8
Stages
Target group & the store
-Finding the store
-Finding the idea on what to improve
-Finding the right target groups
The idea
-Lyngby storcenter hard to navigate
-Only five info screens
-A lot of shops
Testing & the prototype
-Asking people to locate specific stores, interviews
-Adding more info screens
-Making info screens better, more interactive and including an app
The final product
- New fresh look on the interactive info screens
- Advertisement video
- Simplifying the process of finding stores and discounts to make Lyngby storcenter more attractive to the customers
Questions?
