SSLT Training – Webinar 6

November 30, 2017

Agenda

Setting the Stage

o Celebration!!! o Plan for Today o Quick reminders about what’s next

Marketing a Successful Sanity School Training Practice (part 2)

Wrap up / Q & A

Marketing for Sanity School™ Trainers (Part 2)

Refresher: Values Statement sets the stage

I help ______________ who struggle with _________________ to

_______________________ so that they can __________________

by _________________

Tips for Successful Marketing Language

• Keep it Short and Simple o You have very little time to capture someone's attention

• Tailor to Different Audiences

• "So that…"

______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

Pain Island, Pleasure Island and the Boat

______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

______________________________________________________________________

Choose 3 Pain Statements for Starters (or create your own)

______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

Choose 3 Pleasure Statements to Highlight (or create your own)

______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

Describe the boat in 25 words or less

______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

Homework: Try to create a complete marketing message in 25 words. Try it in 50 words. Try it in 100 words (max). e.g. Sanity School™ helps parents who struggle with (PAIN) to (pleasure) so that they can (pleasure) by (boat) ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

______________________________________________________________________ ______________________________________________________________________

Lead Generation Activities Advertisements: ______________________________________________________________________ ______________________________________________________________________

Networking: ______________________________________________________________________ ______________________________________________________________________

Public Speaking/Workshops: ______________________________________________________________________ ______________________________________________________________________

Referrals/Collaborative Partners: ______________________________________________________________________ ______________________________________________________________________

What activities do you want to try to get prospective students? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

How will you know what's most successful for you? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

What decisions do you need to make about your delivery of Sanity School™?

• Registration process?

• How are you delivering program?

________________________________________________________________

• Where will you (do you want to) deliver program?

________________________________________________________________

• How much will you charge? Will you offer a discount?

________________________________________________________________

• How much time between sign-up and start of the class? What do you want to give them to keep them engaged?

________________________________________________________________

What materials do you want to provide/have when delivering Sanity School™? Signs/Posters/Banners ______________________________________________________________________

______________________________________________________________________

Hand-outs ______________________________________________________________________

______________________________________________________________________

Extra Engagement/Activities ______________________________________________________________________

______________________________________________________________________

SAMPLE Web pages with Integrated Marketing Messages

General "Rules" When Developing Marketing Materials for Sanity School™ You can coordinate marketing and share resources when you create something new by posting on the forum, or someone might want to start a google drive for sharing.

o ALWAYS use ™ and ® when referencing: Sanity School™ and ImpactADHD®

o On business cards and printed materials: ▪ Can use logo ▪ Can refer to yourself as licensed/certified trainer ▪ Cannot refer to self as a coach without ICF credential

o All marketing materials must be reviewed/approved Examples of Materials:

Facebook: • Advertisements:

o ImpactADHD® will share example copy o Sign off required on final ads

• Facebook page advertising the courses (could be a single shared resource – need to discuss and decide)

Freebies: • Feel free to create your own - we will sign off on copy • We are willing to offer a free gift upon enrollment (e.g. ADHD parent manual

video is an option to go in welcome email) • If you want to use our Freebies, we'll need names of people who opt in to add

them to newsletter. We will pause any online promotion for agreed-upon period of time.

• Examples of freebies will be provided, and include: "The Parents Guide to Motivating Your Complex Teen"; "10 Tips for Calm & Confident Parenting of Complex Kids"; "10 Parenting Tips for School Success with Complex Kids," etc.

Website: • Local provider page (like a telesummit page) - Target is January

o Will need from you: Headshot, Bio, Contact Info, Location and date of next event - name capture will be built in.

• You are welcome to have your own website - we will sign off on copy and imagery. Will discuss potential links and cross-linking on a one to one basis.

• Standardized “Sales page” will be provided for anyone for whom we are processing enrollments (once you have an event scheduled)

Generic flier (8.5x11): • Use template and add your own language • You have option to pay our team $50 to edit • You have option to pay our team $100 to create new one (edits within reason)

Banners/Signs/Posters: • We can give you camera ready images for Vistaprint • We can refer you to our designer for edits

Business Cards: • You should use the logo if it is a Sanity School™ Trainer card • Refer to yourself as a Licensed (or Certified) Sanity School™ Trainer • Include any other credential as appropriate • Only use “coach” if you are ICF ACC or PCC • We can give you camera ready images for Vistaprint

SanitySchool™ Rack Card:

• We can give you camera ready images for Vistaprint • Put stickers on the back to personalize • We can refer you to our designer for edits

Sample Wheel to Use in Presentations and Workshops:

ImpactADHD®2014allrightsreserved

Curious&Compassion

NaughtyorNeurological?

PlaytotheirStrengths

StayCalm

ENDwithstructures,don’tStartthere

SmartisNOTthesameasOrganized

OkaytoMakeMistakes

KeyStrategiesforManagingComplexKidsMaterialborrowedfromSanitySchool™

TakeAim

Messages and Language for Supporting Parents of Complex Kids Problem (Pain Island) (can add ? to the end of most of these):

• Tired of managing your Child’s Challenges alone

• Need tools to manage ADHD

• Lost the joy in parenting

• Lost the joy in family life

• Feel disconnected from other parents

• Trying to help your child and nothing seems to work

• Out of ideas and no one knows how to guide you…

• Ready to stop being a warden and start being a parent again

• ADD/ADHD/Anxiety/LD (etc.) is a lot to manage

• Developing a plan of action can feel overwhelming

• There is so much to learn

• The amount of information out there is overwhelming

• Even if you know what to do, it’s really hard to do it all

• Parents are already over-scheduled

• Feel like there is no time to get support for yourself

• Feel helpless, like there is nothing you can do

• Worry that your kids will never be able to manage independently

• Frequent tense and anxious situations

• Confused about the real source of your child's problems

• High levels of emotional outbursts and anger in the home

• Frequently feel in crisis

• Lots of screaming and yelling

• Snarky attitudes

• Communication has broken down

• Feel judged that your child's poor behavior is due to poor parenting

• Don’t know what to do when the Pharmacy is out of Ritalin

• Parenting is: Stressful/Challenging/Expensive/Overwhelming/Isolating/ Downright Frustrating

• At the end of your rope

• Feels like family is falling apart

• Feels like your marriage is cracking at the seams

• Feels like your spouse with ADHD actually makes things even harder

• Keep trying new systems, but nothing seems to work

• Your child has attended just too many schools

• Feels like your relationships are in a downward spiral

• Feel like you’re not good enough as a parent

• Feel like you have a lot of difficult problems to solve

• Have a hard time being as consistent as you know you need to be

• Kids constantly test the limits

• Need more structure

• Other kids are losing out and not getting enough attention

• Worry that your child wonders if you really love him/her

• Miss a lot of work time managing your child’s challenges

• Embarrassed by a stigma around ADHD/your child's challenges

• Feel like you Can't Pay Attention to what YOU NEED

Promise (Pleasure Island) for Parents:

• Access expertise you might not otherwise be able to afford

• Gain clarity

• Reconnect to what's important

• Create the change you want

• Feel Connected, Know You’re not alone

• Rediscover the Joy of Family Life (ImpactADHD.com)

• Experience the healing power of community

• Get Information that is useful but not overwhelming

• Take Care of your Kids by Taking Care of Yourself

• Get the Support you need in a way that Works for YOU

• Get Help that is Positive and still practical

• Develop a framework for making decisions

• Get positive reinforcement

• Practical & emotional support

• Find the humor in your crazy family life

• Connect with parents like you

• Reinforce your strengths and capabilities

• Feel like you belong

• Develop a Plan that will work for your family

• Take Control of your Role in Parenting your complex child

• Learn to use new tools

• Become more effective and consistent

• Stop Yelling and start Managing

• Be a confident part of the solution

• Walk the Talk and Practice what you preach

• Get Clarity that you can APPLY to your Life Right Away

• Identify Realistic Action Steps

• Set Yourself up for Success

• Improve relationships

• Resolve conflicts

• Communicate effectively

• Create change without getting mired in self defeat

• Let go of self-criticism and judgment

• Learn to hold yourself accountable with kindness and self-respect

• Understand how your child's challenges impact your life

• Accept yourself without surrendering

• Effectively learn from your mistakes without self-judgment

• Identify your areas of strength

• Develop personalized strategies for success

• Learn to set up clear, simple family rules

• Make decisions calmly

• Get a Break from Emotional Intensity

• Feel successful in your parenting

• Love being a parent again

• Navigate the line between supporting and enabling

• See the best in your kids and help them reach their potential

• Learn to provide constructive feedback and accountability

• Learn to trust yourself as a parent

Promise (Pleasure Island) for Kids:

• Parents who believe in them

• Teach kids/Kids learn to accept personal responsibility

• Teach kids/Kids prepared for Independence

• Teach kids/Kids learn flexibility and to adapt to new situations

• Teach kids/Kids learn to hold themselves accountable

• Teach kids/Kids learn to believe in themselves

• Teach kids/Kids learn to ask for help

• Help your Child Find Confidence

• Help your kids to grow up feeling powerful and capable

• Help your kids learn from the lessons of their lives, both positive and negative

• Help kids figure out what they want in their lives

• Help your Kids Find the motivation to achieve their goals

• Help your kids identify their strengths and motivations

• Teach your kids to celebrate their successes

• Teach kids to shift perspectives and get “unstuck”

The Process/The Boat:

• Identify core motivations

• Coaching, Supporting, Education and Training

• Online community of support

• Community and Coaching for Parents of kids with ADHD/complex issues

• Access to twice monthly group parent calls

• Private, moderated forum

• Provides a framework for self-consideration

• Access to international experts

• Strategies

• Structured classes

• Interactive learning

• Bi-weekly phone Office hours

• Streamlined Resources

• Complement to therapy and consulting

• Structure for parents

• Personalized structure for planning

• Communication skills

• Focus on NOW and the FUTURE

• Reflect, explore, practice, revise and try again

• Connect with other parents, coaches and experts

• Learn in group training sessions

• Get new Ideas, support and information

• Get the tools to stay on track

• Learn to take a coach approach to managing ADHD in your Family

• Get Support that is Accessible, Affordable and Effective

• Get support at any time, 24/7

• Giving Parents Tools to Better Manage ADHD

• Training Parents to take a Coach-Approach with their Kids

• Parent Strategies for ADHD Kids

• Real Tools for you to Help your Child Find Confidence

• Coaching, Community, Classroom for parents of kids with ADHD

• Help your Kids Learn to adapt and cope with their ADHD

• Family Support for Parents of Kids with ADHD

• Parents role is an advocate

• Access streamlined resources that are just what you need

Messages to play with:

• Top 3 Things Parents Want: o A Good relationship with Their kids o Their kids to be successful o Reduce the stress in their lives

• When parents get targeted support and guidance, families thrive.

• Using a Coach-Approach Helps parents manage the REALITY of ADHD

• Take your family from struggle to snuggle

• Tools for creating calm out of the chaos

• Keeping your sanity and your health, despite what's going on around you....

• Take the struggle out of parenting...

• Move from victim to victor in your parenting experience

• Parents are the Missing Link in ADD/ADHD Treatment

• Empowering Parents to Make a Difference in Your Child’s Life

• Help yourself. Help Your Family.

• Parent’s Roadmap to Success

• Parents are the Missing Link in ADHD Treatment

• Coaching teaches parents to adopt new perspectives, set expectations confidently, and make well-considered decisions.

• Sanity School™ provides a safety zone for parents to feel at home and never alone

• Parents need something more than therapy and consulting, something to sustain them and keep them from feeling isolated

• Parents benefit from coaching; Kids benefit when parents use a coach-approach at home

• Are you a parent whose child has been diagnosed with ADD/ADHD in the last 6 months or so? Have you felt: confused, overwhelmed, unsure, concerned, unclear about what to do? Do you have a lot of questions? Do you lack confidence? Or, are you eager to get started, determination, to tackle this challenge?

• Family Life can once again be creatively joyful and positively entertaining.

• Sanity School™ radically improves the lives of parents dealing with complex children. With reality based training and coaching, parents become more confident & calm, and their kids become more successful and independent. Take your family from surviving to thriving.

• Sanity School™ radically improves the way parents manage the roller-coaster of raising complex kids. It provides strategies, skills and expert guidance to the parents of kids with ADHD and related challenges.