CSA Website Ad Specifications Ad sizes Size (px) File size Billboard 970x250 250kb Leaderboard 728x90 100kb Mobile Leaderboard 320x50 50kb Medium Rectangle 300x250 100kb Large Rectangle 300x600 200kb Questions? Contact Teresa Dombach, Director of Media Operations, [email protected], 212-756-5015 All digital ads are due to Teresa Dombach a minimum of five business days before the ad is live. General Specifications (all ads) • Animation length - 15 seconds max • Max three rotations/loops Standard Ads • JPEG, GIF and PNG accepted • Provide click-through url • RGB • We do not accept tracking pixels, but will accept a third-party impression url HTML 5 Ads • We do not accept tracking pixels, but will accept a third-party impression url • We allow 200kb (compressed) initial load and a 300kb for total creative size for HTML5 files • Initial load is restricted to 10 files • Eliminate or minimize render blocking scripts like CSS and Javascripts during initial load • Please compress using the gzip utility Third-Party Tags • Click-through must open in new browser window • Flashing, high contrast, fast moving and bright color animation are not recom- mended • Ads will be served into a SafeFrame • Ad must not exceed 10 file requests during initial file load. Additional files can be loaded during host initiated subload. • Eliminate or minimize render blocking scripts like CSS and Javascripts during initial load • Testing of creatives across browsers should be done prior to submission • Include clear instructions for implementation with DoubleClick for cache-bust- ing/click tracking • We do NOT accept retargeting pixels • Tracking pixels must be part of the third-party tag Audio and video - user initiated on click (we do not provide player); max length 15 seconds
Questions? Contact Teresa Dombach, Director of Media Operations, [email protected], 212-756-5015All digital ads are due to Teresa Dombach a minimum of five business days before the ad is live.
General Specifications (all ads)• Animation length - 15 seconds max• Max three rotations/loops
Standard Ads• JPEG, GIF and PNG accepted• Provide click-through url• RGB• We do not accept tracking pixels, but will accept a third-party impression url
HTML 5 Ads• We do not accept tracking pixels, but will accept a third-party impression url• We allow 200kb (compressed) initial load and a 300kb for total creative size
for HTML5 files• Initial load is restricted to 10 files• Eliminate or minimize render blocking scripts like CSS and Javascripts during
initial load• Please compress using the gzip utility
Third-Party Tags• Click-through must open in new browser window• Flashing, high contrast, fast moving and bright color animation are not recom-
mended• Ads will be served into a SafeFrame• Ad must not exceed 10 file requests during initial file load. Additional files can
be loaded during host initiated subload.• Eliminate or minimize render blocking scripts like CSS and Javascripts during
initial load• Testing of creatives across browsers should be done prior to submission• Include clear instructions for implementation with DoubleClick for cache-bust-
ing/click tracking• We do NOT accept retargeting pixels• Tracking pixels must be part of the third-party tag Audio and video - user initiated on click (we do not provide player); max length 15 seconds
Questions? Contact Teresa Dombach, Director of Media Operations, [email protected], 212-756-5015All digital ads are due to Teresa Dombach a minimum of five business days before the ad is live.
• JPG and GIF are accepted• Provide click-through url• Animation length - 15 seconds max• Max three rotations/loops• RGB• We do not accept tracking pixels, but will accept DoubleClick click tags• No Flash/SWF files or third-party tags• We recommend that if your ad has a white background, you add a border. We
do not provide borders for ads.
NOTE: We accept animated gifs, but they do not animate for recipients using Microsoft Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016 and Win-dows Phone 7. If using animation, make sure your first frame has all pertinent information in case the frames do not rotate.
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CSA Interstitial Ad Specifications
Questions? Contact Teresa Dombach, Director of Media Operations, [email protected], 212-756-5015All digital ads are due to Teresa Dombach a minimum of five business days before the ad is live.
Ad sizes Size (px) File size
Desktop 600x500 200kbMobile 320x50 50kb
• Banner is placed within our template which auto closes after 15 seconds and has one close button at top of the template
• Flashing, high contrast, fast moving and bright color animation are not recom-mended
• All Splash/Interstitial ads are one view per user per browser/device every 12 hours
Mobile Only• Due to Google’s mobile ad interstitial rules, separate ad creative must be
submitted for mobile• Ad is placed at the bottom of the screen.
CSA Digital Edition Ad Specifications
Questions? Contact Teresa Dombach, Director of Media Operations, [email protected], 212-756-5015All digital ads are due to Teresa Dombach a minimum of five business days before the ad is live.
Ad sizes Size (px) File size
Leaderboard 600x100 40kbInside Digital Edition 625x750 200kb
• JPG and GIF are accepted• Provide click-through url• RGB• We do not accept tracking pixels• No Flash/SWF files or third-party tags• No animation
CSA Digital Ad Specifications
GENERAL FOR ALL ADS• We recommend changing or rotating creatives at least once a month.• We recommend that the minimum font size is 10 pt• We recommend that if your ad has a white background that you add a border. We do not provide borders for ads.• The smaller your ad’s file size, the quicker the ad will load for the user.• We do not accept Flash/SWF files on any of our products as many internet browsers will not support them.• We do NOT accept retargeting pixels.• For best practices, see IAB’s guidlines: https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf
Questions? Contact Teresa Dombach, Director of Media Operations, [email protected], 212-756-5015All digital ads are due to Teresa Dombach a minimum of five business days before the ad is live.
