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    1.6.3 Star CruisesStar Cruises was incorporated in September 1993,representing a bold initiative to tap Asia-Pacifics potential asan international cruise destination. Today, Star Cruises has

    fulfilled regional aspirations to establish the cruise industryin the Asia-Pacific region, bringing increased tourism trafficinto the countries around Asia-Pacific. Asian holidaymakersnow see cruising as an exciting and value-for moneyvacation. Simultaneously, it also started the influx oftravelers from North America, Europe and Australia, who

    joined Star Cruises holidays for a glimpse of the varioussights and sounds of Asia-Pacific. Within 10 years since itsinception, Star Cruises has become the worlds third largestcruise company.

    HistoryStar Cruises was incorporated in September 1993,representing a bold initiative to tap Asia-Pacifics potential asan intern offering three classes of ship to suit all tastes, fromthe smaller intimate super yachts of Vision Class andRadiance Class to Voyager Class which has some of the bestequippedCruise ships in the world.Today, Star Cruises epitomizes the fulfillment of regional aspirations to

    establish the cruise industry in the Asia-Pacific region, bringing increasedtourism traffic into the countries around Asia-Pacific.

    Asian holiday-makers now see cruising as an exciting and value-for-money

    vacation. Simultaneously, it also started the influx of travelers from North

    America, Europe and Australia, who joined Star Cruises holidays for a

    glimpse of the various sights and sounds of Asia-Pacific. Within 10 years

    since its inception, Star Cruises has become the worlds third largest cruise

    company.

    The Fleet

    Star Cruises is a global cruise brand with a combined fleet of 20 ships in

    service and under construction, with approximately 29,000 lower berths,

    cruising to destinations and islands in Asia- Pacific, North and South

    America, Hawaii, Caribbean, Alaska, Europe, Mediterranean, Bermuda and

    the Antarctica under the Star Cruises, Norwegian Cruise Line, NCL

    America, Orient Lines and Cruise Ferries brands.

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    Vessels operated under the Star Cruises' brand in Asia-Pacific are Super Star

    Virgo, Super Star Gemini, Star Pisces, Mega Star Aries and Mega Star

    Taurus.

    The NCL group has a fleet of sixteen ships in service and under construction

    under three brands:

    Norwegian Cruise Line, Orient Lines and NCL America. The NCL fleet

    includes the Norwegian Dream, Norwegian Majesty, Norwegian Sea,

    Norwegian Wind, Norwegian Sun, Norwegian Dawn, Norwegian Star,

    Norwegian Crown and Norwegian Spirit. NCL America currently operates

    the Pride of Aloha, which was subsequently joined by the Pride of America

    in June 2005. The Norwegian Jewel and the Pride of Hawaii are scheduled

    to be delivered in August 2005 and April 2006 respectively with two more

    new builds presently under construction. Orient Lines is an award-winning

    single ship line with the Marco Polo offering niche destination-focused

    cruises.Both NCL and Orient Lines market primarily in North America but also

    extensively in the UK, Europe, South America and Asia whilst NCL

    America inter island cruises in Hawaii.

    The Cruise Ferries brand, which was launched in 2001 presently, comprises

    the M.V. was a Queen. A World-Class BrandStar Cruises has played the leading role in shaping the cruiseindustry in Asia-Pacific by offering new and luxuriousmegaships and exciting itineraries. The company also made

    important investments in marketing, operations, informationtechnology, reservations systems, safety and infrastructure.Star Cruises made it to the Top 50 Asian Brands in 1999 andis the second leading brand that has the Greatest UpwardMovement Potential. It achieved the top brand name in theleisure category for Top 50 Asian Brands League. (Source:

    Top Asian Brands, Asian Brand News, March 1999)New and enhanced products and services provided by StarCruises have set new standards of cruising in Asia-Pacific.Ships like Super Star Virgo now represent the best and most

    exciting vacation experience option to both the Asian holidaymaker and experienced cruiser from America, Europe andAustralia. Star Cruises is also committed to developing thegrowing meetings and incentive segment of the cruise MICEmarket in Asia-Pacific. Super Star Virgo is able to cater tomeeting and incentive groups

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    of various sizes with their world-class food and beverage,entertainment and recreation facilities. Fly cruiseprogrammes will be intensified to capture the medium tolong haul markets, and provide wider marketing

    opportunities. Currently, Star Cruises is developing its flycruise hubs located in Singapore, Port Klang (Malaysia),Hong Kong and Bangkok (Thailand).Star Cruises' award-winning product is noted for its excellentservice standards and the highest crew to- passenger ratio(1:2) of any major cruise line, reflecting the high standardsof the hospitality industry in Asia-Pacific.Star Cruises is represented in more than 20 locationsworldwide with offices in Australia, China, Germany, HongKong, India, Indonesia, Japan, Korea, Malaysia, New Zealand,

    Norway, Philippines, Singapore, Sweden, Switzerland,Taiwan, Thailand, United Arab Emirates, United Kingdom andthe United States of America.In addition the Star Cruises Terminal in Port Kelang and the

    Jetty Terminal on Langkawi Island, Malaysia has beenawarded Statements of Compliance under the ISPS Code.

    The code, which came into mandatory effect in July 2004,sets out a framework involving cooperation betweencontracting

    Governments, government agencies, local authorities as wellas members of the shipping and port fraternity to detect andassess security threats and to take preventive measures.Star Cruises Limited, a member of Genting Group, is listedon the Hong Kong Stock Exchange with a marketcapitalization of over US$1 billion as at 31 January 2005.One of the top cruise ship operators in the world, thecompany offers cruises to more than 200 destinationsworldwide on its fleet of 20 ships (which operate under theStar Cruises, Norwegian Cruise Line, and Orient Linesnames). Ships range from the "Super Star Virgo" (2,000-passengerCapacity) to the "Mega Star Taurus," designed for privatecharters.

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    The family of Lim Goh Tong, head of Malaysian conglomerateGenting, controls nearly 55% of the company, which wasfounded in 1993.

    STAR AQUARIOUS

    http://in.wrs.yahoo.com/_ylt=A0WTf2w5xrZMmF0AqzK9HAx.;_ylu=X3oDMTBqZDFlYmxzBHBvcwMxNgRzZWMDc3IEdnRpZAM-/SIG=1h7g57179/EXP=1287133113/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.images.search.yahoo.com%252Fsearch%252Fimages%253F_adv_prop%253Dimage%2526va%253Dstar%252Bcruises%2526fr%253Dyfp-t-704-s%26w=800%26h=532%26imgurl=k41.pbase.com%252Fo6%252F31%252F729631%252F1%252F71248666.BzB4rIlH.NewFolderShip007.jpg%26rurl=http%253A%252F%252Fwww.pbase.com%252Fimage%252F71248666%26size=150k%26name=71248666%2BBzB4rIl...%26p=star%2Bcruises%26oid=a8e00a1581ccdc52%26fr2=%26no=16%26tt=55571%26sigr=1134ebv5g%26sigi=123k2cacn%26sigb=12uv3cunghttp://in.wrs.yahoo.com/_ylt=A3llmkR5xbZMeOkA3zK7HAx.;_ylu=X3oDMTBxcnA4cW4yBHNlYwNzYwRjb2xvA2luMl9pbnRsBHZ0aWQD/SIG=1ld7fgqam/EXP=1287132921/**http%3A/in.images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fin.search.yahoo.com%252Fsearch%253Fei%253DUTF-8%2526p%253Dstar%252Bcruises%2526rd%253Dr1%26w=500%26h=332%26imgurl=www.shipparade.com%252Faz%252FStar_Princess%252FStar_Princess.jpg%26size=72kB%26name=Star%2BPrincess%2Bjpg%250A%2B%2B%2B%2B%26rcurl=http%253A%252F%252Fwww.shipparade.com%252Faz%252FStar_Princess%252FStarPrincess.htm%26rurl=http%253A%252F%252Fwww.shipparade.com%252Faz%252FStar_Princess%252FStarPrincess.htm%26p=star%2Bcruises%26type=jpeg%26no=1%26tt=37%252C652%26oid=5d644d44d4c12cf0%26tit=Star%2BPrincess%2Bjpg%26sigr=11ruas798%26sigi=11lhvfvrf%26sigb=11va4kdhu%26fr=yfp-t-704-s
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    Destinations - Malaysia

    Kuala Lumpur (Port Klang), Malaysia

    From the Star Cruises terminal in Port Klang, head out to KualaLumpur, the capital of Malaysia. You will discover a bustling

    metropolis that uniquely blends the traditional and modern. KualaLumpur is also home to the tallest twin towers in the world - thePetronas Twin Towers. You will find that Kuala Lumpur offers

    exceptional shopping and dining opportunities.

    Langkawi Island, Malaysia

    This island of myths and legends has come into its own as a

    holiday destination. Discover Langkawi's pristine beaches,

    magical islands and mysterious mangroves. Delve into the locallegends about the virtuous Mahsuri, the Seven Wells Waterfalls

    where fairies bathe and the Lake of the Pregnant Maiden. Finally,

    visit Awana Porto Malai, the Mediterraneanesque waterfront

    boardwalk where you can shop, dine and enjoy a cultural show or

    two.

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    Penang, Malaysia

    Dubbed the Pearl of the Orient, Penang has so much to offer its

    visitors: charming colonial architecture, ancient places ofworship, tropical fauna and flora, hillside retreats and fantastic

    beaches. Of course, Penangs mouth-watering delights, in

    particular, the hawker fare, is a culinary experience not to be

    missed.

    Malacca, MalaysiaAn ancient Dutch trading port, the communities and culturalheritage of Malacca have been shaped by centuries of foreign

    influence. Visit traditional Chinese temples and the bustling old

    city, where craftsmen and antique traders still ply thier trade in

    turn-of-the-century shophouses.

    Redang Island, Malaysia

    Redang Island or 'Pulau Redang' is one of the most captivatingislands in Malaysia. Visitors to this island will be greeted by

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    crystal clear blue waters, pure white sands and swaying coconut

    trees. Discover some of the most beautiful corals and witness a

    world of spectacular seascapes of colourful fishes as you godiving and snorkelling. Declared as a Marine Park to preserve its

    natural beauty, Redang Island is one of the best places to just

    relax and soak in the sun.

    Year Award Organization

    2010 The Most Exclusive

    Leisure product

    Award

    Travel and Tourism Fair(TTF) INDIA

    2009 Winner in the

    Cruise Line

    category

    Expat Living ReaderAwards 2009

    "Travel Hall of

    Fame"TTG Travel Awards

    "First in the

    training category

    for the latestincarnation of its

    bridge management

    system"

    Safety at SeaInternational Award

    2009

    "Best Cruise

    Operator"TTG China TravelAwards

    "Best Brands in

    Cruise Lines"

    Brand Laureate Awards

    2008 "Travel Hall of TTG Travel Awards

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    Fame"

    "International

    Tourism Product of

    the year"

    India International Travel

    Mart

    "Best Cruise

    Tourism Product"

    "Best Overall

    PerformancePresentation

    Hospitality"

    "Best Cruise

    Operator"Travel Weekly (Asia)Industry Awards

    "Best Brands in

    Leisure and

    Hospitality"

    Brand Laureate Awards

    "Best Cruise

    Operator"

    TTG China Travel

    Awards2007 "Best Brands in

    Leisure andHospitality"

    Brand Laureate Awards

    "PRC Consumers

    Most FavourableHong Kong Brands

    2007" - Integrated

    EntertainmentsAward, 2007

    China Enterprise

    Reputation And

    CredibilityAssociation(Overseas)

    Ltd.

    "The Most Modern

    Travel Destination

    of the Year 2006"

    Guangzhou Daily

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    "Best CruiseOperator"

    TravelWeekly Asia

    "Best Product

    PromotionInternational"

    India International Travel

    Mart

    "Best CruiseOperator in Asia-

    Pacific"

    TTG Travel Awards

    "Best International

    Cruise Operator"

    Travel Weekly China

    2006 "Best Far East

    Cruise Line""Selling CruisePublication", United

    Kingdom

    "Best Cruise

    Operator in Asia-

    Pacific"

    TTG Travel Awards

    "Best Product

    Promotion

    International"

    India International Travel

    Mart

    "Best Domestic

    Promotion

    Product"

    "Best Unique

    ProductInternational"

    "Unique Product""Top 10 Family

    Travel

    Destinations"

    China Outbound TravelAwards 2006

    "Top 10 Incentive

    Travel

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    destinations""Top 10

    Honeymoon

    Destinations"

    "Best CruiseOperator"

    Travel Weekly China

    Awards 2006

    2005 "Best Far East

    Cruise Line"

    "Selling Cruise

    Publication", United

    Kingdom

    "Best Cruise

    Operator in Asia-

    Pacific"

    TTG Travel Awards

    "Best Product

    Promotion(International)"

    India International Travel

    Mart

    "Unique Product

    (International)" "ISO 9001: 2000

    for Star Cruises

    Ship Simulator"

    Lloyds Register Quality

    Assurance Ltd.

    2004 "Best Cruise

    Operator in Asia-

    Pacific"

    TTG Travel Awards

    "Most Unique

    Product Award"

    India International Travel

    Mart2002 "Best Innovative

    Product"

    Outbound Travel Mart,

    India, 2002"Best Website,

    Travel Product"Travel Weekly East

    Golden Web Awards,2002

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    "Best CruiseOperator in Asia-

    Pacific"

    TTG Travel Awards

    "Innovation in

    Marine Technologyand Machinery,

    Safety and

    Environment"

    Lloyd's List SMM

    Awards

    2001 "Best Cruise

    Operator in Asia-

    Pacific"

    TTG Travel Awards

    "Innovator:

    Product"

    Journey Maker category -

    Travel Weekly East 2001

    "Best Website,

    Travel Product"Travel Weekly EastGolden Web Awards,

    2001"Number One

    Quality

    Cruise Line"

    e-Cruise World &Maritime World,

    Nautilus Media "Best Cruise Line

    in Asia-Pacific"2000 "Third Annual

    Salute to Youthand Training

    Award"

    Lloyd's List and

    International Maritime

    Industry Third Annual

    "Best Cruise

    Operator in Asia-

    Pacific"

    TTG Travel Awards

    First shippingcompany ever to be

    accredited to

    conduct STCW-95without involvement

    Panama Maritime

    Authority

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    by external traininginstitute

    "Cruise Line of the

    Year"Travel AsiaBreakthrough Awards

    "International Tour

    Operator,Friends of

    Thailand"

    Thailand Tourism

    Awards

    "Outstanding

    Contribution toTourism"

    Singapore Tourism

    Board

    "InternationalCarrier"

    "Travel ManagementGrand Prix award"-

    Japan"Number One

    Quality

    Cruise Line"

    e-Cruise World &Maritime World,

    Nautilus Media

    1999 "Best Cruise

    Operator"- Awardfor Excellence

    AFTA Western Australia

    Chapter

    "New Player of theYear, SuperStar

    Leo (now knownas NorwegianSpirit)"

    Travel Asia's

    Breakthrough Awards

    "Best Cruise

    Operator in Asia-

    Pacific"

    TTG Travel Awards

    "Outstanding

    Cruise Saloons -

    SuperStar Leo(now known as

    Norwegian Spirit)"

    ShipPax Award

    Publisher of "Cruise &

    Ferry Information"

    "Outstanding

    Cruise Cabins -

    SuperStar Leo(now known as

    Norwegian Spirit)"

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    "OutstandingCruise Sundeck-

    SuperStar Leo

    (now known as

    Norwegian Spirit)"

    "Best CruiseProduct

    Overall"

    Tabs on Travel Industry ,New Zealand

    "Best Cruise

    Award"- Meetings

    & Conventions

    Asia/Pacific Gold

    Awards

    Venture Asia Publishing,Publisher of Travel Asia

    "High ratings for

    StarCruises vessels"

    Berlitz Complete Guide

    to Cruising and Cruise

    Ships Fielding's Guide to

    Worldwide Cruises1998 "Best CruiseOperator in Asia-

    Pacific"

    TTG Travel Awards

    "Best CruiseOperator"- Award

    for Excellence

    AFTA Western Australia

    Chapter

    "Most Improved

    Port Facilities: Star

    Cruises Terminal,

    Port Klang 1998"

    Dream World Cruise

    Destinations 1998

    "International

    Safety Management

    (ISM)

    Certification"

    International MaritimeOrganisation

    "Best Cruise

    Company"-

    Meetings &Conventions Gold

    Services Awards

    Venture Asia Publishing,

    Publisher of Travel Asia

    1997 "Best Cruise

    Operator"- World

    Travel Awards

    World Travel Market

    "Best Cruise

    Operator"- Award

    Australian Federation of

    Travel Agents (AFTA)

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    for Excellence Western Australia

    Chapter"Best Cruise

    Operator in Asia-

    Pacific"

    TTG Travel Awards

    1996 "Best CruiseOperator" - World

    Travel Awards

    World Travel Market

    Genting Hong Kong Limited

    Genting Hong Kong, formerly known as Star Cruises Limited, isthe leading global leisure, entertainment and hospitality

    corporation. A primary business activity of the company is cruise

    and cruise related operations under the brand of Star Cruises and

    Norwegian Cruise Line (NCL). Star Cruises, together with NCL,is the third largest cruise operator in the world that owns a

    combined fleet of 18 ships cruising to over 200 destinations,offering approximately 35,000 lower berths.

    Genting Hong Kongs first foray in a land-based attraction,

    Resorts World Manila opened its doors to the public in August2009. Resorts World Manila is one of the premier leisure brands

    under the Genting Group, a flagship integrated leisure and

    entertainment complex featuring 3 hotels including a six star all-suite Maxims Hotel, an iconic shopping mall, 4 high-end cinemas

    and a multi-purpose performing arts theatre


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