Stakeholders + SupportHow to Identify, Create and Engage Your Social
Media Efforts
Concepts
Make it easy to Forward + Find
Free Content: text, videos, speeches, photos, inside information and how-to guides
90% of searches don’t go past first page
Your homepage is not your homepage
Viral is the new local
Play where your supporters are – not where you think they are
Channel online enthusiasm into specific, targeted activities that furthercommunication goals
MeasureRefine
Iterate
Integrate online into every element
of outreach
SpeedRapidQuick
AgileSwift
Responsive
Advocate Social Personal
Create a groupRecruit othersHost an eventHost blogCoalition leader
Create a profilePost picturesWrite blog postJoin a group
Email / TextVolunteer WalkPhoneDonate
Tactics
Activity
Daily ConsistentInformativeComprehensiveOffline + OnlineFun
Consolidation + Partnerships
Own? or Work with?Unified logosBrandingDistributed content
Branding
Email SignatureWeb pagesHandoutsPrinted messagesPartnershipsArticles
Training + Engagement
WebinarsConference CallsPresentationsTutorialsEngagement
Maximize Content
PhotosVideosMagazinePresentations
Partners
StakeholdersElected OfficialsCorporateCivic LeadersConstituentsEmployees
Widget
Widely available widget Pulls content from website
More exposureSpread to other places
Nothing in a Vacuum
Share ThisEvent BriteFacebook ConnectStatus UpdatesHashtagsTwibbons/Icons
Noteworthy + Special
Dedicated CampaignsContestsMatchingCareer + JobsSurvey + FeedbackEducationInformation
Measurement
NumbersBuzzAnalyticsFeedbackContributions
Ideas
Content
Conversation
Customers
CommercePartners
CommerceAnalysis
Marc A. Ross
Blog @ Advocacy 2.0advocacytwopointzero.blogspot.com
Twitter@marcaross
@microadvocacy