(c) RLA 2014 1

Standard QR RL Code Label March 2015

Beyond Bar Codes

QR Codes

• Over 4,000 characters• More than just websites• 114 million scans in October in China, up 38%

Mercedes QR code

(c) RLA 2014 7

Tons of Space

Products today have multiple labels. QR codes can take up to

4,000 characters Enough room for all existing

labels and more…

What else COULD you use it to communicate? Reverse Logistics Forward Logistics Marketing Operations Analytics

Customer Questions

• What chain did I buy it from?• Can I throw it away?• Is it hazardous? Where can I recycle it?• Where can I get customer support?• How long was the manufacturer’s warranty?• Can I buy an extended warranty?

Product Information Framework

• Developing a list of standardized “tags”e.g. <b>…</b> in HTML<RL03>…</RL03> manufacturer name

• Data stored on the product• Customers, retailers, salvagers• In an easily accessible way• QR codes and NFC

Getting the Info

• Scan QR code on package• App opens, asks what you want

• Customer: Primary contents• URL of manual in bit.ly format take to website • closest place to recycle

• Retailer: manufacturer, mfg date, serial number, ping Siras?• RLA standardizes the list of fields• Data on the tags, not RLA servers

Near-Field Communications-NFC

• 285 million devices shipped in 2013• 53% of smartphone market by 2015• On 80% of Android phones• iPhone 6 – only for Apple Pay• $0.30 chip cost• 4kB storage capacity

Possible Codes

RL01 Tag Contents RL02 UPC codeRL03 Manufacturer NameRL04 Product NameRL05 Product Serial NumberRL06 Date of ManufactureRL07 Length of warranty (in months)RL08 Warranty registration (URL)RL09 Product Documentation (URL)RL0A Product Support (URL)RL0B Product Recycling Instructions (URL)RL0C EPEAT LevelRL0D Energy Star RatingRL0E Does product contain hazardous materials Y/NRL0F Does product contain user data? Y/NRL10 Types of plastics:listRL11 Types of metals:list