Date post: | 16-Jan-2015 |
Category: |
Documents |
Upload: | sean-bradley |
View: | 237 times |
Download: | 2 times |
The Power of a Call Monitoring Solution
Stan Sher – Dealer eTraining
Stan Sher Stan Sher is the president of Dealer
eTraining, a full service automotive internet sales, business development training and digital marketing company. Stan is an up-and-coming internet professional with strong working relationships with the best in automotive e-commerce consulting in the industry. Prior to starting Dealer eTraining, Stan has been in the automotive business for over eight years where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction
Agenda • What is Call Monitoring
• Why is Call Monitoring Important
• What to Monitor
• CRM Integration
• What to Track
• How to Monitor and Manage
What is call monitoring?
What is Call Monitoring?
Why Call Monitoring is Important
• Training Purpose• Quality Assurance• Security• Success Tracking
* The Phone is the most misused opportunity in the dealership!
What to monitor• All Digital Marketing• Traditional Marketing• Social Media• Website (sales/service)• Pay Per Clicks• Email Templates• Third Party Lead Sources• Inventory Listings• Reputation Sites• OEM Sites
CRM Integration
• Find a solution to track outbound and inbound phone calls
• Get a copy of outgoing phone list in CRM (HigherGear)
How to Monitor and Manage
• Create a daily routine• Review random calls (10 per day)• Train your team weekly (3x)• Training 30 minutes per session• Be prepared to TO phone calls live• Use TO as training opportunity• Create Accountability Report
Contact Stan Sher
Web: www.dealeretraining.com
Facebook.com/dealeretraining
Twitter.com/stansher
Email: [email protected]
Call me: (732)925-8362
Scheduled Break