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Staff report on renaming Metro Rail and BRT Lines

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  • 8/9/2019 Staff report on renaming Metro Rail and BRT Lines

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    Letter Designations forFixed Guideway Lines

    April, 2015

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    2

    Overview

    > Current designation system> Upcoming challenges> Recommended solution> Focused outreach

    > Implementation> Discussion

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    What’s the situation now?

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    > Lines are identified in multiple ways:– Spelled-out color (i.e. Blue, Orange)– Name (i.e. Expo)

    What’s the situation now?

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    What’s the situation now?

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    What’s the challenge?

    > Avoiding inconsistent naming system> Identifying new and distinct color names and hues> Maintaining flexibility for operational changes> Addressing requirements for Limited English

    Proficiency (LEP) customers

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    > Letters become primary designation– “A” Line, “B” Line”

    > Colors remain a secondary identifier

    > H, I and P not used, similar to universal symbols forHospital, Information and Parking

    What’s the solution?

    Rename lines with letters ordered by opening date:

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    Benefits:

    > Customers get used to letter designations> Avoids reinforcing designations that will change

    > Cost effective– Leverages capital project funding– Simplifies adjustments when routes change– Reduces need for signage retrofits

    When should this transition happen? Now

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    > Maps> Customer information– print– electronic

    > Audio Announcements> Signage

    What needs to be changed?

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    Current:

    What do customers see?

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    What will customers see?

    Future:

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    March 2015:> Two focus groups conducted: English and Spanish

    – Overall support of transition to letters– Need time for adjustment: start now– Primarily use web and mobile for trip planning

    April/May 2015:> Accessibility Advisory Committee> Service CouncilsFeedback to inform implementation plan

    Focused Outreach

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    Implementation

    > Phase 1: Blue,Green, Expo

    > Phase 2: Orange,Red, Purple, Silver

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    > Phase 3: Regional Connector, Crenshaw/LAXLine changes (includes Gold, Blue, Expo, Green)

    Implementation

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    Regional Connector Crenshaw/LAX

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    Discussion

    15*Future operating plan based on Metro Board approved

    i l d15

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