Proposal Outline

for

Exhibition Organizer

Program

Our Understanding

JF giving a powerful collaboration of Art and design. French's paintings are a

palette of cultural shifts/movements and awareness. The Synergy between

people and personalities, her portrait works the emphasis on strong thought

provoking images. Her art can sometimes be seen as 'limited edition' art range

on tees.

Nature, people say personality is created by God and art by man. JF can

capture the art of people personality and put it on as masterpiece.

Through exhibitions, the gallery seeks to present authentic materpiece of JF

artwork and artifacts that address her of people personalities consciousness and

cultural awareness.

Many programs are created to reflect public experience and expand the reach

of people personalities in many cultural. The exhibition is also as a variety

communication in any cultural groups.

Through my experience in event/exhibition orginaizer, sense of art also with

understanding of Bali culture, I am sure I can contribute my best for orginaize

JF gallery exhibition.

Integrated Exhibition

Integrated exhibition is new concept exhibition strategy that can

enhance exhibit of value and communication startegy. It is

consisted such as, purpose, characteristics, system, sponsored,

analysis, potential benefit, strategic points and core key words.

“DIFFERENT THINGS TO DIFFERENT PEOPLE”

“ PARTICIPATE + COLABORATE = EMOTIONAL EXEPERIENCE BONDING “

Frame of thinking Participatory art project

In participatory art projects artists use participation as a component of art

making.

In participative art projects however, participation is the project and the artist

creates the framework allowing for participation with no pre-conceived ideas of

the outcome. Publics as a subject and object of masterpiece

Public

s

Art Artist

“ INTEGRATED

EXHIBITION STRATEGY ”

EXHIBITION

Showing & display of works & art

Positioning of the artist

Exposure of real objects

Emotional attachment with audience

Visual presentation of ideas

Conference

Promotion of a new design

Image building

Selling a product Public show

Fundamental Principle

Exhibition Communication Structure / Exhibition Interactive Process

Classification by Exhibition Place, Term, Contents and Participation

Exhibition Frame Work : Exhibition Planning Process

Exhibition Design Process Structure

Exhibition Communication Structure

Concept

Planning Feedback

Business

Planning Development Exhibit Management

Take

Away

Valuation

Adjustment / Consultation

SPACE

AUDIENCE WORKS

COMMUNITY

PR

EXPLAIN

VISIT

RESEARCH

ANALYSIS

EXHIBITION

MANAGEMENT

DIRECTION

WATCHING + PARTICIPATING

Exhibition involves a

multi-way

communication

process.

Audience can visit

and watching

participating in a

works / space. It can

give and seek

information. Most

importantly is

conducted face to

face interaction as

the most effective

way to build and

sustain customer

relations.

Delightfully

Smart Art

Innovation

Life’s Good

With JF

(emotional impact)

JF Publics Exhibition

Communication Channel Between Artist And Public

Give the Experience To feel Special Something

Experience Creating new cultural

Premium market strategy

Premium blend of art and design “ INTEGRATED

EXHIBITION

STRATEGY ”

Exhibition Communication Plan

Classification Exhibition

PLACE Indoor, outdoor, Stopped, mobile, traveling, simulated

TIME Permanent, Standing, Short-term, Diachronic, Synchronic

CONTENTS

Image, Experimental, Power Equipment,

Breeding, Education, Science

PARTICIPATION Experience, Individual, Grouping

Classification

Exhibit Style

COMMERCIAL

Trade Show, Public Show, Consumer Show, Fair, etc

NON-

COMMERCIAL

Non-commercial gallery, Museum, Expo, Biennale,

Art-zone/street, Festival, etc

Exhibition Classification

ALL-ROUND

PLANNING

MADE IN ___

WORLD

ECONOMIC

SYSTEM

GLOBAL

PLAN

OFF

THE

WALL

NEW

CONTENTS

CREATIVE

INNER

SYSTEM

REBULDING

STRATEGY

HISTORY

NOSTALGIA

HISTORICAL

PLACE

ATTRACT

FOREIGN

CAPITAL

CONSUMER

CENTERED

STRONG

PROPRIETARY

COMPANY

COEXIST COMMEN-

SALISM

IN HISTORY JOIN IN AND

PARTICIPATION

GLOBAL PLAN THINK NEW

PLACE TIME CONT-

ENTS

PARTIC-

IPATION

Indoor, outdoor, Stopped, mobile, traveling, simulated, Permanent, Standing, Short-term,

Diachronic, Synchronic, Image, Experimental, Power Equipment, Breeding, Education, Science,

Experience, Individual, Grouping Exhibition

MIXED

TREND

VALUE

MIXED

TREND

VALUE

CREATIVE CREATIVE

Frame for Plan / Basic Plan / Operation Plan / Valuation DESIGN ING PERSPECTIVE

CURRENT

TREND

KEY WORDS

“NOW” EXHIBITION VALUE

MIXED

NEW TREND

“FUTURE” EXHIBITION VALUE

FUNDAMENTAL

PRINCIPLES

“PAST” EXHIBITION VALUE

INTEGRATED

EXHIBITION

Exhebition Plan & Management

Time Place Sponsored By Purpose System

1.Season / Week / Period

2.Reference Consideration

3.Target Audience

4.Avoid overlapping with

other event

5.Enough time to prepare

1.In / Out

2.Region

3.Weather

4.Number of

persons / Area

5.Context / Facility

1.Host organization 1.Purpose

2.Contents

3.Interest

Yes or No

4.Stability

5.Effect

6.Failure Forecast

7.Budget

1.Operation

Process

2.Planning

3.Schedule

4.Conte

5.Checklist

6.PR

7.Display

8.Equpiment

9.Transportation

10. Food

Step 1 Step 2 Step 3 Step 4 Step 5

Frame for Plan

1.Purpose

2.Theme / Concept

3.Goal

Basic Plan

1.When

2.where

3.what

4.How

5.Whom

6.How

7.Who

Operation Plan

1.Operation Outline

2.Place

3.Planning

4.Event Planning

5.PR Plan

6.Budget Plan

7.Management Plan

Operation Plan

1.Menual

2. Schedule

3.Setting /

Installation

4. PR

5.Invitation

6.PD Meeting

7.Take away

Valuation

1.Data Planning

2.Report

3.Valuation

Exhebition Plan & Management

Exhebition Verification Tool

TREND KEY WORDS

BUSINESS VALUATION

MAIN DESIGN CONCEPT : __________________________________________

MAIN THEME : __________________________________________

SUB THEME : ______________________________________________

SYSTEM : ______________________________________________

TIME PARTIC-

IPATION PLACE

CON-

TENTS

PLACE INDOOR EXHIBITION

TIME SHORT-TIME / STANDING EXHIBITION

CONTENTS IMAGE / EXPERIMENT EXHIBITION

PARTICIPATION EXPERIENCE EXHIBITION

1.Season / Week / Period

2.Reference Consideration

3.Target Audience

4.Avoid overlapping with other

event

5.Enough time to prepare

: SUMMER SEASON 1 WEEK EXHIBITION

: NONE

: ARTIST, JOURNALIST & EXECUTIVES

: NONE

: PREPARATORY PERIOD ABOUT 3 MONTHS

1.In / Out

2.Region

3.Weather

4.Number of

persons / Area

5.Context / Facility

Place

: INDOOR/OUTDOR EXHIBITION

: UBUD

: SUMMER SEASON

: NUMBER OF PERSONS/ AREA : CONSIDERATION (approximately 300 )

: LOUNGE DISPLAY AND OPTIONAL EXTRA SPACE

Time

FRAME WORK (PARTICULAR ANALYSIS)

Exhebition Management

SYSTEM

1.Operation Process

2.Planning

3.Schedule

4.Content

5.Checklist

6.PR

7.Display

8.Equpiment

9.Transportation

10. Food

Purpose

1.Purpose

2.Contents

3.Interest

Yes or No

4.Stability

5.Effect

6.Failure Forecast

7.Budget

PR (PUBLIC RELATIONS): PUBLICITY ACTIVITES

Introduced Smart art and JF

TOPICS

IN JF GALLERY

EXHIBITION THEME :

EXHIBITION DESIGNED BY :

STABILITY : CONSIDERATION

IMAGE BUILDING

ARTIST POSITIONING

FAILURE FORECAST : CONSIDERATION

BUDGET : MEASUREMENT / WILL BE ANNOUNCE

10 July 2008 Information for exhibition catalogue entry ( print and virtual form)

10 July 2008 Stand projects for approval

14 July 2008 Stand equipment and technical service

14 July 2008 W Seoul-Walkerhill Lounge Hall rental

14 July 2008 Order of exhibitor passes, tickets to the exhibition and to Welcome party

14 July 2008 100% payment for exhibition space rental

24 - 27 July 2008 Build-up of the exhibition

28 July 2008 Delivery of exhibits to stands

01 Aug 2008 Exhibition days: 1 – 3 August : 10.00am-5.00pm

01 Aug 2008 Official exhibition opening ceremony, party

03 Aug 2008 Exhibits removal

03 Aug 2008 Exhibition dismantling

PR: Advertising on exhibition stands , Novelties information,Official show Catalogue, Press conferences,

seminars, presentations, Press Contact List, Advertising outside exhibition stands (advertising billboards)

Display: dates, Build-up of the exhibition

Equipment / Transportation / Food

Operation Process / Planning / Schedule / Content / Checklist

Exhebition Management

Exhibition Budgeting

THANK YOU