St. Mary’s Village, Hackney

• Regeneration of Trowbridge Estate (Hackney CEI estate)

• Tower block demolition• 220 new homes (244) mixed tenure:

• Open Market Sale• Shared Ownership• Lovell Resale Covenant (low cost home

ownership)• Start spring 2000, completion Spring 2003 (phased

vacant possession of sites) • New build and refurbishment• Community Centre, Doctor’s surgery, shops,

village green & play facilities

The Project

• Lovell (Developer)• Metropolitan Home Ownership (RSL)• Notting Hill Home Ownership (RSL)• LB Hackney (Local Authority• Prince Evans (Solicitor)• PRP Architects (Architects)• Watts & Partners (Employers Agent)

The Project Team

The InnovationsR8 Housing Forum Demonstration projectThree key innovations:

• Demand led mixed tenure development• The Lovell Resale Covenant• Joint KPI assessments

Mixed Tenure• Demand led mixed tenure:

• 66 shared ownership• 60 Lovell resale covenant• 118 open market sale (inc. 5 live/work units)

• Pepperpotting• Identical specification, size & quality of units• 1st development in UK to offer choice

regardless of tenure• Full stakeholder involvement• Joint sales and marketing suite

Lovell Resale CovenantHow it Works

• Land is made available at nil cost• Lovell builds under licence• Lovell builds using its own private funding• Council nominates purchasers• Property purchased at 70% Open Market Value• No rent payable on 30% equity (owned by LA)• Purchaser responsible for maintenance• Council/RSL retains asset in property• At resale property sold to new nominee at 70%

current market value• Right to Buy in one stage

Joint KPI Meetings• Clients assess Lovell’s performance• Lovell assess client team• Quarterly round table meetings• Subjective KPIs, 1 – 10 score• Over 20 questions including: service & product

satisfaction, sales, programme, costs & safety• Acts as mini partnering meeting

“5-4-7” & The Innovations• Focus on the Customer -- Delivering exactly

what the end user wants, maximising choice

• Product Development – Understanding the needs of the LA and purchaser & delivering an innovative solution

• Project Implementation – mapping of processes & continuous improvement. Learning from the experience & feedback, through the joint KPIs

Lessons LearnedMixed Tenure & Resale Covenant• Demand led mixed tenure pepperpotting works

in a commercial environment• No impact on sales prices• No predetermined tenure zones• Families have been able to move back into

area• Will work with rented properties• Replicate at West Hendon (£275m

regeneration)• Resale Covenant meets demand for key

workers• Resale Covenant can be adapted for RSLs

(right to buy residents on regeneration projects)

Lessons LearnedJoint KPIs• Joint assessments ensure everyone is

accountable• The project becomes the client• Round table approach brings all issues into the

open• Using same approach on other projects• Although subjective, the scoring is consistent &

taken seriously

KPI results -- Service

012345678

Score

Office

staff

Site s

taff

Hando

ver

Under

stand

ing ne

eds

Comm

unica

tion

Safe

ty

Resp

onse

s

Targ

et d

ates

Prob

lem re

solut

ion

Resid

ent l

iaiso

n

Aver

age S

ervic

e Sco

re

KPI

Service Satisfaction -- Client Assessment of Lovell

stage 1 (24-5-00)

stage 2 (15-8-00)

stage 3 (13-11-00)

stage 4 (7-2-01)

stage 5 (24-5-01)

stage 6 (31-8-01)

stage 7 (5-12-01)

KPI results -- Product

012345678

Score

Prod

uct

Defects

Site m

anag

emen

t

Site a

ppea

ranc

e

Desig

n

Aver

age P

rodu

ct Sa

tisfact

ion

KPI

Product Satisfaction -- Client Assessment of Lovell

stage 1 (24-5-00)

stage 2 (15-8-00)

stage 3 (13-11-00)

stage 4 (7-2-01)

stage 5 (24-5-01)

stage 6 (31-8-01)

stage 7 (5-12-01)

KPI results -- Total

0.001.002.003.004.005.006.007.008.00

Score

Aver

age Se

rvice

Scor

e

Aver

age Sa

les S

core

Aver

age Pr

oduc

t Sat

isfac

tion

Tota

l Ave

rage

Scor

e

Category

Total KPI Scores -- Lovell

stage 1 (24-5-00)

stage 2 (15-8-00)

stage 3 (13-11-00)

stage 4 (7-2-01)

stage 5 (24-5-01)

stage 6 (31-8-01)

stage 7 (5-12-01)

Conclusions• A long time to put scheme together• A flexible approach from the Local Authority• Innovative solution to original brief• Solution works in a commercial setting• High degree of replicability• Joint KPI approach welcomed by client team• Successful regeneration of former CEI estate