilt Bolton-Ockenfels, similar but xBolton-Ockenfels, similar but x i,i,, ,

deviation of share from equalitydeviation of share from equality

(bad blow: (5,5) vs (8,2)..reject gives 10%. Should (bad blow: (5,5) vs (8,2)..reject gives 10%. Should nevernever reject, reject (8,2) 40% of the time) reject, reject (8,2) 40% of the time)

Charness-Rabin: me-min.-total (Rawlsitarian)Charness-Rabin: me-min.-total (Rawlsitarian) Levine: Levine: ααii is i altruism, is i altruism, ββii wt on jwt on j

Page 33: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Theories, 2: IntentionsTheories, 2: Intentions Intentions seem to matter (Rabin)Intentions seem to matter (Rabin)

Chicken: (D,C) and (C,D) are NashChicken: (D,C) and (C,D) are Nash– but if fairness is large, (D,D) and (C,C) are fairness equilibria (thin but if fairness is large, (D,D) and (C,C) are fairness equilibria (thin

line between love (C,C) and hate (D,D))line between love (C,C) and hate (D,D))– Cf. gift of the magi (O. Henry), locket and combCf. gift of the magi (O. Henry), locket and comb

Page 34: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Fehr-Gachter JEP 2000 paperFehr-Gachter JEP 2000 paper

Opportunism: “Self-interest seeking with Opportunism: “Self-interest seeking with guile…” (Wmson). Guile is the interesting guile…” (Wmson). Guile is the interesting part? part?

Alternative: Alternative: – Reciprocity– repay in kind-- + self-interestReciprocity– repay in kind-- + self-interest– Evidence: Evidence:

PD cooperation + expectationsPD cooperation + expectations Ultimatum (negative), trust (positive)Ultimatum (negative), trust (positive)

Page 35: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Fehr-Gachter JEP 2000 paper, IIIFehr-Gachter JEP 2000 paper, III

Public goods with punishmentPublic goods with punishment– N=4. Social return 1.6, private (MPR) .4N=4. Social return 1.6, private (MPR) .4– Punish x units at cost of (1/3)xPunish x units at cost of (1/3)x– Punishment by “police” works! (pp 516-517 ABE)Punishment by “police” works! (pp 516-517 ABE)

Contracts in gift-exchange w/ moral hazardContracts in gift-exchange w/ moral hazard– Prepay a wage. Worker chooses effortPrepay a wage. Worker chooses effort– Positive wage-effort relation: Reciprocity or correlated Positive wage-effort relation: Reciprocity or correlated

types (Healy)types (Healy)– Crowding out by complete contractsCrowding out by complete contracts– Wage competition is resisted by firms– don’t hire Wage competition is resisted by firms– don’t hire

cheapest worker (p 524)cheapest worker (p 524)

Page 36: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Moral hazard in contracting: Moral hazard in contracting: Theory and experimental evidenceTheory and experimental evidence

Fehr setup:Fehr setup:– Firms offer wFirms offer w– Firms earn 10e-wFirms earn 10e-w– Workers choose eWorkers choose e– Workers earn w-c(e)Workers earn w-c(e)– No reputations (cf. No reputations (cf.

PJ Healy)PJ Healy)

Page 37: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Competition does not drive wages down…firms Competition does not drive wages down…firms choose high wage offer workers & expect reciprocitychoose high wage offer workers & expect reciprocity

Page 38: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Sobel JEcLit 2004 reviewSobel JEcLit 2004 review Intrinsic reciprocity (one-shot) vs Intrinsic reciprocity (one-shot) vs

instrumental reciprocity (repeated games)instrumental reciprocity (repeated games) TheoriesTheories Topics:Topics:

– Charity Charity – Holdup problem (Bewley “fanciful”)Holdup problem (Bewley “fanciful”)– Crowding out (benabou-tirole, Gneezy-Crowding out (benabou-tirole, Gneezy-

Rustichini)Rustichini)– Markets (“markets make people look selfish”)Markets (“markets make people look selfish”)

Page 39: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Public goods with and without cooperationPublic goods with and without cooperation

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Period

Co

op

era

tio

n r

ate

without punishmentopportunity

with punishmentopportunity

Page 40: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Responder competition: Self-interested behavior can Responder competition: Self-interested behavior can emerge from structure (Guth et al, Fehr et al)emerge from structure (Guth et al, Fehr et al)

0

0.1

0.2

0.3

0.4

0.5

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

Offer size

Rel

ati

ve

freq

uen

cy

Ultimatum Game (predicted)Ultimatum Game (actual)

2 competing sellers (predicted)2 competing sellers (actual)

5 competing sellers (predicted)5 competing seller (actual)

A

Page 41: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Benabou-Tirole REStud 03Benabou-Tirole REStud 03 Workers infer task difficulty or skill from wage Workers infer task difficulty or skill from wage

offer (“overjustification”, “self-perception”, offer (“overjustification”, “self-perception”, “looking glass self”)“looking glass self”)– Worker exerts effort 0,1, cost is c in [cWorker exerts effort 0,1, cost is c in [c**,c*],c*]– Worker gets signal Worker gets signal σσ correlated with c correlated with c– Success pays V to agent, W to firmSuccess pays V to agent, W to firm– ΘΘ is probability of success given effort is probability of success given effort– Firm offers bonus bFirm offers bonus b– Worker exerts effort c(Worker exerts effort c(σσ,b),b)<<ΘΘ(V+b)(V+b) works if works if

σσ>>σσ*(b)*(b)– Prop 1: In equilibriumProp 1: In equilibrium

Bonus is short-term reinforcer: bBonus is short-term reinforcer: b11<b<b22 σσ*(b*(b11)>)>σσ*(b*(b22)) Rewards are bad news: bRewards are bad news: b11<b<b22E[c|E[c|σσ11,b,b11] < E[c|] < E[c|σσ22,b,b22]]

– Empirical leverage: Negative effect occurs only if Empirical leverage: Negative effect occurs only if firm knows more about task difficulty or worker skill firm knows more about task difficulty or worker skill than the worker knowsthan the worker knows

Page 42: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

2. Crowding out2. Crowding out

Do extrinsic ($) incentives crowd out Do extrinsic ($) incentives crowd out intrinsic motivation?intrinsic motivation?– Do puzzles for $ or no-$. After $ removed, no-$ Do puzzles for $ or no-$. After $ removed, no-$

group does more puzzles (Deci et al)group does more puzzles (Deci et al)– Female tennis players: Play for fun as kids…Female tennis players: Play for fun as kids…

……later on tour, quit after getting appearance feelater on tour, quit after getting appearance fee– Q: Is it a “strike” or permanent decrease in Q: Is it a “strike” or permanent decrease in

incentive? incentive?

Page 43: SS200: Social preferences Colin F. Camerer, Caltech  Self-interest is a useful, common assumption…but!  Skepticism that any social preference other than.

Sobel JEL arguments & counterarguments:Sobel JEL arguments & counterarguments:“Restricting theory to use only a subset of available “Restricting theory to use only a subset of available

tools is not discipline. It is a handicap.”tools is not discipline. It is a handicap.”

If it ain’t broke don’t fix it.If it ain’t broke don’t fix it.– It is brokeIt is broke

Social prefs too hard for agents or theoristsSocial prefs too hard for agents or theorists– Traditional models impose no limits; why start now? Traditional models impose no limits; why start now? – There are tractable models. No harder than other theory.There are tractable models. No harder than other theory.

Evolutionary models show only selfishness persistsEvolutionary models show only selfishness persists– False.False.

““No other approach of comparable generality…”No other approach of comparable generality…”– Social prefs even more generalSocial prefs even more general

Econ needs discipline from self-interest and “well understood general Econ needs discipline from self-interest and “well understood general principles”principles”– Discipline comes from good scientific practice (and facts)Discipline comes from good scientific practice (and facts)

Standard models make precise predictions. Social won’t.Standard models make precise predictions. Social won’t.– False: E.g. intrinsic reciprocity tightens up folk theorem resultsFalse: E.g. intrinsic reciprocity tightens up folk theorem results

Too many free variables. Too many free variables. – Single model applied to many domains.Single model applied to many domains.


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