Missionto create a virtual world, where people can meet and socialize; satisfy businesses' need to find new effective marketing channels and global marketing opportunities.

Business modelSatisfying the growing need for individuals to meet and socialize with others by providing so-called virtual communities, coupled with businesses’ needs to find novel, effective marketing channels in order to reach this new and rapidly growing market segment.

ICYou strategy statement is to become the first company that created and introduced a 3D marketplace.

Bibliography1. Magretta, J., “Why Business Models Matter”2. Casadesus-Masanell, R. & Ricart, J.E., From Strategy to Business Models and onto Tactics”3. Birkinshaw, J. & Goddard, J. What is Your Management Model?” 4. Collins, JC & Porras, JI, “Building Your Company’s Vision” 5. Collis, D & Rukstad, MG, “Can You Say What Your Strategy Is?” 6. Johnson, MW, Christensen, CM, & Kagermann, H, “Reinventing Your Business Model” 7. http://www.interactivecity.com8. http://www.icyou.se/