Using stakeholder data intelligently….

Building stakeholder intelligence

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What is a Stakeholder ?

Any group or individual who can affect, or is affected by, an organisation or its activities. Also, any

individual or group that can help define value propositions for the organisation

Building stakeholder intelligence

What Does This Mean For Businesses ?

MONTREAL - The Quebec Federation of Labor, the province's largest union group, said Wednesday it is calling on consumers to boycott Shell Canada gas stations for 24 hours late this week to protest against the European parent Royal Dutch Shell PLC's decision to close its 100,000 barrels-daily Montreal East oil refinery

Building stakeholder intelligence

What Does This Mean For Businesses ?

Alberta's oilsands are facing a new cross-border assault, with a community in the U.S. boycotting the resource

and a cosmetics store in Canada demanding development be halted.

Building stakeholder intelligence

What is Engagement ?

An organisation’s efforts to understand and involve stakeholders and their concerns in its activities and

decision-making processes

Building stakeholder intelligence

The Three Phases of Stakeholder Engagement

• The Awareness Era – 80’s• The Attentive Era – 90’s

• The Engagement Era – the 2000’s

Building stakeholder intelligence

Corporate Social Responsibility

• CSR - companies are accountable

• The Global Reporting Initiative

Building stakeholder intelligence

Increasing Regulation

• The Massachusetts Privacy Law 2010

• Mandates Encryption of Personally Identifiable Information

• Standards to be met by persons who own or license personal information about a resident of the Commonwealth of Massachusetts

• A Massachusetts resident's first name and last name or first initial and last name in combination with any one or more of the following data elements.... financial account number, or credit or debit card number

Building stakeholder intelligence

Where Are We Now ?

• Distributed companies become less co-ordinated in their stakeholder interactions - engagement often conducted at the grass roots level only.

• Stakeholders become strategic in their interactions with companies and exploit opportunities.

• Management are often unaware of impacting issues until it is too late.

Building stakeholder intelligence

• Corporate head office have a monthly reporting process

• Responses are inconsistent

• Inadequate data is transcribed into (yet) another database

• Information never reaches the managers and decision makers who need to use it

Common Case Study

Building stakeholder intelligence

What Can We Do ?

• Identify your stakeholders• Decide how you want to engage with your stakeholders

• Understand how you are currently engaging with your stakeholders• Gap analysis

• Develop a plan to address the gaps• Develop tools to support the plan

Building stakeholder intelligence

Summary

• Today’s corporate environment is increasingly focused on deeper engagement with stakeholders

• Few organizations are equipped to meet the increased regulatory burden that comes with engagement

• Penalty Costs

• Opportunities

Building stakeholder intelligence

Using stakeholder data intelligently….

Building stakeholder intelligence

www.juratsoftware.com