Staffing World 2013 · Focus Your Attention -Fight ““““RADD ””” 1. Create a time...

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Staffing World 2013The Unofficial Conference Recap

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The Highlights

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Staffing World Highlights

• The Keynotes

• The Sessions (Those we managed to attend!)

• Innovations Day Live

• Key Lessons Learned

• Congratulations!

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Staffing World Keynotes

The Art of Vision

• Why does the creative river run dry?

• Unthinking: Disruptive strategies to overcome FEAR

• How can we creatively overcome challenges?

• Creativity is a practice

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The Advantage

• Organizational Health:Your company's greatest opportunity for competitive advantage.

• Four Steps to Creating a Healthy Organization:

– Build a cohesive leadership team

– Create clarity

– Over communicate clarity

– Reinforce that clarity with

human systems


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High Beam Leaders

• Evolve or face extinction

• Technology Darwinism

• Technology gap / risk

• Humalogy

• What's the right balance of technology and the human touch for your staffing firm?


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Social Media, Social Networking & Social Relevance

• The term “social” has lost its meaning

• Relevance: Does your reputation make you good, bad, or invisible?

• Organizational voice phases

• Increase your relevance with Content Marketing

Staffing World Breakouts

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New Twists on Traditional Recruiting

• Today's job seeker uses 14.5 resources to analyze job opportunities.

• A modern spin on traditional recruiting can attract great candidates while conserving resources:

– Don't just “attract” candidates – get them to take action

– Build candidate trust the right way

– Mobile friendly vs. mobile optimized sites

– Deliver relevant information to keep potential candidates interested


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What the Field Isn't Telling YouFive Things that Plague Your Profitability and Limit Your Growth

1. Your website looks bad on mobile devicesand it's affecting sales.

2. Your clients and candidates think your staff is too pushy.

3. Few clients and candidates believe your internal staff.

4. Client loyalty is lower than ever and candidate loyalty isn't much better.

5. Your quality control process is broken.


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Unselling: The Less You Sell, the More You Win

• The Cold Hard Reality: It's almost never purely price!

• The more you sell:

– The less the prospective client trusts you

– The less the prospective client shares and listens

• Don't conform to the prospective client's process

• Focus on the client's success, not yours!

Download 22 Strategies to Win Without Selling

http://www.complexsale.com/unselling


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Focus Your Attention - Fight ““““RADD””””

1. Create a time budget and log.

2. Learn how to categorize your activities.

3. Plan to plan.

4. Create time chunks or zones.

5. Put in the big rocks first.

6. Loosen the “electronic leash.”

7. Minimize multitasking.

8. Educate your environment.

9. Practice mindfulness.

10. Strive to create an integral life.


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Patrick Lencioni VIP Event

• How do you create a culture of trust and honesty?

• What do you do with people who don't want to change?

• What do you do if your boss doesn't get it?

• How do you push the process down?

• How do you screen for people who can work this way?


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Foundership to Leadership

Avoid These Delegating Mistakes

• Believing that you are the only one who can "do it right."

Instead, create a safe environment where employees can learn and grow - by turning mistakes into teaching moments.

• Believing that how much you "do" determines your worth.

Instead, change your scoreboard - judge your worth by how much you "grow others' talents.”

• Believing that you need to lead everybody, and be the "boss" of your followers. Instead, view yourself as someone who leads leaders - and inspires everybody.


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Innovative Online Sourcing Strategies

site:jigsaw.com intitle:wiki Company Name Here


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ACA – What to Do Now

• Good news, one year delay in employer mandate

• Reality check, you must be ready to start tracking Jan 1

• Who must be offered coverage on 1/1/15?– Full time employees

– New employees who you expect to be full time

• More good news– You can offer different plans to different people, if fully insured

– There are plans being designed for temps (but none are ready yet)

– Employee contributions may have to vary based on wage rate

– Co-employment liabilities should not be an issue for your clients

• Set expectations with clients


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Staffing World Highlights

Innovations Day Booth Concept

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Lessons Learned

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Lesson 1: Information is Overabundant

• It's up to you how you use it.

• The companies that thrive are the ones that can turn raw data into meaningful business intelligence – to make smarter decisions.

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Lesson 2: Plan Ahead!

• Time flies.

• Plan your goals BEFORE you arrive.

• Schedule top priorities well in advance.

• Fill in with everything else.

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Lesson 3: Be Concise!

• “Parachute Stories”– 2 to 3 sentences, short and to the point

– Quantifiable, quotable or comparable

– Feature results for your clients

• Testimonial Videos

– Recite the problem: 20 seconds

– How it was solved: 10 seconds

– How things are better now: 30 seconds

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Lesson 4: Plan to Meet With Your Vendors

• Bring your business challenges to them

• Ask them to be proactive in helping you find solutions

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Lesson 5: Create Organization Clarity

Six Questions

1. Why do we exist?

2. How do we behave?

3. What do we do?

4. How will we succeed?

5. What is most important, right now?

6. Who must do what?

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Lesson 6: Maximize Sales Opportunities

• Secure a list of attendees ahead of time

• Reach out and connect 1 to 1

• Preschedule appointments during the event

• Focus on clients and prospects you want to work with

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Lesson 7: Recruiting is the Same, (Only Different…)

• The goal of recruiting hasn't changed – we still need to find the right people for our clients' needs.

• The strategies recruiters are using to attract and present, however, has evolved greatly (fax, job boards, social recruiting and video interviews).

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Lesson 8: Be More Creative – Think Different!

• Don't be afraid to leave the pack

• Develop your own company's story

• Invest some money into creating unique artwork to stand out from the crowd

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Lesson 9: Be More Socially Aware

• Protect your “rep”

• Set up automated alerts

• Respond to positive and negative reviews

• Develop a proactive plan to increase positive reviews, shares, likes, etc.

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Lesson 10: Invest More in Marketing!*

• Average marketing spend in staffing is 0.4% of sales

• Most other industries: 4-5%

• Retail: 8-10%

*We swear this lesson wasn't ““““planted””””

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And Semi-Finally…

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Congratulations to our clients!

• Haley Marketing clients won 7 VOICE Awards!– Websites (2 winners)

– Newsletter (2 winners)

– Direct Mail

– Company identification

– Specialty advertising

Including the 2013 Best in Class!

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PSG Outdoor Advertising

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2013 Best in Class!

Curzon StaffingEmail Newsletter

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B. Loehr StaffingEmail Newsletter

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Future Force Personnel Services Website

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ABR Employment ServicesDirect Mail

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ABR Employment Services Website

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ABR Employment ServicesCorporate ID

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And Finally…

A few words about ACA

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No, not Affordable Care.

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Announcing

The Affordable CREATIVECREATIVECREATIVECREATIVE Act!

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Affordable Websites

• Value Sites

• All-new Starter Sites

Responsive design. Responsive design. Responsive design. Responsive design.

Free mobile site.Free mobile site.Free mobile site.Free mobile site.

Free blog setup. Free blog setup. Free blog setup. Free blog setup.

Free content management.Free content management.Free content management.Free content management.

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Affordable Social Media

• Blog writing

• Social content sharing

Free Facebook, LinkedInFree Facebook, LinkedInFree Facebook, LinkedInFree Facebook, LinkedInand Twitter profile updates.and Twitter profile updates.and Twitter profile updates.and Twitter profile updates.


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Affordable Content Marketing

• The ONLY content marketing system for staffing!

• Monthly email newsletters.

• Content for your website.

• Rich media content.

• Sales content.

Free startup until 12/31.Free startup until 12/31.Free startup until 12/31.Free startup until 12/31.


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Coming Next:

Strategic Selling for IT, Engineering and Professional StaffingThursday, November 14, 2013 at 2 p.m. EST

Reserve your seat: www.lunchwithhaley.com

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Staffing World 2013 · Focus Your Attention -Fight ““““RADD ””” 1. Create a time...

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