social service leaguessllaw

rencesocial service league

Asisa Asseilycomputer science

Kristi CrawfordGraphic Design

Matt EnriquesPhilosophy/Communication Studies

Candace HowellGraphic Design

Cara JaffeeGraphic Design

Patrick OneilIndustrial Design

Kirk RaymondEnglish

Cassie SinesGrpahic Design

Meredith TackIndustrial Design

Steve WilsonGraphic Design

Professor Jeremy Shellhorn

lawrence social serviceleagueredesign

Visc 524senior problems:

h ow can smart, well executed d esi g n i d eas make a si g n i fi cant, positive + sustai nab le i m pact o n so m eth i n g we car e ab o ut?

Who is

the

SSL

social service leagueLIVES AT 905 rhode island

store

vision fund

social service league905 rhode island

shoe fund

store

social service league905 rhode island

shoe fund

S S L H i s -t o ry

THE HisTORY OF THE LAWRENcE sOciAL

service League can be traced back to

1863 when Quantrill and his raiders

burnt the city leaving behind a call

for aid that was answered by surviv-

ing community members. it is out of

this need for aid that community mem-

bers banned together vowing to answer

the call of all needy citizens.

in 1888 the charter of a new Lawrence

charity was signed and the Associ-

ated charities was born. in 1911 the

Associated charities became known as

the social service League and was of-

ficially given a charter of incorpora-

tion by the state of Kansas on April

26, 1911. in that charter is set

forth the current League’s mission:

“To promote the social welfare of

Lawrence, Kansas and vicinity and so

far as feasible to cooperate with all

local benevolent, charitable, educa-

tional or missionary organizations,

HELP NEEDY ciTiZENs HELP THEMsELVEs

RESEARCH

interviews & observation uncovered TWO PRIORITY challenges to the Social service league

#1) POOR STORYTELLING

Lawrence's biggest secret (and it shouldn't be!)

#2) Internal problems

+ miscommunications have hurt its ability to (Grow+ change)

CHALLENGE ONE: POOR STORYTELLINGWeak visual identity and marketing presence.

CHALLENGE TWO: Miscommunication internallyBridge the gap between what the “board wants” to make the ssl grow and get better at what they do and what everyday volunteers think need to be done or could be done.

PLUS THE STORE IS A MESS:

unorganized

tough to move around in

no place for volunteers to help sort clothes and "own" their volunteer experience

ugly, dirty

PARAMETERS

Need to welcome to all communities of Lawrence without forgetting its current tight knit com-munity "no selling out and forgetting the peo-ple who use it everyday"

Need to bridge the gap between what the “board wants” to make the ssl grow and get better at what they do and what the everyday workers and volunteers think needs to be done or could be done.

CONTEXT

Jean Anne (aka: Mom)the only paid employee of SSL and the store opens when she says it does...has basically run the thrift store forever and knows everybody.

We needed to help the board achieve the mission and goals of SSL but didn’t want to “mess up Jean Anne’s store” so the team needed to listen to her, observe her everyday in the store and work with her and inspire her with solutions that fit her needs and the board’s wishes.

PROCESS

Use design thinking and scenario/proto-types to visualize what could be and get the social service league thinking "what if" as a collective.

#1) POOR STORYTELLING

Lawrence's biggest secret (and it shouldn't be!)

#2) Internal problems

+ miscommunications have hurt its ability to (Grow+ change)

CHALLENGE : POOR STORYTELLING

“not sustainable” no system or tools in place for the ssl to use everyday, every month and every year...

no plan to reach new audiences and stay connected to current friends and volunteers

no strategy for messaging or what messages should be communicated to who and when

no clear visual story

no tool kit of digital images/graphics for the board to use in a variety of “low budget” contexts

= LocalSOLUTION:

brand essence

Local

Product / benefitEnable People

biggest secret

Styling

HandmadeRecycled PaperEcclecticclever – Not slick

MissionTo help needy citizens

Vision

Values

To spread the word about ssL.

Others needs firstHands on –PersonalNeighborly – Welcomeindustrial

brand essence (new) brand dimensions

Spiritual

Functional

MentalSocial

SSL provides the residents of Lawrence with the op-portunity to purchase basic goods at very low prices.

SSL makes sure that all clothes donated to the League stays in Lawrence in order to directly benefit its citizens.

SSL provides a form of relief to low-income individuals.

SSL proceeds benefit the poor community in Lawrence.

brand bookmood board

brand bookmood board

accessible not too slick

new Identity/

Color Pallete

C 1 R 251 M 32 G 181 Y 100 B 22K 0

C 10 R 214M 95 G 46Y 100 B 13K 2

C 89 R 2 M 36 G 111Y 63 B 99K 19

C 0 R 246 M 56 G 137Y 90 B 51K 0

C 0 R 35 M 0 G 31Y 0 B 32K 100

C 0 R 255 M 0 G 255Y 0 B 255K 0

image Pallete

typography

a b c d e f g h i j k l m n o p q r s t u v w x zy z

A B c D E F G H i H K L M N O P Q R s T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x zy z

Courier

bebas

Texture Pallete

in developing a new mark for the social service league of lawrence it was important to both communicate the historical significance of the league while also providing a new and versatile mark that would reinvigorate the social service league within its community.

plus it had to work across all mediums.mostly low budget ones...

concrete

abstract

*

2009 1888

lawrencesocial service league

lawrencesocial service league

social service league

social service league

ssl

ssl

advertising/

audience + messaging map/marketing toolkit

CHALLENGE TWO: STOrE DOESN't WORK ANYMORE

Help the board achieve the mission and goals of SSL but didn't want to "mess up Jean Anne's store"

store organization plan/

signage/

localroughhomemade

advertising/PHOTOSHOOTSCREENPRINTED POSTERs